Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call
Found
/
The List
/
Footwear
/

Dr. Martens

Dr. Martens

AI visibility and ranking for Footwear: United Kingdom

Footwear [UK]
Visit website ↗

Northamptonshire-origin footwear brand and global icon.

Dr. Martens
appears in
12.2
% of measured AI answers in this industry and market.

Found score

Track Dr. Martens’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

15.7

October 25, 2026

Overall visibility

12.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

6

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Dr. Martens's single-scan score moved from 10.2% to 15.7%, up 5.5 percentage points. Latest recorded scan 15.7% on 25 October 2026; combined-window score 12.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 12.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202610.2%
24 August 202610.7%
30 August 202610.2%
6 September 202611.6%
13 September 202614.2%
20 September 202610.2%
27 September 20269.3%
4 October 202613.3%
11 October 202614.8%
18 October 202613.8%
25 October 202615.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

12.2%

Perplexity Logo

Perplexity

11.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

12.6%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Google AI Overviews names Dr. Martens most often.

It appears in 12.6% of collected Google AI Overviews answers and 11.8% of Perplexity answers: a difference of 0.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 70 of 150 questions.

Dr. Martens appears in at least one collected answer to 46.7% of the tracked questions. That is question coverage; the 12.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 9.3% to 15.7%. The latest scan was 15.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British designer shoes
  • Best British footwear brands
  • Best British made vs imported shoes
  • Best British owned shoe brands
  • Best British shoe brand for gifts
  • Best British shoe brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Are British made shoes worth it (Loake, Tricker's, Grenson)
  • Best British designer shoes (John Lobb, George Cleverley, Church's)
  • Best British made vs imported shoes (Crockett & Jones, Edward Green, Tricker's)
  • Best British shoe brands for work (Crockett & Jones, Cheaney, Loake)
  • Best handmade shoes UK (Crockett & Jones, Edward Green, Loake)
  • Best independent shoe brands UK (Crockett & Jones, Tricker's, Cheaney)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British shoe brands

From the recorded answer

Dr. Martens: Instantly recognizable by their air-cushioned bouncing soles, yellow welt stitching, and rugged, rebellious leather boots.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Here are some of the finest British shoe and boot brands, known for heritage craftsmanship, Goodyear-welted construction, and traditional Northamptonshire shoemaking:

### Heritage & Dress Shoe Brands (Goodyear-Welted)

- Tricker's (Founded 1829): The oldest surviving shoemaker in Northampton, famous for rugged country brogues, heavy-duty boots like the Stow, and hand-stitched durability. - Crockett & Jones (Founded 1879): A family-run Northampton institution renowned for high-grade men's and women's dress shoes, Goodyear-welted construction, and silver-screen fame as a choice for James Bond. - Church's Footwear (Founded 1873): Owned by Prada, this iconic maker pioneered differentiating left and right shoe shapes and is celebrated for classic styles like the Consul Oxford. - Joseph Cheaney & Sons (Founded 1886): Based in Northamptonshire, they maintain fully British production with meticulous 160-stage manufacturing processes for timeless dress shoes and boots. - Barker (Founded 1880): Operating out of Northamptonshire, they specialize in traditional cobbling methods ranging from entry-level professional shoes to luxury lines. - Loake (Founded 1880): Holder of a royal warrant, famous for its Northamptonshire-made Goodyear-welted 1880 collection as well as more accessible price tiers. - Edward Green (Founded 1890): Known for small-batch production, intricate hand-burnishing, and antiquing techniques that give leather a deep, distinct finish.

### Iconic Boots & Contemporary / Sneaker Makers

- Dr. Martens: Instantly recognizable by their air-cushioned bouncing soles, yellow welt stitching, and rugged, rebellious leather boots. - Barbour: A staple of classic British country wear, offering durable weather-resistant boots alongside their signature outerwear. - Goral (Founded 1936): Based in Sheffield, master craftsmen produce both men's and women's premium leather sneakers using traditional handsewn methods.

