Across 8 recorded scans from 21 August 2026 to 4 October 2026, Penelope Chilvers's single-scan score moved from 0.2% to 0.7%, up 0.5 percentage points. Latest recorded scan 0.7% on 4 October 2026; combined-window score 0.5%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.5% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.2%
24 August 2026
0.7%
30 August 2026
0.7%
6 September 2026
0.2%
13 September 2026
0.7%
20 September 2026
0.4%
27 September 2026
0.7%
4 October 2026
0.7%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
1.0%
Perplexity
0.5%
AI Overviews
0.1%
21 August 2026 – 4 October 2026 (scans 1–8)
See insights from more platforms.
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It appears in 1.0% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 6 of 150 questions.
Penelope Chilvers appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 0.5% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.2% to 0.7%. The latest scan was 0.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British footwear brands
Best British shoe designers
Best boutique shoe labels UK
Best female founded shoe brands UK
Best sheepskin boots UK
What shoe brands do Brits actually wear
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British owned shoe brands (Crockett & Jones, Tricker's, Edward Green)
Best British shoe brands (Crockett & Jones, Edward Green, John Lobb)
Best British shoe brands for going out (Russell & Bromley, Loake, Crockett & Jones)
Best British shoe brands for work (Crockett & Jones, Barker, Church's)
Which British shoe brands are actually good (Crockett & Jones, Tricker's, Edward Green)
Best British shoe designers (Edward Green, John Lobb, George Cleverley)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best British shoe designers
From the recorded answer
Penelope Chilvers: Famous for durable, high-end country boots and contemporary footwear heavily favored by British royalty.
Read recorded answer
Recorded answer text · Google AI Overviews · 27 September 2026
Britain has a rich heritage of exceptional shoemaking, spanning timeless heritage cordwainers to contemporary luxury designers.
### Top British Shoe Brands and Designers
- Manolo Blahnik: Famed globally for luxurious, highly coveted high heels, Spanish-born British designer Manolo Blahnik remains an icon of elegant craftsmanship.
- Jimmy Choo: Co-founded in London in the 1990s, the brand became synonymous with glamorous, red-carpet stilettos and luxury footwear.
- Church's: Founded in Northampton in 1873, Church's is celebrated for meticulous traditional craftsmanship and classic heritage styles like the [Church's Consul Oxford Shoes](
- Crockett & Jones: Established in 1879 in Northamptonshire, they are renowned worldwide for their premium Goodyear-welted dress shoes, such as the [Crockett & Jones Weymouth 2 Oxford](
- George Cleverley: Operating out of the Royal Arcade in London, they are master bespoke cordwainers known for crafting exquisite dress shoes for high-profile clientele.
- Rupert Sanderson: A prominent Rupert Sanderson designer celebrated for sleek, minimalist, and beautifully proportioned women's luxury heels.
- Penelope Chilvers: Famous for durable, high-end country boots and contemporary footwear heavily favored by British royalty.
If you want to narrow down your choice, let me know:
- Are you looking for men's or women's footwear?
- Is your preference for formal/dress shoes or casual/everyday wear?
- What is your approximate budget?
ChatGPT
The question asked
Best British footwear brands
From the recorded answer
Penelope Chilvers - Premium boots and countryside-inspired footwear. www.countryandtownhouse.com …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you're looking for the best British footwear brands, here are some of the strongest names, grouped by style and reputation:
### Heritage & Luxury
- Crockett & Jones - Exceptional Goodyear-welted dress shoes and boots, handmade in Northampton.
- Edward Green - Considered among the world's finest makers of classic men's shoes.
- John Lobb - Renowned for bespoke and high-end ready-to-wear footwear.
- Church's - Elegant Oxford shoes, loafers, and Chelsea boots with a long heritage.
- Tricker's - Famous for country boots and durable brogues. www.fashionbeans.comwww.countryandtownhouse.com
### Traditional British Craftsmanship
- Loake - Excellent value for handcrafted Goodyear-welted shoes.
- Cheaney - Classic English dress and casual footwear made in Northampton.
- Barker - Heritage shoemaker blending traditional construction with modern styling.
- Grenson - Best known for iconic brogues and premium boots. www.fashionbeans.com
### Everyday & High Street
- Clarks - Famous for Desert Boots, Wallabees, and comfortable everyday shoes.
- Dr. Martens - Iconic boots with a long association with British fashion and music culture.
- Dune London - Contemporary fashion footwear for work and occasions. www.tower-london.com
### Contemporary & Designer
- Oliver Sweeney - Modern takes on classic men's footwear.
- Duke + Dexter - Premium loafers and casual shoes with bold contemporary styling.
- Rupert Sanderson - Luxury women's shoes known for elegant heels.
- Penelope Chilvers - Premium boots and countryside-inspired footwear. www.countryandtownhouse.com
### Best by Category
| Category | Top Choice |
|---|---|
| Best overall luxury | Crockett & Jones |
| Best value heritage | Loake |
| Best country boots | Tricker's |
| Best dress shoes | Edward Green |
| Best everyday comfort | Clarks |
| Best iconic boots | Dr. Martens |
| Best fashion footwear | Dune London |
| Best modern loafers | Duke + Dexter |
For long-term quality and repairability, the Northampton-made brands-such as Crockett & Jones, Loake, Cheaney, Barker, Tricker's, and Edward Green-remain the benchmark for British shoemaking. www.fashionbeans.comwww.countryandtownhouse.com
Perplexity
The question asked
Best female founded shoe brands UK
From the recorded answer
Penelope Chilvers - Founded by Penelope Chilvers, the brand is particularly strong for heritage-inspired riding boots, ankle boots and country footwear.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
Here are some of the best female-founded shoe brands from the UK, covering everyday flats, occasion shoes, boots and sustainable footwear:
- Camilla Elphick - Playful, distinctive shoes with sculptural heels, colourful embellishment and whimsical detailing. Founded by Camilla Elphick in 2014.
- AIMÉE ANN LOU - Luxury shoes designed by Aimée Ann Lou, with a strong focus on sustainability and elegant alternatives to traditional stilettos.
- Bionda Castana - Founded by Jennifer Portman and Natalia Barbieri, this label is known for refined, Italian-made occasion shoes and modern feminine silhouettes.
- Nina Shoes - Founded by designer Nina Christensen, the brand is known for highly sculptural, fashion-led footwear.
- Crown Northampton - A women-led British footwear company producing premium handmade trainers and casual shoes in Northampton.
- Katie Matilda - Founded by Katie Matilda Cary after she struggled to find a comfortable, polished flat; the brand specialises in versatile pumps and work-friendly flats.
- Dear Frances - A luxury footwear label founded by Francesca Rinaldo, recognised for minimalist shapes, premium materials and elegant heels.
- Flabelus - Founded by Blanca Rodríguez, this brand makes colourful, comfortable footwear inspired by traditional espadrilles and Venetian slippers.
- Penelope Chilvers - Founded by Penelope Chilvers, the brand is particularly strong for heritage-inspired riding boots, ankle boots and country footwear.
- Fruity Booty - A London-based independent label offering expressive, trend-led shoes and boots with a playful aesthetic.
This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Penelope Chilvers ranks #29 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 0.5%. It was named in 19 of 3,601 AI answers across 6 of 150 tracked questions, averaging position 3.3 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.5% AI visibility for Penelope Chilvers in Footwear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #29 among 39 tracked brands.
How often does AI mention this brand?
Penelope Chilvers was named in 19 of 3,601 collected AI answers, across 6 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Penelope Chilvers by all 3,601 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
