Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Footwear
/

Fitflop

Fitflop

AI visibility and ranking for Footwear: United Kingdom

Footwear [UK]
Visit website ↗

London-founded comfort footwear brand.

Fitflop
appears in
2.6
% of measured AI answers in this industry and market.

Found score

Track Fitflop’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

3.3

October 4, 2026

Overall visibility

2.6

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

14

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Fitflop's single-scan score moved from 3.1% to 3.3%, up 0.2 percentage points. Latest recorded scan 3.3% on 4 October 2026; combined-window score 2.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.1%
24 August 20262.2%
30 August 20262.2%
6 September 20262.9%
13 September 20262.9%
20 September 20261.3%
27 September 20262.7%
4 October 20263.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.8%

Perplexity Logo

Perplexity

3.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.0%

21 August 2026 – 4 October 2026 (scans 1–8)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names Fitflop most often.

It appears in 3.0% of collected Perplexity answers and 2.0% of Google AI Overviews answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 21 of 150 questions.

Fitflop appears in at least one collected answer to 14.0% of the tracked questions. That is question coverage; the 2.6% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.3% to 3.3%. The latest scan was 3.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British alternative to UGG
  • Best arch support flip flops UK
  • Best arch support sandals UK
  • Best comfort shoes UK
  • Best elastic sided boots UK
  • Best everyday shoe brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British footwear brands (Crockett & Jones, Edward Green, Tricker's)
  • Best British owned shoe brands (Crockett & Jones, Tricker's, Edward Green)
  • Best British shoe brands (Crockett & Jones, Edward Green, John Lobb)
  • Best British shoe brands for going out (Russell & Bromley, Loake, Crockett & Jones)
  • Best British shoe brands for work (Crockett & Jones, Barker, Church's)
  • Which British shoe brands are actually good (Crockett & Jones, Tricker's, Edward Green)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best shoes for teachers UK

From the recorded answer

**[FitFlop]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best shoes for teachers in the UK balance all-day standing support with a smart-casual or professional dress code. Popular, practical options include cushioned trainers like Skechers Women's Squad SR Work Shoe and supportive everyday styles available through Amazon UK Teacher Shoes.

### Top Teacher Shoe Styles & Brands

- Cushioned & Occupational Trainers: - Skechers (Arch Fit or Squad SR): Widely loved for built-in memory foam and slip-resistant soles, perfect for rushing down corridors. - FitFlop (Rally Leather Trainers): Offer a smart leather finish on the outside with high-rebound cushioning hidden inside, ideal if your school allows clean leather trainers. - Smart Flats & Loafers: - Clarks (Brogues or Loafers like Funny Dream): Classic UK staple providing structured support, durable leather, and timeless classroom style. - Geox: Known for breathable, cushioned soles that keep feet cool during hectic school days. - Supportive Sandals & Clogs: - Birkenstocks: Favoured by many teachers for unmatched contoured arch support during warmer months (where school uniform/dress codes permit).

### Tips for Choosing Classroom Footwear

- Prioritise Arch Support: Look for shock-absorbing midsoles to prevent lower back and foot fatigue from standing on hard classroom floors. - Check the Dress Code: While smart leather trainers are increasingly accepted, many UK secondary and primary schools still expect smart flats, loafers, or brogues. - Go for Scotchgard or Water-Resistance: Protect your shoes from unexpected spills, science lab splashes, or muddy playground duty.

To help narrow down the best pair for you, let me know:

- What is your school dress code (strict formal vs. relaxed smart-casual)? - Are you looking for trainers, flats, or boots? - Do you have any specific foot support needs (like wide fit or high arches)?

ChatGPT

The question asked

Best podiatrist recommended shoes UK

From the recorded answer

For example, NHS podiatry guidance specifically recommends wide, supportive, cushioned footwear for several forefoot problems and lists HOKA, FitFlop, Merrell and Keen among useful options.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Yes - I checked current UK podiatry/NHS guidance and UK-available shoes. The strongest evidence points to a roomy toe box, secure laces/straps, a firm heel, good cushioning/shock absorption, and the correct width, rather than simply buying a shoe marketed as “orthopaedic.” www.kentcht.nhs.uk

