Perplexity
The question asked
What haircare brands do Australians actually use
From the recorded answer
Strong local/niche options: Bondi Boost, Bread Beauty Supply, Clever Curl, Uni, Typebea and Miiroko are Australian-founded brands with growing followings, including products for textured hair, hair growth and reduced-waste routines.
Read recorded answer
Recorded answer text · Perplexity · 11 October 2026
Australians commonly use a mix of supermarket staples, Australian salon brands, and global professional labels-not just “Aussie” brands.
- Everyday/supermarket: Batiste, L'Oréal Paris, Garnier, Pantene, Tresemmé and Herbal Essences. - Popular Australian salon brands: ELEVEN Australia, Nak Hair, Evo, De Lorenzo, Davroe, O&M, muk and Kevin Murphy. These are repeatedly stocked by Australian beauty retailers and recommended for local climate and hair concerns. - Professional and premium: Kérastase, Olaplex, Redken, ghd, Oribe, Davines and L'Oréal Professionnel are common salon or beauty-retailer choices. - Strong local/niche options: Bondi Boost, Bread Beauty Supply, Clever Curl, Uni, Typebea and Miiroko are Australian-founded brands with growing followings, including products for textured hair, hair growth and reduced-waste routines. - Community favourites: Australian beauty discussions frequently mention ELEVEN, Nak, Evo, O&M, Davroe, De Lorenzo, Pure and Clever Curl, though these are anecdotal recommendations rather than national sales data.
A realistic Australian bathroom shelf might therefore contain Pantene or Tresemmé for regular washing, Batiste for dry shampoo, ELEVEN/Nak/Evo for salon-style care, and Olaplex or Kérastase for damaged or coloured hair. Popularity varies considerably by hair type, budget and whether products are bought at supermarkets, salons or retailers such as Adore Beauty and Hairhouse.