Found
/
AI Index
/
Haircare
/

NAK Hair

NAK Hair

AI Visibility Score and Ranking for

Haircare

Haircare
Brisbane, QLD
Ranked
Visit website ↗

Brisbane-founded (2003) vegan, sulfate-free haircare brand, parent of the Ori Lab and Roh spin-out lines.

NAK Hair ranks #5 in the AU Haircare AI Visibility Index with a Visibility Score of 12.4/100 — named in 56 of 450 AI answers across 35 of 150 tracked questions, averaging position 2.6 when mentioned.

Found Rank

5

·

new

12.4

Visibility score

56

Appearances

35

Prompts hit, of 10

1

Days seen

2.6

Average position

What's working
Working
1. Ranks in the AI Visibility Index
NAK Hair averages position 2.6 on the 56 AI answers where it appears, out of 450 answers analysed.
2. Shows up across a spread of questions
NAK Hair was named across 35 of the 150 tracked questions, showing coverage beyond a single narrow topic.
3. Visible across platforms
Platform split: ChatGPT 11.3% · Perplexity 16.0% · AI Overviews 10.0%.
What could improve
Improve
1. Increase raw appearance count
NAK Hair appeared in 56 of 450 answers analysed (12.4/100 Visibility Score) — appearance frequency is the single biggest lever on this score.
2. Broaden question coverage
NAK Hair was named across 35 of 150 tracked questions; showing up in more question types tends to lift Visibility Score.
3. Improve position when named
NAK Hair averages position 2.6 when mentioned; earlier mentions in an AI answer tend to correlate with stronger source citations.

Where {{BRAND}} sits in {{INDUSTRY}}

See the full index

Not every platform agrees.

AI platforms don't agree with each other — here's how {{BRAND}}'s score breaks down, and which one rates it highest.

ChatGPT 11.3% · Perplexity 16.0% · AI Overviews 10.0%

Want to rank higher?

We'll send your Visibility Score, your average position, and the one thing costing you the most visibility. No charge, no pitch.
‍

Get your brand's score

How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How every volume is measured

A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is NAK Hair's AI Visibility Score?

NAK Hair has an AI Visibility Score of 12.4 in the AU Haircare AI Visibility Index, ranked #5.

How often does AI recommend NAK Hair?

NAK Hair was named in 56 of 450 AI answers analysed, across 35 tracked questions, averaging position 2.6 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Get your brand's score