Across 8 recorded scans from 21 August 2026 to 4 October 2026, Russell & Bromley's single-scan score moved from 1.3% to 1.8%, up 0.5 percentage points. Latest recorded scan 1.8% on 4 October 2026; combined-window score 1.5%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.5% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
1.3%
24 August 2026
1.6%
30 August 2026
0.9%
6 September 2026
1.1%
13 September 2026
2.2%
20 September 2026
1.1%
27 September 2026
1.8%
4 October 2026
1.8%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.9%
Perplexity
2.0%
AI Overviews
1.5%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 2.0% of collected Perplexity answers and 0.9% of ChatGPT answers: a difference of 1.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 18 of 150 questions.
Russell & Bromley appears in at least one collected answer to 12.0% of the tracked questions. That is question coverage; the 1.5% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.9% to 2.2%. The latest scan was 1.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British footwear brands
Best British owned shoe brands
Best British shoe brand for gifts
Best British shoe brands
Best British shoe brands for going out
Best boots UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British footwear brands (Crockett & Jones, Edward Green, Tricker's)
Best British owned shoe brands (Crockett & Jones, Tricker's, Edward Green)
Best British shoe brands (Crockett & Jones, Edward Green, John Lobb)
Best British shoe brands for work (Crockett & Jones, Barker, Church's)
Which British shoe brands are actually good (Crockett & Jones, Tricker's, Edward Green)
Best British shoe designers (Edward Green, John Lobb, George Cleverley)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best shoes London
From the recorded answer
Directions Perfect for luxury and high-end leather craftsmanship, featuring heritage icons like Russell & Bromley.[]( …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
!Base London - Top Quality Stylish Men's Footwear - Boho...
London has some of the best shoe shopping in the world, ranging from legendary British heritage brands to cutting-edge sneaker hubs.
### Top Shoe Stores & Districts
---
Notable street
London
Directions Home to major high-street staples like schuh and Foot Locker, alongside newer performance spaces like SOLE.
---
.
To help narrow down the best choice for you, tell me:
- Are you looking for sneakers, walking shoes, or formal/dress shoes?
- Do you prefer shopping in-person at a specific neighborhood or buying online?
ChatGPT
The question asked
Best online shoe stores UK
From the recorded answer
| Russell & Bromley | Premium shoes | Quality leather footwear and classic styles. shopifycommunity.wordpress.com | …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
Here are some of the best online shoe stores in the UK, depending on what you're looking for: www.statista.comwww.standard.co.ukshopifycommunity.wordpress.com
| Store | Best for | Why shop there |
|---|---|---|
| Schuh | Trainers, fashion shoes, everyday footwear | Large range of brands like Nike, Adidas, Converse and UGG; strong high-street presence online. www.statista.comwww.standard.co.ukshopifycommunity.wordpress.com |
| Office Shoes | Trendy trainers and casual shoes | Good selection of popular brands and seasonal styles. shopifycommunity.wordpress.com |
| Clarks | Comfortable shoes, work shoes, school shoes | Known for comfort, fit options and classic designs. uk.trustpilot.com |
| ASOS | Budget fashion footwear | Huge choice of styles, including own-brand and designer shoes. www.statista.comwww.standard.co.ukshopifycommunity.wordpress.com |
| JD Sports | Sports trainers and streetwear | Great for Nike, Adidas, New Balance and lifestyle trainers. www.jetkrate.com |
| Size? | Sneaker fans | Strong selection of limited and premium sneaker releases. www.jetkrate.com |
| Next | Family footwear | Convenient for men's, women's and children's shoes; among the larger UK footwear e-commerce players. www.statista.com |
| Amazon UK | Convenience and price comparison | Massive range, frequent discounts and easy returns on eligible items. www.statista.comwww.standard.co.ukshopifycommunity.wordpress.com |
| Dune London | Smart shoes and fashion footwear | Good for boots, heels and occasion shoes. shopifycommunity.wordpress.com |
| Russell & Bromley | Premium shoes | Quality leather footwear and classic styles. shopifycommunity.wordpress.com |
Best by category:
- 👟 Best trainers: Schuh, JD Sports, Size?, Office
- 🥾 Best boots: Clarks, Dune London, Dr. Martens
- 💼 Best work/formal shoes: Clarks, Russell & Bromley, Next
- 💷 Best budget deals: ASOS, Amazon UK, Office sale sections
- 👨👩👧 Best family shopping: Next, Clarks, Schuh
For the widest choice overall, I'd start with Schuh, Office, ASOS, JD Sports and Clarks. www.statista.comwww.standard.co.ukshopifycommunity.wordpress.com
Perplexity
The question asked
Best boutique shoe labels UK
From the recorded answer
Russell & Bromley - a more established British option for polished loafers, boots and fashion-led footwear; the brand dates back to 1880.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
Here are some of the best boutique and independent shoe labels in the UK, grouped by style:
- Flabelus - playful, colourful velvet shoes and espadrilles with a distinctive fashion-forward look.
- Florrie London - elegant British-designed heels, flats and occasion shoes; strong choice for statement footwear.
- Lucy Choi London - polished party shoes, embellished heels and occasion styles.
- Le Monde Béryl - refined slippers and backless shoes, often in rich velvet and luxurious fabrics.
- Aeyde - minimalist, contemporary shoes with clean lines and understated colours.
- K.Jacques - excellent leather sandals with a relaxed Riviera feel.
- A.Emery - pared-back sandals and minimalist boots, praised for refined simplicity.
- Crockett & Jones - premium Northampton-made men's shoes, especially formal footwear and classic boots.
- Tricker's - heritage country shoes and sturdy Goodyear-welted boots.
- Crown Northampton - small-batch sneakers and footwear handmade in Northampton.
- Edward Green - exceptionally crafted formal shoes, made in Northampton.
- John Lobb - luxury bespoke and ready-to-wear shoes; its St James's bespoke offering sits at the very high end of the market.
- Grenson - British-made heritage boots, brogues and contemporary sneakers.
- Dear Frances - understated luxury women's shoes, especially elegant boots and heels.
- Russell & Bromley - a more established British option for polished loafers, boots and fashion-led footwear; the brand dates back to 1880.
Best starting shortlist:
- Women's fashion: Florrie London, Le Monde Béryl, Aeyde
- Minimalist styles: A.Emery, Dear Frances
- Men's formal shoes: Crockett & Jones, Edward Green
- Boots and heritage: Tricker's, Grenson
- Luxury/bespoke: John Lobb
For genuinely British-made footwear, focus on Crockett & Jones, Tricker's, Crown Northampton, Edward Green, Grenson and John Lobb; “British brand” does not always mean every pair is manufactured in the UK.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Russell & Bromley ranks #18 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.5%. It was named in 53 of 3,601 AI answers across 18 of 150 tracked questions, averaging position 4.5 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 1.5% AI visibility for Russell & Bromley in Footwear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #18 among 39 tracked brands.
How often does AI mention this brand?
Russell & Bromley was named in 53 of 3,601 collected AI answers, across 18 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Russell & Bromley by all 3,601 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
