Typebea

Recorded answer text · Google AI Overviews · 18 October 2026

Australia's newest and most talked-about Australian-made and founded haircare brands focus heavily on scalp health, growth science, and sustainable formulations:

### Top New & Rising Australian Haircare Brands

- Typebea - Focus: Hair growth and scalp density, co-founded by entrepreneur Anna Heinrich. - Standout Products: Peptide-infused growth serums and targeted daily treatments designed to reactivate thinning or stagnant hair cycles. - Straand - Focus: "Scalpification"-treating the scalp like skincare using microbiome-friendly prebiotics. - Standout Products: Prebiotic scalp scrubs, balancing cleansing serums, and soothing milks aimed at flaking, irritation, and excess oil. - Uni - Focus: Closed-loop, refillable luxury body and haircare designed to eliminate single-use plastic waste. - Standout Products: Refillable aluminium bottles paired with biodegradable, plant-based active shampoo and conditioner formulas. - BondiBoost (Expanded HG & Scalp Range) - Focus: Clinically backed hair thinning, accelerated regrowth, and follicle stimulation. - Standout Products: HG (Hair Growth) Shampoo and Conditioner, plus concentrated intensive scalp sprays. - O&M (Original & Mineral) - New Botanical Lineups - Focus: Clean, gentle, Australian-native ingredient blends free from harsh sulphates and parabens. - Standout Products: Signature dry conditioners, detox cleansing shampoos, and lightweight daily hydration mists.

### Established Australian Favourites (For Comparison)

- ELEVEN Australia - Famous for the multi-use ELEVEN Australia Miracle Hair Treatment (~$26.36 - $32.95 AUD), offering straightforward, salon-quality care. - NAK Hair - Celebrated for its vegan, eco-conscious protein repair ranges and the Structure Complex line. - Davroe - 100% vegan, Australian-made, and gentle on sensitive or fine hair types.

If you'd like to narrow this down, tell me:

- What is your main hair concern (e.g., scalp health, thinning, frizz, color care)? - Do you prefer sulfate-free and vegan formulations?

Recorded answer text · ChatGPT · 18 October 2026

Australia has some excellent homegrown haircare brands, from professional salon ranges to natural formulas and newer brands focused on scalp health, curls and hair growth. The best one depends on your hair type, budget and what you want to improve.

Based on Australian beauty-industry roundups and haircare guides, here are the brands I'd put on your shortlist. www.broadsheet.com.auwww.hairhouse.com.auwww.fabulousandfunlife.com.au

## Best Australian haircare brands to know

!Hydrate Me Wash&Rinse sæt 250ml - Kevin Murphy - MatzStore

1\. KEVIN.MURPHY

(Luxury salon care)

Melbourne-born and known for fashion-inspired, professional haircare. A great brand to explore for volume, hydration, colour care and styling. The ANGEL range is worth considering if your hair is fine and needs body.

Price: Premium · Shop official website

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![O&M | Kind Haircare & Clean Colour, Vegan & Cruelty Free - O&M Australia](

2\. O&M (Original & Mineral)

(Best for frizz)

An Australian salon brand known for colour-conscious care, native botanical ingredients and products designed to manage frizz. Try its Frizzy Logic range if humidity leaves your hair puffy or unruly.

Price: Mid-range to premium · Shop official website

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![New Contact - ELEVEN Australia](

3\. ELEVEN Australia

(Best everyday all-rounder)

An easy-to-understand salon range with shampoos, conditioners, styling products and leave-in treatments. A good starting point if you want a straightforward routine without navigating too many specialist products.

Price: Mid-range · Shop official website

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!Nourish Signature Edit - NAK Hair

4\. NAK Hair

(Best salon value)

Offers a broad range of products for damaged hair, moisture, curls, colour protection and styling. Its NAK, ORI Lab and ROH ranges cover different approaches to hair and scalp care.

Price: Mid-range · Shop official website

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![HG System - BondiBoost.com](

5\. Bondi Boost

(Best for scalp-focused routines)

A popular Australian brand with strengthening, scalp-care and fuller-looking-hair product lines. Worth exploring if you want to focus on breakage or the appearance of thinning, although cosmetic products cannot guarantee hair regrowth.

Price: Mid-range · Shop official website

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!Davroe Moisture Senses Shampoo | Hydrating Shampoo - ProHair

6\. Davroe

(Best vegan salon option)

A strong option if you prefer vegan haircare with dedicated ranges for hydration, colour protection, blonde hair and curls. Particularly worth comparing with other salon brands if you want targeted products.

