evo

AI visibility and ranking for Haircare: Australia

Haircare [AU]

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Melbourne-founded salon-professional haircare brand marketed as "The Iconic Australian Brand," sold in 40+ countries.

evo

appears in

7.6

% of measured AI answers in this industry and market.

Found score

Track evo’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

7.1

October 18, 2026

Overall visibility

7.6

21 August – 18 October 2026 (scans 1–10)

Industry rank

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, evo's single-scan score moved from 9.1% to 7.1%, down 2.0 percentage points. Latest recorded scan 7.1% on 18 October 2026; combined-window score 7.6%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 7.6% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	9.1%
24 August 2026	9.6%
30 August 2026	7.3%
6 September 2026	7.6%
13 September 2026	9.1%
20 September 2026	7.1%
27 September 2026	6.0%
4 October 2026	7.1%
11 October 2026	6.4%
18 October 2026	7.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

8.1%

Perplexity

10.5%

AI Overviews

4.4%

21 August – 18 October 2026 (scans 1–10)

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Perplexity names evo most often.

It appears in 10.5% of collected Perplexity answers and 4.4% of Google AI Overviews answers: a difference of 6.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 67 of 150 questions.

evo appears in at least one collected answer to 44.7% of the tracked questions. That is question coverage; the 7.6% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 6.0% to 9.6%. The latest scan was 7.1% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

ELEVEN Australia

20.7

Bondi Boost

13.5

Davroe

13.3

Kevin.Murphy

13.3

O&M

8.9

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best Australian alternative to Moroccanoil
Best Australian hair brands
Best Australian hair care line
Best Australian haircare brands
Best Australian made shampoo
Best Australian owned haircare brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best independent Australian haircare brands (De Lorenzo, Davroe, O&M)
Best boutique haircare brands Australia (Kevin.Murphy, De Lorenzo, Davroe)
Best new Australian haircare brands (Bondi Boost, Typebea, STRAAND)
Best vegan haircare brands Australia (Davroe, NAK Hair, ELEVEN Australia)
Best natural haircare brands Australia (De Lorenzo, Bondi Boost, O&M)
Best affordable Australian haircare brands (muk, Juuce, Bondi Boost)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

18 October 2026

The question asked

Best shampoo and conditioner Australia

From the recorded answer

Evo Ritual Salvation Duo: …

Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

The best shampoo and conditioner options in Australia vary by hair type, budget, and whether you prefer Australian-made, salon-grade, or everyday supermarket brands.

### Top Picks by Hair Need & Type

- Dry, Damaged, or Brittle Hair - Evo Ritual Salvation Duo: A rich, sulphate- and paraben-free jumbo set (around $84 from Adore Beauty ) designed to hydrate, soften, and protect color-treated or weak hair. - De Lorenzo Instant Rejuven8 Duo: Formulated with 100% Australian native ingredients like Kakadu plum and aloe vera (around $67.45 from Oz Hair and Beauty ) to repair chemical and heat styling damage. - Bond Repair & Strengthening - Olaplex No. 4 & No. 5 Bond Maintenance: Widely ranked as a top pick for rebuilding broken bonds in colored, fine, or over-styled hair (around $49+ per bottle available via MECCA). - Everyday Hydration & Balanced Scalp - KEVIN.MURPHY Hydrate.Me Wash & Rinse: A popular Australian salon staple packed with-sulphate-free emollients and native antioxidants to lock in moisture. - MUK Deep Muk Ultra Soft Duo: A gentle, everyday option infused with a gardenia fragrance that cleanses and restores shine without weighing the hair down (around $42.50 from Haircare Works). - Everyday & Budget-Friendly Choices - Users on Reddit frequently express a consensus that brands like Schwarzkopf Bonacure (for large-format moisture) and gentle options like MooGoo or L'Oréal Glycolic Gloss (often found on sale at local chemists or supermarkets like Coles) offer great shine and value.

If you let me know:

- Your hair type (straight, wavy, curly, fine, thick) - Whether your hair is colored, bleached, or natural - Your budget (supermarket vs. salon)

I can recommend the exact set for you.

ChatGPT

18 October 2026

The question asked

Best haircare brands Australia

From the recorded answer

… evo - professional styling, smoothing and curl products.

Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best haircare brands in Australia

Australia has a great mix of salon-quality haircare, affordable supermarket favourites, and locally made brands focused on hydration, scalp health, curls and damaged hair.

The best brand depends on your hair type and what you want to improve. Here are the brands I'd shortlist first.

## Top haircare brands to consider

!Kevin Murphy Hair Products: Skincare for Hair | WOOP

1\. Kevin Murphy

(Best premium Australian brand)

Salon-inspired products for volume, hydration, styling and colour-treated hair. A strong option if you want a premium salon routine.

Price: Premium · Best for: salon-quality care

---

![New Contact - ELEVEN Australia](

2\. ELEVEN Australia

Easy-to-use products for everyday washing, frizz control, moisture and styling. Particularly worth considering for a simple, practical hair routine.

Price: Mid-range · Best for: everyday care

---

!Davroe Moisture Senses Shampoo | Hydrating Shampoo - ProHair

3\. Davroe

An Australian brand offering products for curls, colour care, hydration and repair, with a focus on vegan formulations.

Price: Mid-to-premium · Best for: varied hair needs

---

![Aussie - Miracle Moist Shampoo & Conditioner Bundle - MYQT.com.au](

4\. Aussie

Accessible, budget-friendly shampoos, conditioners and leave-in treatments. A good starting point if you're looking for moisture without salon prices.

