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Best new Australian haircare brands
From the recorded answer
6. Swet - best for active lifestyles …
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Recorded answer text · ChatGPT · 21 August 2026
Absolutely - I'd look beyond the established Aussie names and focus on the newer, more interesting independents. Based on what's been getting attention in 2026, these are the ones I'd put on your radar:
### 🇦🇺 Australian haircare brands to know
1. Hairification - best for affordable innovation One of the fastest-growing newer Australian hair brands. Its non-aerosol dry shampoo is particularly interesting: it's positioned as an affordable alternative to premium dry shampoos and has recently become a major seller at Coles and Priceline. www.news.com.au Try: the Wet-to-Dry Shampoo.
2. Robe - best for thinning/ageing hair Launched in 2023 by hairstylist Lauren Mackellar, with targeted Lengthening, Thickening and Youthful ranges. It's more treatment-focused than your typical shampoo-and-conditioner brand. www.broadsheet.com.au
3. Typebea - best for hair growth Founded by Australian entrepreneur Anna Lahey with Rita Ora. Its Growth range focuses on strengthening, length and scalp/hair health, including a peptide serum and newer three-in-one dry conditioner. www.broadsheet.com.au
4. Uni - best sustainable option A particularly clever concept: refillable bathroom products with a closed-loop packaging system. It's less about flashy launches and more about changing how haircare is packaged. www.broadsheet.com.au
5. St Louis Says - best emerging salon brand Born out of Brisbane's Twin Palms barber shop. The range is vegan and sulphate-free, with shampoos, conditioners and masks tailored toward hydration, volume and strengthening. www.broadsheet.com.au
6. Swet - best for active lifestyles Its point of difference is that the dry shampoo is designed to do more than absorb oil, with claims around cleansing, hydration and scalp pH. Great concept if you're constantly exercising or travelling. www.broadsheet.com.au
7. Bread Beauty Supply - best for curls/textured hair Perth-born Bread has built a strong niche around textured hair, with products designed to work particularly well for curls, coils and protective styles. It's now sold internationally. www.broadsheet.com.au
8. ROH - best for scalp care A newer range from the NAK Hair team, built around the scalp microbiome and aimed at issues such as flakiness, itchiness and irritation. www.broadsheet.com.au
### My top 3 right now
🥇 Hairification - most exciting newer mass-market brand 🥈 Typebea - strongest beauty-industry buzz + interesting growth products 🥉 ROH - most interesting if you're seeing haircare move toward scalp health
The broader Australian market is also shifting toward smaller specialist brands: Euromonitor specifically identifies People Haircare and Wuli Hair Care as emerging players gaining traction, alongside NAK. www.euromonitor.com
If you're actually looking to buy, I can narrow this to the 10 best Australian haircare products under $50, with where to buy them in Australia and what each is best for.