ELEVEN Australia
AI Visibility Score and Ranking for
Haircare: Australia
Australian-made and Australian-owned haircare brand built around a proprietary Ionic Complex line.
ELEVEN Australia ranks #1 in the AU Haircare AI Visibility Index with a Visibility Score of 19.0/100. It was named in 599 of 3,150 AI answers across 88 of 150 tracked questions, averaging position 1.8 when mentioned.
Over the last 7 weekly scans, ELEVEN Australia's scan score moved from 20.0 on 21 August 2026 to 16.4 on 27 September 2026, down 3.6 points.
19.0
Visibility score
1
Found Rank
0
Movement vs last window
1.8
Avg. position when mentioned
88
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
ELEVEN Australia vs Haircare
Running at 5.3x the Haircare category average — a wide lead over the field.
20
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names ELEVEN Australia
- Best haircare brands Australia
- Best sea salt spray Australia
- Best texturising spray Australia
- Best Australian hair brands
- Best Australian haircare brands
- Best Australian alternative to Moroccanoil
Questions where AI names other brands instead
- Best organic haircare brands Australia (EverEscents, O&M, De Lorenzo)
- Best Australian alternative to Olaplex (NAK Hair, Bondi Boost, Juuce)
- Best scalp care brand Australia (STRAAND, Bondi Boost, Davroe)
- Best hair gel Australia (Davroe, De Lorenzo, LOHY)
- Best leave in conditioner for curly hair Australia (muk, Clever Curl, Kevin.Murphy)
- Best scalp health products Australia (STRAAND, Davroe, Bondi Boost)
What AI says about ELEVEN Australia
Some of the best Australian hair care brands include Eleven Australia for versatile treatments, O&M (Original & Mineral) for clean, sensitive-skin-friendly formulas, and NAK Hair for vegan salon-quality care.
Google AI Overviews, 27 September 2026
com) - Best overall for thick/frizzy hair: ELEVEN Australia Smooth Me Now — specifically recommended for thick, coarse, frizz-prone hair, with wheat protein and avocado oil for moisture and smoothing.
ChatGPT, 27 September 2026
If you want the closest Australian alternative to Moroccanoil, the best match from the results is Bondi Boost HG for a broadly similar hair-care performance profile, while Eleven Australia is a plausible local styling alternative depending on the product type you want.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is ELEVEN Australia's AI Visibility Score?
ELEVEN Australia has an AI Visibility Score of 19.0 in the AU Haircare AI Visibility Index, ranked #1.
How often does AI recommend ELEVEN Australia?
ELEVEN Australia was named in 599 of 3,150 AI answers analysed, across 88 tracked questions, averaging position 1.8 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.
See how we fix it