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Muvo

Muvo

AI visibility and ranking for Haircare: Australia

Haircare [AU]
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Australian haircare brand, tracked in the Found AI Visibility Index Haircare population.

Muvo
appears in
0.6
% of measured AI answers in this industry and market.

Found score

Track Muvo’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.9

October 18, 2026

Overall visibility

0.6

21 August – 18 October 2026 (scans 1–10)

Industry rank

20

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Muvo's single-scan score moved from 1.3% to 0.9%, down 0.4 percentage points. Latest recorded scan 0.9% on 18 October 2026; combined-window score 0.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.6% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.3%
30 August 20260.4%
6 September 20260.4%
13 September 20260.4%
20 September 20260.0%
27 September 20260.7%
4 October 20260.0%
11 October 20260.9%
18 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.1%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.1%

21 August – 18 October 2026 (scans 1–10)

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Google AI Overviews names Muvo most often.

It appears in 1.1% of collected Google AI Overviews answers and 0.1% of ChatGPT answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 10 of 150 questions.

Muvo appears in at least one collected answer to 6.7% of the tracked questions. That is question coverage; the 0.6% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 1.3%. The latest scan was 0.9% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best conditioner for colour treated hair Australia
  • Best haircare for balayage Australia
  • Best haircare routine for colour treated hair Australia
  • Best purple shampoo Australia
  • Best scalp health products Australia
  • Best shampoo for blonde hair Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent Australian haircare brands (De Lorenzo, Davroe, O&M)
  • Best Australian haircare brands (ELEVEN Australia, Kevin.Murphy, De Lorenzo)
  • Best Australian owned haircare brands (Kevin.Murphy, De Lorenzo, Bondi Boost)
  • Best haircare brands Australia (ELEVEN Australia, Kevin.Murphy, De Lorenzo)
  • Best boutique haircare brands Australia (Kevin.Murphy, De Lorenzo, Davroe)
  • Best new Australian haircare brands (Bondi Boost, Typebea, STRAAND)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which Australian haircare brands are actually good

From the recorded answer

MUVO: Renowned across Australia for high-impact toning and color-maintenance lines, particularly the Ultra Blonde and Coolest Brunette shampoo and conditioner duos.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Several homegrown Australian haircare brands stand out for their salon-quality performance, targeted treatments, and commitment to clean or natural ingredients:

- ELEVEN Australia: A favorite among stylists and beauty editors, this PETA-certified cruelty-free brand is known for straightforward, effective products with clear, descriptive names (such as the cult-classic Miracle Hair Treatment). - Kevin Murphy: A premier professional, salon-grade line built for weightless volume and high-performance styling. It is widely praised for clean, gentle compositions and upscale fragrances. - BondiBoost: Famous for its science-backed approach to scalp health, hair thinning, and growth. The HG (Hair Growth) anti-thinning range and scalp-stimulating formulas make it a go-to for density and breakage concerns. - Davroe: A 100% vegan, cruelty-free, and Australian-made/owned brand that formulates its products without sulfates, parabens, or petrochemicals. It uses native extracts like Kakadu plum and quandong to gently repair color-treated and frizzy hair. - De Lorenzo: A traditional Australian-made and owned salon staple focused on ethical, plant-based, and organic-infused formulas. Their lines span therapeutic and toning ranges like Novafusion for blondes. - MUVO: Renowned across Australia for high-impact toning and color-maintenance lines, particularly the Ultra Blonde and Coolest Brunette shampoo and conditioner duos.

If you let me know your hair type (e.g., fine, curly, bleached blonde, oily scalp), I can recommend which specific brand or product line fits best.

ChatGPT

The question asked

Best haircare routine for colour treated hair Australia

From the recorded answer

!MUVO Ultra Blonde Shampoo 500ml | OZ Hair & Beauty …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best haircare routine for colour-treated hair in Australia

The best routine for colour-treated hair is one that protects your colour, keeps your hair hydrated, reduces breakage and maintains shine without weighing it down. In Australia, I'd prioritise colour-safe shampoo, a nourishing conditioner, heat protection and UV protection - especially if you spend lots of time in the sun.

The ideal products depend on whether your hair is blonde, brunette, copper or fashion-coloured, and whether it's fine, thick, dry or damaged.

## Your ideal weekly routine

!TONI&GUY Colour Radiance Pro Shampoo | For Coloured Hair

1\. Wash gently - 2-3 times a week

Choose a colour-safe shampoo that cleans your scalp without unnecessarily stripping the hair. Use lukewarm rather than hot water, and concentrate shampoo on your scalp.

Tip: If your scalp gets oily quickly, wash as often as you need rather than leaving it greasy to preserve colour.

---

!Hydrate Conditioner - après-shampooing léger cheveux normaux, secs ou bouclés | AUTHENTIC BEAUTY CONCEPT ≡ SEPHORA

2\. Condition every wash

Apply conditioner through your mid-lengths and ends. Once a week, swap in a moisturising hair mask for extra softness and manageability, especially after bleaching or highlighting.

---

!Spray sans rinçage multi-tâches PUREOLOGY - Cosmetic World

3\. Protect before styling

Apply a leave-in conditioner or detangling product, then a heat protectant before using a hairdryer, straightener or curling iron. Keep heat moderate and limit repeated passes.

---

!Silver Bullet | Salon Essentials

4\. Seal and smooth the ends

Use a small amount of lightweight hair oil or serum on the ends to reduce friction, smooth frizz and add shine. Fine hair usually needs less than thick or coarse hair.

