Found
/
The List
/
Haircare
/

Pure Haircare

Pure Haircare

AI visibility and ranking for Haircare: Australia

Haircare [AU]
Visit website ↗

Australian haircare brand built around sustainable packaging made from recycled Australian land waste.

Pure Haircare
appears in
0.5
% of measured AI answers in this industry and market.

Found score

Track Pure Haircare’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

1.1

November 8, 2026

Overall visibility

0.5

21 August – 8 November 2026 (scans 1–13)

Industry rank

22

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Pure Haircare's single-scan score moved from 0.2% to 1.1%, up 0.9 percentage points. Latest recorded scan 1.1% on 8 November 2026; combined-window score 0.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.5% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.2%
30 August 20260.2%
6 September 20260.2%
13 September 20260.4%
20 September 20260.0%
27 September 20260.4%
4 October 20260.2%
11 October 20260.9%
18 October 20260.9%
25 October 20260.9%
1 November 20261.3%
8 November 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.4%

Perplexity Logo

Perplexity

1.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.3%

21 August – 8 November 2026 (scans 1–13)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

What the results show

Perplexity names Pure Haircare most often.

It appears in 1.0% of collected Perplexity answers and 0.3% of Google AI Overviews answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 6 of 150 questions.

Pure Haircare appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 0.5% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 1.3%. The latest scan was 1.1% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Share of collected answers naming each brand

Explore other markets.

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian hair brands
  • Best Australian owned haircare brands
  • Best independent Australian haircare brands
  • Best natural haircare brands Australia
  • Best organic haircare brands Australia
  • Which Australian haircare brands are actually good

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian haircare brands (Kevin.Murphy, ELEVEN Australia, De Lorenzo)
  • Best haircare brands Australia (ELEVEN Australia, Kevin.Murphy, Bondi Boost)
  • Best boutique haircare brands Australia (STRAAND, Clever Curl, St Louis Says)
  • Which Australian haircare brands are actually good (Kevin.Murphy, ELEVEN Australia, Davroe)
  • Best salon quality haircare Australia (Kevin.Murphy, ELEVEN Australia, NAK Hair)
  • What haircare brands do Australians actually use (Kevin.Murphy, ELEVEN Australia, evo)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian owned haircare brands

From the recorded answer

Pure Haircare: Established in 2000 and operated out of Brisbane through Hairjamm, this family-owned sustainable brand uses carbon-neutral practices, local native extracts, and a certified organic complex.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top Australian-owned and made haircare brands feature natural botanicals, sustainable operations, and salon-quality formulations:

- De Lorenzo: A 100% Australian-owned and manufactured professional salon brand based in Silverwater, Sydney. All products are 100% vegan, cruelty-free, and biodegradable, utilizing rain-harvested water and sustainable plant-based ingredients. - Davroe: An Adelaide-based salon brand operating since the mid-1980s. Their entire lineup is 100% vegan, cruelty-free, and free from sulphates and parabens. - Pure Haircare: Established in 2000 and operated out of Brisbane through Hairjamm, this family-owned sustainable brand uses carbon-neutral practices, local native extracts, and a certified organic complex. - EverEscents Organic Hair Care: Made in Queensland, this brand produces certified organic, plant-based, cruelty-free, and vegan haircare with refillable bottle options to reduce plastic waste. - Clever Curl (by Ethical Brand Co): Also developed and manufactured in Queensland, this specialized line focuses on the Curly Girl Method with vegan, Australian-made formulas. - Juuce: Another family-owned salon-exclusive brand by Hairjamm, tailored with local botanicals for Australian weather conditions.

Are you looking for a specific hair type or concern (such as curly hair, blonde toning, volume, or organic/vegan ingredients) so I can recommend the best option from this list?

ChatGPT

The question asked

Best organic haircare brands Australia

From the recorded answer

![Pure Haircare …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

If you're looking for genuinely organic, natural and lower-tox haircare in Australia, there are some excellent Australian-owned brands worth considering.

I'd prioritise brands that use certified organic ingredients, transparent formulations, Australian manufacturing and effective salon-quality products\.

## 10 organic haircare brands worth looking at

!EverEscents Organic Lavender Shampoo 1000ml | OZ Hair & Beauty

1\. EverEscents

(Best overall organic pick)

- Australian-made and owned. - Certified organic ingredients. - Professional salon-quality range. - Options for moisture, volume, sensitive scalps and damaged hair.

Based on the Sunshine Coast, with over 16 years in organic haircare. www.everescents.com.aucleanandconscious.com.authefiltery.comwww.sassyorganics.com.aumsmaude.com.aucleanandconscious.com.au

Shop EverEscents

---

!Ethan Thomas Damage control shampoo & conditioner duo

2\. Ethan Thomas Organic

- Certified organic range. - Australian-made. - Blonde, moisture, curl and strengthening ranges. - Salon-quality formulations.

Shop Ethan Thomas

www.ethanthomascollection.com.au

---

![Penny Black Repair and Restore Kit | COSMOS Organic Certified - Penny Black Organic](

3\. Penny Black Organic

- Australian native botanical ingredients. - Sustainable packaging. - Organic-focused salon haircare. - Interesting option for premium natural haircare.

Shop Penny Black

pennyblackorganic.com

---

![Pure Haircare - IndigoHairDesign](

4\. Pure Haircare

- Certified organic positioning. - Natural oils and botanical extracts. - Shampoo, conditioner and treatments. - Good option for a natural everyday routine.

