De Lorenzo

AI visibility and ranking for Haircare: Australia

Haircare [AU]

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Family-owned Australian salon-professional haircare brand founded in 1987.

De Lorenzo

appears in

6.8

% of measured AI answers in this industry and market.

Found score

Track De Lorenzo’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

10.3

October 18, 2026

Overall visibility

6.8

21 August – 18 October 2026 (scans 1–10)

Industry rank

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, De Lorenzo's single-scan score moved from 5.8% to 10.3%, up 4.5 percentage points. Latest recorded scan 10.3% on 18 October 2026; combined-window score 6.8%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.8% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	5.8%
24 August 2026	4.9%
30 August 2026	4.0%
6 September 2026	7.6%
13 September 2026	4.9%
20 September 2026	6.4%
27 September 2026	6.9%
4 October 2026	8.7%
11 October 2026	8.9%
18 October 2026	10.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

8.4%

Perplexity

7.3%

AI Overviews

4.8%

21 August – 18 October 2026 (scans 1–10)

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ChatGPT names De Lorenzo most often.

It appears in 8.4% of collected ChatGPT answers and 4.8% of Google AI Overviews answers: a difference of 3.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 64 of 150 questions.

De Lorenzo appears in at least one collected answer to 42.7% of the tracked questions. That is question coverage; the 6.8% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 4.0% to 10.3%. The latest scan was 10.3% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

ELEVEN Australia

20.7

Bondi Boost

13.5

Davroe

13.3

Kevin.Murphy

13.3

O&M

8.9

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best Australian alternative to Olaplex
Best Australian hair brands
Best Australian hair care line
Best Australian haircare brands
Best Australian made shampoo
Best Australian owned haircare brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best Australian hair care line (ELEVEN Australia, NAK Hair, Kevin.Murphy)
Best products for wavy hair Australia (Kevin.Murphy, O&M, ELEVEN Australia)
Best value haircare brand Australia (muk, Kevin.Murphy, Juuce)
Best Australian alternative to Moroccanoil (ELEVEN Australia, Bondi Boost, Clever Curl)
Best curly hair products Australia (ELEVEN Australia, Clever Curl, muk)
Best lightweight products for fine hair Australia (O&M, ELEVEN Australia, Kevin.Murphy)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

18 October 2026

The question asked

Best Australian haircare brands

From the recorded answer

De Lorenzo: An environmentally responsible, plant-based brand trusted for specialized care like the Instant Rejuven8 and Novafusion series.

Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Australia is home to many celebrated salon-quality and eco-conscious hair care brands.

### Top Australian Hair Care Brands

- ELEVEN Australia: Famous for its multi-purpose ELEVEN Australia Miracle Hair Treatment, infused with natural Australian desert lime and wattle seed. - Davroe: A 100% vegan, cruelty-free, and sulphate-free line known for gentle formulas like the Davroe Moisture Senses Hydrating Shampoo. - Nak Hair: A salon-quality, vegan-friendly staple renowned for its everyday hydration and anti-yellow blonde repair ranges. - Original & Mineral (O&M): Clean-formulated hair care utilizing native Australian extracts while avoiding harsh sulphates and parabens. - BondiBoost: Widely recognized for science-backed scalp treatments, growth serums, and thinning-hair solutions. - Georgiemane: Popular for targeted, vegan treatments like the georgiemane 10 Minute Hair Mask designed to repair heat-damaged or bleached locks. - De Lorenzo: An environmentally responsible, plant-based brand trusted for specialized care like the Instant Rejuven8 and Novafusion series. - Juuce: A fun, high-performance professional brand featuring vibrant botanical blends. - Straand & ORI Lab: Emerging leaders in microbiome-focused scalp skincare and conscious botanical formulations.

You can browse a wide collection of local formulas through retailers like Oz Hair and Beauty or Hairhouse.To narrow down the best brand for you, tell me:

- What is your hair type or concern (e.g., dry, fine, curly, color-treated, or hair growth)? - What is your budget?

ChatGPT

18 October 2026

The question asked

Best haircare brands Australia

From the recorded answer

De Lorenzo - salon products for repair, colour care and scalp concerns.

Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best haircare brands in Australia

Australia has a great mix of salon-quality haircare, affordable supermarket favourites, and locally made brands focused on hydration, scalp health, curls and damaged hair.

The best brand depends on your hair type and what you want to improve. Here are the brands I'd shortlist first.

## Top haircare brands to consider

!Kevin Murphy Hair Products: Skincare for Hair | WOOP

1\. Kevin Murphy

(Best premium Australian brand)

Salon-inspired products for volume, hydration, styling and colour-treated hair. A strong option if you want a premium salon routine.

Price: Premium · Best for: salon-quality care

---

![New Contact - ELEVEN Australia](

2\. ELEVEN Australia

Easy-to-use products for everyday washing, frizz control, moisture and styling. Particularly worth considering for a simple, practical hair routine.

Price: Mid-range · Best for: everyday care

---

!Davroe Moisture Senses Shampoo | Hydrating Shampoo - ProHair

3\. Davroe

An Australian brand offering products for curls, colour care, hydration and repair, with a focus on vegan formulations.

Price: Mid-to-premium · Best for: varied hair needs

---

![Aussie - Miracle Moist Shampoo & Conditioner Bundle - MYQT.com.au](

4\. Aussie

Accessible, budget-friendly shampoos, conditioners and leave-in treatments. A good starting point if you're looking for moisture without salon prices.

Price: Budget-friendly · Best for: affordable hydration

---

![Hair Growth + HG Routines | BondiBoost - BondiBoost.com](

5\. Bondi Boost

Known for scalp-focused products, shampoos, conditioners and hair-thinning-oriented ranges. Worth exploring if fuller-looking hair is your priority; product claims aren't a guarantee of hair growth.

