2XU

2XU performance compression sportswear - global Shopify Plus platform by Flux Agency

2XU athlete wearing compression gear in performance training session

The Brief

2XU is a globally recognised performance sportswear brand worn by Olympic athletes, professional sports teams, and serious fitness enthusiasts worldwide. Their compression technology is best-in-class, and the brand operates across multiple international markets.

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The scale of their operation demanded a commerce platform that could handle global traffic, multi-currency transactions, regional product catalogues, and a brand experience that matches the premium positioning of the product.

The Approach

We redesign each page, one by one, structured around how performance athletes and fitness enthusiasts shop: by sport, by activity, by technology.

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Product discovery was rebuilt to surface the right compression gear for the right use case, with clear technical storytelling that communicates the science behind the product without overwhelming the buyer.

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The platform supports multiple international storefronts with localised pricing, currency, and content, all managed from a single Shopify Plus backend. The engineering was built for performance under load, handling peak traffic during major sporting events and seasonal campaigns.

2XU Shopify Plus product page with compression technology filtering

The Result

2XU runs on a Shopify Plus platform built for the scale their global brand demands. Multiple international storefronts operate from a single backend. The architecture handles peak traffic during major sporting events without breaking.