Explore Pure Haircare

www.hairhouse.com.au

---

!Hair Care Duo - Mukti Organics

5\. Mukti Organics

- Australian botanical ingredients. - Natural and certified-organic skincare focus. - Also offers selected haircare products. - Premium, environmentally conscious positioning.

Shop Mukti Organics

thefiltery.comwww.sassyorganics.com.auwww.sassyorganics.com.au

---

!All Products | WILDE

6\. Ms Maude

- Australian-designed and made. - Certified organic ingredients. - Blonde toning and moisturising ranges. - Created by an experienced hair artist.

Shop Ms Maude

msmaude.com.au

---

!Beauty and the Bees | Salamanca Market

7\. Beauty and the Bees

- Australian-made. - Botanical-based haircare. - Shampoo and conditioner bars. - Great for reducing plastic packaging.

cleanandconscious.com.aucleanandconscious.com.au

---

!Ausganica Lemon Myrtle Purifying Shampoo 500ml | Healthylife

8\. Ausganica

- Organic botanical formulations. - Shampoo and scalp-care options. - Worth exploring for sensitive scalps.

Explore Ausganica

www.sassyorganics.com.auwww.sassyorganics.com.au

---

![Natural Hair Products - Buy Eco-Friendly Haircare Products - Tri Nature](

9\. NUE by Renue

- Australian botanical ingredients. - Rosemary, peppermint, lavender and chamomile. - Simple natural haircare approach.

Shop Renue

www.renue.com.au

---

!Shop Clean Beauty Market at Well.ca | Free Shipping $35+ in Canada

10\. Innersense Organic Beauty

- Premium professional haircare. - Organic botanical ingredients. - Particularly interesting for curly, dry and textured hair. - Available through Australian retailers.

Shop Innersense

## My top three

| Brand | Best for | |--------|--------| | EverEscents | Overall organic haircare | | Ethan Thomas Organic | Salon-quality Australian organic products | | Penny Black Organic | Premium botanical haircare |

## What to look for when buying organic

One important distinction: natural, organic and certified organic aren't interchangeable.

Look for certifications such as\:

- Australian Certified Organic (ACO) - COSMOS Organic - Organic Food Chain (OFC) - USDA Organic

Also check the actual ingredient list. A brand can contain some organic ingredients without its finished products being certified organic.

## Let me narrow it down to the best brands for your hair

I'd love to help you find brands that genuinely perform well, rather than just have beautiful natural packaging.

1\. What is your hair type or biggest concern?

---

2\. What is your scalp like?

---

3\. What matters most?

---

4\. Your preferred price range

[Find my best organic haircare brands]

Perplexity

The question asked

Best natural haircare brands Australia

From the recorded answer

Pure Haircare - Best for Australian-made botanical formulas. Its range focuses on plant extracts, oils and vitamins and avoids parabens and sulphates.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

The best natural haircare brands available in Australia depend on your hair type and how strictly you define “natural,” but these are strong choices:

- EverEscents - Best for organic-focused haircare. Australian-made shampoos, conditioners and treatments use plant-based ingredients and are vegan and cruelty-free. - Davroe - Best all-rounder. Australian-owned, vegan and cruelty-free, with ranges for curls, dryness, colour-treated hair and sensitive scalps. - De Lorenzo - Best for sensitive scalps and gentle care. Its Australian-made products emphasise botanical ingredients, sulphate-free formulas and certified-organic options. - Beauty and the Bees - Best for low-waste routines. Tasmanian-made shampoo and conditioner bars use ingredients such as honey, beeswax and botanicals. - Pure Haircare - Best for Australian-made botanical formulas. Its range focuses on plant extracts, oils and vitamins and avoids parabens and sulphates. - O&M (Original & Mineral) - Best for colour-treated hair and sensitive scalps. It combines salon performance with botanical ingredients and cruelty-free formulations. - Mukti Organics - Best for certified-organic-style botanical care. Its shampoos, conditioners and scalp products feature Australian native extracts such as Kakadu plum, quandong and macadamia oil. - Juuce - Best for Australian native botanicals, including Kakadu plum, quandong, desert lime, aloe vera and wattle seed.

### Quick picks

- Strictly organic: EverEscents or De Lorenzo - Best overall: Davroe - Shampoo bars and minimal packaging: Beauty and the Bees - Curly hair: Davroe or EverEscents - Colour-treated hair: O&M or Davroe - Sensitive scalp: De Lorenzo or O&M

Check the ingredient list rather than relying only on terms such as “natural” or “clean,” since those labels can vary between brands.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Pure Haircare

Haircare

21 August – 8 November 2026 (scans 1–13)

0.5

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

How we measure AI visibility

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

32

Answers naming the brand

5843

Answers collected

0.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Pure Haircare ranks #22 among 31 tracked brands for Haircare · Australia (21 August – 8 November 2026). Its visibility is 0.5%. It was named in 32 of 5,843 AI answers across 6 of 150 tracked questions, averaging position 4.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.5% AI visibility for Pure Haircare in Haircare · Australia, measured over 21 August – 8 November 2026. It ranks #22 among 31 tracked brands.

How often does AI mention this brand?

Pure Haircare was named in 32 of 5,843 collected AI answers, across 6 of 150 tracked questions, for Haircare · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Pure Haircare by all 5,843 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.