evo
AI Visibility Score and Ranking for
Haircare: Australia
Melbourne-founded salon-professional haircare brand marketed as "The Iconic Australian Brand," sold in 40+ countries.
evo ranks #7 in the AU Haircare AI Visibility Index with a Visibility Score of 8.0/100. It was named in 251 of 3,150 AI answers across 59 of 150 tracked questions, averaging position 2.5 when mentioned.
Over the last 7 weekly scans, evo's scan score moved from 9.1 on 21 August 2026 to 6.0 on 27 September 2026, down 3.1 points.
8.0
Visibility score
7
Found Rank
0
Movement vs last window
2.5
Avg. position when mentioned
59
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
evo vs Haircare
Running at 2.3x the Haircare category average — clearly ahead of the field.
9
4
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names evo
- Which is better Bondi Boost or evo
- Best sea salt spray Australia
- What haircare brands do Australians actually use
- Which Australian haircare brands are actually good
- Best Australian owned haircare brands
- Best dry shampoo Australia
Questions where AI names other brands instead
- Best new Australian haircare brands (Typebea, St Louis Says, NAK Hair)
- Best curly hair brand Australia (Clever Curl, Davroe, ELEVEN Australia)
- Best conditioner for curly hair Australia (Clever Curl, Kevin.Murphy, Davroe)
- Best organic haircare brands Australia (EverEscents, O&M, De Lorenzo)
- Best natural haircare brands Australia (EverEscents, Davroe, O&M)
- Best shampoo for curly hair Australia (Clever Curl, Davroe, NAK Hair)
What AI says about evo
Neither Bondi Boost nor Evo is objectively "better" because they serve completely different purposes: Bondi Boost specializes in hair growth and at-home hot styling tools, while Evo is a professional, salon-quality line focused on everyday hair care and styling formulations.
Google AI Overviews, 27 September 2026
If you mean hair tools, it depends which evo product you’re comparing—evo is primarily a professional hair-care/tools brand, while BondiBoost has more all-in-one styling tools.
ChatGPT, 27 September 2026
If you want the best curl cream in Australia, the strongest all-round picks from Australian beauty retailers and roundups are evo Liquid Rollers Curl Balm, Kevin Murphy Killer Twirls, Redken Hydrating Curl Cream, and Eleven Australia Keep My Curl Defining Cream.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is evo's AI Visibility Score?
evo has an AI Visibility Score of 8.0 in the AU Haircare AI Visibility Index, ranked #7.
How often does AI recommend evo?
evo was named in 251 of 3,150 AI answers analysed, across 59 tracked questions, averaging position 2.5 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.
See how we fix it