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Dune London

Dune London

AI visibility and ranking for Footwear: United Kingdom

Footwear [UK]
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Mainstream fashion footwear brand.

Dune London
appears in
2.5
% of measured AI answers in this industry and market.

Found score

Track Dune London’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.7

October 25, 2026

Overall visibility

2.5

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

15

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Dune London's single-scan score moved from 3.1% to 2.7%, down 0.4 percentage points. Latest recorded scan 2.7% on 25 October 2026; combined-window score 2.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.5% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.1%
24 August 20264.0%
30 August 20261.8%
6 September 20260.7%
13 September 20262.4%
20 September 20260.9%
27 September 20262.2%
4 October 20263.1%
11 October 20262.9%
18 October 20263.3%
25 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.2%

Perplexity Logo

Perplexity

2.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.3%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Dune London most often.

It appears in 3.2% of collected ChatGPT answers and 2.0% of Perplexity answers: a difference of 1.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 36 of 150 questions.

Dune London appears in at least one collected answer to 24.0% of the tracked questions. That is question coverage; the 2.5% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.7% to 4.0%. The latest scan was 2.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British footwear brands
  • Best British shoe brands for going out
  • Best Mother's Day shoe gifts UK
  • Best award winning British footwear brands
  • Best black boots UK
  • Best block heels UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British shoe brands for going out (Crockett & Jones, Church's, Rupert Sanderson)
  • Best British owned shoe brands (Crockett & Jones, Tricker's, Cheaney)
  • Best British footwear brands (Crockett & Jones, Tricker's, John Lobb)
  • Best British shoe brands (Crockett & Jones, Edward Green, Tricker's)
  • Best British shoe designers (Rupert Sanderson, Tricker's, Crockett & Jones)
  • Best premium British shoe brands (Edward Green, John Lobb, Tricker's)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best evening shoes UK

From the recorded answer

**[[Dune London Brightest Crystal Embellished Mesh Pointed Heeled Courts]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top evening and party shoes available in the UK span high-street favorites, mid-range designers, and luxury statements:

### Popular Evening & Party Shoe Options

- **[Dune London Brightest Crystal Embellished Mesh Pointed Heeled Courts ]( - Style: Pointed-toe court shoe with semi-sheer mesh, diamantes, and a shimmering gold insole. - Where to buy: Available via John Lewis. - **[Steve Madden Larina Embellished Court Shoes ]( - Style: Satin upper with rhinestone pavé, a ballet-inspired square toe, and satin ribbon ankle ties (vegan-friendly). - Where to buy: Available via Studio. - **[Christian Louboutin Follies Strass Suede Pumps 100 ]( - Style: Tulle-like mesh covered in crystals, suede stiletto heel, and the iconic red lacquered sole. - Where to buy: Available via Harrods. - High-Street & Mid-Range Collections - ASOS Design & Topshop: Trendy party styles, kitten heels, and strappy sandals ranging from budget-friendly options. - ALDO UK: Features evening styles with comfort features like Pillow Walk technology. Explore the ALDO Shoes UK Evening Catalog. - John Lewis & Marks & Spencer: Curated selections of court shoes, slingbacks, and block heels from brands like Dune, Carvela, and Paradox London. Browse the John Lewis Evening Shoes Collection.

To help narrow down the best pair, tell me:

- What is your budget range? - Do you prefer heels, flats, or block heels? - What kind of event are you attending (e.g., wedding, black-tie gala, casual dinner)?

ChatGPT

The question asked

Best award winning British footwear brands

From the recorded answer

!Celinna Black, Pointed Toe Sling-Back Heels | Dune London …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best award-winning British footwear brands

If you're looking for the best British footwear brands, I'd shortlist them by craftsmanship, design, comfort and recognised industry awards. The UK has excellent heritage shoemakers, contemporary luxury labels and innovative comfort-focused brands.

The most recent major industry benchmark is the Drapers Footwear Awards 2026, which recognised brands including Wildsmith Shoes, Vivobarefoot, BGreater and FitFlop. britishfootwearassociation.co.ukwww.linkedin.comwww.diarydirectory.com

## My top picks

!Wildsmith Model 42 mens leather-soled oxford brogue shoes

1\. Wildsmith Shoes

(2026 award winner)

Best for classic luxury

Premium men's dress shoes with elegant, traditional British styling. Wildsmith won Men's Footwear Brand of the Year at the 2026 Drapers Footwear Awards. britishfootwearassociation.co.ukwww.linkedin.comwww.diarydirectory.com

Explore Wildsmith

---

!Vivobarefoot Sensus Moc Lace Up Leather Mens - Dark Tan

2\. Vivobarefoot

(2026 double winner)

Best for innovation and sustainability

A British-founded brand specialising in minimalist, wide-toe-box footwear. It won both the People and Progress Award and Best Footwear Marketing Campaign in 2026. britishfootwearassociation.co.ukwww.linkedin.comwww.diarydirectory.com

Explore Vivobarefoot

---

!Joseph Cheaney & Sons Arthur III Oxford wingtip Brogue in Mocha Calf Leather, Men's Fashion, Footwear, Dress Shoes on Carousell

