STRAAND

Recorded answer text · Google AI Overviews · 18 October 2026

Australia is home to many celebrated salon-quality and eco-conscious hair care brands.

### Top Australian Hair Care Brands

- ELEVEN Australia: Famous for its multi-purpose ELEVEN Australia Miracle Hair Treatment, infused with natural Australian desert lime and wattle seed. - Davroe: A 100% vegan, cruelty-free, and sulphate-free line known for gentle formulas like the Davroe Moisture Senses Hydrating Shampoo. - Nak Hair: A salon-quality, vegan-friendly staple renowned for its everyday hydration and anti-yellow blonde repair ranges. - Original & Mineral (O&M): Clean-formulated hair care utilizing native Australian extracts while avoiding harsh sulphates and parabens. - BondiBoost: Widely recognized for science-backed scalp treatments, growth serums, and thinning-hair solutions. - Georgiemane: Popular for targeted, vegan treatments like the georgiemane 10 Minute Hair Mask designed to repair heat-damaged or bleached locks. - De Lorenzo: An environmentally responsible, plant-based brand trusted for specialized care like the Instant Rejuven8 and Novafusion series. - Juuce: A fun, high-performance professional brand featuring vibrant botanical blends. - Straand & ORI Lab: Emerging leaders in microbiome-focused scalp skincare and conscious botanical formulations.

You can browse a wide collection of local formulas through retailers like Oz Hair and Beauty or Hairhouse.To narrow down the best brand for you, tell me:

- What is your hair type or concern (e.g., dry, fine, curly, color-treated, or hair growth)? - What is your budget?

Recorded answer text · ChatGPT · 18 October 2026

If you're looking for the best independent Australian haircare brands, I'd prioritise locally founded, Australian-owned businesses with a distinctive point of view, good-quality formulas and a reason to choose them over the big international salon brands.

Australia has some excellent options, from specialist curly-hair care and botanical formulas to premium salon products and refillable, low-waste haircare. www.broadsheet.com.auwww.everescents.com.austrandrituals.com

## 8 Australian haircare brands worth knowing

A curated shortlist, balancing specialist performance, independent-brand appeal and Australian roots. This is not a strict performance ranking.

![O&M Frizzy Logic Shine Serum 100ml - O&M Australia](

1\. O&M (Original & Mineral)

(Best salon all-rounder)

Australian-made professional haircare with a focus on native extracts, colour care and formulas designed to be gentler on hair and scalp. A strong starting point for premium everyday care.

Look at\: Frizzy Logic Shine Serum and Know Knott Conditioning Detangler.

Website: originalmineralpro.com · www.broadsheet.com.au

---

!EverEscents Organic Lavender Shampoo 1000ml | OZ Hair & Beauty

2\. EverEscents

(Best for botanical formulas)

A genuinely Australian-owned and Australian-manufactured brand, founded by Julia and Luke Charters. Its range includes certified-organic haircare, treatments, styling products and refill options.

Look at\: Remedy treatments and its shampoo and conditioner ranges.

Website: everescents.com.au · www.everescents.com.au

---

![Clever Curl Curly Hair Light Glam Bundle - Glam Box](

3\. Clever Curl

Best for curls and textured hair.

A specialist option for curl-focused cleansing, conditioning and styling. Worth investigating if you want a routine built around curl definition and moisture rather than conventional straight-hair products.

Website: clevercurl.com.au · strandrituals.com

---

![Shop All - Mr. Smith](

4\. Mr Smith

Best for premium styling and design.

Founded by Freda Rossidis and David Justin, this Australian label combines a minimalist luxury aesthetic with unisex, salon-oriented products.

Look at\: The Leave In treatment and The Foundation styling product.

Website: mr-smith.com.au · www.broadsheet.com.au

---

!Hydrating Shampoo

5\. Uni

Best for sustainability-led haircare.

Built around refillable packaging and a closed-loop return system. It's particularly interesting if reducing single-use bathroom packaging matters as much as the product itself.

Website: Mecca · www.broadsheet.com.au

---

!Straand The Crown Fix Scalp Serum | Free People

6\. Straand

Best for scalp-first routines.

Takes a skincare-inspired approach to scalp care, with shampoos, exfoliating products, serums and treatments for concerns such as flakes, itching and irritation.

Website: straand.com.au · www.broadsheet.com.au

---

![All Hail Hydration Moisture Repair Shampoo - St. Louis Says](

7\. St Louis Says

Best for accessible salon quality.

Founded by the team behind Brisbane barbershop Twin Palms. Its shampoos, conditioners and masks are designed to cover everyday needs such as hydration, volume and strengthening.

Website: stlouissays.com · www.broadsheet.com.au

---

!Shampoo & Conditioner - Native Silky Lemongrass & Lime - Yaye

8\. Yaye

Best for Indigenous-owned botanical beauty.

A 100% Aboriginal-owned Australian brand offering Australian-made haircare featuring native silky lemongrass extract. A distinctive option for shoppers interested in native botanicals and supporting Indigenous enterprise.

Website: yaye.com.au · yaye.com.au

## Which brands would I prioritise?

| If your priority is… | Start with | |--------|--------| | Professional salon performance | O&M | | Organic and botanical positioning | EverEscents | | Curly and textured hair | Clever Curl | | Premium, design-led haircare | Mr Smith | | Refillable packaging | Uni | | Scalp-focused products | Straand | | Independent, accessible salon care | St Louis Says | | Aboriginal-owned Australian beauty | Yaye |

These are curated recommendations, not a claim that every brand is independently owned in the strict corporate sense. Australian-founded, Australian-owned and Australian-made are different criteria, and some brands have grown substantially or expanded internationally.

## One question to narrow it down

Are you looking for brands to buy and use, or are you researching independent brands as a business, retail, distribution or brand-development opportunity?

That distinction would change my shortlist considerably, particularly if you're looking for smaller founder-led labels rather than established salon brands.

Recorded answer text · Perplexity · 18 October 2026

Top vegan haircare brands available in Australia include:

- Davroe - Australian-made, 100% vegan and cruelty-free, with ranges for hydration, curls, colour care and sensitive scalps. - NAK Hair - Australian-owned and made; its Signature range is vegan-friendly and sulphate- and paraben-free. - De Lorenzo - Australian salon brand with vegan, cruelty-free options and targeted treatments for dryness, damage and scalp concerns. - muk Haircare - Australian brand offering vegan and cruelty-free products, including shampoos, conditioners, styling products and colour care. - STRAAND - Australian scalp-focused brand whose hair and scalp-care products are 100% vegan. - Make - 100% vegan Australian haircare range, free from sulphates and parabens. - Eleven Australia - Popular salon brand with vegan products across everyday cleansing, styling and treatment categories. - ORI Lab - Vegan haircare brand stocked in Australia, with products designed for different hair types and styling needs.

Best overall pick: Davroe for a clearly vegan, cruelty-free Australian-made range. Best for salon-style basics: NAK Hair or Eleven Australia. Best for scalp care: STRAAND. Best budget-friendly Australian option: Make.

Check the individual product label before buying, since vegan status can sometimes vary between a brand's ranges.