If you'd like to narrow this down, let me know:

- Are you looking for dress shoes, casual boots, or sneakers? - What is your budget range?

ChatGPT

The question asked

Best British footwear brands

From the recorded answer

!1460 Smooth Leather Boots | Dr. Martens Hong Kong …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

British footwear has a fantastic heritage, from traditional Northamptonshire shoemakers making Goodyear-welted leather shoes to contemporary London brands creating luxury trainers and statement footwear. Here are the best British footwear brands worth knowing, based on craftsmanship, style and reputation. www.countryandtownhouse.comwww.fashionbeans.comwww.gq-magazine.co.ukwww.northamptonshirebootandshoe.org.uk

## 12 of the best British footwear brands

Organised by style and speciality, rather than a strict ranking.

![Straight-Cap Oxford Men's Shoes in Dark Brown Calfskin by Crockett & Jones - Hammargruppen](

1\. Crockett & Jones

(Best overall luxury)

Elegant, beautifully constructed leather shoes, loafers and Chelsea boots. A superb choice for timeless British tailoring and formal occasions. Founded in Northampton in 1879.

Price tier: £££-££££

Shop Crockett & Jones

---

!Trickers Stow Country Boot | Goodyear Welted - A Fine Pair of Shoes

2\. Tricker's

Best for rugged heritage

Famous for substantial country brogues and durable leather boots. Ideal for countryside wear, denim, tweed and classic British workwear. Established in 1829.

Price tier: £££-££££

Shop Tricker's

---

!EDWARD GREEN Chelsea Cap-Toe Burnished-Leather Oxford Shoes for Men | MR PORTER

3\. Edward Green

Best for understated luxury

Exceptional leather, refined shapes and traditional handmade craftsmanship. A premium choice for someone who values subtle quality over prominent branding.

Price tier: ££££

Shop Edward Green

---

!Everett | Mens Brogues in Tan Grain Leather | Grenson

4\. Grenson

Best for modern heritage style

Classic brogues and chunky-soled boots with a fashion-conscious edge. Great if you want traditional British footwear that feels less formal.

Price tier: ££-££££

Shop Grenson

---

!Cheaney - Godfrey Leather Chelsea Boots - Brown Cheaney

5\. Joseph Cheaney & Sons

Best for classic British craftsmanship

A respected Northamptonshire maker offering handsome dress shoes, brogues and boots. Particularly appealing for a long-term, repairable footwear investment.

Price tier: £££-££££

Shop Cheaney

---

!Fleet Dark Brown Calf - Loake Shoemakers

6\. Loake

Best value for traditional leather shoes

A strong starting point for Goodyear-welted shoes, office footwear and smart leather boots without entering the highest luxury price bracket.

Price tier: ££-£££

Shop Loake

---

!Church's: Church's New Brand Ambassador - Lucien Laviscount - Luxferity

7\. Church's

Best for formal sophistication

An established name in English dress shoes, with polished Oxfords, elegant loafers and Chelsea boots. Best suited to refined, traditional wardrobes.

Price tier: ££££

Shop Church's

---

!1460 Smooth Leather Boots | Dr. Martens Hong Kong

8\. Dr. Martens

Best for iconic everyday boots

A cultural classic, known for its distinctive air-cushioned soles, yellow stitching and alternative style. A natural choice for casual, punk-inspired and streetwear outfits.

Price tier: ££-£££

Shop Dr. Martens

---

!Black Greasy 8 Eye Derby Boot | Solovair | Handmade in England - NPS Solovair UK

9\. Solovair

Best for alternative heritage footwear

A compelling option for sturdy Derby shoes and boots with a classic workwear aesthetic. Especially worth considering if you like the look of traditional Dr. Martens-style footwear.

Price tier: ££-£££

Shop Solovair

---

!Clarks Originals Desert Boot Beeswax | Yards Store

10\. Clarks

Best for casual everyday wear

The Desert Boot and Wallabee are enduring design icons. A great option for relaxed smart-casual outfits, comfort and everyday versatility.

