Mr Smith

Recorded answer text · Google AI Overviews · 13 September 2026

The best men's haircare and styling brands available in Australia include popular local and international labels tailored for different hair types, styling needs, and scalp concerns.

### Top Men's Haircare and Styling Brands in Australia

- American Crew: Widely available at retailers like The Iconic and Hairhouse, American Crew is a staple for versatile styling. Their classic forming cream provides a medium, pliable hold with a natural finish and washes out easily.[]( - Mr Smith: A Collingwood-based Australian brand offering salon-quality, PETA-certified cruelty-free formulas. Their stimulating shampoos are designed to promote hair health and volume without sulfates or parabens.[]( - Patricks: Known for high-performance luxury hair care and styling with a sleek aesthetic. They offer advanced formulations focused on scalp health, density, and strong-hold styling.[]( - Milkman Grooming Co: A homegrown Australian brand specializing in men's grooming, offering popular local styling products like matte clay pomades and styling powders.[]( - Kérastase (Genesis Homme): Available through specialists like MECCA Australia, this luxury line targets thinning hair and loss. Their thickening shampoos feature ingredients like creatine and ginger root to add texture and strength to fine hair.[](

You can shop a wide curated inventory of men's grooming products through dedicated retailers like Hairhouse or Above The Collar.

### Further Exploration

- Explore local vegan options with TimeOut Melbourne. - Browse tried-and-tested styling rankings at Boss Hunting. - Check premium grooming selections at MECCA Australia.[](

If you tell me your hair type (thinning, thick, curly) and the style or finish you want (matte, shiny, strong hold), I can recommend the exact product for you.

Recorded answer text · ChatGPT · 18 October 2026

If you're looking for the best independent Australian haircare brands, I'd prioritise locally founded, Australian-owned businesses with a distinctive point of view, good-quality formulas and a reason to choose them over the big international salon brands.

Australia has some excellent options, from specialist curly-hair care and botanical formulas to premium salon products and refillable, low-waste haircare. www.broadsheet.com.auwww.everescents.com.austrandrituals.com

## 8 Australian haircare brands worth knowing

A curated shortlist, balancing specialist performance, independent-brand appeal and Australian roots. This is not a strict performance ranking.

![O&M Frizzy Logic Shine Serum 100ml - O&M Australia](

1\. O&M (Original & Mineral)

(Best salon all-rounder)

Australian-made professional haircare with a focus on native extracts, colour care and formulas designed to be gentler on hair and scalp. A strong starting point for premium everyday care.

Look at\: Frizzy Logic Shine Serum and Know Knott Conditioning Detangler.

Website: originalmineralpro.com · www.broadsheet.com.au

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!EverEscents Organic Lavender Shampoo 1000ml | OZ Hair & Beauty

2\. EverEscents

(Best for botanical formulas)

A genuinely Australian-owned and Australian-manufactured brand, founded by Julia and Luke Charters. Its range includes certified-organic haircare, treatments, styling products and refill options.

Look at\: Remedy treatments and its shampoo and conditioner ranges.

Website: everescents.com.au · www.everescents.com.au

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![Clever Curl Curly Hair Light Glam Bundle - Glam Box](

3\. Clever Curl

Best for curls and textured hair.

A specialist option for curl-focused cleansing, conditioning and styling. Worth investigating if you want a routine built around curl definition and moisture rather than conventional straight-hair products.

Website: clevercurl.com.au · strandrituals.com

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![Shop All - Mr. Smith](

4\. Mr Smith

Best for premium styling and design.

Founded by Freda Rossidis and David Justin, this Australian label combines a minimalist luxury aesthetic with unisex, salon-oriented products.

Look at\: The Leave In treatment and The Foundation styling product.

Website: mr-smith.com.au · www.broadsheet.com.au

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!Hydrating Shampoo

5\. Uni

Best for sustainability-led haircare.

Built around refillable packaging and a closed-loop return system. It's particularly interesting if reducing single-use bathroom packaging matters as much as the product itself.

Website: Mecca · www.broadsheet.com.au

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!Straand The Crown Fix Scalp Serum | Free People

6\. Straand

Best for scalp-first routines.

Takes a skincare-inspired approach to scalp care, with shampoos, exfoliating products, serums and treatments for concerns such as flakes, itching and irritation.

Website: straand.com.au · www.broadsheet.com.au

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![All Hail Hydration Moisture Repair Shampoo - St. Louis Says](

7\. St Louis Says

Best for accessible salon quality.

Founded by the team behind Brisbane barbershop Twin Palms. Its shampoos, conditioners and masks are designed to cover everyday needs such as hydration, volume and strengthening.

Website: stlouissays.com · www.broadsheet.com.au

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!Shampoo & Conditioner - Native Silky Lemongrass & Lime - Yaye

8\. Yaye

Best for Indigenous-owned botanical beauty.

A 100% Aboriginal-owned Australian brand offering Australian-made haircare featuring native silky lemongrass extract. A distinctive option for shoppers interested in native botanicals and supporting Indigenous enterprise.

Website: yaye.com.au · yaye.com.au

## Which brands would I prioritise?

| If your priority is… | Start with | |--------|--------| | Professional salon performance | O&M | | Organic and botanical positioning | EverEscents | | Curly and textured hair | Clever Curl | | Premium, design-led haircare | Mr Smith | | Refillable packaging | Uni | | Scalp-focused products | Straand | | Independent, accessible salon care | St Louis Says | | Aboriginal-owned Australian beauty | Yaye |

These are curated recommendations, not a claim that every brand is independently owned in the strict corporate sense. Australian-founded, Australian-owned and Australian-made are different criteria, and some brands have grown substantially or expanded internationally.

## One question to narrow it down

Are you looking for brands to buy and use, or are you researching independent brands as a business, retail, distribution or brand-development opportunity?

That distinction would change my shortlist considerably, particularly if you're looking for smaller founder-led labels rather than established salon brands.

Recorded answer text · Perplexity · 18 October 2026

Frasé Skin is the strongest overall pick for an Australian men's grooming brand in 2026, receiving a 9.4/10 rating from GLOW.

Other excellent choices by category:

- Best premium skincare: Aesop - Australian-made skincare and haircare with botanical and lab-developed formulas. - Best dedicated men's grooming: Patricks - Australian premium products spanning hair styling, shaving, skincare, and body care. - Best facial skincare: Hunter Lab Co. - particularly strong for refined, high-end skincare. - Best natural/modern skincare: Grown Alchemist - a well-regarded Australian option for ingredient-focused skincare. - Best hair products: Mr Smith - Australian haircare using botanicals and essential oils, with sulphate- and paraben-free products.

Quick recommendation: Choose Frasé Skin for an all-round skincare routine, Patricks for a complete men's grooming range, or Aesop for premium products and distinctive scents.