Price: Mid-range · Best for: scalp care and fuller-looking hair

---

![We Are O&M | Australian Haircare Brand Built on Purpose | O&M - O&M Australia](

6\. O&M Original Mineral

A salon brand with options for colour-treated hair, softness, shine and styling. Worth a look if you prefer professional products with a focus on considered formulations.

Price: Premium · Best for: colour care and salon routines

## More Australian brands worth knowing

- De Lorenzo - salon products for repair, colour care and scalp concerns. - NAK Hair - a broad range of shampoos, conditioners and treatments. - evo - professional styling, smoothing and curl products. - MUK Haircare - treatments, styling products and options for dry or damaged hair.

These brands also feature in Australian haircare guides and professional retailer recommendations. www.broadsheet.com.auwww.hairhouse.com.auwww.fabulousandfunlife.com.au

## Which one is best for your hair?

1\. What's your hair type?

Fine or flat

Thick or coarse

Wavy or curly

Dry, bleached or damaged

Oily scalp

Colour-treated

---

2\. What's your main goal?

Less frizz

More volume

More shine and softness

Repair damage and breakage

Scalp health

Longer-looking, fuller hair

---

3\. What's your budget?

Budget - under \$20 per product

Mid-range - \$20-\$40 per product

Premium - \$40+ per product

---

4\. Do you prefer Australian-owned brands?

Yes, preferably Australian

No preference - best results matter most

[Find my best haircare brands]

For a personalised recommendation, I'd prioritise products that suit your hair and scalp rather than choosing a brand based on popularity alone.

Perplexity

18 October 2026

The question asked

Best Australian made shampoo

From the recorded answer

De Lorenzo Instant Allevi8 Shampoo - best for damaged or colour-treated hair; De Lorenzo is an established Australian-made salon brand.

Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

The best all-round Australian-made shampoo is Eleven Australia Hydrate My Hair Moisture Shampoo: it's widely available, vegan-friendly, cruelty-free, sulphate-free, and formulated for dry or normal hair. Eleven Australia is both Australian-owned and Australian-made.

Other strong choices:

- Davroe Moisture Senses Hydrating Shampoo - best for dry, coarse or curly hair; a gentle Australian-made option recommended by Hairhouse. - De Lorenzo Instant Allevi8 Shampoo - best for damaged or colour-treated hair; De Lorenzo is an established Australian-made salon brand. - Hunter Lab Invigorating Shampoo - best natural-style option, using Australian botanical ingredients. - al.ive body Hydrating Shampoo - best sulphate- and silicone-free option, with recyclable packaging. - Ethical Brand Co Organic Moisture Shampoo - best for very dry or damaged hair; made in Australia and designed to moisturise.

Quick pick by hair type:

| Hair type | Recommendation | |---|---| | Normal or dry | Eleven Australia Hydrate My Hair | | Curly or coarse | Davroe Moisture Senses | | Damaged or coloured | De Lorenzo Instant Allevi8 | | Sensitive or ingredient-conscious | al.ive body Hydrating | | Natural botanical formula | Hunter Lab Invigorating |

Check the packaging for the Australian Made logo, since “Australian-owned” does not always mean the product is manufactured in Australia.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

De Lorenzo

Haircare

21 August – 18 October 2026 (scans 1–10)

6.8

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

307

Answers naming the brand

4498

Answers collected

6.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, De Lorenzo ranks #8 among 31 tracked brands for Haircare · Australia (21 August – 18 October 2026). Its visibility is 6.8%. It was named in 307 of 4,498 AI answers across 64 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.8% AI visibility for De Lorenzo in Haircare · Australia, measured over 21 August – 18 October 2026. It ranks #8 among 31 tracked brands.

How often does AI mention this brand?

De Lorenzo was named in 307 of 4,498 collected AI answers, across 64 of 150 tracked questions, for Haircare · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming De Lorenzo by all 4,498 answers in the published Haircare · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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De Lorenzo

AI visibility and ranking for Haircare: Australia

Family-owned Australian salon-professional haircare brand founded in 1987.

AI visibility scores and ranking

Visibility across AI platforms

See insights from more platforms.

What the results show

ChatGPT names De Lorenzo most often.

Named across 64 of 150 questions.

How this brand compares.

In the same market.

Explore other markets.

Questions & answers

Prompts that surface this brand

Prompts that surface other brands

Recorded AI questions and answers

Best Australian haircare brands

Best haircare brands Australia

Best Australian made shampoo

Track your own prompts with Lift.

See the bigger picture in your industry

How we measure AI visibility

A clear measure.
An open method.

Ask consistently

Record each response

Compare the same scope

The scores, explained.

What is this brand’s AI Visibility Score?

How often does AI mention this brand?

How is the AI Visibility Score calculated?

De Lorenzo

AI visibility and ranking for Haircare: Australia

Family-owned Australian salon-professional haircare brand founded in 1987.

AI visibility scores and ranking

Visibility across AI platforms

See insights from more platforms.

What the results show

ChatGPT names De Lorenzo most often.

Named across 64 of 150 questions.

How this brand compares.

In the same market.

Explore other markets.

Questions & answers

Prompts that surface this brand

Prompts that surface other brands

Recorded AI questions and answers

Best Australian haircare brands

Best haircare brands Australia

Best Australian made shampoo

Track your own prompts with Lift.

See the bigger picture in your industry

How we measure AI visibility

A clear measure.An open method.

Ask consistently

Record each response

Compare the same scope

The scores, explained.

What is this brand’s AI Visibility Score?

How often does AI mention this brand?

How is the AI Visibility Score calculated?

A clear measure.
An open method.