De Lorenzo

Recorded answer text · Google AI Overviews · 11 October 2026

Australia is home to several standout, locally owned haircare and styling brands known for using native botanicals, ethical manufacturing, and salon-quality results.

### Top Australian-Owned Haircare Brands

- De Lorenzo - Headquarters: Silverwater, Sydney - Highlights: Established as a family-operated business (with roots back to 1957), it is 100% Australian-owned and manufactured at a single Sydney plant. Their entire range is plant-based, vegan-certified, cruelty-free, and biodegradable, using a closed-loop recycled and rain-harvested water system. - ELEVEN Australia - Headquarters: Melbourne - Highlights: A fresh, lifestyle-focused salon brand co-created by Australian hairstylist Joey Scandizzo. Known for approachable, high-performance products like the 3 Minute Rinse Out Repair Treatment and I Want Body volume range, using PETA-certified cruelty-free and recyclable formulas. - KEVIN.MURPHY - Headquarters: Brisbane - Highlights: Created by Australian editorial hairstylist Kevin Murphy, this fashion-focused, salon-exclusive line is famous for weightless skincare-inspired hair technology. Products are PETA-certified cruelty-free, sulphate-free, and packaged in ocean waste-derived or biodegradable plastics. - Davroe - Headquarters: Adelaide - Highlights: Operating for over 90 years, Davroe is an Australian-made and owned salon staple that was among the first to offer 100% vegan, sulphate-free, and paraben-free gentle formulas. Their CURLiCUE and Smooth Senses lines are local favorites. - EVO - Headquarters: Marleston, South Australia - Highlights: An innovative and honest professional manufacturer known for zero-gimmick marketing, high-integrity formulas, and edgy salon styling and care products free from unnecessary sulfates, parabens, and gluten. - EverEscents Organic Hair Care & Clever Curl (Ethical Brand Co.) - Headquarters: Sunshine Coast, Queensland - Highlights: Manufactured on the Sunshine Coast by Ethical Brand Co., EverEscents specializes in certified organic, plant-based salon formulas, while Clever Curl is specifically engineered for the Curly Girl Method and naturally textured hair. - muk Haircare - Headquarters: Keilor Park, Victoria - Highlights: A bold, high-performance "born and bred" Australian brand widely recognized in salons and retail for heavy-duty styling tools, vibrant color maintenance, and intense repair treatments. - PUMP Haircare - Headquarters: Chatswood, Sydney - Highlights: Founded in 2017 and targeted heavily at scalp health, hair growth support, curly hair care, and custom treatments made locally with natural-derived ingredients.

If you share your hair type (e.g., fine, curly, color-treated, damaged) or main concern (e.g., volume, hydration, growth), I can recommend the best specific product from these brands.

Recorded answer text · ChatGPT · 11 October 2026

Australia has some excellent homegrown haircare brands, from salon-quality treatments and curly-hair specialists to affordable everyday shampoos and products designed for dry, damaged or colour-treated hair.

The best Australian haircare brand depends on your hair type and what you want to improve - but I'd start with brands known for their hair treatments, ingredient choices, performance and local identity.

## 8 Australian haircare brands worth knowing

![Kevin Murphy Hydrate Me Dry Hair Glam Bundle - Glam Box](

1\. KEVIN.MURPHY

(Best premium salon care)

Melbourne-born and salon-focused, with lightweight shampoos, moisturising treatments and styling products. A good starting point for fine hair that needs volume or dry hair needing hydration. glow.com.au

Price: Premium · Official website

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!Davroe Moisture Senses Shampoo | Hydrating Shampoo - ProHair

2\. Davroe

(Best for everyday salon care)

An Australian-founded professional range worth exploring for cleansing, conditioning, colour care and targeted treatments.

Price: Mid-range to premium · Official website

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!Bondi Boost Hair Growth Duo Bundle NZ | Adore Beauty

3\. Bondi Boost

(Best for scalp-focused routines)

Known for its HG range, scalp products and strengthening-focused haircare. Worth considering if you're concerned about breakage or want a fuller-looking finish, though products cannot guarantee hair regrowth. www.broadsheet.com.au

Price: Mid-range · Official website

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!Eleven Australia | Miracle Hair - Shampooing traitant - INDUSTRIA Coiffure | Boutique

4\. ELEVEN Australia

(Best all-rounder)

A versatile professional range with approachable products for moisture, repair, volume and styling. Its Miracle Hair Treatment is a useful product to investigate if you want a leave-in treatment.

