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Hotter Shoes

Hotter Shoes

AI visibility and ranking for Footwear: United Kingdom

Footwear [UK]
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Lancashire-based comfort footwear brand.

Hotter Shoes
appears in
2.1
% of measured AI answers in this industry and market.

Found score

Track Hotter Shoes’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.2

October 25, 2026

Overall visibility

2.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

17

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Hotter Shoes's single-scan score moved from 2.7% to 2.2%, down 0.5 percentage points. Latest recorded scan 2.2% on 25 October 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.7%
24 August 20262.0%
30 August 20262.4%
6 September 20262.2%
13 September 20261.3%
20 September 20261.1%
27 September 20261.8%
4 October 20262.9%
11 October 20262.5%
18 October 20262.5%
25 October 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.2%

Perplexity Logo

Perplexity

2.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.9%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Hotter Shoes most often.

It appears in 2.3% of collected Perplexity answers and 1.9% of Google AI Overviews answers: a difference of 0.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

Hotter Shoes appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.1% to 2.9%. The latest scan was 2.2% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British shoe brands for work
  • Best alternative to Clarks
  • Best award winning British footwear brands
  • Best cheap shoes that last UK
  • Best comfort shoes UK
  • Best comfort shoes for standing all day UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British shoe brands for going out (Crockett & Jones, Church's, Rupert Sanderson)
  • Best British owned shoe brands (Crockett & Jones, Tricker's, Cheaney)
  • Best award winning British footwear brands (Crockett & Jones, Cheaney, Church's)
  • Best British footwear brands (Crockett & Jones, Tricker's, John Lobb)
  • Best British shoe brands (Crockett & Jones, Edward Green, Tricker's)
  • Best British shoe designers (Rupert Sanderson, Tricker's, Crockett & Jones)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best everyday shoe brands UK

From the recorded answer

Hotter Shoes: A UK-based comfort specialist known for lightweight daily trainers, cushioned memory-foam footbeds, and supportive wider-fit options.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best everyday shoe brands in the UK combine comfort, durability, and versatility for daily walking and weather resistance:

### Top Everyday Shoe & Sneaker Brands

- Clarks: Founded in Somerset in 1825, Clarks is an icon of British footwear, famous for foot-shaped designs, flexible soles, and classic casual styles like the Desert Boot. - Dr. Martens: Headquartered in Northamptonshire, this UK-rooted brand is world-renowned for its rugged build, iconic yellow stitching, and air-cushioned bouncing soles (such as the 1461 Oxford shoe). - Adidas: A staple for casual everyday trainers in the UK, offering popular heritage and lifestyle models like the Adidas VL Court 3.0 and Adidas Campus 00s. - Hotter Shoes: A UK-based comfort specialist known for lightweight daily trainers, cushioned memory-foam footbeds, and supportive wider-fit options. - ECCO: Favoured for ergonomic, long-lasting leather everyday shoes and casual trainers like the ECCO Soft 7, which provide strong arch support. - Asics & Hoka: Leading choices if your daily routine involves high mileage or standing for long hours, with models like the Asics Gel-Kayano or Hoka Clifton offering maximal cushioning and stability. - Solovair: Produced in Northamptonshire, this brand makes traditional air-cushioned boots and shoes with craftsmanship similar to classic British heritage makers.

To help narrow down the best pair for you, tell me:

- Are you looking for trainers, leather shoes, or boots? - What is your approximate budget? - Do you need them for lots of walking, work, or casual wear?

ChatGPT

The question asked

Best comfort shoes UK

From the recorded answer

!Jet Black | Classic women's casual shoe | Fearne II Shoes | Hotter US …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best comfort shoes in the UK

If comfort is your priority, I'd look for shoes with good cushioning, arch support, a secure fit and enough room for your toes. The best choice depends on whether you need them for everyday walking, standing all day at work, travel or foot problems.

Here are the brands and ranges I'd start with, covering premium walking shoes, everyday trainers and supportive options.

## My top 5 comfort shoe picks

!WOMEN'S SLIP-INS GO WALK ARCH FIT 2.0 LACE UP | Jean-Paul Fortin

1\. Skechers GO WALK Arch Fit 2.0

(Best everyday comfort)

Around £50-£90

Soft, lightweight and easy to slip on, with built-in arch support. A good starting point for errands, shopping and everyday walking.

See Skechers options

---

!7 Hoka Walking Shoes for 2026, According to Experts

2\. Hoka Bondi

Typically £130-£160

Best if you want substantial cushioning for long periods on hard floors or pavements. Its thick sole feels protective, although some people find it bulky.

