Found
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Haircare
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De Lorenzo

De Lorenzo

AI Visibility Score and Ranking for

Haircare

Haircare
Australia
Ranked
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Family-owned Australian salon-professional haircare brand founded in 1987.

De Lorenzo ranks #9 in the AU Haircare AI Visibility Index with a Visibility Score of 5.8/100 — named in 26 of 450 AI answers across 24 of 150 tracked questions, averaging position 3.0 when mentioned.

Found Rank

9

·

new

5.8

Visibility score

26

Appearances

24

Prompts hit, of 10

1

Days seen

3.0

Average position

What's working
Working
1. Ranks in the AI Visibility Index
De Lorenzo averages position 3.0 on the 26 AI answers where it appears, out of 450 answers analysed.
2. Shows up across a spread of questions
De Lorenzo was named across 24 of the 150 tracked questions, showing coverage beyond a single narrow topic.
3. Visible across platforms
Platform split: ChatGPT 6.0% · Perplexity 6.7% · AI Overviews 4.7%.
What could improve
Improve
1. Increase raw appearance count
De Lorenzo appeared in 26 of 450 answers analysed (5.8/100 Visibility Score) — appearance frequency is the single biggest lever on this score.
2. Broaden question coverage
De Lorenzo was named across 24 of 150 tracked questions; showing up in more question types tends to lift Visibility Score.
3. Improve position when named
De Lorenzo averages position 3.0 when mentioned; earlier mentions in an AI answer tend to correlate with stronger source citations.

Where {{BRAND}} sits in {{INDUSTRY}}

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Not every platform agrees.

AI platforms don't agree with each other — here's how {{BRAND}}'s score breaks down, and which one rates it highest.

ChatGPT 6.0% · Perplexity 6.7% · AI Overviews 4.7%

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How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How every volume is measured

A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is De Lorenzo's AI Visibility Score?

De Lorenzo has an AI Visibility Score of 5.8 in the AU Haircare AI Visibility Index, ranked #9.

How often does AI recommend De Lorenzo?

De Lorenzo was named in 26 of 450 AI answers analysed, across 24 tracked questions, averaging position 3.0 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian haircare shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

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