Roh

AI Visibility Score and Ranking for

Haircare: Australia

Haircare [AU]

Brisbane, QLD

NAK Hair-affiliated scalp-care spin-out stocked at Adore Beauty, HairCo Australia and Price Attack.

Roh ranks #26 in the AU Haircare AI Visibility Index with a Visibility Score of 0.2/100. It was named in 5 of 3,150 AI answers across 5 of 150 tracked questions, averaging position 4.0 when mentioned.

Over the last 7 weekly scans, Roh's scan score moved from 0.4 on 21 August 2026 to 0.0 on 27 September 2026, down 0.4 points.

Visibility score

Latest scan visibility

—

Latest published scan

Overall visibility

0.2

Published window

Industry rank

Within this industry and market

Published scan history

Different AI.
Different visibility.

Share of answers naming this brand

Latest scan or overall score?

The latest scan is one observation. Overall visibility combines answers across the published window.

One ranking.
Two useful distinctions.

Question coverage and platform differences help explain the overall visibility.

—

Questions with a mention

Questions with at least one answer naming the brand.

—

Gap between platforms

Compare visibility across the platforms measured.

How this brand compares.

View industry rankings

Industry position

In the same market.

Compare brands using the same question set and published window.

ELEVEN Australia

19.0

eleven-australia

Bondi Boost

13.4

bondi-boost

Davroe

13.3

davroe

Kevin.Murphy

13.2

kevin-murphy

O&M

9.0

o-and-m

Share of collected answers naming each brand

Questions where AI names Roh

Best boutique haircare brands Australia
Best new Australian haircare brands
Best scalp detox treatment Australia
Best scalp scrub Australia
Best vegan haircare brands Australia

Questions where AI names other brands instead

Best independent Australian haircare brands (Davroe, NAK Hair, O&M)
Best haircare brands Australia (ELEVEN Australia, Davroe, O&M)
Best Australian hair brands (Davroe, ELEVEN Australia, NAK Hair)
What haircare brands do Australians actually use (Bondi Boost, Davroe, ELEVEN Australia)
Which Australian haircare brands are actually good (Bondi Boost, Davroe, ELEVEN Australia)
Best Australian owned haircare brands (NAK Hair, Davroe, De Lorenzo)

What AI says about Roh

Best for clarifying build-up: ROH Clarify Scalp Scrub — positioned as a clarifying scalp scrub and recommended for use 1–2 times weekly.

Perplexity, 20 September 2026

MURPHY Scalp Spa Treatment Best Daily / Reset Wash :NAK Hair ROH Reset Scalp Wash

Google AI Overviews, 13 September 2026

Named in the sample

Questions that bring
the brand into view.

The brand is named in at least one collected answer to each of these questions.

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Different questions.
Different brands.

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Competitor names are shown where they appear in the collected examples.

The mention is only part of the story.

AI can describe the same brand differently depending on the question. These excerpts show the context behind a mention.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Found / Brand report

—

AI visibility

The full brand report

Take the findings
back to your team.

Keep the brand’s visibility, platform results and competitive context together in one report.

Brand visibility / Platform breakdown / Industry position

Get the free brand report

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

—

Answers naming the brand

—

Answers collected

—

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

The scores,
explained.

The scope, scores and comparisons behind this brand profile.

What is Roh's AI Visibility Score?

Roh has an AI Visibility Score of 0.2 in the AU Haircare AI Visibility Index, ranked #26.

How often does AI recommend Roh?

Roh was named in 5 of 3,150 AI answers analysed, across 5 tracked questions, averaging position 4.0 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Explore other markets.

Compare this industry’s AI rankings across markets.

Lift by Flux

Know where you stand.
Decide what comes next.

Explore what your store could do better in AI search, with support from Flux.

Explore Lift by Flux

Paid services do not affect the index or your ranking.

ChatGPT 0.3% · Perplexity 0.1% · AI Overviews 0.1%

How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Roh