Redwin
AI Visibility Score and Ranking for
Haircare: Australia
Wangaratta-made, 100% Australian-owned and -manufactured body-care brand with a tea-tree shampoo line.
Redwin ranks #24 in the AU Haircare AI Visibility Index with a Visibility Score of 0.3/100. It was named in 10 of 3,150 AI answers across 4 of 150 tracked questions, averaging position 2.4 when mentioned.
Over the last 7 weekly scans, Redwin's scan score moved from 0.4 on 21 August 2026 to 0.0 on 27 September 2026, down 0.4 points.
0.3
Visibility score
24
Found Rank
0
Movement vs last window
2.4
Avg. position when mentioned
4
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Redwin vs Haircare
Running at 0.1x the Haircare category average — well behind the field.
0
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Redwin
- Best budget shampoo that actually works Australia
- Best product for scalp psoriasis Australia
- Best clarifying shampoo Australia
- What haircare brands do Australians actually use
- Which is better Bondi Boost or evo
Questions where AI names other brands instead
- Best independent Australian haircare brands (Davroe, NAK Hair, O&M)
- Best boutique haircare brands Australia (O&M, Davroe, ELEVEN Australia)
- Best haircare brands Australia (ELEVEN Australia, Davroe, O&M)
- Best Australian hair brands (Davroe, ELEVEN Australia, NAK Hair)
- Which Australian haircare brands are actually good (Bondi Boost, Davroe, ELEVEN Australia)
- Best Australian owned haircare brands (NAK Hair, Davroe, De Lorenzo)
What AI says about Redwin
Redwin Tea Tree Shampoo Go to product viewer dialog for this item.
Google AI Overviews, 20 September 2026
Redwin Tea Tree Shampoo — around $6–7 for 500 mL, with very strong customer ratings in the current shopping results.
ChatGPT, 13 September 2026
Popular consumer staples: Batiste dry shampoo, Redwin Tea Tree, and Bondi Boost also appear in Australian consumer-facing lists.
Perplexity, 24 August 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Redwin's AI Visibility Score?
Redwin has an AI Visibility Score of 0.3 in the AU Haircare AI Visibility Index, ranked #24.
How often does AI recommend Redwin?
Redwin was named in 10 of 3,150 AI answers analysed, across 4 tracked questions, averaging position 2.4 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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