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Footwear
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Good News

Good News

AI visibility and ranking for Footwear: United Kingdom

Footwear [UK]
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British sustainable sneaker brand.

Good News
appears in
1.2
% of measured AI answers in this industry and market.

Found score

Track Good News’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.1

October 25, 2026

Overall visibility

1.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

19

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Good News's single-scan score moved from 1.3% to 1.1%, down 0.2 percentage points. Latest recorded scan 1.1% on 25 October 2026; combined-window score 1.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.1%
30 August 20260.7%
6 September 20260.9%
13 September 20261.6%
20 September 20261.6%
27 September 20262.2%
4 October 20260.7%
11 October 20260.7%
18 October 20261.6%
25 October 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.7%

Perplexity Logo

Perplexity

2.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.7%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Good News most often.

It appears in 2.3% of collected Perplexity answers and 0.7% of Google AI Overviews answers: a difference of 1.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

Good News appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 1.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.7% to 2.2%. The latest scan was 1.1% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp shoe brands UK
  • Best British footwear brands
  • Best British streetwear shoe brands
  • Best British trainer brands
  • Best ethically made shoes UK
  • Best independent shoe brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British shoe brands for going out (Crockett & Jones, Church's, Rupert Sanderson)
  • Best British owned shoe brands (Crockett & Jones, Tricker's, Cheaney)
  • Best award winning British footwear brands (Crockett & Jones, Cheaney, Church's)
  • Best British footwear brands (Crockett & Jones, Tricker's, John Lobb)
  • Best British shoe brands (Crockett & Jones, Edward Green, Tricker's)
  • Best British shoe designers (Rupert Sanderson, Tricker's, Crockett & Jones)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British trainer brands

From the recorded answer

Good News (London, est. 2016): Focuses on retro-chunkier vulcanized and eco-conscious casual sneakers using recycled and sustainable materials.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

The best British trainer and sneaker brands combine heritage manufacturing with modern casual style, ranging from historic athletic labels to luxury hand-crafted shoemakers.

### Top British Trainer Brands

- Norman Walsh (Bolton, est. 1961): The sole remaining primary athletic footwear manufacturer in Britain, famous for retro 1960s and 1970s running, fell-running, and Olympic heritage silhouettes like the Ensign and Concorde. - Gola (Rawtenstall, est. 1905): One of the UK's oldest and most iconic sportswear brands, renowned for classic football and tennis trainer silhouettes like the flagship Harrier. - Crown Northampton (Northampton, est. 1908): Specializes in ultra-clean, minimalist luxury leather and suede trainers that are handmade and re-soleable. - Goral (Sheffield, est. 1936): Known for hand-crafted, high-grade leather and suede sneakers that feature full re-soleable construction and a lifetime guarantee. - Tricker's (Northampton, est. 1829): Northampton's oldest shoemaker, building heavy-duty, institutional-grade leather trainers (such as the Borton ) using full-grain English tannery leather designed to last for decades. - Grenson (Rushden, est. 1866): Traditional Northampton shoemaker offering 1970s-inspired luxury casuals like the Sneaker 51 line. - Duke + Dexter (London, est. 2015): Contemporary London-based label offering small-batch, lightweight, and fashion-forward handmade footwear. - Stepney Workers Club (London, est. 2018): Inspired by traditional East London workers' sports clubs, known for vulcanized-sole canvas and leather deconstructed sneakers. - LANX (Clitheroe, est. 2018): Crafts proper full-grain bovine and Charles F. Stead suede casual sneakers with side-wall stitched cupsoles. - Good News (London, est. 2016): Focuses on retro-chunkier vulcanized and eco-conscious casual sneakers using recycled and sustainable materials.

If you share your budget and whether you are looking for retro athletic styles or minimalist leather dress-trainers, I can recommend the exact brand and model for you.

ChatGPT

The question asked

Best sustainable shoe brands UK

From the recorded answer

![Good News …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best sustainable shoe brands in the UK

If you're looking for shoes that are kinder to the planet without compromising on style, comfort or durability, I'd start with brands that use recycled or plant-based materials, offer repairable designs, and are transparent about how their shoes are made.

Here are my top picks for the UK, covering trainers, everyday footwear, smarter shoes and outdoor options.

## My top 6 sustainable shoe brands

!Veja Campo Womens White / Natural Trainers

1\. VEJA

(Best all-rounder)

Stylish everyday trainers with organic cotton, Amazonian rubber and recycled materials in selected styles. A strong choice for classic, minimalist footwear, though many models use leather.

Price guide: ££-£££

Shop VEJA

---

!Vegan Men's Munich 2 Sneakers | Will's Vegan Shoes

2\. Will's Vegan Store

(Best vegan option)

A wide range of vegan trainers, boots, loafers and formal shoes. The brand uses recycled and plant-derived materials in selected products, and Ethical Consumer rates it highly for footwear.

Price guide: ££-£££

Shop Will's Vegan Store

---

!Men's Tree Runners - Wheat - Everyday Sneakers | Allbirds

3\. Allbirds

(Best for comfort)

Everyday trainers featuring materials such as merino wool, tree fibre and sugarcane-based components. Worth considering if comfort and a lower-impact materials strategy are priorities.

