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evo

evo

AI visibility and ranking for Haircare: Australia

Haircare [AU]
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Melbourne-founded salon-professional haircare brand marketed as "The Iconic Australian Brand," sold in 40+ countries.

evo
appears in
8.4
% of measured AI answers in this industry and market.

Found score

Track evo’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

10.7

November 8, 2026

Overall visibility

8.4

21 August – 8 November 2026 (scans 1–13)

Industry rank

7

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, evo's single-scan score moved from 9.1% to 10.7%, up 1.6 percentage points. Latest recorded scan 10.7% on 8 November 2026; combined-window score 8.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 8.4% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20269.1%
24 August 20269.6%
30 August 20267.3%
6 September 20267.6%
13 September 20269.1%
20 September 20267.1%
27 September 20266.0%
4 October 20267.1%
11 October 20266.4%
18 October 20267.1%
25 October 20269.6%
1 November 202611.8%
8 November 202610.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

9.0%

Perplexity Logo

Perplexity

11.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.8%

21 August – 8 November 2026 (scans 1–13)

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Perplexity names evo most often.

It appears in 11.2% of collected Perplexity answers and 4.8% of Google AI Overviews answers: a difference of 6.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 75 of 150 questions.

evo appears in at least one collected answer to 50.0% of the tracked questions. That is question coverage; the 8.4% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 6.0% to 11.8%. The latest scan was 10.7% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to Moroccanoil
  • Best Australian hair brands
  • Best Australian hair care line
  • Best Australian haircare brands
  • Best Australian made shampoo
  • Best Australian owned haircare brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent Australian haircare brands (De Lorenzo, Davroe, O&M)
  • Best boutique haircare brands Australia (STRAAND, Clever Curl, St Louis Says)
  • Best vegan haircare brands Australia (Davroe, ELEVEN Australia, NAK Hair)
  • Best Australian hair care line (ELEVEN Australia, Kevin.Murphy, Davroe)
  • Best natural haircare brands Australia (EverEscents, O&M, Davroe)
  • Best new Australian haircare brands (Typebea, Kevin.Murphy, Roh)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian haircare brands

From the recorded answer

Evo: Recognized for its eco-friendly, sustainable packaging and the popular Fabuloso color-maintenance and toning range.
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Australia is home to several standout hair care brands known for clean ingredients, salon-quality results, and targeted solutions for hair growth, damage repair, and curl care.

### Top Australian Hair Care Brands

- ELEVEN Australia: Famous for lightweight, straightforward products like the cult-favorite Miracle Hair Treatment, which infuses Australian desert lime and wattle seed to smooth frizz and protect against heat. - Bondi Boost: A Sydney-born favorite specialising in hair growth, scalp health, and strengthening thinning strands through targeted serums and shampoos. - Davroe: A 100% vegan, cruelty-free, and sulfate/paraben-free brand utilizing native extracts like Lilly Pilly and organic argan oil. There is a strong consensus on Reddit that Davroe offers high-performing, gentle, and cost-effective care for fine and fragile hair. - NAK Hair: A salon-trusted Australian brand winning industry awards for its structure-complex and protein-repair ranges designed to restore compromised hair. - Evo: Recognized for its eco-friendly, sustainable packaging and the popular Fabuloso color-maintenance and toning range. - Mr Smith: A unisex, high-performing luxury range focusing on sustainable practices and multi-use styling essentials like The Foundation. - Typebea: Co-founded by Rita Ora and Anna Lahey, this science-backed line targets scalp health, hair growth, and nighttime repair serums.

You can explore a curated lineup of locally made formulas on the Oz Hair and Beauty Australian Made Collection or browse broader roundups via Broadsheet's Australian Hair Brands Guide.If you tell me your hair type (e.g., fine, curly, color-treated, or oily scalp) and your main concern (like hair loss, frizz, or damage), I can recommend the best brand for you.

ChatGPT

The question asked

Best haircare brands Australia

From the recorded answer

Evo]( …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has some excellent haircare brands, including locally founded salon-quality brands and international favourites available through Australian retailers.

Here are my top picks for 2026, based on product range, reputation, specialist focus and availability.

## Best haircare brands in Australia

!Core Power: The Bare Minimum to Start a Care Routine

1\. KEVIN.MURPHY

(Best premium Australian brand)

- Melbourne-founded professional brand. - Excellent shampoos, conditioners and styling products. - Particularly good for volume, hydration and colour care. - Premium pricing.

Source: glow.com.auwww.hairhouse.com.auflux.agency

---

!From Cleanse to Finish: The Comprehensive Guide to Professional Haircare at Home With ELEVEN

2\. ELEVEN Australia

(Best everyday salon care)

- Easy-to-understand product ranges. - Hydration, volume, repair and curl care. - Great everyday professional haircare option.

www.broadsheet.com.auflux.agencywww.hairhouse.com.au

---

!Davroe Moisture Senses Shampoo | Hydrating Shampoo - ProHair

3\. Davroe

(Best vegan-focused salon care)

- Plant-based professional haircare. - Hydration, scalp care and curl products. - Strong Australian-made positioning.

glow.com.auwww.hairhouse.com.auflux.agency

---

!Nourish Signature Edit - NAK Hair

4\. NAK Hair

- Great range of targeted treatments. - Blonde, damaged, dry and curly hair options. - Good salon-quality choice.

