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Mr Smith

Mr Smith

AI visibility and ranking for Haircare: Australia

Haircare [AU]
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Australian salon-professional haircare brand.

Mr Smith
appears in
0.7
% of measured AI answers in this industry and market.

Visibility score

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.6

October 4, 2026

Overall visibility

0.7

21 August – 4 October 2026 (scans 1–8)

Industry rank

18

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Mr Smith's single-scan score moved from 1.1% to 1.6%, up 0.5 percentage points. Latest recorded scan 1.6% on 4 October 2026; combined-window score 0.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.7% over 21 August – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20260.4%
30 August 20260.7%
6 September 20260.9%
13 September 20261.1%
20 September 20260.2%
27 September 20260.0%
4 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.0%

Perplexity Logo

Perplexity

0.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

21 August – 4 October 2026 (scans 1–8)

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ChatGPT names Mr Smith most often.

It appears in 1.0% of collected ChatGPT answers and 0.2% of Google AI Overviews answers: a difference of 0.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 14 of 150 questions.

Mr Smith appears in at least one collected answer to 9.3% of the tracked questions. That is question coverage; the 0.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.0% to 1.6%. The latest scan was 1.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

Industry leaderboard

In the same market.

Compare brands using the same question set and published window.

21 August – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian hair brands
  • Best Australian hair care line
  • Best Australian men's grooming brand
  • Best Australian owned haircare brands
  • Best boutique haircare brands Australia
  • Best haircare brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent Australian haircare brands (ELEVEN Australia, O&M, NAK Hair)
  • Best Australian haircare brands (Kevin.Murphy, ELEVEN Australia, Bondi Boost)
  • Best boutique haircare brands Australia (Kevin.Murphy, Davroe, O&M)
  • What haircare brands do Australians actually use (NAK Hair, Kevin.Murphy, ELEVEN Australia)
  • Best natural haircare brands Australia (O&M, Davroe, NAK Hair)
  • Which Australian haircare brands are actually good (Kevin.Murphy, O&M, evo)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's haircare brand Australia

From the recorded answer

Mr Smith: A Collingwood-based Australian brand offering salon-quality, PETA-certified cruelty-free formulas.
Read recorded answer

Recorded answer text · Google AI Overviews · 13 September 2026

The best men's haircare and styling brands available in Australia include popular local and international labels tailored for different hair types, styling needs, and scalp concerns.

### Top Men's Haircare and Styling Brands in Australia

- American Crew: Widely available at retailers like The Iconic and Hairhouse, American Crew is a staple for versatile styling. Their classic forming cream provides a medium, pliable hold with a natural finish and washes out easily.[]( - Mr Smith: A Collingwood-based Australian brand offering salon-quality, PETA-certified cruelty-free formulas. Their stimulating shampoos are designed to promote hair health and volume without sulfates or parabens.[]( - Patricks: Known for high-performance luxury hair care and styling with a sleek aesthetic. They offer advanced formulations focused on scalp health, density, and strong-hold styling.[]( - Milkman Grooming Co: A homegrown Australian brand specializing in men's grooming, offering popular local styling products like matte clay pomades and styling powders.[]( - Kérastase (Genesis Homme): Available through specialists like MECCA Australia, this luxury line targets thinning hair and loss. Their thickening shampoos feature ingredients like creatine and ginger root to add texture and strength to fine hair.[](

You can shop a wide curated inventory of men's grooming products through dedicated retailers like Hairhouse or Above The Collar.

### Further Exploration

- Explore local vegan options with TimeOut Melbourne. - Browse tried-and-tested styling rankings at Boss Hunting. - Check premium grooming selections at MECCA Australia.[](

If you tell me your hair type (thinning, thick, curly) and the style or finish you want (matte, shiny, strong hold), I can recommend the exact product for you.

ChatGPT

The question asked

Best haircare brands Australia

From the recorded answer

Current Australian beauty coverage highlights brands such as Kevin Murphy, Bondi Boost, O&M, Eleven Australia, Davroe, NAK, Evo, Mr Smith, Bread and Typebea.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean Australian-founded/Australian-made haircare brands, there are some excellent options across salon, affordable, curly, and clean haircare. Current Australian beauty coverage highlights brands such as Kevin Murphy, Bondi Boost, O&M, Eleven Australia, Davroe, NAK, Evo, Mr Smith, Bread and Typebea. glow.com.auwww.broadsheet.com.au

### 🇦🇺 Best Australian haircare brands

| Brand | Best for | My take | |---|---|---| | Kevin Murphy | Salon-quality, fine hair, volume | ⭐ Best overall | | Eleven Australia | Everyday, dry/damaged hair | ⭐ Great all-rounder | | Bondi Boost | Hair growth/thinning, repair | ⭐ Best for scalp/growth-focused routines | | Davroe | Sensitive, dry or coloured hair | ⭐ Excellent gentle option | | NAK Hair | Dry/damaged hair, salon care | ⭐ Great value salon brand | | O&M | Frizz, humidity, natural formulas | ⭐ Particularly good for Australian weather | | Evo | Colour-treated hair & styling | ⭐ Strong professional range | | De Lorenzo | Dry/damaged hair | ⭐ Established Australian salon brand | | Bread Beauty Supply | Curly/textured hair | ⭐ Particularly good for textured hair | | Typebea | Growth/strengthening | ⭐ Newer, trendier option |

