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Fitflop

Fitflop

AI visibility and ranking for Footwear: United Kingdom

Footwear [UK]
Visit website ↗

London-founded comfort footwear brand.

Fitflop
appears in
2.7
% of measured AI answers in this industry and market.

Found score

Track Fitflop’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.4

October 25, 2026

Overall visibility

2.7

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

13

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Fitflop's single-scan score moved from 3.1% to 3.4%, up 0.3 percentage points. Latest recorded scan 3.4% on 25 October 2026; combined-window score 2.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.7% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.1%
24 August 20262.2%
30 August 20262.2%
6 September 20262.9%
13 September 20262.9%
20 September 20261.3%
27 September 20262.7%
4 October 20263.3%
11 October 20262.2%
18 October 20263.6%
25 October 20263.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.8%

Perplexity Logo

Perplexity

3.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.2%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Fitflop most often.

It appears in 3.2% of collected Perplexity answers and 2.2% of Google AI Overviews answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

Fitflop appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 2.7% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.3% to 3.6%. The latest scan was 3.4% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British alternative to UGG
  • Best arch support flip flops UK
  • Best arch support sandals UK
  • Best award winning British footwear brands
  • Best comfort shoes UK
  • Best comfort shoes for standing all day UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British shoe brands for going out (Crockett & Jones, Church's, Rupert Sanderson)
  • Best British owned shoe brands (Crockett & Jones, Tricker's, Cheaney)
  • Best British footwear brands (Crockett & Jones, Tricker's, John Lobb)
  • Best British shoe brands (Crockett & Jones, Edward Green, Tricker's)
  • Best British shoe designers (Rupert Sanderson, Tricker's, Crockett & Jones)
  • Best premium British shoe brands (Edward Green, John Lobb, Tricker's)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best comfort shoes UK

From the recorded answer

![FitFlop Relief Recovery Slides …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top comfort and orthopaedic shoes available in the UK combine plush cushioning, arch support, and wide-fit options for daily walking, standing, or specialized foot health needs:

### Top Comfort & Orthopaedic Shoes in the UK ![New Balance Fresh Foam X 860v15 New Balance Fresh Foam X 860v15 | Runners Need& more | 4.3(398)](

- Best for: All-day stability and walking (approx. £150). - Why it fits: Features stability plane technology to prevent overpronating, a wide base for balance, and deep forefoot cushioning. Explore options on the New Balance UK Store.

![HOKA Clifton 11 HOKA Clifton 11 | Fiana Fashion | 4.7(468)](

- Best for: Overall everyday cushioning and shock absorption. - Why it fits: Renowned for lightweight, maximal EVA foam cushioning and a smooth rocker profile that reduces foot fatigue during long hours on your feet. Check availability via HOKA.

![FitFlop Relief Recovery Slides FitFlop Relief Recovery Slides | eBay](

- Best for: Budget-friendly recovery and post-wear comfort (approx. £55). - Why it fits: Features triple-density cushioning, an APMA-accepted arch contour, and an easy rocker shape. Shop styles on FitFlop.

![Calla Meredith Loafers Calla Meredith Loafers | Soletrader& more | 4.9(12)](

- Best for: Smart, office-ready, or wide-fit / bunion-friendly footwear (approx. £169). - Why it fits: Specially designed for wide feet and bunions without sacrificing a sleek professional look. View the collection on Calla Shoes.

Orthofeet Hands-Free Trainers

- Best for: Easy slip-on entry and targeted pressure relief (e.g., plantar fasciitis or flat feet). - Why it fits: Incorporates stretch uppers, adjustable arch support, and podiatrist-approved cushioning. Find therapeutic models on Orthofeet UK.

Skechers Summits / Graceful Series

- Best for: Lightweight, machine-washable daily casual wear (approx. £41 - £52). - Why it fits: Uses Air-Cooled Memory Foam insoles, vegan-friendly mesh uppers, and convenient slip-in or bungee lacing options. Browse options via Amazon UK.

Show more To help narrow down the best choice, tell me:

- What specific activity or use are the shoes for (e.g., long shifts at work, daily walking, or a formal event)? - Do you need wide fit, extra depth, or arch support for conditions like bunions or plantar fasciitis?

