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Haircare
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Redwin

Redwin

AI visibility and ranking for Haircare: Australia

Haircare [AU]
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Wangaratta-made, 100% Australian-owned and -manufactured body-care brand with a tea-tree shampoo line.

Redwin
appears in
0.3
% of measured AI answers in this industry and market.

Found score

Track Redwin’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.0

October 18, 2026

Overall visibility

0.3

21 August – 18 October 2026 (scans 1–10)

Industry rank

25

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Redwin's single-scan score moved from 0.4% to 0.0%, down 0.4 percentage points. Latest recorded scan 0.0% on 18 October 2026; combined-window score 0.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.3% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.4%
24 August 20260.7%
30 August 20260.0%
6 September 20260.2%
13 September 20260.7%
20 September 20260.2%
27 September 20260.0%
4 October 20260.2%
11 October 20260.2%
18 October 20260.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.3%

Perplexity Logo

Perplexity

0.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.3%

21 August – 18 October 2026 (scans 1–10)

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ChatGPT names Redwin most often.

It appears in 0.3% of collected ChatGPT answers and 0.1% of Perplexity answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 5 of 150 questions.

Redwin appears in at least one collected answer to 3.3% of the tracked questions. That is question coverage; the 0.3% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.7%. The latest scan was 0.0% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best budget shampoo that actually works Australia
  • Best clarifying shampoo Australia
  • Best drugstore haircare brands Australia
  • Best product for scalp psoriasis Australia
  • What haircare brands do Australians actually use

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent Australian haircare brands (De Lorenzo, Davroe, O&M)
  • What haircare brands do Australians actually use (NAK Hair, De Lorenzo, Davroe)
  • Best Australian haircare brands (ELEVEN Australia, Kevin.Murphy, De Lorenzo)
  • Best Australian owned haircare brands (Kevin.Murphy, De Lorenzo, Bondi Boost)
  • Best haircare brands Australia (ELEVEN Australia, Kevin.Murphy, De Lorenzo)
  • Best boutique haircare brands Australia (Kevin.Murphy, De Lorenzo, Davroe)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best drugstore haircare brands Australia

From the recorded answer

Chemist Warehouse: Great for budget staples, anti-dandruff solutions (like Redwin or Grahams), and accessible pricing.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The top drugstore and supermarket haircare brands widely available in Australia offer budget-friendly, effective options for a variety of hair types and concerns:

### Top Budget & Drugstore Haircare Brands

- Monday Haircare - Known for: SLS and paraben-free, vegan-friendly formulas in iconic pastel pink bottles (such as the Monday Smooth range). - Best for: Everyday smoothing and general cleansing without harsh sulfates. - Garnier Fructis - Known for: Affordable fruit-extract-infused shampoos, conditioners, and the popular Hair Food deep conditioning masks. - Best for: Strengthening weakened strands (Grow Strong ) and intense moisture or curl nourishment. - L'Oréal Paris (Elvive / EverPure) - Known for: Science-backed affordable lines like Elvive Hyaluron + Pure for oily roots and EverPure for color-treated or curly hair. - Best for: Hydration, bond repair, and targeting oily scalps or dry ends. - Sukin - Known for: Australian-made, natural, and plant-derived formulations free from synthetic fragrances and mineral oils (such as the Natural Balance or Hydrating ranges). - Best for: Sensitive scalps, eco-conscious shoppers, and gentle daily use. - TRESemmé - Known for: Salon-inspired large-format bottles, heat protectants, and leave-in cream serums. - Best for: Heat styling protection and budget-friendly damage defense. - My Soda Australia - Known for: Locally made, plant-based, and vegan formulas packaged in plant-derived or recycled plastics (like the Balanced range for oily-prone hair found at major supermarkets). - Best for: Balancing oily scalps on a strict budget. - OGX - Known for: Sulfate-free blends infused with coconut oil, argan oil, and biotin. - Best for: Dry, damaged, or coarse hair needing extra softness and shine. - Fudge Professional (Retail Lines) - Known for: The cult-favorite Clean Blonde Violette toning range. - Best for: Eliminating brassy, yellow tones in blonde or bleached hair.

---

### Where to Shop

- Priceline Pharmacy: Best for a wide selection of brands like SheaMoisture, John Frieda, L'Oréal, and Hask. - Chemist Warehouse: Great for budget staples, anti-dandruff solutions (like Redwin or Grahams), and accessible pricing. - Coles / Woolworths / BIG W: Convenient for everyday supermarket brands like Monday, Sukin, My Soda, and Pantene.

