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Typebea

Typebea

AI visibility and ranking for Haircare: Australia

Haircare [AU]
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Newer DTC haircare entrant co-founded by Rita Ora and Anna Lahey.

Typebea
appears in
2.1
% of measured AI answers in this industry and market.

Found score

Track Typebea’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

3.1

November 8, 2026

Overall visibility

2.1

21 August – 8 November 2026 (scans 1–13)

Industry rank

13

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Typebea's single-scan score moved from 2.2% to 3.1%, up 0.9 percentage points. Latest recorded scan 3.1% on 8 November 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.2%
24 August 20261.8%
30 August 20261.6%
6 September 20261.1%
13 September 20263.1%
20 September 20261.3%
27 September 20261.3%
4 October 20261.8%
11 October 20262.7%
18 October 20262.2%
25 October 20262.5%
1 November 20262.9%
8 November 20263.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.8%

Perplexity Logo

Perplexity

1.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.1%

21 August – 8 November 2026 (scans 1–13)

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Google AI Overviews names Typebea most often.

It appears in 3.1% of collected Google AI Overviews answers and 1.4% of Perplexity answers: a difference of 1.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 30 of 150 questions.

Typebea appears in at least one collected answer to 20.0% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 1.1% to 3.1%. The latest scan was 3.1% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian hair brands
  • Best Australian haircare brands
  • Best Australian owned haircare brands
  • Best bond repair treatment Australia
  • Best boutique haircare brands Australia
  • Best hair density products Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent Australian haircare brands (De Lorenzo, Davroe, O&M)
  • Best salon quality haircare Australia (Kevin.Murphy, ELEVEN Australia, NAK Hair)
  • What haircare brands do Australians actually use (Kevin.Murphy, ELEVEN Australia, evo)
  • Best vegan haircare brands Australia (Davroe, ELEVEN Australia, NAK Hair)
  • Best Australian hair brands (Kevin.Murphy, ELEVEN Australia, Davroe)
  • Best Australian hair care line (ELEVEN Australia, Kevin.Murphy, Davroe)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian haircare brands

From the recorded answer

Typebea: Co-founded by Rita Ora and Anna Lahey, this science-backed line targets scalp health, hair growth, and nighttime repair serums.
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Australia is home to several standout hair care brands known for clean ingredients, salon-quality results, and targeted solutions for hair growth, damage repair, and curl care.

### Top Australian Hair Care Brands

- ELEVEN Australia: Famous for lightweight, straightforward products like the cult-favorite Miracle Hair Treatment, which infuses Australian desert lime and wattle seed to smooth frizz and protect against heat. - Bondi Boost: A Sydney-born favorite specialising in hair growth, scalp health, and strengthening thinning strands through targeted serums and shampoos. - Davroe: A 100% vegan, cruelty-free, and sulfate/paraben-free brand utilizing native extracts like Lilly Pilly and organic argan oil. There is a strong consensus on Reddit that Davroe offers high-performing, gentle, and cost-effective care for fine and fragile hair. - NAK Hair: A salon-trusted Australian brand winning industry awards for its structure-complex and protein-repair ranges designed to restore compromised hair. - Evo: Recognized for its eco-friendly, sustainable packaging and the popular Fabuloso color-maintenance and toning range. - Mr Smith: A unisex, high-performing luxury range focusing on sustainable practices and multi-use styling essentials like The Foundation. - Typebea: Co-founded by Rita Ora and Anna Lahey, this science-backed line targets scalp health, hair growth, and nighttime repair serums.

You can explore a curated lineup of locally made formulas on the Oz Hair and Beauty Australian Made Collection or browse broader roundups via Broadsheet's Australian Hair Brands Guide.If you tell me your hair type (e.g., fine, curly, color-treated, or oily scalp) and your main concern (like hair loss, frizz, or damage), I can recommend the best brand for you.

ChatGPT

The question asked

Best haircare brands Australia

From the recorded answer

Typebea - growth-focused haircare.
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has some excellent haircare brands, including locally founded salon-quality brands and international favourites available through Australian retailers.

Here are my top picks for 2026, based on product range, reputation, specialist focus and availability.

## Best haircare brands in Australia

!Core Power: The Bare Minimum to Start a Care Routine

1\. KEVIN.MURPHY

(Best premium Australian brand)

- Melbourne-founded professional brand. - Excellent shampoos, conditioners and styling products. - Particularly good for volume, hydration and colour care. - Premium pricing.

