Haircare AI Visibility Index: Australian
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian haircare shoppers actually ask. That is 1,800 answers analysed.
1800
answers31
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
2 of 31 tracked brands were never named once across the 1,800 answers analysed: Miiroko and Kenzina.
The ladder so far.
ELEVEN Australia leads with a Visibility Score of 20.3 (366 of 1,800 answers, 83 of 150 questions), followed by Bondi Boost at 14.3 and Davroe at 13.6.
Instagram size doesn't predict AI visibility.
Bondi Boost has the largest Instagram following in the tracked population (702,104 followers) but ranks #2 on AI visibility (14.3/100), behind ELEVEN Australia, which leads the index at 20.3/100.
Common questions
Which Haircare brand does AI recommend most?
ELEVEN Australia ranks first in the AU Haircare AI Visibility Index with a Visibility Score of 20.3.
How many Haircare brands does Found measure?
Found measures 31 Australian Haircare brands, scanned 21 August – 6 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Haircare Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian Haircare shoppers actually ask, scanned 21 August – 6 September 2026, with 1,800 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.
Industry Leaderboards
Want to move up?
See why competitors rank ahead - and what you can do about it.
Agentic Commerce Assessment