O&M
AI Visibility Score and Ranking for
Haircare: Australia
Australian-made salon-professional haircare brand (Original & Mineral) with global professional distribution.
O&M ranks #5 in the AU Haircare AI Visibility Index with a Visibility Score of 9.0/100. It was named in 284 of 3,150 AI answers across 48 of 150 tracked questions, averaging position 2.7 when mentioned.
Over the last 7 weekly scans, O&M's scan score moved from 9.8 on 21 August 2026 to 5.8 on 27 September 2026, down 4.0 points.
9.0
Visibility score
5
Found Rank
0
Movement vs last window
2.7
Avg. position when mentioned
48
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
O&M vs Haircare
Running at 2.4x the Haircare category average — clearly ahead of the field.
9
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names O&M
- Best boutique haircare brands Australia
- Best independent Australian haircare brands
- Best haircare brands Australia
- Best Australian hair care line
- Best Australian haircare brands
- Best Australian hair brands
Questions where AI names other brands instead
- Best products for 3C curly hair Australia (Clever Curl, ELEVEN Australia, LOHY)
- Best curly hair brand Australia (Clever Curl, Davroe, ELEVEN Australia)
- Best curly hair routine products Australia (Clever Curl, ELEVEN Australia, Davroe)
- Best curly hair products Australia (Clever Curl, ELEVEN Australia, Davroe)
- Best curl cream Australia (ELEVEN Australia, Clever Curl, Davroe)
- Best products to protect hair colour Australia (evo, De Lorenzo, Davroe)
What AI says about O&M
Original & Mineral (O&M) : Australian-made and PETA-certified, O&M uses native plant extracts and gentle formulas free from harsh chemicals like sulphates and parabens, bridging the gap between salon quality and skin-friendly care (available via Adore Beauty ).
Google AI Overviews, 27 September 2026
A couple of other strong options are ELEVEN Hydrate My Hair and O&M Hydrate & Conquer; current Australian beauty guides specifically recommend them for dry to very dry hair.
ChatGPT, 27 September 2026
If you want the best mousse for volume in Australia, the strongest all-round pick from the Australian-focused results is O&M Rootalicious Root Lift for flat hair, while muk Fat Muk Blowout Mousse stands out for volume and hold, with up to 48 hours of shape retention.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is O&M's AI Visibility Score?
O&M has an AI Visibility Score of 9.0 in the AU Haircare AI Visibility Index, ranked #5.
How often does AI recommend O&M?
O&M was named in 284 of 3,150 AI answers analysed, across 48 tracked questions, averaging position 2.7 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.
See how we fix it