Uppercut Deluxe
AI Visibility Score and Ranking for
Haircare: Australia
Australian-born men's grooming brand built around a core range of pomades, clays and waxes for styling.
Uppercut Deluxe ranks #10 in the AU Haircare AI Visibility Index with a Visibility Score of 3.8/100. It was named in 121 of 3,150 AI answers across 15 of 150 tracked questions, averaging position 1.2 when mentioned.
Over the last 7 weekly scans, Uppercut Deluxe's scan score moved from 4.0 on 21 August 2026 to 2.9 on 27 September 2026, down 1.1 points.
Visibility score
Latest scan visibility
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Latest published scan
Overall visibility
3.8
Published window
Industry rank
10
Within this industry and market
Published scan history
Different AI.
Different visibility.
Share of answers naming this brand
Latest scan or overall score?
The latest scan is one observation. Overall visibility combines answers across the published window.
One ranking.
Two useful distinctions.
Question coverage and platform differences help explain the overall visibility.
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Questions with a mention
Questions with at least one answer naming the brand.
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Gap between platforms
Compare visibility across the platforms measured.
How this brand compares.
View industry rankingsIndustry position
In the same market.
Compare brands using the same question set and published window.
Share of collected answers naming each brand
Questions where AI names Uppercut Deluxe
- Best pomade Australia
- Best barber recommended products Australia
- Best Australian men's grooming brand
- Best clay for men's hair Australia
- Best men's grooming brand Australia
- Best men's hair products Australia
Questions where AI names other brands instead
- Best independent Australian haircare brands (Davroe, NAK Hair, O&M)
- Best boutique haircare brands Australia (O&M, Davroe, ELEVEN Australia)
- Best haircare brands Australia (ELEVEN Australia, Davroe, O&M)
- Best Australian hair brands (Davroe, ELEVEN Australia, NAK Hair)
- What haircare brands do Australians actually use (Bondi Boost, Davroe, ELEVEN Australia)
- Which Australian haircare brands are actually good (Bondi Boost, Davroe, ELEVEN Australia)
What AI says about Uppercut Deluxe
Uppercut Deluxe Matte Pomade : A leading Australian-born brand offering a medium-hold, water-based pomade with a natural, low-shine matte finish that washes out easily.
Google AI Overviews, 27 September 2026
If you want one great all-round pomade in Australia, I’d go with Uppercut Deluxe Pomade — strong hold, high shine, water-based, and made by an Australian brand.
ChatGPT, 27 September 2026
If you want the best hair wax for men in Australia, the strongest all-round picks from the results are Uppercut Deluxe for a matte, medium-hold finish, Red One for flexible restyling, and L’Oréal Paris Men Expert Barber Club Slick Hair Wax if you want a neat, shinier look.
Perplexity, 27 September 2026
Named in the sample
Questions that bring
the brand into view.
The brand is named in at least one collected answer to each of these questions.
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Different questions.
Different brands.
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Competitor names are shown where they appear in the collected examples.
The mention is only part of the story.
AI can describe the same brand differently depending on the question. These excerpts show the context behind a mention.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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AI visibility
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Brand visibility / Platform breakdown / Industry position
Get the free brand reportA clear measure.
An open method.
Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.
Published window
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Answers naming the brand
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Answers collected
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AI visibility
Answers naming the brand ÷ all collected answers × 100
Ask consistently
The same industry questions across ChatGPT, Perplexity and Google AI Overviews.
Record each response
Track brand mentions and positions across the published scans.
Compare the same scope
Use the same market, category and measurement window for every comparison.
This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
The scores,
explained.
The scope, scores and comparisons behind this brand profile.
What is Uppercut Deluxe's AI Visibility Score?
Uppercut Deluxe has an AI Visibility Score of 3.8 in the AU Haircare AI Visibility Index, ranked #10.
How often does AI recommend Uppercut Deluxe?
Uppercut Deluxe was named in 121 of 3,150 AI answers analysed, across 15 tracked questions, averaging position 1.2 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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