Mr Smith
AI Visibility Score and Ranking for
Haircare: Australia
Australian salon-professional haircare brand.
Mr Smith ranks #20 in the AU Haircare AI Visibility Index with a Visibility Score of 0.6/100. It was named in 19 of 3,150 AI answers across 11 of 150 tracked questions, averaging position 4.7 when mentioned.
Over the last 7 weekly scans, Mr Smith's scan score moved from 1.1 on 21 August 2026 to 0.0 on 27 September 2026, down 1.1 points.
0.6
Visibility score
20
Found Rank
-2
Movement vs last window
4.7
Avg. position when mentioned
11
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Mr Smith vs Haircare
Running at 0.2x the Haircare category average — well behind the field.
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4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Mr Smith
- Best boutique haircare brands Australia
- Best Australian hair brands
- Best independent Australian haircare brands
- Best men's haircare brand Australia
- Which Australian haircare brands are actually good
- Best Australian owned haircare brands
Questions where AI names other brands instead
- Best haircare brands Australia (ELEVEN Australia, Davroe, O&M)
- Best new Australian haircare brands (Typebea, St Louis Says, NAK Hair)
- Best Australian haircare brands (ELEVEN Australia, Davroe, O&M)
- Best vegan haircare brands Australia (Davroe, NAK Hair, Bondi Boost)
- Best affordable Australian haircare brands (Davroe, ELEVEN Australia, Bondi Boost)
- Best Australian hair care line (ELEVEN Australia, O&M, NAK Hair)
What AI says about Mr Smith
If you mean boutique, salon-style haircare brands available in Australia, the strongest names from the results are O&M, ELEVEN Australia, NAK Hair, Davroe, Mr Smith, and Kevin.
Perplexity, 20 September 2026
Mr Smith: A Collingwood-based Australian brand offering salon-quality, PETA-certified cruelty-free formulas.
Google AI Overviews, 13 September 2026
Oily-scalp specialists also recommend products such as Kérastase Specifique and Mr Smith Balancing Shampoo.
ChatGPT, 13 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Mr Smith's AI Visibility Score?
Mr Smith has an AI Visibility Score of 0.6 in the AU Haircare AI Visibility Index, ranked #20.
How often does AI recommend Mr Smith?
Mr Smith was named in 19 of 3,150 AI answers analysed, across 11 tracked questions, averaging position 4.7 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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