St Louis Says
AI Visibility Score and Ranking for
Haircare: Australia
Brisbane-based brand of sulphate-free, vegan, customisable shampoos, conditioners and masks.
St Louis Says ranks #16 in the AU Haircare AI Visibility Index with a Visibility Score of 0.9/100. It was named in 27 of 3,150 AI answers across 7 of 150 tracked questions, averaging position 3.7 when mentioned.
Over the last 7 weekly scans, St Louis Says's scan score moved from 0.7 on 21 August 2026 to 0.9 on 27 September 2026, up 0.2 points.
0.9
Visibility score
16
Found Rank
0
Movement vs last window
3.7
Avg. position when mentioned
7
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
St Louis Says vs Haircare
Running at 0.2x the Haircare category average — well behind the field.
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Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names St Louis Says
- Best new Australian haircare brands
- Best boutique haircare brands Australia
- Best independent Australian haircare brands
- Best affordable Australian haircare brands
- Best Australian hair brands
- Best drugstore haircare brands Australia
Questions where AI names other brands instead
- What haircare brands do Australians actually use (Bondi Boost, Davroe, ELEVEN Australia)
- Which Australian haircare brands are actually good (Bondi Boost, Davroe, ELEVEN Australia)
- Best Australian owned haircare brands (NAK Hair, Davroe, De Lorenzo)
- Best Australian haircare brands (ELEVEN Australia, Davroe, O&M)
- Best Australian hair care line (ELEVEN Australia, O&M, NAK Hair)
- Best products for 3C curly hair Australia (Clever Curl, ELEVEN Australia, LOHY)
What AI says about St Louis Says
St Louis Says : Founded by the team behind a Brisbane barbershop, this boutique label delivers sulphate-free, vegan shampoos, conditioners, and targeted hair masks designed to mix and match for individual hydration or volume goals.
Google AI Overviews, 27 September 2026
St Louis Says — Brisbane-born, relatively under-the-radar, with sulphate-free, vegan shampoo/conditioner/mask options aimed at volume, hydration and strengthening.
ChatGPT, 27 September 2026
If you want the best Australian hair brands, the strongest picks from recent Australian roundups are Bondi Boost, Uni, St Louis Says, Typebea, O&M, Robe, Bread, Miiroko, ELEVEN Australia, NAK Hair, Davroe, and Kevin.
Perplexity, 13 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is St Louis Says's AI Visibility Score?
St Louis Says has an AI Visibility Score of 0.9 in the AU Haircare AI Visibility Index, ranked #16.
How often does AI recommend St Louis Says?
St Louis Says was named in 27 of 3,150 AI answers analysed, across 7 tracked questions, averaging position 3.7 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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