Kevin.Murphy
AI Visibility Score and Ranking for
Haircare: Australia
Melbourne-founded salon-professional haircare brand created by Australian hairdresser Kevin Murphy, sold internationally.
Kevin.Murphy ranks #4 in the AU Haircare AI Visibility Index with a Visibility Score of 13.2/100. It was named in 415 of 3,150 AI answers across 77 of 150 tracked questions, averaging position 1.8 when mentioned.
Over the last 7 weekly scans, Kevin.Murphy's scan score moved from 12.4 on 21 August 2026 to 12.9 on 27 September 2026, up 0.5 points.
13.2
Visibility score
4
Found Rank
0
Movement vs last window
1.8
Avg. position when mentioned
77
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Kevin.Murphy vs Haircare
Running at 3.3x the Haircare category average — clearly ahead of the field.
13
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Kevin.Murphy
- Best haircare brands sold at Adore Beauty
- Best shampoo for fine hair Australia
- Is Kevin Murphy worth it
- Best shampoo for thin hair Australia
- Best conditioner for curly hair Australia
- Best lightweight products for fine hair Australia
Questions where AI names other brands instead
- Best Australian owned haircare brands (NAK Hair, Davroe, De Lorenzo)
- Best new Australian haircare brands (Typebea, St Louis Says, NAK Hair)
- Best affordable Australian haircare brands (Davroe, ELEVEN Australia, Bondi Boost)
- Best organic haircare brands Australia (EverEscents, O&M, De Lorenzo)
- Best Australian alternative to Moroccanoil (ELEVEN Australia, Davroe, O&M)
- Best natural haircare brands Australia (EverEscents, Davroe, O&M)
What AI says about Kevin.Murphy
KEVIN.MURPHY: While not entirely 100% vegan across the entire global catalogue, a massive portion of their range (like the Hydrate-Me and Repair-Me washes) uses clean, vegan-friendly, and cruelty-free formulas.
Google AI Overviews, 27 September 2026
If you mean KEVIN.MURPHY hair products: generally, they’re a premium/salon-quality range, but the value depends heavily on the specific product and your hair type.
ChatGPT, 27 September 2026
If you mean independent Australian haircare brands that are Australian-owned rather than just stocked in Australia, the strongest names in your results are Wiznu, Kevin.Murphy, Evo, Davroe, O&M, BondiBoost, Nak Hair, Eleven Australia, and HairJamm.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Kevin.Murphy's AI Visibility Score?
Kevin.Murphy has an AI Visibility Score of 13.2 in the AU Haircare AI Visibility Index, ranked #4.
How often does AI recommend Kevin.Murphy?
Kevin.Murphy was named in 415 of 3,150 AI answers analysed, across 77 tracked questions, averaging position 1.8 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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