ChatGPT

The question asked

Best women's shoes UK

From the recorded answer

!FitFlop Women's Rally Sneaker Trainers - Urban White …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best women's shoes in the UK, I'd start with what you'll wear them for: everyday walking, work, running, smart occasions, or fashion. The best choice depends on comfort, fit, durability and budget.

Here are the main types worth considering, from comfortable everyday trainers to elegant shoes for going out.

## Best women's shoes to consider in the UK

!FitFlop Women's Rally Sneaker Trainers - Urban White

1\. FitFlop Rally Leather Trainers

(Best for everyday comfort)

Around £90

Lightweight, versatile trainers with a supportive footbed. A good option for everyday errands and casual outfits. www.womanandhome.com

Shop FitFlop

---

!New Balance Women's 1080v15 Lace Up Performan | SoftMoc.com

2\. New Balance 1080 v15

(Best for long walks)

Premium cushioning

Soft, cushioned trainers suited to long walks and spending hours on your feet. runrepeat.com

Shop New Balance

---

!adidas Originals Womens Samba OG Trainer | Cloud White / Core Black / Clear Granite | Footasylum

3\. Adidas Samba OG

Around £95

Best for a fashionable, classic look. Works well with jeans, dresses and casual outfits. www.womanandhome.com

Shop Adidas

---

!Camper - Casi Myra K201253-015 Black Leather - Camper Shoes for Women Spring-Summer 2026 - sfiggas.gr

4\. Camper Casi Myra

Around £130

Stylish flats for work, smart-casual outfits and everyday wear. A good alternative to trainers. www.standard.co.uk

Shop Camper

---

!Dr Martens 2976 YS Women's Chelsea Boots Black

5\. Dr. Martens women's boots

Best for autumn and winter, with a bold style that pairs well with jeans, skirts and dresses.

Shop Dr. Martens

## Let me narrow it down for you

1\. What do you need the shoes for?

Everyday comfort and walking

Work or standing all day

Fashion and going out

Running or exercise

Weddings or special occasions

---

2\. What's your budget?

Under £50

£50-£100

£100-£150

£150+

---

3\. Which style do you prefer?

Trainers

Flats or loafers

Heels

Boots

Any style - just the best

---

4\. What's your preferred fit?

Regular width

Wide fit

Narrow fit

Not sure

[Find my best shoes]

Perplexity

The question asked

Best sandals UK

From the recorded answer

Best comfort-focused women's sandal: FitFlop - cushioned and suitable for extended wear.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best sandals in the UK depend on how you'll use them:

- Best all-rounder: Birkenstock Arizona - supportive, versatile and suitable for everyday wear or city breaks. - Best for walking and travel: Keen Uneek - secure, breathable and designed for longer walks. - Best walking-sandal brands: Keen, Columbia, Teva and Hoka; Which? rated Keen highest overall, with Teva and Columbia also scoring strongly. - Best waterproof/beach option: Birkenstock Arizona EVA - lightweight, washable and water-friendly. - Best for hot weather: Teva Original Universal - adjustable straps and good everyday comfort. - Best comfort-focused women's sandal: FitFlop - cushioned and suitable for extended wear. - Best smart-casual style: Grenson fisherman sandals for men, or leather fisherman styles generally; they balance structure, breathability and smart styling. - Best budget choice: Cotton Traders walking sandals or affordable ASOS styles; Cotton Traders averaged about £35 and scored well for comfort and value.

Quick recommendation: choose Birkenstock Arizona for general use, Teva for everyday walking, Keen for serious walking, and Arizona EVA for beaches or wet weather. Check that the sandals have adjustable straps, a cushioned footbed and a grippy sole.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Fitflop

Footwear

21 August 2026 – 25 October 2026 (scans 1–11)

2.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

134

Answers naming the brand

4943

Answers collected

2.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Fitflop ranks #13 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.7%. It was named in 134 of 4,943 AI answers across 25 of 150 tracked questions, averaging position 1.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.7% AI visibility for Fitflop in Footwear · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #13 among 39 tracked brands.

How often does AI mention this brand?

Fitflop was named in 134 of 4,943 collected AI answers, across 25 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Fitflop by all 4,943 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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