Shop Hoka UK

---

!New Balance Fresh Foam X 860v15 Women's Running Shoes - AW26 | SportsShoes.com

3\. New Balance Fresh Foam X 860v15

Around £150

A strong option if you want cushioning with extra stability. Worth trying if your feet tend to roll inward when walking.

Shop New Balance UK

---

!Brooks Ghost 18 Men's Primer Grey/Oyster Mushroom - Holabird Sports

4\. Brooks Ghost 18

Around £135

A versatile, cushioned trainer for regular walks and day-to-day use. A good option if you prefer a more conventional trainer shape.

Shop Brooks UK

---

!Jet Black | Classic women's casual shoe | Fearne II Shoes | Hotter US

5\. Hotter

Often around £70-£120

Worth considering if you prefer traditional leather shoes rather than sporty trainers, particularly for everyday wear and work.

Shop Hotter UK

These picks draw on current UK product listings and recent walking-shoe and footwear reviews. Which? rated Skechers GO WALK highly for comfort, while The Independent highlighted the Hoka Clifton and New Balance 860 for cushioning and stability. www.which.co.ukwww.independent.co.ukrunrepeat.com

## Let me narrow it down for you

What matters most when choosing your shoes?

1\. What will you mainly use them for?

Everyday walking and shopping

Standing all day at work

Long walks and holidays

Smart casual or work shoes

---

2\. What is your main comfort priority?

Maximum cushioning and softness

Arch support or flat feet

Wide feet or bunions

Heel pain or sore soles

Lightweight and easy to put on

Just generally comfortable

---

3\. What is your budget?

Under £50

£50-£100

£100-£150

Any budget if they're worth it

---

4\. Which style do you prefer?

Trainers

Smart shoes

Either, as long as they're comfortable

[Find my best comfort shoes]

Perplexity

The question asked

Best orthotic friendly shoes UK

From the recorded answer

| Work or healthcare | Hoka Bondi 9 or Hotter walking styles | Both offer removable insoles; Hotter also provides width options and waterproof models. | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best UK options depend on whether you need everyday, running, walking, or work shoes. Prioritise a removable footbed, sufficient depth, a firm heel counter, adjustable laces/straps, and the correct width-and take your orthotics when trying shoes on.

| Best for | Recommended shoes | Why | |---|---|---| | Best overall everyday trainer | New Balance 990v6 | Deep toe box, removable insole, and 2E/4E wide fittings; particularly suitable for flat feet and plantar-fasciitis-related needs. | | Maximum cushioning | Hoka Bondi 9 | Generous internal volume, removable insole, wide stable base, and strong impact protection. | | Road running | Hoka Clifton 10 | Removable insole, substantial cushioning, and a rocker sole that can reduce pressure through the heel and forefoot. | | Running with overpronation | Brooks Adrenaline GTS 24 | GuideRails stability system and multiple width options make it a strong choice where motion control is needed. | | Budget running shoe | Adidas Ultrarun 5 | Roomy fit and supportive, versatile ride at around £70 in the cited UK review. | | Walking and hiking | Lowa Renegade GTX Mid | Removable footbed, good lateral support, and multiple width options. | | Affordable walking shoe | Merrell Moab 3 | Removable insole, generous toe box, and good value for orthotic users. | | Work or healthcare | Hoka Bondi 9 or Hotter walking styles | Both offer removable insoles; Hotter also provides width options and waterproof models. | | Smart everyday footwear | Bared Footwear or selected Rieker, Waldläufer and Gabor styles | These ranges include extra-depth or removable-footbed designs, though individual models vary considerably. |

### Buying tips

- Remove the original insole and place your orthotic inside; the shoe should still close without pressure. - Choose a shoe with a straight or broad sole, firm heel counter, and secure lace or Velcro fastening. - Avoid slip-ons, narrow pointed shoes, very flexible soles, and shoes with permanently moulded footbeds. - Try shoes late in the day while wearing the socks you normally use. - Do not automatically combine a rigid orthotic with a highly motion-controlling shoe; a podiatrist or orthotist should check the combination if you have pain, diabetes, neuropathy, or a post-surgical foot.

For most people, the safest starting shortlist is New Balance 990v6 for everyday use, Hoka Bondi 9 for cushioning, Brooks Adrenaline GTS for stability, and Merrell Moab 3 for walking.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Hotter Shoes

Footwear

21 August 2026 – 25 October 2026 (scans 1–11)

2.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

106

Answers naming the brand

4943

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Hotter Shoes ranks #17 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.1%. It was named in 106 of 4,943 AI answers across 25 of 150 tracked questions, averaging position 1.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for Hotter Shoes in Footwear · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #17 among 39 tracked brands.

How often does AI mention this brand?

Hotter Shoes was named in 106 of 4,943 collected AI answers, across 25 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Hotter Shoes by all 4,943 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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