Across 8 recorded scans from 21 August 2026 to 4 October 2026, Dune London's single-scan score moved from 3.1% to 3.1%, unchanged (0.0 percentage points). Latest recorded scan 3.1% on 4 October 2026; combined-window score 2.3%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
3.1%
24 August 2026
4.0%
30 August 2026
1.8%
6 September 2026
0.7%
13 September 2026
2.4%
20 September 2026
0.9%
27 September 2026
2.2%
4 October 2026
3.1%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
2.4%
Perplexity
2.2%
AI Overviews
2.2%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 2.4% of collected ChatGPT answers and 2.2% of Google AI Overviews answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 32 of 150 questions.
Dune London appears in at least one collected answer to 21.3% of the tracked questions. That is question coverage; the 2.3% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.7% to 4.0%. The latest scan was 3.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British footwear brands
Best British shoe brands for going out
Best award winning British footwear brands
Best black boots UK
Best block heels UK
Best bridal shoes UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British owned shoe brands (Crockett & Jones, Tricker's, Edward Green)
Best British shoe brands (Crockett & Jones, Edward Green, John Lobb)
Best British shoe brands for work (Crockett & Jones, Barker, Church's)
Which British shoe brands are actually good (Crockett & Jones, Tricker's, Edward Green)
Best British shoe designers (Edward Green, John Lobb, George Cleverley)
Best award winning British footwear brands (Loake, Crockett & Jones, Fairfax & Favor)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best evening shoes UK
From the recorded answer
Where to buy: Available via Wallis UK …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Here are the best evening shoes available in the UK across various styles, budgets, and options:
### Affordable & Statement Heels (Under £40)
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- Price: Around £24.50
- Where to buy: Available via Dorothy Perkins UK
- Details: Features a black faux-suede finish, mid-stiletto height, and a shimmering diamante mesh overlay with a delicate buckle ankle strap.
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- Price: Around £39.00
- Where to buy: Available via Wallis UK
- Details: Classic court shoe shape in metallic finishes, great for parties, dinners, and adding instant sheen to evening wear.
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### Luxury Designer Investment
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- Price: Around £720.00
- Where to buy: Available at Harrods
- Details: An iconic 100mm stiletto pump in blush-beige patent calf leather with the signature Loubi red sole.
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### Comfort & Alternative Options
- Marks & Spencer Smart & Dressy Flats / Block Heels
- Details: Shoppers looking for alternatives to high stilettos frequently explore dressy metallic flats, Mary Janes, and low block-heel options available through Marks & Spencer Footwear, which offer practical comfort like Insolia technology without losing evening elegance.
To help narrow down the right pair, let me know:
- Are you looking for heels, flats, or block heels?
- What is your approximate budget?
- What color or outfit do you need them to match?
ChatGPT
The question asked
Best British footwear brands
From the recorded answer
Dune London - Contemporary fashion footwear for work and occasions. www.tower-london.com …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you're looking for the best British footwear brands, here are some of the strongest names, grouped by style and reputation:
### Heritage & Luxury
- Crockett & Jones - Exceptional Goodyear-welted dress shoes and boots, handmade in Northampton.
- Edward Green - Considered among the world's finest makers of classic men's shoes.
- John Lobb - Renowned for bespoke and high-end ready-to-wear footwear.
- Church's - Elegant Oxford shoes, loafers, and Chelsea boots with a long heritage.
- Tricker's - Famous for country boots and durable brogues. www.fashionbeans.comwww.countryandtownhouse.com
### Traditional British Craftsmanship
- Loake - Excellent value for handcrafted Goodyear-welted shoes.
- Cheaney - Classic English dress and casual footwear made in Northampton.
- Barker - Heritage shoemaker blending traditional construction with modern styling.
- Grenson - Best known for iconic brogues and premium boots. www.fashionbeans.com
### Everyday & High Street
- Clarks - Famous for Desert Boots, Wallabees, and comfortable everyday shoes.
- Dr. Martens - Iconic boots with a long association with British fashion and music culture.
- Dune London - Contemporary fashion footwear for work and occasions. www.tower-london.com
### Contemporary & Designer
- Oliver Sweeney - Modern takes on classic men's footwear.
- Duke + Dexter - Premium loafers and casual shoes with bold contemporary styling.
- Rupert Sanderson - Luxury women's shoes known for elegant heels.
- Penelope Chilvers - Premium boots and countryside-inspired footwear. www.countryandtownhouse.com
### Best by Category
| Category | Top Choice |
|---|---|
| Best overall luxury | Crockett & Jones |
| Best value heritage | Loake |
| Best country boots | Tricker's |
| Best dress shoes | Edward Green |
| Best everyday comfort | Clarks |
| Best iconic boots | Dr. Martens |
| Best fashion footwear | Dune London |
| Best modern loafers | Duke + Dexter |
For long-term quality and repairability, the Northampton-made brands-such as Crockett & Jones, Loake, Cheaney, Barker, Tricker's, and Edward Green-remain the benchmark for British shoemaking. www.fashionbeans.comwww.countryandtownhouse.com
Perplexity
The question asked
Best British shoe brands for going out
From the recorded answer
Dune London - Best budget-friendly option for fashionable heels, loafers, boots, and occasion shoes.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
For stylish going-out shoes, these British brands are excellent choices:
- Crockett & Jones - Best overall for premium Oxfords, loafers, Chelsea boots, and sleek evening shoes. Excellent craftsmanship and a polished silhouette.
- Church's - Ideal for traditional formalwear: elegant Oxfords, Derbies, brogues, and Chelsea boots with a refined heritage look.
- Grenson - Best for distinctive brogues, chunky Derbies, and contemporary dress shoes that feel less conservative.
- Loake - Strong value for classic loafers, brogues, and formal lace-ups; a good entry point into British-made or British-designed footwear.
- Barker - Good for stylish leather loafers, Derbies, and brogues, often with a slightly more modern shape.
- Tricker's - Best for bold, durable brogues and country-inspired shoes that work well with tailored trousers or smart-casual outfits.
- Oliver Sweeney - A good choice for modern leather dress shoes and sleek Chelsea boots at a more accessible price.
- Russell & Bromley - Particularly strong for polished loafers, heeled boots, and smart women's evening footwear.
- Kurt Geiger London - Best for trend-led party shoes, embellished styles, heels, and statement footwear rather than traditional formal shoes.
- Dune London - Best budget-friendly option for fashionable heels, loafers, boots, and occasion shoes.
Quick picks:
- Men: Crockett & Jones for formal, Grenson for fashion-forward, Loake for value.
- Women: Russell & Bromley for polished elegance, Kurt Geiger for statement party shoes, Dune for affordable variety.
- Most versatile style: Black leather Chelsea boots or sleek loafers.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Dune London ranks #15 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.3%. It was named in 82 of 3,601 AI answers across 32 of 150 tracked questions, averaging position 2.0 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 2.3% AI visibility for Dune London in Footwear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #15 among 39 tracked brands.
How often does AI mention this brand?
Dune London was named in 82 of 3,601 collected AI answers, across 32 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Dune London by all 3,601 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
