Typebea
AI Visibility Score and Ranking for
Haircare: Australia
Newer DTC haircare entrant co-founded by Rita Ora and Anna Lahey.
Typebea ranks #13 in the AU Haircare AI Visibility Index with a Visibility Score of 1.8/100. It was named in 56 of 3,150 AI answers across 19 of 150 tracked questions, averaging position 2.5 when mentioned.
Over the last 7 weekly scans, Typebea's scan score moved from 2.2 on 21 August 2026 to 1.3 on 27 September 2026, down 0.9 points.
1.8
Visibility score
13
Found Rank
0
Movement vs last window
2.5
Avg. position when mentioned
19
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Typebea vs Haircare
Running at 0.5x the Haircare category average — a little behind the field.
2
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Typebea
- Best new Australian haircare brands
- Best hair growth serum Australia
- Best boutique haircare brands Australia
- Best hair density products Australia
- Best haircare brands Australia
- Best hair growth products Australia
Questions where AI names other brands instead
- Which Australian haircare brands are actually good (Bondi Boost, Davroe, ELEVEN Australia)
- Best Australian owned haircare brands (NAK Hair, Davroe, De Lorenzo)
- Best vegan haircare brands Australia (Davroe, NAK Hair, Bondi Boost)
- Best affordable Australian haircare brands (Davroe, ELEVEN Australia, Bondi Boost)
- Best Australian hair care line (ELEVEN Australia, O&M, NAK Hair)
- Best products for 3C curly hair Australia (Clever Curl, ELEVEN Australia, LOHY)
What AI says about Typebea
Aveda Christophe Robin FOREO Nioxin Silk Oil Of Morocco The Ordinary TYPEBEA Virtue Labs Colour Select All Silver Multi Nude White.
Google AI Overviews, 27 September 2026
Typebea — founded by Rita Ora and Australian Anna Lahey, focused heavily on growth, strength and length.
ChatGPT, 27 September 2026
TYPEBEA G1 Overnight Boosting Peptide Serum — noted by ActiveSkin as an overnight serum to boost growth and density with peptides.
Perplexity, 20 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Typebea's AI Visibility Score?
Typebea has an AI Visibility Score of 1.8 in the AU Haircare AI Visibility Index, ranked #13.
How often does AI recommend Typebea?
Typebea was named in 56 of 3,150 AI answers analysed, across 19 tracked questions, averaging position 2.5 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
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