Price guide: £££

Shop Allbirds

---

!Primus Lite IV Mens | USA

4\. Vivobarefoot

(Best for barefoot-style shoes)

Minimalist footwear for walking, everyday wear and outdoor activities. Its ReVivo platform sells refurbished shoes and supports repair and reuse, helping extend product life.

Price guide: ££-£££

Shop Vivobarefoot · Shop refurbished

---

!Novesta Star Master Novesta

5\. Novesta

Best for simple canvas trainers

A good option for understated, casual shoes, with canvas uppers and natural rubber soles on popular styles. Its European manufacturing is another plus to consider when comparing options.

Price guide: ££

Shop Novesta

---

![Good News - Prochaine](

6\. Good News

Best for fashion-led trainers

Retro-inspired designs with recycled and organic materials in selected models. A good choice if you want something more colourful and contemporary than minimalist white trainers.

Price guide: ££-£££

Shop Good News

These recommendations draw on the UK-focused reviews from Ethical Consumer and Moral Fibres, which assess footwear materials, ethical practices and reuse initiatives. www.ethicalconsumer.orgmoralfibres.co.ukwww.ethicalconsumer.org

## Which brand is actually the most sustainable?

It depends on what matters most to you.

| Your priority | My pick | |--------|--------| | Ethical sourcing and everyday style | VEJA | | Completely vegan footwear | Will's Vegan Store | | Comfort and natural-material innovation | Allbirds | | Repair, reuse and refurbished options | Vivobarefoot | | Casual canvas shoes | Novesta | | Trend-led trainers | Good News |

One important caveat: vegan doesn't automatically mean sustainable, and recycled content alone doesn't make a shoe environmentally friendly. Durability, manufacturing conditions, the full mix of materials and whether a shoe can be repaired all matter. Buying second-hand or repairing shoes you already own can be an even better option. www.ethicalconsumer.orgthegoodshoppingguide.com

## Let me narrow it down for you

What kind of shoes are you looking for?

Everyday trainers

Running or walking shoes

Smart shoes or loafers

Boots

Sandals

---

What's your budget per pair?

Under £60

£60-£120

£120-£200

Any budget

---

What's most important?

Lowest environmental impact

Vegan materials

Ethical labour and fair sourcing

Durability and repairability

Style and comfort

---

Preferred look (optional)

Minimalist

Sporty

Classic and timeless

Colourful and fashion-led

[Find my best options]

Perplexity

The question asked

Best independent shoe brands UK

From the recorded answer

Good News - British-founded, distinctive trainers with chunky silhouettes and a sustainability focus.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Here are some of the best independent shoe brands in the UK, grouped by style and strengths:

- Crockett & Jones - Premium Northampton-made Goodyear-welted shoes and boots; excellent for timeless formal footwear. - Tricker's - One of Britain's oldest shoemakers, known for robust country brogues, boots and exceptionally durable construction. - Joseph Cheaney & Sons - Traditional Northamptonshire-made shoes with strong value compared with other luxury makers; the company has used the same factory since 1896. - Grenson - British-made brogues, boots and contemporary classics, often with more fashion-forward shapes. - Loake 1880 - A relatively accessible entry point into traditionally constructed English footwear, including brogues, derbies and boots. - Crown Northampton - Small-batch handmade sneakers produced in Northampton, with a focus on premium materials and repairability. - Purified - London-based independent sneaker brand specialising in plastic-free footwear and natural materials. - Good News - British-founded, distinctive trainers with chunky silhouettes and a sustainability focus. - Hylo Athletics - UK sustainable running shoes designed for performance as well as lower-impact materials. - Miista - London-based label for distinctive women's footwear, particularly sculptural low heels and fashion-led boots; production takes place in Portugal. - Dear Frances - Luxury women's shoes made in Italy, known for refined, investment-worthy designs. - Rosamund Muir - Made-to-order shoes designed around comfort, craftsmanship and wearable elegance. - Martel + Ram - Independent men's footwear brand offering traditional styles with a more contemporary approach. - Efe Laborde, Sebastian Tarek and Tony Slinger - Strong choices for bespoke footwear, each offering highly individualised British shoemaking rather than ready-to-wear collections.

Best overall picks: - Traditional formal shoes: Crockett & Jones or Cheaney - Hard-wearing country footwear: Tricker's - Best independent sneakers: Crown Northampton or Purified - Fashion-forward women's shoes: Miista or Dear Frances - Bespoke shoes: Efe Laborde or Sebastian Tarek

Check whether “British brand” means designed in the UK or actually made in the UK: several independent labels design locally but manufacture in Portugal, Italy, Spain or elsewhere.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Good News

Footwear

21 August 2026 – 25 October 2026 (scans 1–11)

1.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

60

Answers naming the brand

4943

Answers collected

1.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Good News ranks #19 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.2%. It was named in 60 of 4,943 AI answers across 11 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.2% AI visibility for Good News in Footwear · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #19 among 39 tracked brands.

How often does AI mention this brand?

Good News was named in 60 of 4,943 collected AI answers, across 11 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Good News by all 4,943 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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