Ori Lab
AI Visibility Score and Ranking for
Haircare: Australia
Clean, organic haircare spin-out of NAK Hair, based in Brisbane.
Ori Lab ranks #19 in the AU Haircare AI Visibility Index with a Visibility Score of 0.6/100. It was named in 20 of 3,150 AI answers across 13 of 150 tracked questions, averaging position 3.5 when mentioned.
Over the last 7 weekly scans, Ori Lab's scan score moved from 0.7 on 21 August 2026 to 0.4 on 27 September 2026, down 0.3 points.
0.6
Visibility score
19
Found Rank
+1
Movement vs last window
3.5
Avg. position when mentioned
13
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Ori Lab vs Haircare
Running at 0.2x the Haircare category average — well behind the field.
1
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Ori Lab
- Best shampoo for curly hair Australia
- Best vegan haircare brands Australia
- Best new Australian haircare brands
- Best Australian haircare brands
- Best Australian owned haircare brands
- Best conditioner for curly hair Australia
Questions where AI names other brands instead
- Best boutique haircare brands Australia (O&M, Davroe, ELEVEN Australia)
- Best Australian hair brands (Davroe, ELEVEN Australia, NAK Hair)
- What haircare brands do Australians actually use (Bondi Boost, Davroe, ELEVEN Australia)
- Best affordable Australian haircare brands (Davroe, ELEVEN Australia, Bondi Boost)
- Best Australian hair care line (ELEVEN Australia, O&M, NAK Hair)
- Best products for 3C curly hair Australia (Clever Curl, ELEVEN Australia, LOHY)
What AI says about Ori Lab
ORI LabThe Details: A clean, sustainable, and professional Australian haircare line inspired by skincare.
Google AI Overviews, 27 September 2026
If you want a standout pick, Australian beauty roundups consistently point to NAK Hair ORI Lab Curl Cleanse Shampoo and Davroe Curlicue Cleansing Clay Shampoo as strong curly-hair options.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Ori Lab's AI Visibility Score?
Ori Lab has an AI Visibility Score of 0.6 in the AU Haircare AI Visibility Index, ranked #19.
How often does AI recommend Ori Lab?
Ori Lab was named in 20 of 3,150 AI answers analysed, across 13 tracked questions, averaging position 3.5 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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