Bondi Boost
AI Visibility Score and Ranking for
Haircare: Australia
Sydney-founded hair-growth and scalp-serum brand.
Bondi Boost ranks #2 in the AU Haircare AI Visibility Index with a Visibility Score of 13.4/100. It was named in 421 of 3,150 AI answers across 90 of 150 tracked questions, averaging position 2.4 when mentioned.
Over the last 7 weekly scans, Bondi Boost's scan score moved from 12.9 on 21 August 2026 to 11.1 on 27 September 2026, down 1.8 points.
13.4
Visibility score
2
Found Rank
0
Movement vs last window
2.4
Avg. position when mentioned
90
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Bondi Boost vs Haircare
Running at 3.7x the Haircare category average — clearly ahead of the field.
14
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Bondi Boost
- Which is better Bondi Boost or evo
- Is Bondi Boost worth it
- What haircare brands do Australians actually use
- Which Australian haircare brands are actually good
- Best Australian hair brands
- Best haircare brands Australia
Questions where AI names other brands instead
- Best conditioner for curly hair Australia (Clever Curl, Kevin.Murphy, Davroe)
- Best lightweight products for fine hair Australia (ELEVEN Australia, Kevin.Murphy, evo)
- Best products for thick hair Australia (ELEVEN Australia, evo, Davroe)
- Best shampoo and conditioner Australia (De Lorenzo, ELEVEN Australia, Kevin.Murphy)
- Best shampoo for curly hair Australia (Clever Curl, Davroe, NAK Hair)
- Best shampoo for dry hair Australia (ELEVEN Australia, Davroe, evo)
What AI says about Bondi Boost
Neither Bondi Boost nor Evo is objectively "better" because they serve completely different purposes: Bondi Boost specializes in hair growth and at-home hot styling tools, while Evo is a professional, salon-quality line focused on everyday hair care and styling formulations.
Google AI Overviews, 27 September 2026
If you want the closest Australian alternative to Moroccanoil, the best match from the results is Bondi Boost HG for a broadly similar hair-care performance profile, while Eleven Australia is a plausible local styling alternative depending on the product type you want.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Bondi Boost's AI Visibility Score?
Bondi Boost has an AI Visibility Score of 13.4 in the AU Haircare AI Visibility Index, ranked #2.
How often does AI recommend Bondi Boost?
Bondi Boost was named in 421 of 3,150 AI answers analysed, across 90 tracked questions, averaging position 2.4 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.
See how we fix it