---

!Giovanni Shampoo Color Chic Purple 399ml | BIG W

5\. Use a colour-correcting treatment when needed

Blonde and highlighted hair may benefit from purple shampoo when it turns yellow; some brunettes with balayage may benefit from blue-toning products if their lighter sections turn orange. Use these occasionally according to the product directions, not automatically at every wash.

## Best colour-care products to consider in Australia

These are practical options at different price points, from supermarket basics to salon-style care.

!L'Oréal Paris Elvive Colour Protect Shampoo 340ml | BIG W

Best budget option

L'Oréal Paris Elvive Colour Protect Shampoo

Around \$8 for shampoo

An affordable starting point for maintaining coloured hair without building an expensive routine.

Available through Chemist Warehouse.

---

!Redken Acidic Color Gloss Shampoo & Conditioner 300ml Bundle | Oz Hair & Beauty

Best salon-style colour and shine care

Redken Acidic Color Gloss Shampoo

Around \$49 for shampoo

A good option to investigate if your main goals are glossy-looking hair and maintaining colour vibrancy.

Available through Chemist Warehouse.

---

![Color Care Shampoo & Conditioner Duo - Moroccanoil](

Best for a nourishing routine

Moroccanoil Color Care Shampoo & Conditioner Duo

Around \$74 for the duo

Worth considering if you want a coordinated shampoo-and-conditioner set with a focus on softness and colour care.

Listed by Oz Hair and Beauty.

---

!MUVO Ultra Blonde Shampoo 500ml | OZ Hair & Beauty

Best to investigate for blonde hair

MUVO Ultra Blonde Shampoo

Around \$30 for 500 mL

A purple shampoo option for neutralising unwanted yellow tones in blonde or highlighted hair. Alternate it with your regular shampoo.

Listed by BIG W.

Prices and availability can change. Product details are based on Australian retail listings.

## Australian-specific tips that make a difference

- Protect against the sun\: Wear a hat during extended outdoor exposure and consider a leave-in product with UV protection. Sunlight can fade colour and dry out the hair. www.womensweekly.com.auwww.evohair.com - After swimming\: Rinse your hair with fresh water after pool or ocean swims, and use conditioner to help manage dryness. - After colouring\: Follow your colourist's instructions on when to shampoo for the first time; waiting around 24-48 hours is a reasonable general precaution. www.womensweekly.com.aujprofessional.com.au - If your hair is bleached or breaking\: Prioritise conditioning and a suitable repair treatment over buying several toning products.

## Let's tailor the routine to your hair

The best combination will depend on your colour, hair texture and budget.

1\. What colour is your hair?

Blonde / highlights / balayage

Brunette

Copper / red

Black / dark colour

Fashion colour (pink, purple, etc.)

---

2\. What is your hair like?

Fine or oily

Normal

Dry or damaged

Thick, coarse or frizzy

Bleached and breaking

---

3\. What's your budget for the full routine?

Under \$30

\$30-\$50

\$50-\$100

\$100+

---

4\. What's your biggest concern?

Colour fading or brassiness

Less breakage and more shine

Frizz and dryness

Volume without weighing hair down

[Find my ideal routine]

You can also [compare affordable haircare products](f) or [find premium salon products](f)\.

Perplexity

The question asked

Best purple shampoo Australia

From the recorded answer

Best range of choices: Muvo Ultra Bonde and other purple shampoos sold through Australian specialist retailers offer strong toning options at different price points.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For most people in Australia, Kérastase Blond Absolu Bain Ultra-Violet is the best premium choice: it strongly reduces brassiness while its sulfate-free formula is designed to avoid overly drying sensitised blonde hair.

### Best picks

- Best overall: Kérastase Blond Absolu Bain Ultra-Violet - effective, sulfate-free, and better suited to dry or damaged blonde hair. - Best for damaged hair: Pureology Strength Cure Blonde Shampoo - a deeply pigmented formula aimed at reducing brassiness while strengthening damaged hair. - Best affordable option: OGX Purple Toning Shampoo - suitable for blonde, silver, and pre-lightened hair, with a more budget-friendly retail price. - Best salon-style Aussie option: Make Blonde Shampoo - an Australian-made, brass-neutralising formula with nourishing botanicals. - Best range of choices: Muvo Ultra Bonde and other purple shampoos sold through Australian specialist retailers offer strong toning options at different price points.

### How to use it

Apply it to very wet hair, leave it on for 3-5 minutes, then rinse thoroughly. Start with once weekly; frequent use can make hair look overly cool, dull, or slightly purple.

Quick recommendation: Choose Kérastase for dry or damaged hair, Pureology for strengthening, or OGX if price matters most.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Muvo

Haircare

21 August – 18 October 2026 (scans 1–10)

0.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

29

Answers naming the brand

4498

Answers collected

0.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Muvo ranks #20 among 31 tracked brands for Haircare · Australia (21 August – 18 October 2026). Its visibility is 0.6%. It was named in 29 of 4,498 AI answers across 10 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.6% AI visibility for Muvo in Haircare · Australia, measured over 21 August – 18 October 2026. It ranks #20 among 31 tracked brands.

How often does AI mention this brand?

Muvo was named in 29 of 4,498 collected AI answers, across 10 of 150 tracked questions, for Haircare · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Muvo by all 4,498 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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