### My top UK picks

### [Hoka Women's Clifton 11]() £140.00

### [New Balance Fresh Foam X 860v14]() £140.00

### [Brooks Ghost 16]() £102.52

### [Vionic Walk Max Lace-Up]() £140.00

### [Orthofeet Women's]() £149.95

### [Brooks Addiction Walker 2]() £120.00

1. HOKA Clifton 11 - best overall for cushioning Excellent choice if you spend a lot of time walking or standing and want a soft, well-cushioned sole. NHS podiatry guidance specifically lists HOKA among recommended running-trainer brands. www.kentcht.nhs.ukmsk-bexley.nhs.uk

2. New Balance Fresh Foam X 860v14 - best for support/stability A particularly good option if you want more structured support rather than an extremely soft shoe. New Balance also has multiple width options, which is useful because correct width is one of the most important podiatry considerations.

3. Brooks Ghost 16 - best everyday walking/running trainer A good middle ground between cushioning and stability. Brooks is another brand specifically included in NHS podiatry footwear guidance. www.kentcht.nhs.ukmsk-bexley.nhs.uk

4. Vionic Walk Max - best if you want built-in foot/arch support Worth considering if you like a more supportive walking shoe rather than a conventional running trainer.

5. Orthofeet - best for very wide/problem feet Especially worth looking at if you have bunions, swelling, hammertoes or need substantial extra room. NHS guidance recommends a wide, rounded/squared toe box and sufficient depth. www.kentcht.nhs.ukmsk-bexley.nhs.uk

6. Brooks Addiction Walker - best for maximum everyday support A more substantial walking shoe, particularly suitable if your priority is stability and support rather than lightweight performance.

### What a podiatrist would look for

Regardless of brand, I'd prioritise:

- Wide, rounded toe box - toes shouldn't be squeezed. - About a thumb's width between your longest toe and the end of the shoe. - Secure laces/Velcro/strap, rather than slip-ons. - Firm heel counter so your heel doesn't slide around. - Cushioned, shock-absorbing sole. - Removable insole if you use orthotics. - Avoid very thin, floppy soles and narrow/pointed shoes. www.kentcht.nhs.uk

If you're buying specifically because of plantar fasciitis, flat feet, bunions, heel pain, arthritis, or very wide feet, the best choice changes considerably. For example, NHS podiatry guidance specifically recommends wide, supportive, cushioned footwear for several forefoot problems and lists HOKA, FitFlop, Merrell and Keen among useful options. www.dorsethealthcare.nhs.uk

If you tell me whether you're looking for men's or women's shoes and what foot problem you're trying to solve (or just comfort for walking), I can narrow this down to the 3 best models available in the UK right now.

Perplexity

The question asked

Best sandals UK

From the recorded answer

Best for long walks: FitFlop or ECCO walking sandals - cushioned, supportive designs suited to city breaks and extended wear.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best sandals in the UK depend on how you'll use them:

- Best all-round comfort: Birkenstock Arizona - supportive footbed, adjustable straps and excellent for everyday walking; prices commonly start around £90-£140. - Best for long walks: FitFlop or ECCO walking sandals - cushioned, supportive designs suited to city breaks and extended wear. - Best budget walking sandal: Trespass Kimbra - lightweight leather construction and comfortable enough for urban walking. - Best stylish high-street option: Dune - a strong choice for dressier sandals at relatively accessible prices. - Best minimalist leather sandal: Ancient Greek Sandals - attractive, versatile styles; popular options include the Lito, priced around £150. - Best sporty sandal: Teva Original Universal - practical, adjustable and suitable for travel, beaches and casual outfits; the Slim version is listed at £60. - Best fashion-led option: The Row, Loewe or Toga Pulla - premium designs, with selected styles costing several hundred pounds. - Best men's styles: Birkenstock, Dr. Martens or John Lobb, depending on whether comfort, ruggedness or luxury is the priority.

Best single recommendation: choose Birkenstock Arizona for everyday use, or Teva Original Universal if you want something lighter and more suitable for travel.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Fitflop

Footwear

21 August 2026 – 4 October 2026 (scans 1–8)

2.6

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

93

Answers naming the brand

3601

Answers collected

2.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Fitflop ranks #14 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.6%. It was named in 93 of 3,601 AI answers across 21 of 150 tracked questions, averaging position 1.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.6% AI visibility for Fitflop in Footwear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #14 among 39 tracked brands.

How often does AI mention this brand?

Fitflop was named in 93 of 3,601 collected AI answers, across 21 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Fitflop by all 3,601 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.