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NAK Hair

NAK Hair

AI visibility and ranking for Haircare: Australia

Haircare [AU]
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Brisbane-founded (2003) vegan, sulfate-free haircare brand, parent of the Ori Lab and Roh spin-out lines.

NAK Hair
appears in
8.6
% of measured AI answers in this industry and market.

Found score

Track NAK Hair’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

10.7

October 18, 2026

Overall visibility

8.6

21 August – 18 October 2026 (scans 1–10)

Industry rank

6

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, NAK Hair's single-scan score moved from 12.4% to 10.7%, down 1.7 percentage points. Latest recorded scan 10.7% on 18 October 2026; combined-window score 8.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 8.6% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.4%
24 August 20268.2%
30 August 20268.4%
6 September 20268.2%
13 September 20267.8%
20 September 20268.2%
27 September 20268.4%
4 October 20266.9%
11 October 20268.2%
18 October 202610.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

7.1%

Perplexity Logo

Perplexity

10.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

8.7%

21 August – 18 October 2026 (scans 1–10)

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Perplexity names NAK Hair most often.

It appears in 10.0% of collected Perplexity answers and 7.1% of ChatGPT answers: a difference of 2.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 63 of 150 questions.

NAK Hair appears in at least one collected answer to 42.0% of the tracked questions. That is question coverage; the 8.6% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 6.9% to 12.4%. The latest scan was 10.7% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to Moroccanoil
  • Best Australian alternative to Olaplex
  • Best Australian hair brands
  • Best Australian hair care line
  • Best Australian haircare brands
  • Best Australian made shampoo

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best affordable Australian haircare brands (muk, Juuce, Bondi Boost)
  • Best Australian made shampoo (ELEVEN Australia, Davroe, De Lorenzo)
  • Best organic haircare brands Australia (EverEscents, Pure Haircare, De Lorenzo)
  • Best products for wavy hair Australia (Kevin.Murphy, O&M, ELEVEN Australia)
  • Best Australian alternative to Moroccanoil (ELEVEN Australia, Bondi Boost, Clever Curl)
  • Best lightweight products for fine hair Australia (O&M, ELEVEN Australia, Kevin.Murphy)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian haircare brands

From the recorded answer

Nak Hair: A salon-quality, vegan-friendly staple renowned for its everyday hydration and anti-yellow blonde repair ranges.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Australia is home to many celebrated salon-quality and eco-conscious hair care brands.

### Top Australian Hair Care Brands

- ELEVEN Australia: Famous for its multi-purpose ELEVEN Australia Miracle Hair Treatment, infused with natural Australian desert lime and wattle seed. - Davroe: A 100% vegan, cruelty-free, and sulphate-free line known for gentle formulas like the Davroe Moisture Senses Hydrating Shampoo. - Nak Hair: A salon-quality, vegan-friendly staple renowned for its everyday hydration and anti-yellow blonde repair ranges. - Original & Mineral (O&M): Clean-formulated hair care utilizing native Australian extracts while avoiding harsh sulphates and parabens. - BondiBoost: Widely recognized for science-backed scalp treatments, growth serums, and thinning-hair solutions. - Georgiemane: Popular for targeted, vegan treatments like the georgiemane 10 Minute Hair Mask designed to repair heat-damaged or bleached locks. - De Lorenzo: An environmentally responsible, plant-based brand trusted for specialized care like the Instant Rejuven8 and Novafusion series. - Juuce: A fun, high-performance professional brand featuring vibrant botanical blends. - Straand & ORI Lab: Emerging leaders in microbiome-focused scalp skincare and conscious botanical formulations.

You can browse a wide collection of local formulas through retailers like Oz Hair and Beauty or Hairhouse.To narrow down the best brand for you, tell me:

- What is your hair type or concern (e.g., dry, fine, curly, color-treated, or hair growth)? - What is your budget?

ChatGPT

The question asked

Best haircare brands Australia

From the recorded answer

NAK Hair - a broad range of shampoos, conditioners and treatments.
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best haircare brands in Australia

Australia has a great mix of salon-quality haircare, affordable supermarket favourites, and locally made brands focused on hydration, scalp health, curls and damaged hair.

The best brand depends on your hair type and what you want to improve. Here are the brands I'd shortlist first.

## Top haircare brands to consider

!Kevin Murphy Hair Products: Skincare for Hair | WOOP

1\. Kevin Murphy

(Best premium Australian brand)

Salon-inspired products for volume, hydration, styling and colour-treated hair. A strong option if you want a premium salon routine.

Price: Premium · Best for: salon-quality care

---

![New Contact - ELEVEN Australia](

2\. ELEVEN Australia

Easy-to-use products for everyday washing, frizz control, moisture and styling. Particularly worth considering for a simple, practical hair routine.

Price: Mid-range · Best for: everyday care

---

!Davroe Moisture Senses Shampoo | Hydrating Shampoo - ProHair

3\. Davroe

An Australian brand offering products for curls, colour care, hydration and repair, with a focus on vegan formulations.

