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Ori Lab

Ori Lab

AI visibility and ranking for Haircare: Australia

Haircare [AU]
Visit website ↗

Clean, organic haircare spin-out of NAK Hair, based in Brisbane.

Ori Lab
appears in
0.8
% of measured AI answers in this industry and market.

Found score

Track Ori Lab’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.9

November 8, 2026

Overall visibility

0.8

21 August – 8 November 2026 (scans 1–13)

Industry rank

17

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Ori Lab's single-scan score moved from 0.7% to 0.9%, up 0.2 percentage points. Latest recorded scan 0.9% on 8 November 2026; combined-window score 0.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.8% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.7%
24 August 20261.6%
30 August 20260.4%
6 September 20260.7%
13 September 20260.7%
20 September 20260.0%
27 September 20260.4%
4 October 20260.9%
11 October 20260.4%
18 October 20261.6%
25 October 20261.1%
1 November 20261.3%
8 November 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.5%

Perplexity Logo

Perplexity

1.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.0%

21 August – 8 November 2026 (scans 1–13)

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Perplexity names Ori Lab most often.

It appears in 1.0% of collected Perplexity answers and 0.5% of ChatGPT answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 18 of 150 questions.

Ori Lab appears in at least one collected answer to 12.0% of the tracked questions. That is question coverage; the 0.8% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 1.6%. The latest scan was 0.9% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian haircare brands
  • Best Australian owned haircare brands
  • Best boutique haircare brands Australia
  • Best conditioner for curly hair Australia
  • Best curl defining cream Australia
  • Best curly hair brand Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent Australian haircare brands (De Lorenzo, Davroe, O&M)
  • Best Australian haircare brands (Kevin.Murphy, ELEVEN Australia, De Lorenzo)
  • Best Australian owned haircare brands (Davroe, ELEVEN Australia, De Lorenzo)
  • Best haircare brands Australia (ELEVEN Australia, Kevin.Murphy, Bondi Boost)
  • Which Australian haircare brands are actually good (Kevin.Murphy, ELEVEN Australia, Davroe)
  • Best salon quality haircare Australia (Kevin.Murphy, ELEVEN Australia, NAK Hair)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best boutique haircare brands Australia

From the recorded answer

ORI Lab / Roh: Crafted with a skin-first approach to scalp and hair health, featuring vegan, clean formulas backed by clean science.
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Explore Broadsheet's Guide to Australian Hair Care Brands and Hairhouse's Conscious Haircare Selection to discover top boutique, indie, and salon-grade Australian haircare brands focusing on clean, sustainable, and high-performance formulas.

### Standout Boutique & Independent Australian Haircare Brands

- O&M (Original & Mineral): Known for clean, ammonia- and sulphate-free salon styling and care, utilizing native Australian active extracts and sustainable packaging. - ORI Lab / Roh: Crafted with a skin-first approach to scalp and hair health, featuring vegan, clean formulas backed by clean science. - Sans Ceuticals: A multi-tasking, high-potency skincare-grade haircare line focused on minimal ingredients and maximum biological activity. - Straand: Specializes in scalp skincare, leveraging prebiotics to soothe the scalp microbiome and tackle issues like dandruff and irritation. - Bondi Boost: Famous for targeted treatments, growth-supporting shampoos, and nutrient-dense scalp serums. - Everescents: An organic, botanical-based Australian range featuring natural and certified organic ingredients free from harsh chemicals. - Clever Curl: A dedicated boutique line designed specifically for curly and textured hair types following the Curly Girl Method.

---

### Community & Forum Insights Opinions shared by local beauty enthusiasts on platforms like Reddit's Australian Makeup Community highlight that Davroe is a consensus favorite for being a gentle, 100% vegan, and sulphate-free Australian-made brand that performs well on fragile or fine hair without heavy build-up.

ChatGPT

The question asked

Best vegan haircare brands Australia

From the recorded answer

Also explore its ORI Lab and ROH ranges.
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has some excellent vegan haircare brands, including several Australian-owned and Australian-made salon-quality options. If you're looking for products that are genuinely vegan, cruelty-free and effective, these are the brands I'd put on your shortlist.

## Best vegan haircare brands in Australia

!Introducing the New NAK Hair Signature collection: A Bold Glow-Up

1\. NAK Hair

(Best overall Australian option)

- Australian-made and owned. - Vegan and cruelty-free positioning. - Professional salon-quality products. - Great for hydration, repair, curls and styling.

Also explore its ORI Lab and ROH ranges.

Shop NAK Hair

---

!Davroe Moisture Senses Shampoo | Hydrating Shampoo - ProHair

2\. Davroe

(Best salon-quality option)

- Australian haircare brand. - Vegan-focused formulations. - Good options for coloured, dry, damaged and curly hair. - Particularly worth exploring for scalp care.

