St Louis Says

Recorded answer text · Google AI Overviews · 25 October 2026

Top independent Australian haircare brands combine clean, native botanicals with salon-quality formulas:

### Standout Independent Australian Haircare Brands

- Original & Mineral (O&M) - Focus: Cruelty-free, PETA-certified, and gentle on sensitive skin using Australian native extracts. - Hero Products: Frizzy Logic Shine Serum (fights humidity and tames curls) and Know Knott Conditioning Detangler. - Where to Buy: Adore Beauty or O&M. - Bondi Boost - Focus: Strengthening, reducing shedding, and supporting growth for thinning hair. - Hero Products: Signature shampoos, conditioners, and concentrated scalp serums. - Where to Buy: Bondi Boost. - Typebea - Focus: Hair health optimization and growth, co-founded by Rita Ora and Anna Lahey. - Hero Products: Strengthen and Lengthen Shampoo and Conditioner, peptide scalp serum, and dry conditioner. - Where to Buy: Sephora or Typebea. - Robe - Focus: Active haircare targeted at hair loss, thinning, and aging hair through a customized "hair wardrobe" system (Lengthening, Thickening, and Youthful lines). - Hero Products: Shampoos, conditioners, leave-in treatments, and scalp tonics. - Where to Buy: Adore Beauty. - St Louis Says - Focus: Salon-quality, sulphate-free, and vegan hair care created by the team behind Brisbane's Twin Palms barbershop. - Hero Products: Mix-and-match hydrating, volumising, and strengthening shampoos and masks. - Where to Buy: St Louis Says. - Bread Beauty Supply - Focus: Modern, simplified hair care designed specifically for textured and curly hair types. - Hero Products: Bubblegum-scented hair oil, puffy scrunchies, and microfibre hair towels. - Where to Buy: Sephora. - Uni - Focus: Closed-loop, refillable bathroom essentials built to protect marine and coral reef health. - Hero Products: Daily nourishing hair and body cleansers with mail-back empty return packaging. - Where to Buy: Mecca.

If you share your hair type (e.g., fine, curly, color-treated) or primary concern (e.g., scalp health, volume, damage repair), I can recommend the best specific brand and product for your routine.

Recorded answer text · ChatGPT · 8 November 2026

Australia has some excellent locally owned haircare brands, ranging from premium salon-quality products to natural, botanical and science-led hair treatments.

I've shortlisted brands based on their Australian ownership or origins, product reputation, range and point of difference.

## 12 Australian-owned haircare brands worth knowing

!O&M Australia: Kind haircare, clean colour, safer styling

1\. O&M (Original & Mineral)

(Best overall)

- Australian botanical-inspired formulations. - Great for frizz, colour care and hydration. - Known for Frizzy Logic Shine Serum.

Official website

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!Davroe Moisture Senses Shampoo | Hydrating Shampoo - ProHair

2\. Davroe

(Best plant-based salon care)

- Australian professional haircare. - Vegan and cruelty-free positioning. - Strong hydration, repair and colour-care ranges.

Official website

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!NAK Hair | Australian-Made, Vegan Haircare for Every Need

3\. NAK Hair

- Established salon haircare brand. - Extensive treatments, styling and shampoo ranges. - Good for damaged, dry and colour-treated hair.

Official website

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![Hydrate My Hair Moisture Shampoo - Eleven Australia - ELEVEN Australia](

4\. ELEVEN Australia

- Modern, accessible salon-quality haircare. - Excellent everyday product selection. - Popular Miracle Hair Treatment.

Official website

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!Home

5\. De Lorenzo

- Australian-owned family business. - Plant-based and vegan product range. - Good for sensitive and dry hair.

Official website

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![ANTI THINNING TRIO - TIK TOK EXCLUSIVE - BondiBoost.com](

6\. Bondi Boost

- Hair strengthening and scalp-focused products. - Growth and fuller-looking hair positioning. - Strong consumer-facing brand presence.

Official website

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![Clever Curl Humid Curly Hair Glam Bundle - Glam Box](

7\. Clever Curl

- Specialises in curly and textured hair. - Moisture, curl definition and frizz management. - Particularly interesting niche brand.