Price: Mid-range to premium · Shop official website

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!15 Percent Pledge

7\. Bread Beauty Supply

(Best for textured hair)

Founded by Perth-born entrepreneur Maeva Heim, Bread focuses on textured hair and moisture-rich care. Explore it for curls, coils, protective styling and products that help hair feel softer and more manageable.

Price: Mid-range to premium · Shop official website

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!Straand The Crown Fix Scalp Serum | Free People

8\. Straand

(Best for scalp care)

Takes a skincare-inspired approach to the scalp, with shampoos, exfoliating products and treatments. Worth a look if your routine needs more attention to oiliness, flakes or scalp comfort.

Price: Mid-range · Shop official website

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!Home

9\. De Lorenzo

(Best botanical-inspired salon care)

An established Australian professional brand with a wide selection of products for colour-treated, dry, damaged and fine hair. A good option if you want to shop through a hairdresser.

Price: Mid-range · Shop official website

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!TYPEBEA The Growth Routine Kit | Activeskin

10\. TYPEBEA

(Best modern treatment-led range)

Co-founded by Australian entrepreneur Anna Lahey and Rita Ora, this brand focuses on hair health, strengthening and fuller-looking hair, with products including scalp serums and overnight treatments.

Price: Mid-range to premium · Shop official website

These brand descriptions are based on their published product positioning and Australian beauty coverage; the categories are my practical recommendations rather than a definitive performance ranking. www.broadsheet.com.auwww.hairhouse.com.auwww.adorebeauty.com.auwww.fabulousandfunlife.com.au

## Which one should you choose?

| Your main concern | My first brands to compare | |--------|--------| | Fine, flat hair | KEVIN.MURPHY, ELEVEN Australia | | Frizz and humidity | O&M, NAK Hair | | Dry or damaged hair | Davroe, NAK Hair, De Lorenzo | | Curls and textured hair | Bread Beauty Supply, Davroe | | Scalp care | Straand, Bondi Boost | | Salon-quality everyday care | ELEVEN Australia, NAK Hair |

For more options, see Broadsheet's Australian haircare brand guide and Hairhouse's guide to Australian-made haircare\. www.broadsheet.com.auwww.hairhouse.com.auwww.fabulousandfunlife.com.auwww.adorebeauty.com.au

One thing to keep in mind\: Australian-founded, Australian-made and Australian-owned are not necessarily the same thing, so check the individual product's manufacturing details if buying local is important to you.

What is your hair type, and what are you hoping to improve - growth, thinning, frizz, dryness, damage or shine? I can narrow this down to the three best brands for your needs.

Recorded answer text · Perplexity · 18 October 2026

Here are some of the best Australian-owned haircare brands, grouped by what they do well:

- Kevin.Murphy - Premium salon haircare, especially strong for volume, texture, repair and styling. The brand originated in Australia and is widely used professionally. - A'kin - Natural-focused, vegan-friendly products with shampoos and conditioners for dry, sensitive and everyday hair. - Bondi Boost - Best known for thinning-hair, growth-support and scalp-care ranges, alongside volumising and repair products. - NAK Hair - Professional Australian-made and owned haircare with strong options for colour-treated, dry, damaged and curly hair. - Muk - Particularly good for styling products, heat protection, smoothing and colour care; it is Australian-owned. - Eleven Australia - Easy-to-use salon products with popular everyday, volume, curl and styling ranges. - De Lorenzo - A long-established Australian professional brand offering targeted products for dry, damaged, curly and colour-treated hair. - O&M Original Mineral - Australian salon brand focused on gentler colour care and products formulated without ammonia, PPD or resorcinol in its colour system. - Virtue Professional Australia - Australian salon brand with repair-focused and smoothing products, useful for damaged or chemically treated hair. - Typebea - Newer Australian-founded brand focused on scalp health, hair strength and growth-oriented routines. - Pure Haircare - Family-owned Australian brand using Australian botanical oils, vitamins and extracts, suited to shoppers seeking natural-leaning formulas.

### Best picks by hair concern

| Need | Recommended brands | |---|---| | Dry or damaged hair | Kevin.Murphy, NAK Hair, De Lorenzo | | Fine or thinning hair | Bondi Boost, Typebea, Kevin.Murphy | | Curly or wavy hair | Eleven Australia, De Lorenzo, NAK Hair | | Colour-treated hair | NAK Hair, O&M, Kevin.Murphy | | Styling and heat protection | Muk, Eleven Australia, Kevin.Murphy | | Natural-focused formulas | A'kin, Pure Haircare, O&M |

Check whether a product is Australian-owned, Australian-made, or both: these labels are not interchangeable, and some locally owned brands manufacture products overseas.