If you share:

- Your hair type or texture (straight, wavy, curly, fine, thick) - Your primary concern (oily scalp, dry ends, frizz, damage, or color protection)

I can recommend the exact product line from these brands that fits best.

ChatGPT

The question asked

Best product for scalp psoriasis Australia

From the recorded answer

4. Redwin Coal Tar Shampoo - inexpensive option …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean the best over-the-counter product for scalp psoriasis in Australia, I'd put Ego Sebitar Scalp Treatment near the top for a first try. It contains coal tar + salicylic acid, ingredients commonly used for psoriasis to reduce scaling and itching. Healthdirect specifically lists Sebitar for scalp psoriasis. www.healthdirect.gov.au

### [Ego Sebitar Scalp Treatment]() $12.90

### My shortlist

1. Ego Sebitar Scalp Treatment - ⭐ Best overall OTC choice Coal tar + salicylic acid; particularly useful when there is thick scale, flaking and itch. www.healthdirect.gov.au

2. Neutrogena T/Gel Therapeutic Shampoo - good if itching/flaking is the main problem Contains coal tar and is registered in Australia for symptoms associated with scalp psoriasis. www.healthdirect.gov.au

### [Neutrogena T-Gel Therapeutic Shampoo 200ml]() $15.49

3. Neutrogena T/Gel Salicylic Acid Shampoo - better when scale is thick and stuck to the scalp Salicylic acid helps loosen/remove scale.

### [Neutrogena T/Gel Salicylic Acid Shampoo 200ml]() $13.99

4. Redwin Coal Tar Shampoo - inexpensive option Worth considering for mild symptoms, although I'd favour Sebitar when the psoriasis is clearly established.

### [250mL Redwin Coal Tar Shampoo]() $12.82

### One important point If your scalp psoriasis is moderate/severe, very thick, bleeding, causing significant hair loss, or not improving with OTC treatment, shampoo alone may not be enough. Scalp psoriasis is considered a high-impact psoriasis site, and Australian dermatology guidance recognises that more significant disease may require prescription/topical or systemic treatment. www.dermcoll.edu.au

If you tell me how severe yours is (mild flakes vs thick plaques), whether it's itchy, and whether you have psoriasis elsewhere, I can narrow it down to the best 1-2 products available at Chemist Warehouse/ Priceline in Australia and explain exactly how to use them.

Perplexity

The question asked

What haircare brands do Australians actually use

From the recorded answer

Popular consumer staples: Batiste dry shampoo, Redwin Tea Tree, and Bondi Boost also appear in Australian consumer-facing lists.
Read recorded answer

Recorded answer text · Perplexity · 24 August 2026

Australians actually use a mix of mass-market international brands, salon brands, and a smaller set of Australian-owned/made brands. In the results you provided, the brands that show up repeatedly as widely used or commonly stocked in Australia are Kérastase, Olaplex, Kevin Murphy, ELEVEN Australia, Evo, Davroe, NAK, Muk, Redken, Pureology, and Batiste.

The clearest pattern is that Australians tend to buy from brands that are either: - Strong in salons and retailers: Kevin Murphy, Olaplex, Kérastase, Redken, Pureology, Davroe, Evo, ELEVEN Australia. - Australian-owned or Australian-made: Kevin Murphy, ELEVEN Australia, Evo, Davroe, NAK, Muk, De Lorenzo, Vitafive CPR, Natural Look, O&M, Bondi Boost. - Popular consumer staples: Batiste dry shampoo, Redwin Tea Tree, and Bondi Boost also appear in Australian consumer-facing lists.

If you mean “what do everyday Australians buy most often?”, the results suggest the biggest names are not just local brands; they are the brands with broad retail presence and salon credibility, especially Kérastase, Olaplex, Kevin Murphy, ELEVEN, Evo, Davroe, and NAK.

If you want, I can turn this into: - a top 10 most-used brands in Australia - a local vs imported comparison - or a best brands by hair type list.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Redwin

Haircare

21 August – 18 October 2026 (scans 1–10)

0.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

12

Answers naming the brand

4498

Answers collected

0.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Redwin ranks #25 among 31 tracked brands for Haircare · Australia (21 August – 18 October 2026). Its visibility is 0.3%. It was named in 12 of 4,498 AI answers across 5 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.3% AI visibility for Redwin in Haircare · Australia, measured over 21 August – 18 October 2026. It ranks #25 among 31 tracked brands.

How often does AI mention this brand?

Redwin was named in 12 of 4,498 collected AI answers, across 5 of 150 tracked questions, for Haircare · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Redwin by all 4,498 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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