Across 10 recorded scans from 21 August 2026 to 18 October 2026, Ori Lab's single-scan score moved from 0.7% to 1.6%, up 0.9 percentage points. Latest recorded scan 1.6% on 18 October 2026; combined-window score 0.7%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.7% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.7%
24 August 2026
1.6%
30 August 2026
0.4%
6 September 2026
0.7%
13 September 2026
0.7%
20 September 2026
0.0%
27 September 2026
0.4%
4 October 2026
0.9%
11 October 2026
0.4%
18 October 2026
1.6%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.2%
Perplexity
0.9%
AI Overviews
1.1%
21 August – 18 October 2026 (scans 1–10)
See insights from more platforms.
Track your brand everywhere its mentioned with Lift.
It appears in 1.1% of collected Google AI Overviews answers and 0.2% of ChatGPT answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 17 of 150 questions.
Ori Lab appears in at least one collected answer to 11.3% of the tracked questions. That is question coverage; the 0.7% visibility score measures its share of individual answers.
Across 10 published scans, visibility ranged from 0.0% to 1.6%. The latest scan was 1.6% on 18 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best Australian haircare brands
Best Australian owned haircare brands
Best boutique haircare brands Australia
Best conditioner for curly hair Australia
Best curl defining cream Australia
Best curly hair routine products Australia
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best independent Australian haircare brands (De Lorenzo, Davroe, O&M)
What haircare brands do Australians actually use (NAK Hair, De Lorenzo, Davroe)
Best Australian owned haircare brands (Kevin.Murphy, De Lorenzo, Bondi Boost)
Best boutique haircare brands Australia (Kevin.Murphy, De Lorenzo, Davroe)
Best new Australian haircare brands (Bondi Boost, Typebea, STRAAND)
Best Australian hair brands (Kevin.Murphy, ELEVEN Australia, NAK Hair)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best Australian haircare brands
From the recorded answer
Straand & ORI Lab: Emerging leaders in microbiome-focused scalp skincare and conscious botanical formulations.
Read recorded answer
Recorded answer text · Google AI Overviews · 18 October 2026
Australia is home to many celebrated salon-quality and eco-conscious hair care brands.
### Top Australian Hair Care Brands
- ELEVEN Australia: Famous for its multi-purpose ELEVEN Australia Miracle Hair Treatment, infused with natural Australian desert lime and wattle seed.
- Davroe: A 100% vegan, cruelty-free, and sulphate-free line known for gentle formulas like the Davroe Moisture Senses Hydrating Shampoo.
- Nak Hair: A salon-quality, vegan-friendly staple renowned for its everyday hydration and anti-yellow blonde repair ranges.
- Original & Mineral (O&M): Clean-formulated hair care utilizing native Australian extracts while avoiding harsh sulphates and parabens.
- BondiBoost: Widely recognized for science-backed scalp treatments, growth serums, and thinning-hair solutions.
- Georgiemane: Popular for targeted, vegan treatments like the georgiemane 10 Minute Hair Mask designed to repair heat-damaged or bleached locks.
- De Lorenzo: An environmentally responsible, plant-based brand trusted for specialized care like the Instant Rejuven8 and Novafusion series.
- Juuce: A fun, high-performance professional brand featuring vibrant botanical blends.
- Straand & ORI Lab: Emerging leaders in microbiome-focused scalp skincare and conscious botanical formulations.
You can browse a wide collection of local formulas through retailers like Oz Hair and Beauty or Hairhouse.To narrow down the best brand for you, tell me:
- What is your hair type or concern (e.g., dry, fine, curly, color-treated, or hair growth)?
- What is your budget?
ChatGPT
The question asked
Best vegan haircare brands Australia
From the recorded answer
| NAK Hair | Australian salon care | Many NAK, ORI Lab and ROH products are vegan-formulated, covering damage repair, hydration and scalp needs.