Source: glow.com.auwww.hairhouse.com.auflux.agency

---

!From Cleanse to Finish: The Comprehensive Guide to Professional Haircare at Home With ELEVEN

2\. ELEVEN Australia

(Best everyday salon care)

- Easy-to-understand product ranges. - Hydration, volume, repair and curl care. - Great everyday professional haircare option.

www.broadsheet.com.auflux.agencywww.hairhouse.com.au

---

!Davroe Moisture Senses Shampoo | Hydrating Shampoo - ProHair

3\. Davroe

(Best vegan-focused salon care)

- Plant-based professional haircare. - Hydration, scalp care and curl products. - Strong Australian-made positioning.

glow.com.auwww.hairhouse.com.auflux.agency

---

!Nourish Signature Edit - NAK Hair

4\. NAK Hair

- Great range of targeted treatments. - Blonde, damaged, dry and curly hair options. - Good salon-quality choice.

www.broadsheet.com.auflux.agencywww.hairhouse.com.au

---

![We Are O&M | Australian Haircare Brand Built on Purpose | O&M - O&M Australia](

5\. O&M Original & Mineral

- Australian-made haircare. - Native botanical ingredients. - Particularly interesting for frizz, shine and colour care.

www.broadsheet.com.auflux.agencywww.hairhouse.com.au

---

!Beauty Brand Olaplex Valued At $15 Billion After IPO, Will Explore New Hair Products

6\. Olaplex

- Popular bond-repair treatments. - Particularly relevant for chemically treated and damaged hair. - International brand available throughout Australia.

www.findrix.aiglow.com.auwww.shopback.com.au

---

!Σαμπουάν Μαλλιών | attica

7\. Kérastase

- Luxury salon-quality haircare. - Excellent variety of targeted ranges. - Hydration, blonde care, scalp care and strengthening.

www.findrix.aiglow.com.auwww.shopback.com.au

---

!How to Build a Bondi Boost Hair Care Routine: Tips and Tricks - Budget Salon Supplies Retail

8\. Bondi Boost

- Australian-founded. - Focus on scalp care, strengthening and fuller-looking hair. - Good option to explore for thinning-hair concerns.

www.findrix.aiglow.com.auwww.broadsheet.com.au

---

![Shop All Hair Care + Styling Products - Evo](

9\. Evo

- Professional salon products. - Great styling, colour care and treatments. - Fun, distinctive brand identity.

www.broadsheet.com.auflux.agencywww.hairhouse.com.au

---

!CLEVER CURL ORIGINAL - Trendz Studio

10\. Clever Curl

- Specialist curly haircare. - Cleansers, treatments and curl styling. - Particularly worth exploring for textured hair.

www.findrix.ai

## Other Australian brands worth knowing

- De Lorenzo - botanical and salon haircare. - Typebea - growth-focused haircare. - Bread Beauty Supply - textured and curly hair. - Straand - scalp-focused products. - Uni - refillable, sustainability-focused haircare.

Source: www.broadsheet.com.auflux.agencywww.hairhouse.com.au

## Where to buy in Australia

| Retailer | What to look for | |--------|--------| | Adore Beauty | Premium and professional brands | | Oz Hair & Beauty | Salon brands and treatments | | Hairhouse | Professional haircare | | MECCA | Premium and niche brands | | Sephora Australia | Prestige haircare |

www.shopback.com.auglow.com.au

## Let me narrow down the best brands for you

Are you researching brands to purchase for yourself, or looking at the Australian haircare market to identify brands worth stocking or building a business around?

That distinction will change my recommendations considerably.

Perplexity

The question asked

Best boutique haircare brands Australia

From the recorded answer

Typebea - Best for hair-growth and strengthening-focused products, including peptide and treatment formulas.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Here are some of the best boutique Australian haircare brands, depending on your priorities:

- Straand - Best for scalp care. Known for targeted products addressing dandruff, buildup and scalp health. - Clever Curl - Best for curly and wavy hair. Offers curl-focused, low-irritant products and styling systems. - Arvo Haircare - Best for premium, sustainable salon-style care, with vegan and sulphate-free formulas. - Kus & Co - Best for a smaller independent brand focused on streamlined, salon-quality formulas. - St Louis Says - Best for affordable luxury. Its vegan, sulphate-free range covers hydration, volume and strengthening. - Uni - Best for low-waste haircare. Its refillable packaging and closed-loop model make sustainability central to the brand. - O&M (Original & Mineral) - Best for Australian salon luxury, colour-conscious haircare and native botanical ingredients. - De Lorenzo - Best for gentle, plant-focused care; it is especially suited to people seeking certified-organic formulations. - Davroe - Best for plant-based, Australian-made products, particularly for colour-treated or sensitive hair. - ELEVEN Australia - Best for simple, versatile everyday products suited to dry, sun-exposed or air-conditioned hair. - Typebea - Best for hair-growth and strengthening-focused products, including peptide and treatment formulas.

Best overall shortlist: O&M for salon performance, Clever Curl for textured hair, Straand for scalp concerns, Uni for sustainability, and St Louis Says for boutique value. Boutique branding varies considerably in scale, so brands such as O&M and ELEVEN Australia are more established than smaller independents such as Kus & Co or St Louis Says.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Typebea

Haircare

21 August – 8 November 2026 (scans 1–13)

2.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

124

Answers naming the brand

5843

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Typebea ranks #13 among 31 tracked brands for Haircare · Australia (21 August – 8 November 2026). Its visibility is 2.1%. It was named in 124 of 5,843 AI answers across 30 of 150 tracked questions, averaging position 3.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for Typebea in Haircare · Australia, measured over 21 August – 8 November 2026. It ranks #13 among 31 tracked brands.

How often does AI mention this brand?

Typebea was named in 124 of 5,843 collected AI answers, across 30 of 150 tracked questions, for Haircare · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Typebea by all 5,843 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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