Clever Curl
AI Visibility Score and Ranking for
Haircare: Australia
Curly-hair specialist brand widely stocked at Priceline and Hairhouse.
Clever Curl ranks #9 in the AU Haircare AI Visibility Index with a Visibility Score of 5.6/100. It was named in 177 of 3,150 AI answers across 29 of 150 tracked questions, averaging position 2.0 when mentioned.
Over the last 7 weekly scans, Clever Curl's scan score moved from 6.7 on 21 August 2026 to 4.7 on 27 September 2026, down 2.0 points.
5.6
Visibility score
9
Found Rank
-1
Movement vs last window
2.0
Avg. position when mentioned
29
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Clever Curl vs Haircare
Running at 1.5x the Haircare category average — ahead of the field.
6
4
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Clever Curl
- Best curly hair products Australia
- Best curly hair brand Australia
- Best products for 3C curly hair Australia
- Best gel for curly hair Australia
- Best curly hair routine products Australia
- Best conditioner for curly hair Australia
Questions where AI names other brands instead
- Best Australian hair brands (Davroe, ELEVEN Australia, NAK Hair)
- Best new Australian haircare brands (Typebea, St Louis Says, NAK Hair)
- Best Australian haircare brands (ELEVEN Australia, Davroe, O&M)
- Best Australian hair care line (ELEVEN Australia, O&M, NAK Hair)
- Best salon quality haircare Australia (O&M, ELEVEN Australia, Bondi Boost)
- Best lightweight products for fine hair Australia (ELEVEN Australia, Kevin.Murphy, evo)
What AI says about Clever Curl
ner for curly hair in Australia depends on your budget and curl type, with top options ranging from drugstore favorites like Maui Moisture Curl Quench + Hydrating Coconut Oil Conditioner to specialized local brands like Clever Curl.
Google AI Overviews, 27 September 2026
Clever Curl Humid Weather Gel — particularly worth considering if you have wavy/curly hair and want to maintain your natural pattern rather than straighten it.
ChatGPT, 27 September 2026
rting points are curl-specific shampoos/conditioners, leave-in creams, gels/foams, and deep treatments from brands commonly stocked by Australian retailers like Hairhouse, Adore Beauty, MECCA, Sephora Australia, and Clever Curl.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Clever Curl's AI Visibility Score?
Clever Curl has an AI Visibility Score of 5.6 in the AU Haircare AI Visibility Index, ranked #9.
How often does AI recommend Clever Curl?
Clever Curl was named in 177 of 3,150 AI answers analysed, across 29 tracked questions, averaging position 2.0 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.
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