Recorded answer text · ChatGPT · 18 October 2026
Australia has some excellent homegrown haircare brands, from professional salon ranges to natural formulas and newer brands focused on scalp health, curls and hair growth. The best one depends on your hair type, budget and what you want to improve.
Based on Australian beauty-industry roundups and haircare guides, here are the brands I'd put on your shortlist. www.broadsheet.com.auwww.hairhouse.com.auwww.fabulousandfunlife.com.au
## Best Australian haircare brands to know
!Hydrate Me Wash&Rinse sæt 250ml - Kevin Murphy - MatzStore
1\. KEVIN.MURPHY
(Luxury salon care)
Melbourne-born and known for fashion-inspired, professional haircare. A great brand to explore for volume, hydration, colour care and styling. The ANGEL range is worth considering if your hair is fine and needs body.
Price: Premium · Shop official website
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(Best for frizz)
An Australian salon brand known for colour-conscious care, native botanical ingredients and products designed to manage frizz. Try its Frizzy Logic range if humidity leaves your hair puffy or unruly.
Price: Mid-range to premium · Shop official website
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An easy-to-understand salon range with shampoos, conditioners, styling products and leave-in treatments. A good starting point if you want a straightforward routine without navigating too many specialist products.
Price: Mid-range · Shop official website
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!Nourish Signature Edit - NAK Hair
4\. NAK Hair
(Best salon value)
Offers a broad range of products for damaged hair, moisture, curls, colour protection and styling. Its NAK, ORI Lab and ROH ranges cover different approaches to hair and scalp care.
Price: Mid-range · Shop official website
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A popular Australian brand with strengthening, scalp-care and fuller-looking-hair product lines. Worth exploring if you want to focus on breakage or the appearance of thinning, although cosmetic products cannot guarantee hair regrowth.
Price: Mid-range · Shop official website
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!Davroe Moisture Senses Shampoo | Hydrating Shampoo - ProHair
6\. Davroe
(Best vegan salon option)
A strong option if you prefer vegan haircare with dedicated ranges for hydration, colour protection, blonde hair and curls. Particularly worth comparing with other salon brands if you want targeted products.
Price: Mid-range to premium · Shop official website
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!15 Percent Pledge
7\. Bread Beauty Supply
(Best for textured hair)
Founded by Perth-born entrepreneur Maeva Heim, Bread focuses on textured hair and moisture-rich care. Explore it for curls, coils, protective styling and products that help hair feel softer and more manageable.
Price: Mid-range to premium · Shop official website
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!Straand The Crown Fix Scalp Serum | Free People
8\. Straand
(Best for scalp care)
Takes a skincare-inspired approach to the scalp, with shampoos, exfoliating products and treatments. Worth a look if your routine needs more attention to oiliness, flakes or scalp comfort.
Price: Mid-range · Shop official website
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!Home
9\. De Lorenzo
(Best botanical-inspired salon care)
An established Australian professional brand with a wide selection of products for colour-treated, dry, damaged and fine hair. A good option if you want to shop through a hairdresser.
Price: Mid-range · Shop official website
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!TYPEBEA The Growth Routine Kit | Activeskin
10\. TYPEBEA
(Best modern treatment-led range)
Co-founded by Australian entrepreneur Anna Lahey and Rita Ora, this brand focuses on hair health, strengthening and fuller-looking hair, with products including scalp serums and overnight treatments.
Price: Mid-range to premium · Shop official website
These brand descriptions are based on their published product positioning and Australian beauty coverage; the categories are my practical recommendations rather than a definitive performance ranking. www.broadsheet.com.auwww.hairhouse.com.auwww.adorebeauty.com.auwww.fabulousandfunlife.com.au
## Which one should you choose?
| Your main concern | My first brands to compare |
|--------|--------|
| Fine, flat hair | KEVIN.MURPHY, ELEVEN Australia |
| Frizz and humidity | O&M, NAK Hair |
| Dry or damaged hair | Davroe, NAK Hair, De Lorenzo |
| Curls and textured hair | Bread Beauty Supply, Davroe |
| Scalp care | Straand, Bondi Boost |
| Salon-quality everyday care | ELEVEN Australia, NAK Hair |
For more options, see Broadsheet's Australian haircare brand guide and Hairhouse's guide to Australian-made haircare\. www.broadsheet.com.auwww.hairhouse.com.auwww.fabulousandfunlife.com.auwww.adorebeauty.com.au
One thing to keep in mind\: Australian-founded, Australian-made and Australian-owned are not necessarily the same thing, so check the individual product's manufacturing details if buying local is important to you.
What is your hair type, and what are you hoping to improve - growth, thinning, frizz, dryness, damage or shine? I can narrow this down to the three best brands for your needs.