www.broadsheet.com.auflux.agencywww.hairhouse.com.au

---

![We Are O&M | Australian Haircare Brand Built on Purpose | O&M - O&M Australia](

5\. O&M Original & Mineral

- Australian-made haircare. - Native botanical ingredients. - Particularly interesting for frizz, shine and colour care.

www.broadsheet.com.auflux.agencywww.hairhouse.com.au

---

!Beauty Brand Olaplex Valued At $15 Billion After IPO, Will Explore New Hair Products

6\. Olaplex

- Popular bond-repair treatments. - Particularly relevant for chemically treated and damaged hair. - International brand available throughout Australia.

www.findrix.aiglow.com.auwww.shopback.com.au

---

!Σαμπουάν Μαλλιών | attica

7\. Kérastase

- Luxury salon-quality haircare. - Excellent variety of targeted ranges. - Hydration, blonde care, scalp care and strengthening.

www.findrix.aiglow.com.auwww.shopback.com.au

---

!How to Build a Bondi Boost Hair Care Routine: Tips and Tricks - Budget Salon Supplies Retail

8\. Bondi Boost

- Australian-founded. - Focus on scalp care, strengthening and fuller-looking hair. - Good option to explore for thinning-hair concerns.

www.findrix.aiglow.com.auwww.broadsheet.com.au

---

![Shop All Hair Care + Styling Products - Evo](

9\. Evo

- Professional salon products. - Great styling, colour care and treatments. - Fun, distinctive brand identity.

www.broadsheet.com.auflux.agencywww.hairhouse.com.au

---

!CLEVER CURL ORIGINAL - Trendz Studio

10\. Clever Curl

- Specialist curly haircare. - Cleansers, treatments and curl styling. - Particularly worth exploring for textured hair.

www.findrix.ai

## Other Australian brands worth knowing

- De Lorenzo - botanical and salon haircare. - Typebea - growth-focused haircare. - Bread Beauty Supply - textured and curly hair. - Straand - scalp-focused products. - Uni - refillable, sustainability-focused haircare.

Source: www.broadsheet.com.auflux.agencywww.hairhouse.com.au

## Where to buy in Australia

| Retailer | What to look for | |--------|--------| | Adore Beauty | Premium and professional brands | | Oz Hair & Beauty | Salon brands and treatments | | Hairhouse | Professional haircare | | MECCA | Premium and niche brands | | Sephora Australia | Prestige haircare |

www.shopback.com.auglow.com.au

## Let me narrow down the best brands for you

Are you researching brands to purchase for yourself, or looking at the Australian haircare market to identify brands worth stocking or building a business around?

That distinction will change my recommendations considerably.

Perplexity

The question asked

Best Australian hair brands

From the recorded answer

Evo - Professional products with recyclable packaging, including strong styling and colour-care ranges.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Here are some of the best Australian hair brands, grouped by what they do best:

- Kevin Murphy - Premium, salon-quality haircare with lightweight formulas; especially good for volume, fine hair, and styling. Its Melbourne origins and professional reputation make it one of Australia's standout exports. - ELEVEN Australia - Straightforward, versatile products for everyday care, including the popular Miracle Hair Treatment; a strong all-rounder for most hair types. - Davroe - Australian-made, plant-based haircare with vegan and cruelty-free options; good for sensitive scalps, colour-treated hair, and gentle routines. - De Lorenzo - Salon-focused Australian brand known for botanical and certified-organic-oriented formulas; a good choice for gentle, concern-specific care. - O&M Original Mineral - Australian-made, cruelty-free products formulated with native extracts; particularly appealing for sensitive skin and cleaner-ingredient preferences. - Evo - Professional products with recyclable packaging, including strong styling and colour-care ranges. - Nak Hair - Concern-led ranges for dryness, damage, frizz, and colour-treated hair; its Nourish line is particularly suited to dry or coloured hair. - Bondi Boost - Sydney-born brand focused on strengthening, thinning-hair support, and regrowth-oriented routines. - Bread Beauty Supply - A notable choice for textured and curly hair, addressing a gap in Australia's traditional haircare market. - Uni - Best for refillable, lower-waste hair and body care, using a closed-loop packaging model.

Best overall: Kevin Murphy Best everyday value: ELEVEN Australia Best Australian-made botanical option: Davroe or De Lorenzo Best for sensitive scalps: O&M or Davroe Best for dry or damaged hair: Kevin Murphy, Nak, or Bondi Boost Best for curls and textured hair: Bread Beauty Supply

The best match depends more on your hair concern-dryness, damage, frizz, fine hair, curls, or colour-than on the brand's country of origin.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

evo

Haircare

21 August – 8 November 2026 (scans 1–13)

8.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

488

Answers naming the brand

5843

Answers collected

8.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, evo ranks #7 among 31 tracked brands for Haircare · Australia (21 August – 8 November 2026). Its visibility is 8.4%. It was named in 488 of 5,843 AI answers across 75 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 8.4% AI visibility for evo in Haircare · Australia, measured over 21 August – 8 November 2026. It ranks #7 among 31 tracked brands.

How often does AI mention this brand?

evo was named in 488 of 5,843 collected AI answers, across 75 of 150 tracked questions, for Haircare · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming evo by all 5,843 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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