Do we need a new store?
Not automatically. We start with your existing store and scope the changes needed. A rebuild is not a default requirement.
Lift / 100-day partnership
AEO for coffee brands should connect what buyers ask about taste, roast and brewing to the right products. Lift is Flux's 100-day partnership: strategy, implementation and measurement around your revenue goals. Our evidence comes from Found, which asks ChatGPT, Perplexity and Google AI Overviews the same 150 coffee buying questions every week in Australia, the US and the UK, and records which brands they name. A Found score shows how often AI names you for those questions. It doesn't show sales, so Lift measures referrals, orders and revenue separately.

Coffee shoppers compare by roast, origin, flavour notes, brew method, freshness and subscription terms. We investigate how AI represents your range and where clearer product information or buying content could help customers choose.
Explain which coffees suit which brew methods and tastes, using roast dates, origins and tasting notes your team can stand behind.
Make subscription options, delivery frequency, grind choices and freshness easy for shoppers and AI to compare.
Connect buying answers to suitable products and existing collections. Add pages only when a distinct need justifies them.
We agree a target, establish your baseline and begin implementation in week one. At day 30 we review progress and refine the work. Through days 60–90 we assess outcomes and expand what works. At day 100 we agree the next direction.
Fortnightly updates and monthly commercial reviews connect the work to your goals. We review identifiable AI referrals, orders and revenue alongside visibility, explaining where attribution is incomplete.
The first conversation is about fit: your store, priority markets, available product evidence and the commercial outcome you want to improve. Together we decide what deserves attention first, who needs to approve the work and how progress will be reviewed before agreeing the partnership.
Flux has worked with The Coffee Company for more than six years. Between Q1 2023 and Q4 2025 its Shopify platform contributed to a 53% increase in revenue, and subscriptions grew to 35% of total revenue. That is commerce experience, not a quantified Lift result.
Not automatically. We start with your existing store and scope the changes needed. A rebuild is not a default requirement.
Yes. We agree responsibilities for product information, content, technical work and marketing, so approvals and ownership are clear.
Bring your store, your range and your commercial priorities. We’ll discuss whether Lift is the right next step.
Book a Lift call