O&M

Recorded answer text · Google AI Overviews · 8 November 2026

Top Australian-owned and Australian-made haircare brands combine local botanical extracts, cruelty-free practices, and salon-grade performance:

- Eleven Australia: Known for cult favorites like the Miracle Hair Treatment, the brand offers vegan-friendly, cruelty-free, and sulphate-free formulas built with concentrated ingredients. - Nak Hair: Founded in Australia in 2003, this 100% vegan and cruelty-free brand uses natural vegan complexes, signature peptides, and eco-friendly packaging. - Davroe: 100% Australian-made and owned, Davroe uses gentle plant-based ingredients infused with native extracts like Kakadu Plum and Lilly Pilly, making it a favorite for sensitive scalps and curly hair. - De Lorenzo: A pioneer in the Australian salon industry, this family-founded brand specializes in plant-based, vegan-certified, and cruelty-free formulas that balance hair moisture, protein, and acidity. - BondiBoost: Famous for its targeted scalp serums, growth-promoting treatments, and thinning-hair solutions, this brand focuses on natural, clean ingredients. - Original & Mineral (O&M): A salon-trusted brand known for removing harsh chemicals (like sulphates and parabens) in favor of native Australian fruit and flower extracts. - Clever Curl: Specially formulated for the Curly Girl Method, this brand delivers hydration and bounce using lightweight, locally crafted ingredients.

If you'd like, let me know:

- Your hair type (curly, fine, color-treated, or thinning) - Your main concern (hydration, volume, repair, or scalp health)

I can recommend a specific brand or product from the list above.

Recorded answer text · ChatGPT · 8 November 2026

Australia has some excellent homegrown haircare brands, ranging from luxury salon-quality products to natural, botanical and science-led hair treatments.

Here are the Australian brands I'd put on your shortlist, based on reputation, product range and specialisation.

## 12 best Australian haircare brands

!Core Power: The Bare Minimum to Start a Care Routine

1\. KEVIN.MURPHY

(Luxury pick)

Melbourne-born premium salon brand. Excellent for hydration, volume, repair and styling. Known for sophisticated packaging and salon positioning.

Best for: Premium haircare and luxury positioning.

Official website

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!O&M Bottles - Vert Design Studio

2\. Original & Mineral (O&M) Australian botanical-inspired formulas, native extracts and professional salon products. Particularly interesting for frizz, shine and colour care.

Best for: Botanical haircare and humidity control.

Official website

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![New Contact - ELEVEN Australia](

3\. ELEVEN Australia Modern, accessible salon haircare with straightforward products. Its Miracle Hair Treatment is particularly well known.

Best for: Everyday haircare and multi-purpose treatments.

Official website

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!Davroe Moisture Senses Shampoo | Hydrating Shampoo - ProHair

4\. Davroe Australian professional haircare with vegan and cruelty-free positioning. Offers hydration, colour protection, curl care and repair.

Best for: Vegan and botanical-inspired haircare.

Official website

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!Introducing the New NAK Hair Signature collection: A Bold Glow-Up

5\. NAK Hair A well-established salon brand with a broad range of shampoos, conditioners, treatments and styling products.

Best for: Damaged, dry and colour-treated hair.

Official website

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!Home

6\. De Lorenzo Family-owned Australian haircare business with botanical-inspired formulas and a strong salon heritage.

Best for: Gentle everyday and professional haircare.

Official website

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!Bondi Boost HG Plus Shine Bundle - Adore Beauty

7\. Bondi Boost Sydney-born brand with a strong focus on scalp health, strengthening and fuller-looking hair.

Best for: Scalp care and hair-strengthening routines.

Official website

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!Deep Muk Ultra Soft Shampoo - Adore Beauty

8\. muk Haircare Salon-inspired products, particularly treatments, masks, styling and repair ranges.

Best for: Affordable salon-style treatments.

Official website

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![Hair-Oil Everyday Gloss | Bread Beauty Supply - BREAD BEAUTY SUPPLY](

9\. Bread Beauty Supply Founded by Perth-born entrepreneur Maeva Heim. A standout brand designed with textured and curly hair in mind.

Best for: Curly, coily and textured hair.

