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Muvo

Muvo

AI visibility and ranking for Haircare: Australia

Haircare [AU]
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Australian haircare brand, tracked in the Found AI Visibility Index Haircare population.

Muvo
appears in
0.7
% of measured AI answers in this industry and market.

Found score

Track Muvo’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.7

November 8, 2026

Overall visibility

0.7

21 August – 8 November 2026 (scans 1–13)

Industry rank

21

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Muvo's single-scan score moved from 1.3% to 0.7%, down 0.6 percentage points. Latest recorded scan 0.7% on 8 November 2026; combined-window score 0.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.7% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.3%
30 August 20260.4%
6 September 20260.4%
13 September 20260.4%
20 September 20260.0%
27 September 20260.7%
4 October 20260.0%
11 October 20260.9%
18 October 20260.9%
25 October 20260.7%
1 November 20260.7%
8 November 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.2%

Perplexity Logo

Perplexity

0.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

21 August – 8 November 2026 (scans 1–13)

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Google AI Overviews names Muvo most often.

It appears in 1.2% of collected Google AI Overviews answers and 0.2% of ChatGPT answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

Muvo appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 0.7% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 1.3%. The latest scan was 0.7% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best affordable Australian haircare brands
  • Best conditioner for colour treated hair Australia
  • Best haircare for balayage Australia
  • Best haircare routine for colour treated hair Australia
  • Best purple shampoo Australia
  • Best scalp health products Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent Australian haircare brands (De Lorenzo, Davroe, O&M)
  • Best Australian haircare brands (Kevin.Murphy, ELEVEN Australia, De Lorenzo)
  • Best Australian owned haircare brands (Davroe, ELEVEN Australia, De Lorenzo)
  • Best haircare brands Australia (ELEVEN Australia, Kevin.Murphy, Bondi Boost)
  • Best boutique haircare brands Australia (STRAAND, Clever Curl, St Louis Says)
  • Which Australian haircare brands are actually good (Kevin.Murphy, ELEVEN Australia, Davroe)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best affordable Australian haircare brands

From the recorded answer

MUVO - Known well in local salons and online beauty retailers for vibrant toning solutions (like their Ultra Blonde range) with bundle deals available through stockists like [Oz Hair and Beauty]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Australia has several budget-friendly, Australian-made or Australian-owned haircare brands that are easy to find at supermarkets, pharmacies, and online stockists.

### Top Affordable Australian Haircare Brands

- Sukin - Famous for eco-friendly, natural, and vegan formulations. Their signature 1-litre Natural Balance Conditioner and matching shampoos utilize botanical ingredients like burdock, nettle, and horsetail. Prices generally range from $15.99 to $29.99 (frequently discounted at major supermarkets like Coles). - A Bit Hippy - An Australian-made brand specialising in gentle, sulfate-free, and vegan haircare for sensitive or itchy scalps. Products like their Sensitive Scalp Shampoo feature plant-based cleansers, cationic guar gum, and chlorella extract, with bottles typically priced around $16.95 to $22.10. - ELEVEN Australia - While they offer salon-grade items, they provide accessible travel- and mini-size options (such as the I Want Body Volume Conditioner 50ml for under $10) that let you test professional Australian formulations without a large investment. - De Lorenzo - A plant-based, vegan, and sustainable Australian haircare line offering targeted ranges for scalp therapy, color maintenance, and restoration, with select travel and smaller items starting around $14.99. - MUVO - Known well in local salons and online beauty retailers for vibrant toning solutions (like their Ultra Blonde range) with bundle deals available through stockists like Oz Hair and Beauty.

### Budget Tips & Where to Shop

- Supermarkets & Pharmacies: Brands like Sukin and various botanical lines are widely stocked at Coles, Woolworths, and local chemists where half-price sales are common. - Online Beauty Stockists: Platforms like Oz Hair and Beauty and Adore Beauty regularly feature mini sizes and promotional bundles for Australian brands.

If you'd like, let me know:

- Your hair type or concern (e.g., fine, curly, color-treated, dry, or sensitive scalp) - Your preferred budget range per bottle

I can recommend specific products tailored to your routine.

ChatGPT

The question asked

Best purple shampoo Australia

From the recorded answer

!MUVO Ultra Blonde Shampoo 500ml | OZ Hair & Beauty …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best purple shampoo in Australia, my top recommendation is Olaplex No. 4P for an all-round option. But the best choice depends on whether you want to remove yellow tones, achieve a cooler platinum blonde, maintain grey or silver hair, or get the strongest toning for your money. Australian beauty retailers also recommend Kérastase, Matrix, evo and De Lorenzo. nestpath.com.auwww.adorebeauty.com.au

## Best purple shampoos to consider

!Olaplex No.4P Blonde Enhancer Toner Shampoo 250mL | Woolworths

1\. Olaplex No. 4P Blonde Enhancer Toning Shampoo

(Best overall)

A premium choice for blonde, bleached and highlighted hair that needs help with yellow or brassy tones. A good starting point if you want toning alongside hair-care benefits.

