Davroe
AI Visibility Score and Ranking for
Haircare: Australia
South Australian, 100% Australian-owned and -made natural, vegan haircare brand.
Davroe ranks #3 in the AU Haircare AI Visibility Index with a Visibility Score of 13.3/100. It was named in 418 of 3,150 AI answers across 77 of 150 tracked questions, averaging position 2.4 when mentioned.
Over the last 7 weekly scans, Davroe's scan score moved from 14.4 on 21 August 2026 to 12.9 on 27 September 2026, down 1.5 points.
13.3
Visibility score
3
Found Rank
0
Movement vs last window
2.4
Avg. position when mentioned
77
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Davroe vs Haircare
Running at 3.7x the Haircare category average — clearly ahead of the field.
14
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Davroe
- Best haircare brands Australia
- Best Australian hair brands
- Best independent Australian haircare brands
- What haircare brands do Australians actually use
- Best Australian haircare brands
- Best Australian owned haircare brands
Questions where AI names other brands instead
- Best leave in conditioner Australia (Bondi Boost, ELEVEN Australia, Kevin.Murphy)
- Best men's haircare brand Australia (Uppercut Deluxe, Bondi Boost, ELEVEN Australia)
- Best scalp detox treatment Australia (STRAAND, Bondi Boost, ELEVEN Australia)
- Best sea salt spray Australia (ELEVEN Australia, evo, muk)
- Best shampoo Australia (ELEVEN Australia, Kevin.Murphy, Bondi Boost)
- Best shampoo for blonde hair Australia (ELEVEN Australia, Muvo, NAK Hair)
What AI says about Davroe
The best Australian-made alternative to Moroccanoil Treatment is the Davroe Argan Oil Instant Treatment, which offers a lightweight, hydrating, and vegan formula designed to smooth frizz.
Google AI Overviews, 27 September 2026
Davroe — Australian salon brand with a broad range of vegan and cruelty-free hair products; particularly worth considering for dry, coloured or damaged hair.
ChatGPT, 27 September 2026
in Australia, the strongest picks from the results are De Lorenzo for certified-organic, gentle care, Kevin Murphy for premium sustainable salon haircare, NAK Hair for vegan and Australian-made options, Davroe for gentle plant-based formulas, and Pure Haircare for a certified-organic Australian brand.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Davroe's AI Visibility Score?
Davroe has an AI Visibility Score of 13.3 in the AU Haircare AI Visibility Index, ranked #3.
How often does AI recommend Davroe?
Davroe was named in 418 of 3,150 AI answers analysed, across 77 tracked questions, averaging position 2.4 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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