Price: Mid-range · Official website

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!De Lorenzo Haircare - The Australian Made Campaign

5\. De Lorenzo

(Best for damaged hair)

An established Australian salon brand with restructuring and conditioning treatments. A good option to investigate for hair weakened by colouring, heat styling or dryness.

Price: Mid-range · Official website

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![O&M | Kind Haircare & Clean Colour, Vegan & Cruelty Free - O&M Australia](

6\. O&M (Original & Mineral)

(Best for colour-conscious routines)

An Australian professional haircare label known for its colour-care and styling ranges. Worth a look if you regularly colour your hair and want products tailored to maintaining its appearance.

Price: Mid-range to premium · Official website

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!TYPEBEA Daily Growth Bundle | RY.com.au

7\. TYPEBEA

(Best for growth-focused routines)

Co-founded by Australian entrepreneur Anna Lahey and Rita Ora, with ranges aimed at length, thickness and hair ageing. Consider it if you prefer a routine that includes scalp serums as well as shampoo and conditioner. Results vary. www.broadsheet.com.au

Price: Mid-range to premium · Official website

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!Bread Beauty Supply CEO Maeva Heim is Redefining “Lazy Girl Hair" for Black Women | Teen Vogue

8\. BREAD BEAUTY SUPPLY

(Best for curls and textured hair)

Founded by Perth-born Maeva Heim, this brand focuses on textured hair, with nourishing products such as hair oils and treatments designed to support curls and coils. www.broadsheet.com.au

Price: Mid-range to premium · Official website

## Which should you choose?

| Your main concern | Brands I'd shortlist | |--------|--------| | Dry, frizzy hair | KEVIN.MURPHY, ELEVEN Australia | | Bleached or damaged hair | De Lorenzo, O&M | | Fine hair needing volume | KEVIN.MURPHY | | Scalp care or fuller-looking hair | Bondi Boost, TYPEBEA | | Curly or coily hair | BREAD BEAUTY SUPPLY | | Everyday salon-quality care | Davroe, ELEVEN Australia |

These are recommendations based on each brand's positioning, not a controlled head-to-head test.

## Let me narrow it down for you

1\. What's your hair type or main concern?

Dry, frizzy or damaged

Fine or flat

Curly or wavy

Oily or flaky scalp

Thinning or breakage

Coloured or bleached

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2\. What's your main goal?

Smoother, shinier hair

Healthier length and less breakage

More volume and fullness

Scalp health

Better curl definition

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3\. Budget per product

Under A\$25

A\$25-50

A\$50-80

Any budget

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4\. Does the brand need to be Australian-owned or founded?

Yes, Australian-owned or founded

Must be made in Australia

No preference, as long as it's available here

[Find my best haircare brands]

Recorded answer text · Perplexity · 11 October 2026

The best haircare brands in Australia depend on your hair type and budget, but these are strong all-round choices:

- Kérastase - premium, targeted formulas for damage, dryness, colour-treated hair and scalp concerns; a leading professional option in Australia. - Kevin Murphy - Australian salon brand known for lightweight products, styling and a sustainability-focused approach. - ELEVEN Australia - easy-to-use salon-quality products suited to everyday care and Australia's climate. - Nak Hair - good value for salon-style shampoos, conditioners, masks and styling products. - De Lorenzo - a good choice for gentle, botanical and certified-organic-focused haircare. - Davroe - plant-based, cruelty-free formulas, particularly appealing for conscious shoppers. - O&M - Australian salon brand with a focus on more natural formulations and colour-safe care. - muk - affordable professional products for repair, volume and styling. - Juuce - everyday salon-quality care at a relatively accessible price. - Oribe - luxury professional haircare with highly polished styling and finishing products.

### Quick picks by need

| Need | Brands to consider | |---|---| | Best premium range | Kérastase, Oribe | | Best Australian salon brands | Kevin Murphy, ELEVEN Australia, Nak Hair | | Best for conscious formulas | Davroe, O&M, De Lorenzo | | Best value salon care | muk, Juuce, Nak Hair | | Best styling products | Kevin Murphy, Oribe, ELEVEN Australia |

For most people, Kérastase is the strongest premium choice, while Kevin Murphy, ELEVEN Australia and Nak Hair offer excellent Australian alternatives.