Indicative price: around A\$50

Source: nestpath.com.auwww.adorebeauty.com.au

---

!Fanola No Yellow Vegan Shampoo 350ml | RY.com.au

2\. Fanola No Yellow Shampoo

(Best for strong toning)

Worth considering if your blonde is very yellow or you want a cooler, icier result. It is highly pigmented, so start with a short application and follow the bottle directions.

Best for: bleached, very light blonde and silver hair

Source: nestpath.com.auglow.com.au

---

!Matrix So Silver Shampoo 300ml | Woolworths

3\. Matrix So Silver Shampoo

A reliable salon-style option for maintaining cool blonde, platinum, silver or grey hair. Particularly worth considering if you want to tackle yellow tones between salon visits.

Best for: blonde, platinum, silver and grey hair

Source: nestpath.com.auwww.adorebeauty.com.au

---

!MUVO Ultra Blonde Shampoo 500ml | OZ Hair & Beauty

4\. Muvo Ultra Blonde Shampoo, 300ml

An Australian-market option to compare if you want a purple shampoo without going straight to a premium-priced product.

Listed at \$25.99 from Budget Salon Supplies\.

View product

---

!De Lorenzo Novafusion Silver Shampoo 250mL - Adore Beauty

5\. De Lorenzo Novafusion Silver Shampoo

A good Australian salon-brand option to look into if you prefer shopping for professional haircare locally. Designed to help counteract unwanted yellow tones.

Source: nestpath.com.auwww.adorebeauty.com.au

## Which one is best for your hair?

Purple shampoo isn't one-size-fits-all. Tell me a little about your hair and I'll narrow it down to the best match.

1\. What colour is your hair?

Bleached or highlighted blonde

Balayage or dark roots with blonde ends

Natural grey, white or silver

Light brown with blonde highlights

---

2\. What result do you want?

Very cool, icy blonde

Less yellow or brassy

Beige or creamy blonde

Brighter, cleaner silver or grey

---

3\. What's your budget?

Under \$30

\$30-\$50

\$50+

---

4\. What's your hair condition?

Dry or damaged

Healthy or normal

Fine or easily weighed down

[Find my best match]

Perplexity

The question asked

Best haircare for balayage Australia

From the recorded answer

Muvo Balayage Care Kit for Blondes is sold through Australian beauty retailers for blonde balayage care.
Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

For balayage hair in Australia, the best routine is a colour-safe, sulfate-free shampoo, a hydrating conditioner/mask, and heat protection; if your balayage is blonde or ash-toned, add purple shampoo about once a week or every second wash to control brassiness.

A practical Australia-friendly lineup would be:

- Shampoo: choose a colour-safe or sulfate-free formula to help preserve tone and reduce fading. - Conditioner/mask: use a deep-conditioning mask weekly if your hair feels dry or lightened. - Bond repair or strengthening treatment: useful for balayaged or lightened hair that feels fragile or damaged. - Purple shampoo: best for blonde, ash, or light balayage to reduce yellow tones, but don't overuse it or hair can look dull. - Heat protectant: apply before blow-drying, straightening, or curling to limit further damage. - Leave-in conditioner/oil: helps with softness, frizz control, and mid-length/end dryness.

If you want specific products available in Australia, several Australian retailers and brand roundups highlight these types of options:

- Kérastase Elixir Ultime Le Bain was ranked by GLOW as a top shampoo in Australia. - Davines Heart of Glass Intense Treatment is recommended for balayage blonde hair care. - Olaplex-style bond repair treatments are commonly recommended for coloured or balayaged hair that needs extra repair. - Muvo Balayage Care Kit for Blondes is sold through Australian beauty retailers for blonde balayage care.

For maintenance, wash less often if you can, use cool or lukewarm water, and wait 48-72 hours after colouring before your first wash.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Muvo

Haircare

21 August – 8 November 2026 (scans 1–13)

0.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

38

Answers naming the brand

5843

Answers collected

0.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Muvo ranks #21 among 31 tracked brands for Haircare · Australia (21 August – 8 November 2026). Its visibility is 0.7%. It was named in 38 of 5,843 AI answers across 11 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.7% AI visibility for Muvo in Haircare · Australia, measured over 21 August – 8 November 2026. It ranks #21 among 31 tracked brands.

How often does AI mention this brand?

Muvo was named in 38 of 5,843 collected AI answers, across 11 of 150 tracked questions, for Haircare · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Muvo by all 5,843 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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