Clever Curl

Recorded answer text · Google AI Overviews · 18 October 2026

Top Australian-owned haircare brands deliver salon-quality, ethical, and native-botanical-infused formulas manufactured locally.

### De Lorenzo

- Overview: Established in 1987 (with roots back to 1957) and operating out of a single plant in Silverwater, Sydney, De Lorenzo Hair and Cosmetic Research Pty Ltd is 100% Australian owned, made, and family-operated. - Specialty: 100% vegan, cruelty-free, and biodegradable formulas (including Novacolor and Novafusion ranges) tailored for the Australian climate using recycled and rain-harvested water systems.

### Davroe

- Overview: Operating for over 90 years, Davroe is an Australian-owned and locally made salon-quality brand. - Specialty: Vegan, sulphate-free, and cruelty-free formulas. Popular lines like the Smooth Senses anti-frizz series utilize quinoa and rice proteins alongside blueberry extracts to soften and protect hair.

### EverEscents Organic Hair Care

- Overview: Launched in 2006 by Luke and Julia Charters under Ethical Brand Co on the Sunshine Coast, Queensland. - Specialty: Certified organic, plant-based, and cruelty-free formulas packed in refillable bottles to reduce plastic waste.

### Clever Curl

- Overview: Created in 2019 by Ethical Brand Co in Queensland. - Specialty: Dedicated specifically to the Curly Girl Method and naturally textured hair, offering locally made, eco-conscious cleansing and styling products.

### Pure Haircare

- Overview: An Australian-owned and family-operated sustainable business established in 2000. - Specialty: Carbon-neutral practices featuring an exclusive Certified Organic Complex blending local plant extracts, nettle, ginger, and aloe vera for scalp and hair wellness.

If you let me know your hair type (e.g., curly, fine, color-treated, or dry), I can recommend the best specific brand and product from this list for your routine.

Recorded answer text · ChatGPT · 18 October 2026

# Best Australian haircare brands

Australia has some excellent homegrown haircare brands, from salon-quality treatments and products for curly hair to affordable everyday shampoos and conditioners. The best choice depends on your hair type and what you want to improve - frizz, dryness, damage, scalp health or volume.

Here are the Australian brands I'd start with.

## 8 Australian haircare brands worth knowing

!Kevin Murphy Angel Wash and Rinse Duo

1\. Kevin Murphy

(Best premium salon brand)

Melbourne-born professional haircare with shampoos, conditioners and styling products. A good place to start for fine hair, volume and polished salon-style results. Try Angel Wash for fine, fragile hair. glow.com.auwww.broadsheet.com.auwww.productreview.com.au

Price: Premium

Shop Kevin Murphy

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!Eleven Australia Hydrate Haircare Trio Vegan Cruelty-Free Moisturising Frizz-Free

2\. ELEVEN Australia

(Best everyday all-rounder)

Straightforward, salon-inspired products for hydration, detangling, repair and styling. The Miracle Hair Treatment spray is a useful option if you want one versatile leave-in product. www.hairhouse.com.au

Price: Mid-range

Shop ELEVEN Australia

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![O&M Original & Mineral Frizzy Logic Shine Serum 100ml - The Hair Hub](

3\. O&M (Original & Mineral)

Best for frizz and humidity

An Australian salon brand known for formulas featuring native botanical extracts. Frizzy Logic Shine Serum is worth considering if you want smoother, glossier hair in humid weather. glow.com.auwww.broadsheet.com.auwww.productreview.com.au

Price: Mid-range to premium

Shop O&M

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!NAK Signature Hydrate Hair Duo | Activeskin

4\. NAK Hair

Best for salon-quality haircare at home

A broad range of shampoos, conditioners, masks and styling products. Explore the Hydrate range if your hair feels dry, rough or difficult to manage. www.broadsheet.com.au

Price: Mid-range

Shop NAK Hair

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!Bondi Boost Hair Growth Duo Bundle NZ | Adore Beauty

5\. Bondi Boost

Best for a hair-strengthening routine

Offers shampoos, conditioners and scalp-focused products, including its HG range marketed toward fuller-looking hair. Results for thinning or shedding can vary, so don't rely on cosmetic products alone to treat hair loss. www.broadsheet.com.auwww.productreview.com.au

Price: Mid-range

Shop Bondi Boost

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!Clever Curl Cleanser, Dry Weather Gel, Light Conditioner and Curl Cream Quad - Haircare Superstore

6\. Clever Curl

Best for curls and coils

Specialises in curl-friendly cleansers, conditioners and styling products designed to help define curls and manage frizz. A strong option if your natural waves or curls need more definition.