Price: Budget-friendly · Best for: affordable hydration

---

![Hair Growth + HG Routines | BondiBoost - BondiBoost.com](

5\. Bondi Boost

Known for scalp-focused products, shampoos, conditioners and hair-thinning-oriented ranges. Worth exploring if fuller-looking hair is your priority; product claims aren't a guarantee of hair growth.

Price: Mid-range · Best for: scalp care and fuller-looking hair

---

![We Are O&M | Australian Haircare Brand Built on Purpose | O&M - O&M Australia](

6\. O&M Original Mineral

A salon brand with options for colour-treated hair, softness, shine and styling. Worth a look if you prefer professional products with a focus on considered formulations.

Price: Premium · Best for: colour care and salon routines

## More Australian brands worth knowing

- De Lorenzo - salon products for repair, colour care and scalp concerns. - NAK Hair - a broad range of shampoos, conditioners and treatments. - evo - professional styling, smoothing and curl products. - MUK Haircare - treatments, styling products and options for dry or damaged hair.

These brands also feature in Australian haircare guides and professional retailer recommendations. www.broadsheet.com.auwww.hairhouse.com.auwww.fabulousandfunlife.com.au

## Which one is best for your hair?

1\. What's your hair type?

Fine or flat

Thick or coarse

Wavy or curly

Dry, bleached or damaged

Oily scalp

Colour-treated

---

2\. What's your main goal?

Less frizz

More volume

More shine and softness

Repair damage and breakage

Scalp health

Longer-looking, fuller hair

---

3\. What's your budget?

Budget - under \$20 per product

Mid-range - \$20-\$40 per product

Premium - \$40+ per product

---

4\. Do you prefer Australian-owned brands?

Yes, preferably Australian

No preference - best results matter most

[Find my best haircare brands]

For a personalised recommendation, I'd prioritise products that suit your hair and scalp rather than choosing a brand based on popularity alone.

Perplexity

18 October 2026

The question asked

Best Australian haircare brands

From the recorded answer

EVO - Known for playful branding and effective professional styling and treatment products.

Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Some of the best Australian haircare brands are:

- ELEVEN Australia - Easy-to-use, salon-quality products; especially good for everyday styling, volume, and texture. It is also cruelty-free. - Kevin Murphy - Premium, performance-focused haircare with a strong sustainability focus; excellent for styling, repair, and fine hair. - De Lorenzo - A strong choice for gentle, plant-focused and certified-organic-oriented care. - Muk - Affordable salon-quality formulas for repair, hydration, colour care, and styling. - O&M (Original & Mineral) - Best known for conscious, Australian-made colour and haircare products. - NAK Hair - Professional products designed with Australian conditions in mind, including frizz, dryness, and sun exposure. - Davroe - A good vegan and cruelty-free option, with products for sensitive scalps, curls, colour-treated hair, and damage. - BondiBoost - Popular for scalp care, hair growth-focused routines, and strengthening products. - Juuce - Accessible salon-style care for moisture, repair, and everyday maintenance. - EVO - Known for playful branding and effective professional styling and treatment products.

Best overall: ELEVEN Australia Best luxury option: Kevin Murphy Best natural-conscious option: O&M or De Lorenzo Best for damaged hair: Muk or Davroe Best for hair growth/scalp care: BondiBoost Best for curls: Davroe or ELEVEN Australia

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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evo

Haircare

21 August – 18 October 2026 (scans 1–10)

7.6

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

344

Answers naming the brand

4498

Answers collected

7.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, evo ranks #7 among 31 tracked brands for Haircare · Australia (21 August – 18 October 2026). Its visibility is 7.6%. It was named in 344 of 4,498 AI answers across 67 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 7.6% AI visibility for evo in Haircare · Australia, measured over 21 August – 18 October 2026. It ranks #7 among 31 tracked brands.

How often does AI mention this brand?

evo was named in 344 of 4,498 collected AI answers, across 67 of 150 tracked questions, for Haircare · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming evo by all 4,498 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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evo

AI visibility and ranking for Haircare: Australia

Melbourne-founded salon-professional haircare brand marketed as "The Iconic Australian Brand," sold in 40+ countries.

AI visibility scores and ranking

Visibility across AI platforms

See insights from more platforms.

What the results show

Perplexity names evo most often.

Named across 67 of 150 questions.

How this brand compares.

In the same market.

Explore other markets.

Questions & answers

Prompts that surface this brand

Prompts that surface other brands

Recorded AI questions and answers

Best shampoo and conditioner Australia

Best haircare brands Australia

Best Australian haircare brands

Track your own prompts with Lift.

See the bigger picture in your industry

How we measure AI visibility

A clear measure.
An open method.

Ask consistently

Record each response

Compare the same scope

The scores, explained.

What is this brand’s AI Visibility Score?

How often does AI mention this brand?

How is the AI Visibility Score calculated?

evo

AI visibility and ranking for Haircare: Australia

Melbourne-founded salon-professional haircare brand marketed as "The Iconic Australian Brand," sold in 40+ countries.

AI visibility scores and ranking

Visibility across AI platforms

See insights from more platforms.

What the results show

Perplexity names evo most often.

Named across 67 of 150 questions.

How this brand compares.

In the same market.

Explore other markets.

Questions & answers

Prompts that surface this brand

Prompts that surface other brands

Recorded AI questions and answers

Best shampoo and conditioner Australia

Best haircare brands Australia

Best Australian haircare brands

Track your own prompts with Lift.

See the bigger picture in your industry

How we measure AI visibility

A clear measure.An open method.

Ask consistently

Record each response

Compare the same scope

The scores, explained.

What is this brand’s AI Visibility Score?

How often does AI mention this brand?

How is the AI Visibility Score calculated?

A clear measure.
An open method.