NAK Hair
AI Visibility Score and Ranking for
Haircare: Australia
Brisbane-founded (2003) vegan, sulfate-free haircare brand, parent of the Ori Lab and Roh spin-out lines.
NAK Hair ranks #6 in the AU Haircare AI Visibility Index with a Visibility Score of 8.6/100. It was named in 270 of 3,150 AI answers across 49 of 150 tracked questions, averaging position 2.9 when mentioned.
Over the last 7 weekly scans, NAK Hair's scan score moved from 12.4 on 21 August 2026 to 8.4 on 27 September 2026, down 4.0 points.
8.6
Visibility score
6
Found Rank
0
Movement vs last window
2.9
Avg. position when mentioned
49
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
NAK Hair vs Haircare
Running at 2.4x the Haircare category average — clearly ahead of the field.
9
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names NAK Hair
- Best haircare subscription Australia
- Best Australian owned haircare brands
- Best independent Australian haircare brands
- Best Australian hair brands
- What haircare brands do Australians actually use
- Best haircare brands Australia
Questions where AI names other brands instead
- Best hair styling products Australia (ELEVEN Australia, Kevin.Murphy, evo)
- Best luxury haircare brands Australia (O&M, Bondi Boost, ELEVEN Australia)
- Best products for thick hair Australia (ELEVEN Australia, evo, Davroe)
- Best clarifying shampoo Australia (ELEVEN Australia, Davroe, Kevin.Murphy)
- Best curl defining cream Australia (ELEVEN Australia, Davroe, evo)
- Best hairspray Australia (Kevin.Murphy, De Lorenzo, ELEVEN Australia)
What AI says about NAK Hair
Some of the best Australian hair care brands include Eleven Australia for versatile treatments, O&M (Original & Mineral) for clean, sensitive-skin-friendly formulas, and NAK Hair for vegan salon-quality care.
Google AI Overviews, 27 September 2026
Best Australian salon option: NAK Hair Signature Blonde Shampoo — violet-based, sulphate-free, vegan and Australian-made; NAK describes it as its gentlest purple shampoo.
ChatGPT, 27 September 2026
If you mean new Australian haircare brands to watch now, the strongest names in the results are Oli G, Redo Haircare, and NAK Hair, with ELEVEN Australia and MONDAY Haircare still relevant as newer Australian brands that have built broad retail presence.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is NAK Hair's AI Visibility Score?
NAK Hair has an AI Visibility Score of 8.6 in the AU Haircare AI Visibility Index, ranked #6.
How often does AI recommend NAK Hair?
NAK Hair was named in 270 of 3,150 AI answers analysed, across 49 tracked questions, averaging position 2.9 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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