2XU

The Brief

2XU is a globally recognised performance sportswear brand worn by Olympic athletes, professional sports teams, and serious fitness enthusiasts worldwide. Their compression technology is best-in-class, and the brand operates across multiple international markets.

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The scale of their operation demanded a commerce platform that could handle global traffic, multi-currency transactions, regional product catalogues, and a brand experience that matches the premium positioning of the product.

The Approach

We redesign each page, one by one, structured around how performance athletes and fitness enthusiasts shop: by sport, by activity, by technology.

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Product discovery was rebuilt to surface the right compression gear for the right use case, with clear technical storytelling that communicates the science behind the product without overwhelming the buyer.

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The platform supports multiple international storefronts with localised pricing, currency, and content, all managed from a single Shopify Plus backend. The engineering was built for performance under load, handling peak traffic during major sporting events and seasonal campaigns.

The Result

2XU runs on a Shopify Plus platform built for the scale their global brand demands. Multiple international storefronts operate from a single backend. The architecture handles peak traffic during major sporting events without breaking.