Price tier: £-££

Shop Clarks

---

![Adnitt Gat Shoe - White Calf - Crown Northampton](

11\. Crown Northampton

Best for premium trainers

An excellent choice for minimalist leather sneakers, with a strong emphasis on British manufacturing and traditional shoemaking. Ideal for understated contemporary style.

Price tier: £££

Shop Crown Northampton

---

![Handmade Loafers | Premium Handmade Loafers For Men

| DUKE + DEXTER](

12\. Duke + Dexter

Best for contemporary fashion

London-founded footwear with statement loafers, sleek trainers and fashion-led designs. Good for a more modern, dressed-up look rather than traditional country shoemaking.

Price tier: ££-£££

Shop Duke + Dexter

These selections reflect established heritage makers alongside contemporary British-origin labels and sneaker specialists. www.countryandtownhouse.comwww.fashionbeans.comwww.gq-magazine.co.ukwww.northamptonshirebootandshoe.org.uk

## Which brands should you choose?

| If you want… | My shortlist | |--------|--------| | The finest traditional leather shoes | Edward Green, Crockett & Jones | | Excellent quality for the money | Loake, Cheaney | | British country boots and brogues | Tricker's, Grenson | | Smart office shoes | Crockett & Jones, Church's | | Casual boots with character | Solovair, Dr. Martens | | Minimalist luxury trainers | Crown Northampton | | Everyday casual footwear | Clarks | | Fashion-forward loafers | Duke + Dexter |

One important distinction\: a British brand isn't necessarily manufactured in Britain. If UK-made construction is a priority, check the country of manufacture for the specific model; brands can use different factories for different collections. www.fashionbeans.combritishsoles.uk

Are you mainly looking for men's or women's footwear, and would you prefer luxury leather shoes, boots, trainers or something more fashion-led? I can narrow this down to the best five brands for your style and budget.

Perplexity

The question asked

Best men's shoes UK

From the recorded answer

| Chelsea or work boot | Dr. Martens Made in England boots | Hard-wearing construction with a distinctive style. | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best men's shoes in the UK depend on their purpose, but these are strong all-round choices:

| Need | Recommended shoe | Why | |---|---|---| | Everyday trainer | New Balance 574 or 550 | Comfortable, versatile, and easy to style with jeans or chinos. | | Classic white trainer | Nike Air Force 1 '07 | A durable wardrobe staple; widely available in the UK. | | Smart-casual shoe | Clarks Desert Boot | Iconic suede design that works with casual and semi-formal outfits. | | Formal office shoe | Loake brogues or Oxfords | Traditional British construction and good long-term durability. | | Chelsea or work boot | Dr. Martens Made in England boots | Hard-wearing construction with a distinctive style. | | Outdoor boot | Timberland 6-Inch Premium | Strong weather resistance and robust construction. | | Running shoe | New Balance FuelCell SuperComp Elite v5 | Best suited to fast running and racing; the Telegraph lists it as its 2026 best buy. | | Budget trainer | Puma Anzarun Lite or Smash 3.0 | Affordable everyday options, with current UK prices shown around £24-£26 on sale. |

Best single pair for most men: the New Balance 574-comfortable, understated, and versatile enough for everyday wear.

Best smart pair: Loake brogues. Best casual pair: Nike Air Force 1 '07. Best UK-made premium pair: Crockett & Jones or Barker, if the budget allows.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Dr. Martens

Footwear

21 August 2026 – 25 October 2026 (scans 1–11)

12.2

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

602

Answers naming the brand

4943

Answers collected

12.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Dr. Martens ranks #6 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 12.2%. It was named in 602 of 4,943 AI answers across 70 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 12.2% AI visibility for Dr. Martens in Footwear · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #6 among 39 tracked brands.

How often does AI mention this brand?

Dr. Martens was named in 602 of 4,943 collected AI answers, across 70 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Dr. Martens by all 4,943 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.