Official website

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!Bộ Sản Phẩm Gội Đầu Cho Tóc Xoăn Bread Beauty Supply Wash - Day Essentials Kit for Curly & Textured Hair | Vua Hàng Hiệu

8\. Bread Beauty Supply

- Founded by Australian entrepreneur Maeva Heim. - Focuses on textured and curly hair. - Distinctive premium branding and positioning.

Official website

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!Evo Haircare: The Iconic Australian Brand With No Gimmicks

9\. Evo

- Professional salon haircare. - Great styling, repair and colour products. - Strong creative brand identity.

Official website

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!Uni Hydrating Shampoo | MECCA

10\. Uni

- Sustainability-led personal care. - Refillable packaging and return system. - Premium minimalist branding.

Official website

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!Rita Ora and Anna Lahey Launch Haircare Brand Typebea

11\. Typebea

- Co-founded by Australian entrepreneur Anna Lahey. - Growth-focused haircare and scalp treatments. - Premium, contemporary beauty positioning.

Official website

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!Muk Hair Products

12\. muk Haircare

- Professional products at accessible prices. - Treatments, styling and colour care. - Established salon-market presence.

Official website

These brands aren't all identical in ownership or manufacturing arrangements. Australian-founded, Australian-owned and Australian-made are three different things, so it's worth checking the current ownership and manufacturing details individually. www.broadsheet.com.austrandrituals.comwww.catwalk.com.au

## My top picks by category

| Category | Brands I'd shortlist | |--------|--------| | Premium salon | O&M, Davroe, Evo | | Natural / botanical | De Lorenzo, Davroe | | Hair growth / scalp | Bondi Boost, Typebea | | Curly hair | Clever Curl, Bread | | Everyday haircare | ELEVEN Australia, NAK | | Sustainability | Uni, O&M | | Professional treatments | NAK, muk |

## A few more emerging Australian brands

If you're interested in discovering smaller independent businesses, I'd also look at\:

- Arvo Haircare - Brisbane-founded, salon-focused brand. Website\. - Kus & Co - Family-run, Australian-made haircare. Website\. - qaba - Family-owned and Australian-made. Website\. - Straand - Scalp-focused haircare. Website\. - St Louis Says - Independent salon-inspired haircare. Website\.

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## One question: what are you researching these brands for?

I can take this in a slightly different direction depending on your objective.

What's your main objective?

Finding brands to buy and use

Market research and competitor analysis

Finding brands to stock or distribute

Researching brands to launch a competing haircare business

Finding smaller independent Australian brands

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Which segment interests you most?

Premium / luxury

Natural / organic

Science-led / clinical

Affordable / mass market

All categories

[Submit]

Recorded answer text · Perplexity · 8 November 2026

Here are some of the best boutique Australian haircare brands, depending on your priorities:

- Straand - Best for scalp care. Known for targeted products addressing dandruff, buildup and scalp health. - Clever Curl - Best for curly and wavy hair. Offers curl-focused, low-irritant products and styling systems. - Arvo Haircare - Best for premium, sustainable salon-style care, with vegan and sulphate-free formulas. - Kus & Co - Best for a smaller independent brand focused on streamlined, salon-quality formulas. - St Louis Says - Best for affordable luxury. Its vegan, sulphate-free range covers hydration, volume and strengthening. - Uni - Best for low-waste haircare. Its refillable packaging and closed-loop model make sustainability central to the brand. - O&M (Original & Mineral) - Best for Australian salon luxury, colour-conscious haircare and native botanical ingredients. - De Lorenzo - Best for gentle, plant-focused care; it is especially suited to people seeking certified-organic formulations. - Davroe - Best for plant-based, Australian-made products, particularly for colour-treated or sensitive hair. - ELEVEN Australia - Best for simple, versatile everyday products suited to dry, sun-exposed or air-conditioned hair. - Typebea - Best for hair-growth and strengthening-focused products, including peptide and treatment formulas.

Best overall shortlist: O&M for salon performance, Clever Curl for textured hair, Straand for scalp concerns, Uni for sustainability, and St Louis Says for boutique value. Boutique branding varies considerably in scale, so brands such as O&M and ELEVEN Australia are more established than smaller independents such as Kus & Co or St Louis Says.