STRAAND
AI Visibility Score and Ranking for
Haircare: Australia
Australian-founded prebiotic scalp-care startup backed by Unilever Ventures and Harvey Family Office.
STRAAND ranks #11 in the AU Haircare AI Visibility Index with a Visibility Score of 2.8/100. It was named in 89 of 3,150 AI answers across 24 of 150 tracked questions, averaging position 2.0 when mentioned.
Over the last 7 weekly scans, STRAAND's scan score moved from 3.3 on 21 August 2026 to 2.0 on 27 September 2026, down 1.3 points.
2.8
Visibility score
11
Found Rank
0
Movement vs last window
2.0
Avg. position when mentioned
24
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
STRAAND vs Haircare
Running at 0.8x the Haircare category average — a little behind the field.
3
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names STRAAND
- Best prebiotic scalp care Australia
- Best scalp care brand Australia
- Best scalp detox treatment Australia
- Best haircare brand for sensitive scalps Australia
- Best new Australian haircare brands
- Best scalp exfoliant Australia
Questions where AI names other brands instead
- What haircare brands do Australians actually use (Bondi Boost, Davroe, ELEVEN Australia)
- Best Australian haircare brands (ELEVEN Australia, Davroe, O&M)
- Best vegan haircare brands Australia (Davroe, NAK Hair, Bondi Boost)
- Best affordable Australian haircare brands (Davroe, ELEVEN Australia, Bondi Boost)
- Best products for 3C curly hair Australia (Clever Curl, ELEVEN Australia, LOHY)
- Best salon quality haircare Australia (O&M, ELEVEN Australia, Bondi Boost)
What AI says about STRAAND
Straand is one of the top-rated Australian-made scalp care brands, specializing in prebiotic-powered formulas designed to rebalance the scalp microbiome, combat dandruff, and ease irritation.
Google AI Overviews, 27 September 2026
Straand — probably the most interesting if scalp health is your priority.
ChatGPT, 27 September 2026
If you want the best prebiotic scalp care in Australia, the strongest options in the results are STRAAND and AMPERNA because they explicitly market prebiotic or pre/probiotic scalp support and are sold through Australian retailers.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is STRAAND's AI Visibility Score?
STRAAND has an AI Visibility Score of 2.8 in the AU Haircare AI Visibility Index, ranked #11.
How often does AI recommend STRAAND?
STRAAND was named in 89 of 3,150 AI answers analysed, across 24 tracked questions, averaging position 2.0 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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