Read recorded answer
Recorded answer text · ChatGPT · 6 September 2026
I searched for vegan haircare brands available in Australia. “Vegan” can vary by product (some brands have fully vegan ranges, while others have selected vegan products), so it's worth checking individual labels before buying. veganinaustralia.comhairtraders.com.au Here are some strong options:
| Brand | Best for | Why consider it |
|---|---|---|
| Ethique | Zero-waste haircare | Famous for vegan solid shampoo and conditioner bars, with less plastic packaging. veganinaustralia.comhairtraders.com.au |
| Sukin | Affordable everyday haircare | Australian brand with vegan/cruelty-free positioning and options for hydration, sensitive scalps and oily hair. veganinaustralia.comhairtraders.com.au |
| Davroe | Salon-quality vegan haircare | Australian salon brand with a wide range of vegan formulas, including repair, hydration and colour-care products. hairtraders.com.au |
| Bondi Boost | Hair growth, repair and scalp care | Popular Australian brand with vegan hair treatments, shampoos and conditioners. hairtraders.com.au |
| A'kin | Gentle botanical formulas | Good choice for people looking for plant-based ingredients and gentler formulations. veganinaustralia.comhairtraders.com.au |
| Giovanni Cosmetics | Salon-style vegan options | Offers a broad range of vegan shampoos, conditioners and styling products. veganinaustralia.comhairtraders.com.au |
| NAK Hair | Australian salon care | Many NAK, ORI Lab and ROH products are vegan-formulated, covering damage repair, hydration and scalp needs. www.adorebeauty.com.auhairtraders.com.au |
| Eleven Australia | Simple professional routines | Popular Australian salon brand with vegan-friendly and cruelty-free products available. www.adorebeauty.com.au |
My picks by hair concern:
- 🌱 Best overall eco choice: Ethique
- 💰 Best budget option: Sukin
- 💇 Best salon results: Davroe or NAK Hair
- 🌀 Best for curls/dry hair: Shea Moisture vegan ranges (check individual products because not all formulas are vegan) veganinaustralia.comhairtraders.com.au
- 🧴 Best for sensitive scalps: Sukin or A'kin veganinaustralia.comhairtraders.com.au
- ♻️ Best Australian-made focus: Bondi Boost, Davroe, NAK Hair www.adorebeauty.com.auhairtraders.com.au
If you tell me your hair type (curly/straight, oily/dry, coloured, thinning, sensitive scalp, etc.) and budget, I can narrow this down to the best 3-5 products.
Perplexity
The question asked
Best organic haircare brands Australia
From the recorded answer
Ori Lab - A smaller Australian clean-haircare option stocked in organic and natural product collections.
Read recorded answer
Recorded answer text · Perplexity · 18 October 2026
Good Australian organic or natural haircare brands to consider include:
- EverEscents - Australian-made, plant-based range using certified organic ingredients; a strong all-round choice for shampoos, conditioners and styling products.
- De Lorenzo - Melbourne-born brand with a certified-organic-focused range, suited to people seeking salon-quality products with gentler formulations.
- Pure - A fully certified-organic brand with simple formulations and packaging; suitable for a minimalist haircare routine.
- Ethique - Best for plastic-free solid shampoo and conditioner bars, with vegan and sustainability-focused products.
- O&M Original Mineral - A popular Australian salon brand offering colour-conscious and lower-toxicity haircare options, though not every product is necessarily certified organic.
- Davroe - Vegan, cruelty-free and plant-focused, with products for dry, curly, coloured and sensitive hair; check individual product certifications because “natural” does not always mean certified organic.
- Ori Lab - A smaller Australian clean-haircare option stocked in organic and natural product collections.
### Best picks by need
| Need | Recommended brand |
|---|---|
| Certified-organic focus | EverEscents or Pure |
| Salon-quality organic care | De Lorenzo |
| Plastic-free haircare | Ethique |
| Curly or textured hair | EverEscents or Davroe |
| Coloured hair | De Lorenzo or O&M |
| Sensitive scalp | Pure or fragrance-free products from EverEscents |
Check the individual product label rather than relying only on terms such as “natural,” “clean” or “plant-based.” Organic certification applies to specific products and ingredients, not necessarily an entire brand.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Your questions. Your market. Your next move.
Track your own prompts with Lift.
Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.
Which running shoes suit wide feet?
Product fit
What are good alternatives to my usual skincare brand?
This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Ori Lab ranks #17 among 31 tracked brands for Haircare · Australia (21 August – 18 October 2026). Its visibility is 0.7%. It was named in 33 of 4,498 AI answers across 17 of 150 tracked questions, averaging position 4.2 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.7% AI visibility for Ori Lab in Haircare · Australia, measured over 21 August – 18 October 2026. It ranks #17 among 31 tracked brands.
How often does AI mention this brand?
Ori Lab was named in 33 of 4,498 collected AI answers, across 17 of 150 tracked questions, for Haircare · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Ori Lab by all 4,498 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