Price: Mid-range

Shop Clever Curl

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!Buy DE LORENZO INSTANT REJUVEN8 SHAMPOO, CONDITIONER AND TREATMENT Online in Australia | Hair and beauty mega store

7\. De Lorenzo

Best for targeted treatments and colour care

An established Australian professional haircare brand with ranges for damaged, dry and colour-treated hair. Consider Instant Rejuven8 if your lengths need extra conditioning. glow.com.au

Price: Mid-range

Shop De Lorenzo

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![Hair-Oil Everyday Gloss | Bread Beauty Supply - BREAD BEAUTY SUPPLY](

8\. Bread Beauty Supply

Best for textured hair and nourishing oils

Founded in Perth, Bread focuses on textured hair and easy, moisture-focused routines. Its hair oil is worth exploring for dry ends, braids and hair that benefits from extra softness. glow.com.auwww.broadsheet.com.auwww.productreview.com.au

Price: Mid-range to premium

Shop Bread

## Which brand should you choose?

| Your main goal | My starting pick | |--------|--------| | Fine hair and volume | Kevin Murphy | | Dry, damaged hair | NAK Hair or De Lorenzo | | Frizz and smoothness | O&M | | Curly or coily hair | Clever Curl or Bread | | Everyday wash-and-style routine | ELEVEN Australia | | Fuller-looking hair | Bondi Boost |

These are recommendations based on each brand's focus, not a definitive clinical ranking. Also, an Australian-founded brand isn't necessarily manufactured entirely in Australia, so check individual product labels if Australian-made is important to you.

## Let me narrow it down for you

What kind of hair do you have, and what result are you looking for?

1\. Your hair type

Fine or thin

Thick or coarse

Wavy or curly

Bleached or colour-treated

Dry or damaged

---

2\. Your biggest goal

Growth and thickness

Less frizz and more shine

Repair and hydration

Scalp health

Volume and bounce

---

3\. Your budget

Affordable

Mid-range

Premium salon

---

4\. What does Australian mean to you?

Australian-owned brand

Made in Australia

Either is fine

[Find my best haircare brands]

Recorded answer text · Perplexity · 18 October 2026

Australians commonly use a mix of mainstream supermarket brands, salon staples, and Australian-founded labels-there isn't one universal favourite. The brands that come up most often are:

- Australian-founded salon brands: ELEVEN Australia, Kevin Murphy, Nak Hair, De Lorenzo, Davroe, Evo, O&M, muk, Juuce and Bondi Boost. These are especially common through salons and specialist retailers. - Popular international salon brands: Olaplex, Kérastase, Redken, ghd, L'Oréal Professionnel, Oribe and Living Proof. - Affordable/convenience-store choices: TRESemmé, Pantene, Herbal Essences, L'Oréal Elvive, Schwarzkopf, Dove and Aussie are widely available, though the search results provide less evidence about their actual market share. - Curly and textured hair: Clever Curl, Bread Beauty Supply, SheaMoisture, Cantu and Bouclème are common specialist choices; Bread was founded in Perth and specifically targets textured hair. - Natural or conscious haircare: Davroe, De Lorenzo, O&M, Pure, Nak Hair, Make and Maria Nila are frequently recommended for vegan, sulphate-free or Australian-made options.

If you want the most recognisably Australian shortlist, start with ELEVEN Australia, Kevin Murphy, Nak, De Lorenzo, Davroe, Evo, O&M, Bondi Boost and Bread. Note that “Australian brand” does not always mean every product is manufactured in Australia; check the individual bottle for country-of-origin details.