Official website

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!Complete Collection Of Hair Nourishing Products - STRAAND

10\. Straand A scalp-first approach to haircare, with exfoliating products, scalp serums and prebiotic-focused formulas.

Best for: Scalp-focused haircare.

Official website

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!EverEscents Organic Lavender Shampoo 1000ml | OZ Hair & Beauty

11\. EverEscents Australian organic-focused professional haircare, with botanical ingredients and salon-quality products.

Best for: Natural and organic-inspired haircare.

Official website

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!TYPEBEA The Growth Routine Kit | Activeskin

12\. Typebea A newer, contemporary haircare brand focused on hair health, strengthening and growth-oriented routines.

Best for: Modern science-led haircare positioning.

Official website

www.broadsheet.com.auglow.com.auwww.hairhouse.com.austrandrituals.com

## My top picks by category

| Category | Brand I'd investigate | |--------|--------| | Luxury haircare | KEVIN.MURPHY | | Natural / botanical | O&M | | Professional salon care | ELEVEN Australia | | Vegan haircare | Davroe | | Hair repair | NAK Hair | | Scalp health | Straand | | Curly hair | Bread | | Organic haircare | EverEscents | | Growth-focused | Bondi Boost / Typebea |

## A few Australian products worth looking at

Eleven Australia Miracle Hair Treatment

Hairhouse + others

\$31.95

Multi-purpose leave-in treatment.

View product

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Davroe Moisture Senses Hydrating Shampoo

Hairhouse + others

\$12.95

Hydrating shampoo.

View product

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de Lorenzo Instant Rejuven8 Shampoo & Conditioner 750ml Duo …

Oz Hair and Beauty + others

\$67.45

Shampoo and conditioner duo.

View product

## One important distinction

If you're researching Australian brands, distinguish between\:

- Australian-owned\: The business is Australian-owned. - Australian-founded\: It originated in Australia but ownership may have changed. - Australian-made\: Products are manufactured in Australia.

These aren't necessarily the same thing.

Are you researching these brands to buy products, or are you interested in the Australian haircare market from a business/brand perspective? I can put together a more targeted shortlist, including emerging independent brands and premium competitors.

Recorded answer text · Perplexity · 8 November 2026

The best haircare brand depends on your hair type and goal, but these are strong choices available in Australia:

- Best overall salon range: Kérastase - broad, targeted lines for dryness, damage, frizz, colour-treated and thinning hair. It is a premium choice with strong Australian availability. - Best for damaged or chemically treated hair: Olaplex or K18 - bond-focused treatments suited to bleached, coloured or heat-damaged hair. - Best Australian-made luxury brand: Kevin Murphy - salon-quality, sustainability-focused products with lightweight styling and care options. - Best for simple everyday care: ELEVEN Australia - uncomplicated, climate-suitable formulas, including popular moisturising conditioners and leave-in treatments. - Best Australian-made natural/vegan options: Davroe, De Lorenzo or NAK Hair - plant-focused or gentle ranges covering hydration, colour care and scalp needs. - Best value salon brands: muk, Juuce or Make - affordable Australian-made options for moisture, repair and everyday styling. - Best for curly or textured hair: De Lorenzo, Davroe or Redken - choose a specific curl, moisture or anti-frizz range rather than the brand alone. - Best for styling tools: ghd - particularly strong for straighteners, dryers, heat protection and styling products. - Best for premium styling: Oribe - especially known for high-end texture and finishing products.

Quick picks by concern:

| Hair concern | Brands to consider | |---|---| | Bleached or damaged | K18, Olaplex, Kérastase, Redken | | Dry or frizzy | Kérastase, Kevin Murphy, ELEVEN Australia | | Fine or thinning hair | Bondi Boost, Redken, Kérastase | | Coloured hair | Davroe, NAK Hair, Kérastase, Evo | | Sensitive scalp | De Lorenzo, Davroe, ELEVEN Australia | | Vegan or cruelty-free focus | NAK Hair, Davroe, O&M, Kevin Murphy | | Budget-friendly | muk, Juuce, Make, ELEVEN Australia |

For most people, a good starting point is Kérastase for premium care, Olaplex/K18 for damage, ELEVEN Australia for everyday use, or Davroe/NAK Hair for Australian-made vegan options.