3\. Joseph Cheaney & Sons

Best for traditional craftsmanship

A Northamptonshire shoemaker known for premium leather brogues, Oxfords and boots. A strong choice if you value traditional construction, repairability and long-term wear. Its online operation won a Drapers Footwear Award in 2024. app.qwoted.comwww.fashionbeans.com

Explore Cheaney

---

!FitFlop | F-Mode Leather Flatform Toe-Post Sandals | Studio

4\. FitFlop

Best for everyday comfort

Known for comfort-oriented sandals, trainers and casual shoes. FitFlop won Women's Footwear Brand of the Year in 2025, and its product team won Team of the Year in 2026. britishfootwearassociation.co.ukwww.linkedin.comwww.diarydirectory.com

Explore FitFlop

---

!1460 WOMEN'S SMOOTH LEATHER LACE UP BOOTS - BLACK | DR. MARTENS - Momentum Clothing

5\. Dr. Martens

Best for iconic boots and alternative style

Famous for its distinctive boots, durable-looking leather styles and subcultural heritage. The brand received the People and Progress Award at the 2025 Drapers Footwear Awards. www.diarydirectory.comwww.linkedin.comfootwearawards.drapersonline.com

Explore Dr. Martens

---

![Clarks Originals Desert Boot - Sand Suede - 26155527 - Stuarts London](

6\. Clarks

Best for heritage and versatile everyday shoes

A longstanding British footwear name associated with the Desert Boot, Wallabee and practical everyday footwear. Clarks won the Multiple Footwear Retailer of the Year - Consumer Choice award in 2025. www.diarydirectory.comwww.linkedin.comfootwearawards.drapersonline.com

Explore Clarks

---

!Dominic | Men's Handmade in England Black Brogue on Goodyear Welted Commando Sole | Grenson

7\. Grenson

Best for heritage shoes with modern styling

Known for brogues, chunky-soled shoes, boots and contemporary casual styles. Worth considering if you want traditional British character with a more fashion-forward edge. app.qwoted.comwww.fashionbeans.com

Explore Grenson

## More award-winning names worth knowing

!Girls & Boys Blue Levison Trainer | Kids Barefoot Shoes | BGreater

8\. BGreater

Best for emerging design and fresh ideas. Named Best New Brand at the 2026 Drapers Footwear Awards. britishfootwearassociation.co.ukwww.linkedin.comwww.diarydirectory.com

!Celinna Black, Pointed Toe Sling-Back Heels | Dune London

9\. Dune London

Best for accessible occasion shoes and contemporary fashion. Winner of Best Online Operation of the Year at the 2025 Drapers Footwear Awards. www.diarydirectory.comwww.linkedin.comfootwearawards.drapersonline.com

Explore Dune London

!HANGISI 90 | Blue Satin Jewel Buckle Pumps | Manolo Blahnik

10\. Manolo Blahnik

Best for high-end designer shoes, sculptural heels and luxury occasionwear. Its founder was honoured with the Lifetime Achievement Award at the 2026 Drapers Footwear Awards. britishfootwearassociation.co.ukwww.linkedin.comwww.diarydirectory.com

Explore Manolo Blahnik

## Which should you choose?

| If your priority is… | My recommendation | |--------|--------| | Luxury men's shoes | Wildsmith Shoes or Cheaney | | Sustainable, minimalist footwear | Vivobarefoot | | Comfortable everyday shoes | FitFlop or Clarks | | Iconic boots | Dr. Martens | | Fashion-forward British footwear | Grenson or Dune London | | Luxury designer heels | Manolo Blahnik |

One important distinction: British brand does not necessarily mean every shoe is manufactured in Britain. If you specifically want UK-made footwear, check the manufacturing origin of the individual model.

Are you looking for men's shoes, women's shoes, luxury designer footwear, or British-made shoes specifically? I can narrow this to the strongest award-winning brands in that category.

Perplexity

The question asked

Best tan boots UK

From the recorded answer

Best women's knee-high option: Dune London's tan knee-high boots - polished styles generally priced from about £129.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best tan boots in the UK depend on your style and budget:

- Best everyday men's boot: OFFICE Barlow Chelsea Boots - tan leather, versatile and smart, around £75. - Best men's budget option: Cotswold Clanfield Leather Ankle Boots - around £25 at Shoe Zone, offering leather construction at a low price. - Best men's premium option: Timberland Euro Sprint Leather Boots - approximately £129, with a more rugged casual look. - Best women's everyday boot: Hush Puppies Hollis Tan Leather Ankle Boots - comfortable leather style, around £55. - Best women's fashion option: OFFICE Avenue Block-Heel Ankle Boots - tan suede, around £80. - Best women's knee-high option: Dune London's tan knee-high boots - polished styles generally priced from about £129.

Best overall pick: choose a tan leather Chelsea boot. It works with jeans, chinos, dresses and smart-casual outfits; look for a rubber sole and sealed leather if the boots will be worn in typical UK rain.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Dune London

Footwear

21 August 2026 – 25 October 2026 (scans 1–11)

2.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

122

Answers naming the brand

4943

Answers collected

2.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Dune London ranks #15 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.5%. It was named in 122 of 4,943 AI answers across 36 of 150 tracked questions, averaging position 2.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.5% AI visibility for Dune London in Footwear · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #15 among 39 tracked brands.

How often does AI mention this brand?

Dune London was named in 122 of 4,943 collected AI answers, across 36 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Dune London by all 4,943 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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