Shop Davroe

---

!Home

3\. De Lorenzo

(Best established Australian brand)

- Australian-owned and made. - Vegan Australia Certified. - Professional haircare with botanical ingredients. - Good for colour care, repair and everyday maintenance.

Shop De Lorenzo

---

![Hydrate My Hair Moisture Shampoo - Eleven Australia - ELEVEN Australia](

4\. ELEVEN Australia

- Australian haircare brand. - Cruelty-free. - Easy-to-use products for different hair types. - Particularly good for treatments, styling and hydration.

Shop ELEVEN Australia

---

!Make Hydrate Shampoo 375ml - Intense Hydration

5\. Make

- Australian-made. - 100% vegan botanical formulations. - Good for curls, hydration and styling. - Worth exploring if you prefer plant-based formulations.

Shop at Hairhouse

---

!Professional Hair Care - Vegan Hair Care Online | Maria Nila

6\. Maria Nila

- 100% vegan brand. - Cruelty-free. - Particularly good for colour-treated hair. - Excellent range of masks, shampoos and conditioners.

Shop Maria Nila

---

!Akin Rosemary Daily Shine Shampoo 500mL | Woolworths

7\. A'kin

- Australian botanical beauty brand. - 100% vegan company according to Vegan Easy. - More accessible everyday haircare. - Worth considering for a more affordable routine.

Shop A'kin

www.hairhouse.com.auwww.adorebeauty.com.auwww.delorenzo.com.auwww.itsvegan.orgwww.veganeasy.org

## My top recommendations

| What you're looking for | My pick | |--------|--------| | Best overall | NAK Hair | | Salon-quality haircare | Davroe | | Australian-made and certified vegan | De Lorenzo | | Curly hair | Make or Davroe | | Coloured hair | Maria Nila | | Affordable everyday care | A'kin | | Styling and treatments | ELEVEN Australia |

## Where to buy in Australia

- Adore Beauty - Shop at Hairhouse - R.Y - Vegan Easy Australian product directory

One important distinction: cruelty-free doesn't automatically mean vegan. Check the individual product for animal-derived ingredients and look for independent vegan certification. www.hairhouse.com.auwww.adorebeauty.com.auwww.delorenzo.com.auwww.itsvegan.orgwww.veganeasy.org

## Let me narrow it down

I'd love to help you find the genuinely best brands rather than just brands with good marketing.

What type of haircare are you primarily looking for?

1\. What's your hair type or biggest concern?

---

2\. What's most important?

---

3\. Preferred price range?

[Find my best vegan haircare brands]

Perplexity

The question asked

Best shampoo for curly hair Australia

From the recorded answer

Best Australian option: NAK Hair ORI Lab Curl Cleanse - sulphate-, silicone- and paraben-free, with hyaluronic acid and rice proteins; suitable for coloured hair.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

For most curly hair in Australia, Kérastase Curl Manifesto Hydrating Douceur Shampoo is the best premium choice: it is sulphate-free, moisturising, and designed to cleanse without weighing curls down.

### Best options by need

- Best overall/premium: Kérastase Curl Manifesto Hydrating Douceur Shampoo - ideal for dry, frizzy curls needing hydration and definition. - Best Australian option: NAK Hair ORI Lab Curl Cleanse - sulphate-, silicone- and paraben-free, with hyaluronic acid and rice proteins; suitable for coloured hair. - Best affordable: SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo - particularly suitable for thick, dry curls from roughly 3A to 4C. - Best for waves and fine curls: Aveda Be Curly Advanced Shampoo - lightweight, sulphate-free and suitable for waves, curls and coils, including fine hair. - Best for regular washing: ELEVEN Keep My Curl Shampoo - a lighter option intended to keep curls soft, defined and less frizzy.

Choose a sulphate-free, moisturising formula and avoid shampoos that leave your hair squeaky or tight; curly hair is naturally prone to dryness. Washing around two or three times weekly generally works well, adjusting for your scalp and product build-up.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ori Lab

Haircare

21 August – 8 November 2026 (scans 1–13)

0.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

48

Answers naming the brand

5843

Answers collected

0.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ori Lab ranks #17 among 31 tracked brands for Haircare · Australia (21 August – 8 November 2026). Its visibility is 0.8%. It was named in 48 of 5,843 AI answers across 18 of 150 tracked questions, averaging position 4.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.8% AI visibility for Ori Lab in Haircare · Australia, measured over 21 August – 8 November 2026. It ranks #17 among 31 tracked brands.

How often does AI mention this brand?

Ori Lab was named in 48 of 5,843 collected AI answers, across 18 of 150 tracked questions, for Haircare · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ori Lab by all 5,843 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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