evo

AI visibility and ranking for Haircare: Australia

Haircare [AU]

Visit website ↗

Melbourne-founded salon-professional haircare brand marketed as "The Iconic Australian Brand," sold in 40+ countries.

evo

appears in

7.9

% of measured AI answers in this industry and market.

Visibility score

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

7.1

October 4, 2026

Overall visibility

7.9

21 August – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, evo's single-scan score moved from 9.1% to 7.1%, down 2.0 percentage points. Latest recorded scan 7.1% on 4 October 2026; combined-window score 7.9%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 7.9% over 21 August – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	9.1%
24 August 2026	9.6%
30 August 2026	7.3%
6 September 2026	7.6%
13 September 2026	9.1%
20 September 2026	7.1%
27 September 2026	6.0%
4 October 2026	7.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

8.1%

Perplexity

11.2%

AI Overviews

4.3%

21 August – 4 October 2026 (scans 1–8)

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names evo most often.

It appears in 11.2% of collected Perplexity answers and 4.3% of Google AI Overviews answers: a difference of 6.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 62 of 150 questions.

evo appears in at least one collected answer to 41.3% of the tracked questions. That is question coverage; the 7.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 6.0% to 9.6%. The latest scan was 7.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry leaderboard

Industry leaderboard

In the same market.

Compare brands using the same question set and published window.

21 August – 4 October 2026 (scans 1–8)

ELEVEN Australia

19.6

Bondi Boost

13.5

Davroe

13.1

Kevin.Murphy

13.1

O&M

8.9

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best Australian alternative to Moroccanoil
Best Australian hair brands
Best Australian hair care line
Best Australian haircare brands
Best Australian made shampoo
Best Australian owned haircare brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best Australian owned haircare brands (Kevin.Murphy, Davroe, Clever Curl)
Best Australian hair care line (ELEVEN Australia, Kevin.Murphy, Bondi Boost)
Best boutique haircare brands Australia (Kevin.Murphy, Davroe, O&M)
Best natural haircare brands Australia (O&M, Davroe, NAK Hair)
Best Australian hair brands (Kevin.Murphy, ELEVEN Australia, De Lorenzo)
Best new Australian haircare brands (Typebea, STRAAND, Roh)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best Australian haircare brands

From the recorded answer

Evo: An innovative, professional local brand known for high-performing, no-nonsense staples like The Therapist line.

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Australia has many great hair care brands that use natural ingredients and professional formulas.

### Top Australian Hair Care Brands

- ELEVEN Australia: Famous for easy-to-use, practical products like the popular Miracle Hair Treatment. - O&M (Original & Mineral): Makes clean, cruelty-free formulas with native Australian extracts that are gentle on sensitive scalps. - Davroe: A 100% vegan and gentle brand known for nourishing plant extracts like Lilly Pilly. - NAK Hair: A salon-trusted, vegan brand offering targeted care for hydration, curls, and repair. - Bondi Boost: Known for strengthening hair and supporting growth with targeted shampoos, conditioners, and scalp serums. - Evo: An innovative, professional local brand known for high-performing, no-nonsense staples like The Therapist line.

If you want to narrow down the choices, tell me:

- What is your hair type (curly, fine, thick, colored)? - What is your main hair concern (frizz, damage, thinning, dryness)?

I can recommend the exact brand and product for your needs.

ChatGPT

4 October 2026

The question asked

Best haircare brands Australia

From the recorded answer

Current Australian beauty coverage highlights brands such as Kevin Murphy, Bondi Boost, O&M, Eleven Australia, Davroe, NAK, Evo, Mr Smith, Bread and Typebea.

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean Australian-founded/Australian-made haircare brands, there are some excellent options across salon, affordable, curly, and clean haircare. Current Australian beauty coverage highlights brands such as Kevin Murphy, Bondi Boost, O&M, Eleven Australia, Davroe, NAK, Evo, Mr Smith, Bread and Typebea. glow.com.auwww.broadsheet.com.au

### 🇦🇺 Best Australian haircare brands

| Brand | Best for | My take | |---|---|---| | Kevin Murphy | Salon-quality, fine hair, volume | ⭐ Best overall | | Eleven Australia | Everyday, dry/damaged hair | ⭐ Great all-rounder | | Bondi Boost | Hair growth/thinning, repair | ⭐ Best for scalp/growth-focused routines | | Davroe | Sensitive, dry or coloured hair | ⭐ Excellent gentle option | | NAK Hair | Dry/damaged hair, salon care | ⭐ Great value salon brand | | O&M | Frizz, humidity, natural formulas | ⭐ Particularly good for Australian weather | | Evo | Colour-treated hair & styling | ⭐ Strong professional range | | De Lorenzo | Dry/damaged hair | ⭐ Established Australian salon brand | | Bread Beauty Supply | Curly/textured hair | ⭐ Particularly good for textured hair | | Typebea | Growth/strengthening | ⭐ Newer, trendier option |

