Clever Curl

Recorded answer text · Google AI Overviews · 8 November 2026

Top Australian-owned and Australian-made haircare brands combine local botanical extracts, cruelty-free practices, and salon-grade performance:

- Eleven Australia: Known for cult favorites like the Miracle Hair Treatment, the brand offers vegan-friendly, cruelty-free, and sulphate-free formulas built with concentrated ingredients. - Nak Hair: Founded in Australia in 2003, this 100% vegan and cruelty-free brand uses natural vegan complexes, signature peptides, and eco-friendly packaging. - Davroe: 100% Australian-made and owned, Davroe uses gentle plant-based ingredients infused with native extracts like Kakadu Plum and Lilly Pilly, making it a favorite for sensitive scalps and curly hair. - De Lorenzo: A pioneer in the Australian salon industry, this family-founded brand specializes in plant-based, vegan-certified, and cruelty-free formulas that balance hair moisture, protein, and acidity. - BondiBoost: Famous for its targeted scalp serums, growth-promoting treatments, and thinning-hair solutions, this brand focuses on natural, clean ingredients. - Original & Mineral (O&M): A salon-trusted brand known for removing harsh chemicals (like sulphates and parabens) in favor of native Australian fruit and flower extracts. - Clever Curl: Specially formulated for the Curly Girl Method, this brand delivers hydration and bounce using lightweight, locally crafted ingredients.

If you'd like, let me know:

- Your hair type (curly, fine, color-treated, or thinning) - Your main concern (hydration, volume, repair, or scalp health)

I can recommend a specific brand or product from the list above.

Recorded answer text · ChatGPT · 8 November 2026

Australia has some excellent haircare brands, including locally founded salon-quality brands and international favourites available through Australian retailers.

Here are my top picks for 2026, based on product range, reputation, specialist focus and availability.

## Best haircare brands in Australia

!Core Power: The Bare Minimum to Start a Care Routine

1\. KEVIN.MURPHY

(Best premium Australian brand)

- Melbourne-founded professional brand. - Excellent shampoos, conditioners and styling products. - Particularly good for volume, hydration and colour care. - Premium pricing.

Source: glow.com.auwww.hairhouse.com.auflux.agency

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!From Cleanse to Finish: The Comprehensive Guide to Professional Haircare at Home With ELEVEN

2\. ELEVEN Australia

(Best everyday salon care)

- Easy-to-understand product ranges. - Hydration, volume, repair and curl care. - Great everyday professional haircare option.

www.broadsheet.com.auflux.agencywww.hairhouse.com.au

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!Davroe Moisture Senses Shampoo | Hydrating Shampoo - ProHair

3\. Davroe

(Best vegan-focused salon care)

- Plant-based professional haircare. - Hydration, scalp care and curl products. - Strong Australian-made positioning.

glow.com.auwww.hairhouse.com.auflux.agency

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!Nourish Signature Edit - NAK Hair

4\. NAK Hair

- Great range of targeted treatments. - Blonde, damaged, dry and curly hair options. - Good salon-quality choice.

www.broadsheet.com.auflux.agencywww.hairhouse.com.au

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![We Are O&M | Australian Haircare Brand Built on Purpose | O&M - O&M Australia](

5\. O&M Original & Mineral

- Australian-made haircare. - Native botanical ingredients. - Particularly interesting for frizz, shine and colour care.

www.broadsheet.com.auflux.agencywww.hairhouse.com.au

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!Beauty Brand Olaplex Valued At $15 Billion After IPO, Will Explore New Hair Products

6\. Olaplex

- Popular bond-repair treatments. - Particularly relevant for chemically treated and damaged hair. - International brand available throughout Australia.

www.findrix.aiglow.com.auwww.shopback.com.au

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!Σαμπουάν Μαλλιών | attica

7\. Kérastase

- Luxury salon-quality haircare. - Excellent variety of targeted ranges. - Hydration, blonde care, scalp care and strengthening.

www.findrix.aiglow.com.auwww.shopback.com.au

---

!How to Build a Bondi Boost Hair Care Routine: Tips and Tricks - Budget Salon Supplies Retail

8\. Bondi Boost

- Australian-founded. - Focus on scalp care, strengthening and fuller-looking hair. - Good option to explore for thinning-hair concerns.

www.findrix.aiglow.com.auwww.broadsheet.com.au

---

![Shop All Hair Care + Styling Products - Evo](

9\. Evo

- Professional salon products. - Great styling, colour care and treatments. - Fun, distinctive brand identity.

www.broadsheet.com.auflux.agencywww.hairhouse.com.au

---

!CLEVER CURL ORIGINAL - Trendz Studio

10\. Clever Curl

- Specialist curly haircare. - Cleansers, treatments and curl styling. - Particularly worth exploring for textured hair.

www.findrix.ai

## Other Australian brands worth knowing

- De Lorenzo - botanical and salon haircare. - Typebea - growth-focused haircare. - Bread Beauty Supply - textured and curly hair. - Straand - scalp-focused products. - Uni - refillable, sustainability-focused haircare.

Source: www.broadsheet.com.auflux.agencywww.hairhouse.com.au

## Where to buy in Australia

| Retailer | What to look for | |--------|--------| | Adore Beauty | Premium and professional brands | | Oz Hair & Beauty | Salon brands and treatments | | Hairhouse | Professional haircare | | MECCA | Premium and niche brands | | Sephora Australia | Prestige haircare |

www.shopback.com.auglow.com.au

## Let me narrow down the best brands for you

Are you researching brands to purchase for yourself, or looking at the Australian haircare market to identify brands worth stocking or building a business around?

That distinction will change my recommendations considerably.

Recorded answer text · Perplexity · 8 November 2026

Here are some of the best boutique Australian haircare brands, depending on your priorities:

- Straand - Best for scalp care. Known for targeted products addressing dandruff, buildup and scalp health. - Clever Curl - Best for curly and wavy hair. Offers curl-focused, low-irritant products and styling systems. - Arvo Haircare - Best for premium, sustainable salon-style care, with vegan and sulphate-free formulas. - Kus & Co - Best for a smaller independent brand focused on streamlined, salon-quality formulas. - St Louis Says - Best for affordable luxury. Its vegan, sulphate-free range covers hydration, volume and strengthening. - Uni - Best for low-waste haircare. Its refillable packaging and closed-loop model make sustainability central to the brand. - O&M (Original & Mineral) - Best for Australian salon luxury, colour-conscious haircare and native botanical ingredients. - De Lorenzo - Best for gentle, plant-focused care; it is especially suited to people seeking certified-organic formulations. - Davroe - Best for plant-based, Australian-made products, particularly for colour-treated or sensitive hair. - ELEVEN Australia - Best for simple, versatile everyday products suited to dry, sun-exposed or air-conditioned hair. - Typebea - Best for hair-growth and strengthening-focused products, including peptide and treatment formulas.

Best overall shortlist: O&M for salon performance, Clever Curl for textured hair, Straand for scalp concerns, Uni for sustainability, and St Louis Says for boutique value. Boutique branding varies considerably in scale, so brands such as O&M and ELEVEN Australia are more established than smaller independents such as Kus & Co or St Louis Says.