Price: Mid-to-premium · Best for: varied hair needs

---

![Aussie - Miracle Moist Shampoo & Conditioner Bundle - MYQT.com.au](

4\. Aussie

Accessible, budget-friendly shampoos, conditioners and leave-in treatments. A good starting point if you're looking for moisture without salon prices.

Price: Budget-friendly · Best for: affordable hydration

---

![Hair Growth + HG Routines | BondiBoost - BondiBoost.com](

5\. Bondi Boost

Known for scalp-focused products, shampoos, conditioners and hair-thinning-oriented ranges. Worth exploring if fuller-looking hair is your priority; product claims aren't a guarantee of hair growth.

Price: Mid-range · Best for: scalp care and fuller-looking hair

---

![We Are O&M | Australian Haircare Brand Built on Purpose | O&M - O&M Australia](

6\. O&M Original Mineral

A salon brand with options for colour-treated hair, softness, shine and styling. Worth a look if you prefer professional products with a focus on considered formulations.

Price: Premium · Best for: colour care and salon routines

## More Australian brands worth knowing

- De Lorenzo - salon products for repair, colour care and scalp concerns. - NAK Hair - a broad range of shampoos, conditioners and treatments. - evo - professional styling, smoothing and curl products. - MUK Haircare - treatments, styling products and options for dry or damaged hair.

These brands also feature in Australian haircare guides and professional retailer recommendations. www.broadsheet.com.auwww.hairhouse.com.auwww.fabulousandfunlife.com.au

## Which one is best for your hair?

1\. What's your hair type?

Fine or flat

Thick or coarse

Wavy or curly

Dry, bleached or damaged

Oily scalp

Colour-treated

---

2\. What's your main goal?

Less frizz

More volume

More shine and softness

Repair damage and breakage

Scalp health

Longer-looking, fuller hair

---

3\. What's your budget?

Budget - under \$20 per product

Mid-range - \$20-\$40 per product

Premium - \$40+ per product

---

4\. Do you prefer Australian-owned brands?

Yes, preferably Australian

No preference - best results matter most

[Find my best haircare brands]

For a personalised recommendation, I'd prioritise products that suit your hair and scalp rather than choosing a brand based on popularity alone.

Perplexity

The question asked

Best Australian owned haircare brands

From the recorded answer

NAK Hair - Professional Australian-made and owned haircare with strong options for colour-treated, dry, damaged and curly hair.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Here are some of the best Australian-owned haircare brands, grouped by what they do well:

- Kevin.Murphy - Premium salon haircare, especially strong for volume, texture, repair and styling. The brand originated in Australia and is widely used professionally. - A'kin - Natural-focused, vegan-friendly products with shampoos and conditioners for dry, sensitive and everyday hair. - Bondi Boost - Best known for thinning-hair, growth-support and scalp-care ranges, alongside volumising and repair products. - NAK Hair - Professional Australian-made and owned haircare with strong options for colour-treated, dry, damaged and curly hair. - Muk - Particularly good for styling products, heat protection, smoothing and colour care; it is Australian-owned. - Eleven Australia - Easy-to-use salon products with popular everyday, volume, curl and styling ranges. - De Lorenzo - A long-established Australian professional brand offering targeted products for dry, damaged, curly and colour-treated hair. - O&M Original Mineral - Australian salon brand focused on gentler colour care and products formulated without ammonia, PPD or resorcinol in its colour system. - Virtue Professional Australia - Australian salon brand with repair-focused and smoothing products, useful for damaged or chemically treated hair. - Typebea - Newer Australian-founded brand focused on scalp health, hair strength and growth-oriented routines. - Pure Haircare - Family-owned Australian brand using Australian botanical oils, vitamins and extracts, suited to shoppers seeking natural-leaning formulas.

### Best picks by hair concern

| Need | Recommended brands | |---|---| | Dry or damaged hair | Kevin.Murphy, NAK Hair, De Lorenzo | | Fine or thinning hair | Bondi Boost, Typebea, Kevin.Murphy | | Curly or wavy hair | Eleven Australia, De Lorenzo, NAK Hair | | Colour-treated hair | NAK Hair, O&M, Kevin.Murphy | | Styling and heat protection | Muk, Eleven Australia, Kevin.Murphy | | Natural-focused formulas | A'kin, Pure Haircare, O&M |

Check whether a product is Australian-owned, Australian-made, or both: these labels are not interchangeable, and some locally owned brands manufacture products overseas.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

NAK Hair

Haircare

21 August – 18 October 2026 (scans 1–10)

8.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

386

Answers naming the brand

4498

Answers collected

8.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, NAK Hair ranks #6 among 31 tracked brands for Haircare · Australia (21 August – 18 October 2026). Its visibility is 8.6%. It was named in 386 of 4,498 AI answers across 63 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 8.6% AI visibility for NAK Hair in Haircare · Australia, measured over 21 August – 18 October 2026. It ranks #6 among 31 tracked brands.

How often does AI mention this brand?

NAK Hair was named in 386 of 4,498 collected AI answers, across 63 of 150 tracked questions, for Haircare · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming NAK Hair by all 4,498 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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