Brisbane-based brand of sulphate-free, vegan, customisable shampoos, conditioners and masks.
St Louis Says
appears in
0.8
% of measured AI answers in this industry and market.
Visibility score
AI visibility scores and ranking
Data through
October 4, 2026
Updated
October 4, 2026
Latest scan visibility
0.4
October 4, 2026
Overall visibility
0.8
21 August – 4 October 2026 (scans 1–8)
Industry rank
16
Within this industry and market
Published scan history
Across 8 recorded scans from 21 August 2026 to 4 October 2026, St Louis Says's single-scan score moved from 0.7% to 0.4%, down 0.3 percentage points. Latest recorded scan 0.4% on 4 October 2026; combined-window score 0.8%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.8% over 21 August – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.7%
24 August 2026
0.7%
30 August 2026
0.7%
6 September 2026
0.9%
13 September 2026
1.8%
20 September 2026
0.4%
27 September 2026
0.9%
4 October 2026
0.4%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.8%
Perplexity
0.2%
AI Overviews
1.5%
21 August – 4 October 2026 (scans 1–8)
See insights from more platforms.
Track your brand everywhere its mentioned with Lift.
Google AI Overviews names St Louis Says most often.
It appears in 1.5% of collected Google AI Overviews answers and 0.2% of Perplexity answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 7 of 150 questions.
St Louis Says appears in at least one collected answer to 4.7% of the tracked questions. That is question coverage; the 0.8% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.4% to 1.8%. The latest scan was 0.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best Australian hair brands
Best affordable Australian haircare brands
Best boutique haircare brands Australia
Best haircare brands Australia
Best independent Australian haircare brands
Best new Australian haircare brands
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best haircare brands Australia (ELEVEN Australia, Kevin.Murphy, Bondi Boost)
Best Australian owned haircare brands (Kevin.Murphy, Davroe, Clever Curl)
Best independent Australian haircare brands (ELEVEN Australia, O&M, NAK Hair)
Best Australian hair care line (ELEVEN Australia, Kevin.Murphy, Bondi Boost)
Best Australian haircare brands (Kevin.Murphy, ELEVEN Australia, Bondi Boost)
What haircare brands do Australians actually use (NAK Hair, Kevin.Murphy, ELEVEN Australia)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best new Australian haircare brands
From the recorded answer
St Louis Says: Founded by the team behind a Brisbane barbershop, this accessible local label offers vegan, sulphate-free shampoos, conditioners, and targeted masks.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Typebea is one of the best new Australian haircare brands, co-founded by Rita Ora and Anna Lahey to focus on scalp care and hair growth.
### Standout New Australian Haircare Brands
- Typebea: Co-founded by music star Rita Ora and Australian entrepreneur Anna Lahey, this line targets hair growth and scalp health. Its lineup includes peptide overnight serums and targeted strength treatments available via Sephora.
- Robe: Launched by celebrity hairstylist Lauren Mackellar, Robe specializes in an active "hair wardrobe" focusing on thinning, aging, and lengthening needs with specialized scalp tonics and treatments.
- Uni: Created by Alexandra Keating, Uni takes a closed-loop, zero-waste approach inspired by the health of Australian reefs, offering refillable daily essentials available at Mecca.
- St Louis Says: Founded by the team behind a Brisbane barbershop, this accessible local label offers vegan, sulphate-free shampoos, conditioners, and targeted masks.
To help narrow down the best choice for you, tell me:
- What is your primary hair concern (e.g., hair growth, thinning, damage, or curl definition)?
- Do you have any preference for vegan or sustainable/refillable packaging?
ChatGPT
The question asked
Best boutique haircare brands Australia
From the recorded answer
St Louis Says - small, salon-quality Brisbane label with a premium feel. www.broadsheet.com.au …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
Some of the best boutique Australian haircare brands worth exploring:
- Kevin Murphy - premium, salon-grade, Melbourne-born; excellent for luxury + sustainability. glow.com.au
- Davroe - Australian-made, vegan/cruelty-free, strong on clean formulations.
- De Lorenzo - botanical/organic-leaning, great for gentle and scalp-conscious care. www.hairhouse.com.au
- O&M (Original & Mineral) - Australian-made, minimalist, excellent for frizz and colour care. www.broadsheet.com.au
- Robe - newer boutique brand focused on thinning, length and mature hair. www.broadsheet.com.au
- Bread Beauty Supply - Perth-founded, particularly interesting for textured/curly hair. www.broadsheet.com.au
- St Louis Says - small, salon-quality Brisbane label with a premium feel. www.broadsheet.com.au
- NAK Hair - Australian professional range with lots of targeted formulas. www.hairhouse.com.au
For a truly boutique/luxury positioning: I'd shortlist Kevin Murphy, O&M, St Louis Says and Robe.
Perplexity
The question asked
Best Australian hair brands
From the recorded answer
If you want the best Australian hair brands, the strongest picks from recent Australian roundups are Bondi Boost, Uni, St Louis Says, Typebea, O&M, Robe, Bread, Miiroko, ELEVEN Australia, NAK Hair, Davroe, and Kevin.Murphy.
Read recorded answer
Recorded answer text · Perplexity · 13 September 2026
If you want the best Australian hair brands, the strongest picks from recent Australian roundups are Bondi Boost, Uni, St Louis Says, Typebea, O&M, Robe, Bread, Miiroko, ELEVEN Australia, NAK Hair, Davroe, and Kevin.Murphy.
A few useful ways to narrow it down:
- Best overall salon-style brand: O&M and KEVIN.MURPHY are repeatedly stocked and recommended in Australian retail and salon-style edit lists.
- Best value / everyday use: ELEVEN Australia and NAK Hair are among the most commonly recommended Australian-made or Australian-owned options.
- Best for conscious / cruelty-free / “cleaner” positioning: Davroe, O&M, Pure, and NAK Hair appear in conscious-haircare roundups.
- Best for styling tools rather than products: Dyson ranks highest in GLOW's Australia hair-brand testing.
- Best mass-market Australian brand: Aussie is a well-known Australian hair brand, though it is more mainstream than salon-led.
If you want, I can turn this into a top 5 by hair type - for example, best for curly hair, damaged hair, fine hair, or oily scalp.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Your questions. Your market. Your next move.
Track your own prompts with Lift.
Go beyond the public index. Choose questions about your products, competitors and customers, then track how AI answers them over time.
Which running shoes suit wide feet?
Product fit
What are good alternatives to my usual skincare brand?
This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, St Louis Says ranks #16 among 31 tracked brands for Haircare · Australia (21 August – 4 October 2026). Its visibility is 0.8%. It was named in 29 of 3,600 AI answers across 7 of 150 tracked questions, averaging position 3.7 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.8% AI visibility for St Louis Says in Haircare · Australia, measured over 21 August – 4 October 2026. It ranks #16 among 31 tracked brands.
How often does AI mention this brand?
St Louis Says was named in 29 of 3,600 collected AI answers, across 7 of 150 tracked questions, for Haircare · Australia (21 August – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming St Louis Says by all 3,600 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
