Muvo
AI Visibility Score and Ranking for
Haircare: Australia
Australian haircare brand, tracked in the Found AI Visibility Index Haircare population.
Muvo ranks #18 in the AU Haircare AI Visibility Index with a Visibility Score of 0.7/100. It was named in 21 of 3,150 AI answers across 8 of 150 tracked questions, averaging position 1.9 when mentioned.
Over the last 7 weekly scans, Muvo's scan score moved from 1.3 on 21 August 2026 to 0.7 on 27 September 2026, down 0.6 points.
0.7
Visibility score
18
Found Rank
+1
Movement vs last window
1.9
Avg. position when mentioned
8
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Muvo vs Haircare
Running at 0.3x the Haircare category average — well behind the field.
1
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Muvo
- Best haircare for balayage Australia
- Best purple shampoo Australia
- Best shampoo for blonde hair Australia
- Best shampoo for colour treated hair Australia
- What haircare brands do Australians actually use
- Which Australian haircare brands are actually good
Questions where AI names other brands instead
- Best independent Australian haircare brands (Davroe, NAK Hair, O&M)
- Best boutique haircare brands Australia (O&M, Davroe, ELEVEN Australia)
- Best Australian hair brands (Davroe, ELEVEN Australia, NAK Hair)
- Best Australian owned haircare brands (NAK Hair, Davroe, De Lorenzo)
- Best new Australian haircare brands (Typebea, St Louis Says, NAK Hair)
- Best Australian haircare brands (ELEVEN Australia, Davroe, O&M)
What AI says about Muvo
Muvo : Highly popular for its maximum-strength purple and toning shampoos designed to combat brassy blondes.
Google AI Overviews, 27 September 2026
Best budget-friendly pick: MUVO Purple Shampoo is praised by Australian users for strong pigment and good value.
Perplexity, 27 September 2026
Best Australian option: MUVO Ultra Blonde — popular local choice with a strong 4.
ChatGPT, 21 August 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Muvo's AI Visibility Score?
Muvo has an AI Visibility Score of 0.7 in the AU Haircare AI Visibility Index, ranked #18.
How often does AI recommend Muvo?
Muvo was named in 21 of 3,150 AI answers analysed, across 8 tracked questions, averaging position 1.9 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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