Broadsheet's 2026 Australian haircare roundup particularly highlights Bondi Boost, O&M, Typebea, Bread, Evo and Mr Smith, while GLOW currently rates Kevin Murphy's Angel Wash as its leading Aussie hair product. glow.com.auwww.broadsheet.com.au

### 🛍️ Products worth looking at

### [ELEVEN Australia Hydrate My Hair Shampoo & Conditioner]() $60.21

### [Bondi Boost HG Miracle Hair Mask]() $14.70

### [NAK Replends Moisture Mask]() $8.95

### [De Lorenzo Instant Rejuven8 Shampoo & Conditioner]() $67.45

### [Pump Haircare Curly Girl Ultra Nourishing Mask]() $49.95

### [KEVIN MURPHY Hydrate-Me Masque]() $67.21

If I had to narrow it down: - 🏆 Best premium: Kevin Murphy - 💧 Best for dry/damaged hair: Eleven Australia or De Lorenzo - 🌱 Best gentle/natural-leaning: Davroe or O&M - 💆 Best for thinning/growth concerns: Bondi Boost - 🌀 Best for curly/textured hair: Bread - 💰 Best salon-value: NAK

One caveat: Australian brand ≠ Australian-made-some Australian-founded brands manufacture internationally, so if "made in Australia" is important, check the individual product rather than just the brand. glow.com.auwww.broadsheet.com.au

If you tell me your hair type (straight/wavy/curly), scalp type, and main problem-e.g. dry, frizzy, thinning, dandruff, damaged/bleached-I can give you the 5 best Australian brands/products specifically for your hair.

Perplexity

The question asked

Best Australian owned haircare brands

From the recorded answer

Mr Smith - Premium Australian salon brand focused on elegant, moisturising formulas and styling products.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Here are some of the best Australian-owned haircare brands, grouped by what they do well:

- Kevin.Murphy - Professional salon brand known for lightweight formulas, styling products, and repair-focused care. Australian-founded, though now internationally owned, so check ownership if that distinction matters. - Muk Haircare - Strong all-rounder for shampoo, conditioner, colour care, styling, and heat protection; widely used in Australian salons. - Bondi Boost - Popular for hair growth, thinning, volume, and scalp-focused products. Its range includes shampoos, masks, serums, and supplements. - Clever Curl - Excellent for curly and wavy hair, especially co-washing, moisture, and curl definition. It is associated with Australian owner Ethical Brand Co. - Everscents - Australian-owned professional haircare line with shampoos, conditioners, treatments, and styling products, including options for curls and sensitive scalps. - De Lorenzo - Established salon brand offering volumising, smoothing, colour-care, and scalp products; a good choice for professional-quality everyday care. - Mr Smith - Premium Australian salon brand focused on elegant, moisturising formulas and styling products. - O&M Original Mineral - Known for mineral colour, gentler formulations, and products designed for colour-treated hair. - ELEVEN Australia - Easy-to-use, salon-quality basics with a strong focus on simple routines and styling; Australian-founded but verify current corporate ownership. - Typebea - Newer Australian hair-growth and hair-health brand founded by Anna Lahey and Rita Ora, with products aimed at improving density and scalp health. - BodFood - Small, purpose-led Australian-owned brand focused on clean haircare and locally conscious formulation. - Mukti Organics - Australian family-owned natural beauty brand with botanical haircare, especially suited to shoppers seeking plant-based formulas.

### Best picks by hair concern

| Need | Best choices | |---|---| | Curly or wavy hair | Clever Curl, Everscents | | Hair growth or thinning | Bondi Boost, Typebea | | Damaged or dry hair | Muk, Kevin.Murphy, Mr Smith | | Colour-treated hair | De Lorenzo, O&M, Muk | | Natural or botanical formulas | Mukti Organics, BodFood | | Salon-quality styling | Kevin.Murphy, De Lorenzo, O&M | | Affordable everyday basics | Bondi Boost, Muk, ELEVEN Australia |

“Australian-owned” and “Australian-made” are not always the same: some brands are locally owned but manufacture overseas, while others are made locally under overseas ownership. Retailer guides specifically recommend checking both labels when choosing Australian haircare.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Mr Smith

Haircare

21 August – 4 October 2026 (scans 1–8)

0.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

26

Answers naming the brand

3600

Answers collected

0.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Mr Smith ranks #18 among 31 tracked brands for Haircare · Australia (21 August – 4 October 2026). Its visibility is 0.7%. It was named in 26 of 3,600 AI answers across 14 of 150 tracked questions, averaging position 4.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.7% AI visibility for Mr Smith in Haircare · Australia, measured over 21 August – 4 October 2026. It ranks #18 among 31 tracked brands.

How often does AI mention this brand?

Mr Smith was named in 26 of 3,600 collected AI answers, across 14 of 150 tracked questions, for Haircare · Australia (21 August – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Mr Smith by all 3,600 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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