Broadsheet's 2026 Australian haircare roundup particularly highlights Bondi Boost, O&M, Typebea, Bread, Evo and Mr Smith, while GLOW currently rates Kevin Murphy's Angel Wash as its leading Aussie hair product. glow.com.auwww.broadsheet.com.au

### 🛍️ Products worth looking at

### [ELEVEN Australia Hydrate My Hair Shampoo & Conditioner]() $60.21

### [Bondi Boost HG Miracle Hair Mask]() $14.70

### [NAK Replends Moisture Mask]() $8.95

### [De Lorenzo Instant Rejuven8 Shampoo & Conditioner]() $67.45

### [Pump Haircare Curly Girl Ultra Nourishing Mask]() $49.95

### [KEVIN MURPHY Hydrate-Me Masque]() $67.21

If I had to narrow it down: - 🏆 Best premium: Kevin Murphy - 💧 Best for dry/damaged hair: Eleven Australia or De Lorenzo - 🌱 Best gentle/natural-leaning: Davroe or O&M - 💆 Best for thinning/growth concerns: Bondi Boost - 🌀 Best for curly/textured hair: Bread - 💰 Best salon-value: NAK

One caveat: Australian brand ≠ Australian-made-some Australian-founded brands manufacture internationally, so if "made in Australia" is important, check the individual product rather than just the brand. glow.com.auwww.broadsheet.com.au

If you tell me your hair type (straight/wavy/curly), scalp type, and main problem-e.g. dry, frizzy, thinning, dandruff, damaged/bleached-I can give you the 5 best Australian brands/products specifically for your hair.

Perplexity

4 October 2026

The question asked

Best independent Australian haircare brands

From the recorded answer

Evo - irreverent, salon-focused brand offering effective products across cleansing, repair and styling; it is Australian-owned.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Strong independent Australian haircare brands worth considering include:

- De Lorenzo - salon-quality products with a strong focus on Australian botanicals, vegan options and environmentally conscious formulations. - Muk Haircare - Melbourne-founded professional brand known for shampoos, conditioners, styling products and colour-care ranges. - Nak Hair - Australian salon brand with vegan and cruelty-free products, particularly good for repair, toning and styling. - Evo - irreverent, salon-focused brand offering effective products across cleansing, repair and styling; it is Australian-owned. - Eleven Australia - straightforward, accessible products suited to everyday styling and humid Australian conditions. - Kevin Murphy - premium, sustainability-led salon haircare with lightweight formulas and strong styling products. - EverEscents Organic Hair Care - Sunshine Coast brand focused on organic, cruelty-free and Australian-made haircare. - Mukti Organics - established Australian organic beauty company with a smaller haircare range and certified-organic positioning. - Vitafive CPR - Australian-made and Australian-owned range aimed at damaged, dry and chemically treated hair. - Wiznu - 100% independent and Australian-owned, with products designed for professional and home use.

Best picks by need:

| Need | Brands to try | |---|---| | Damaged or coloured hair | Nak, Evo, De Lorenzo | | Curly or textured hair | Muk, De Lorenzo, EverEscents | | Fine hair | Kevin Murphy, Eleven Australia | | Organic or eco-conscious formulas | EverEscents, Mukti Organics, De Lorenzo | | Affordable salon-quality care | Nak, Eleven Australia, Evo | | Styling products | Muk, Kevin Murphy, Evo |

For the strongest all-round shortlist, start with Nak, De Lorenzo, Evo, EverEscents and Muk. Check whether “Australian” means Australian-owned, Australian-made or merely founded locally, since those labels are not interchangeable.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public index. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Which running shoes suit wide feet?

Product fit

What are good alternatives to my usual skincare brand?

Comparison

Which sofa brands deliver to regional Australia?

Market

Which protein powders contain no dairy?

Product fit

Is this brand worth the premium?

Brand perception

Which outdoor brands offer repair services?

Purchase intent

What should I compare before buying a home gym?

Discovery

Which coffee subscription suits a small office?

Audience

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

evo

Haircare

21 August – 4 October 2026 (scans 1–8)

7.9

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

283

Answers naming the brand

3600

Answers collected

7.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, evo ranks #7 among 31 tracked brands for Haircare · Australia (21 August – 4 October 2026). Its visibility is 7.9%. It was named in 283 of 3,600 AI answers across 62 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 7.9% AI visibility for evo in Haircare · Australia, measured over 21 August – 4 October 2026. It ranks #7 among 31 tracked brands.

How often does AI mention this brand?

evo was named in 283 of 3,600 collected AI answers, across 62 of 150 tracked questions, for Haircare · Australia (21 August – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming evo by all 3,600 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Get your brand on the radar.

Submitted for review.

evo

AI visibility and ranking for Haircare: Australia

Melbourne-founded salon-professional haircare brand marketed as "The Iconic Australian Brand," sold in 40+ countries.

AI visibility scores and ranking