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Sanders

Sanders

AI visibility and ranking for Footwear: United Kingdom

Footwear [UK]
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Heritage English shoemaker.

Sanders
appears in
2.7
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

3.1

October 4, 2026

Overall visibility

2.7

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

13

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Sanders's single-scan score moved from 2.4% to 3.1%, up 0.7 percentage points. Latest recorded scan 3.1% on 4 October 2026; combined-window score 2.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.4%
24 August 20262.9%
30 August 20262.4%
6 September 20263.1%
13 September 20262.9%
20 September 20262.2%
27 September 20262.4%
4 October 20263.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.8%

Perplexity Logo

Perplexity

0.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.4%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Sanders most often.

It appears in 3.8% of collected ChatGPT answers and 0.8% of Perplexity answers: a difference of 3.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

Sanders appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 2.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.2% to 3.1%. The latest scan was 3.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are British made shoes worth it
  • Best British footwear brands
  • Best British made vs imported shoes
  • Best British owned shoe brands
  • Best British shoe brands
  • Best British shoe brands for going out

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British footwear brands (Crockett & Jones, Edward Green, Tricker's)
  • Best British shoe brands (Crockett & Jones, Edward Green, John Lobb)
  • Best British shoe brands for work (Crockett & Jones, Barker, Church's)
  • Best British shoe designers (Edward Green, John Lobb, George Cleverley)
  • Best award winning British footwear brands (Loake, Crockett & Jones, Fairfax & Favor)
  • Best leather shoes UK (Loake, Barker, Oliver Sweeney)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best new British shoe brands

From the recorded answer

While historic names like Loake Shoemakers and Tricker's dominate classic dress shoes, these modern British labels focus on contemporary design, sustainable craftsmanship, and everyday versatility.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The British footwear landscape has seen an exciting wave of newer labels and independent contemporary brands challenging the traditional heritage mainstays of Northamptonshire. While historic names like Loake Shoemakers and Tricker's dominate classic dress shoes, these modern British labels focus on contemporary design, sustainable craftsmanship, and everyday versatility.

### Top Modern & Emerging British Shoe Brands

- Camilla Elphick: A contemporary standout in women's luxury footwear. Launched in London, the brand is celebrated for its playful yet elegant designs, particularly its signature smile-inducing buckle motifs, chic flats, and block-heel boots that bridge the gap between casual wear and high fashion. - Fairfax & Favor: Founded in 2013, this brand has rapidly bridged the gap between British countryside heritage and modern luxury fashion. They are immensely popular for their premium suede tall boots, chelsea boots, and tassels, quickly becoming a staple of modern British lifestyle attire. - Gaziano & Girling: While operating in the traditional realm of high-end bespoke and bench-made footwear, Gaziano & Girling is a comparatively young brand (founded in 2006). It brought a breath of fresh air to traditional English shoemaking by blending classic British structure with sleek, sharp, and highly aggressive Italianate silhouettes. - Twisk Shoes: A newer boutique English brand that reimagines classic styles. They focus on sharp, meticulously crafted leather footwear that incorporates unique artisanal color patinas and subtle design twists, appealing to the modern sartorialist.

### Market Shifts to Note The landscape is shifting as consumer preferences lean toward these fresh designer aesthetics. In fact, even historic high-street icons are restructuring to adapt; for example, the iconic 140-year-old retailer Russell & Bromley was acquired by retail giant Next following a strategic shift to stabilize the brand's long-term future.To help narrow down the list, are you looking for:

- Men's or women's footwear? - A specific style (e.g., modern luxury trainers, heritage-style boots, or contemporary formal dress shoes)? - Any particular budget or focus on sustainability?

ChatGPT

The question asked

Best shoes made in Britain

From the recorded answer

| Sanders | Casual, military-inspired shoes & boots | ££ | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean genuinely made in Britain, rather than merely British brands, these are the names I'd put at the top:

| Brand | Best for | Typical level | |---|---|---| | Edward Green | Finest luxury dress shoes | ££££ | | John Lobb | Ultra-luxury / dress shoes & boots | ££££ | | Crockett & Jones | Best all-rounder | £££ | | Tricker's | Country shoes & rugged boots | £££ | | Cheaney | Excellent quality/value | ££ | | Loake | More affordable traditional shoes | ££ | | Sanders | Casual, military-inspired shoes & boots | ££ | | Crown Northampton | Premium trainers/casual | £££ |

### My top 3

1. Crockett & Jones - best overall Made in Northampton since 1879, with the production process-from cutting and stitching through lasting, welting and polishing-done in England. Their Hand Grade range is particularly impressive. www.crockettandjones.com

### [Crockett & Jones Islay Pebbled-leather Boots Mens]() £655.00

2. Edward Green - best if money is no object One of Northampton's premier luxury shoemakers, with exceptionally high-grade leather, finishing and traditional craftsmanship. www.fashionbeans.com

3. Tricker's - best for country footwear Particularly good if you want something substantial and durable. Its Northampton-made boots and brogues are famous for their robust construction. www.fashionbeans.com

### [Mens Trickers Bourton]() £565.00

### Best value: Cheaney

I'd strongly consider Cheaney if you want genuinely British-made shoes without spending £700-£1,000+. Cheaney makes its shoes in Northamptonshire, and current examples are around £395-£495. britishsoles.uk

### [Cheaney Old Classic Derby]() £395.00

### [Cheaney Avon C Wingcap Country Brogue]() £495.00

### [Cheaney Harrington II Oxford]() £445.00

If you tell me your budget (e.g. £150, £250, £400, £600+) and whether you want trainers, boots, brogues or smart shoes, I can narrow this down to the 5 best pairs to buy.

Perplexity

The question asked

Which British shoe brands are actually good

From the recorded answer

Sanders - dependable, traditionally made shoes and boots at generally more approachable prices than the luxury Northampton makers.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The genuinely good British shoe brands depend on what you want, but these are the safest choices:

- Crockett & Jones - the best all-round choice for traditional Goodyear-welted dress shoes: excellent construction, attractive lasts, and strong value at the luxury end. - Tricker's - exceptionally durable country shoes and boots, especially for wet weather and rough use; styling is traditionally chunky. - Edward Green - among the finest English-made dress shoes, with superb leather and finishing; very expensive. - John Lobb - top-tier formal shoes and boots with excellent craftsmanship, though prices are high and some production is outside the UK depending on the line. - Gaziano & Girling - for distinctive, elegant high-end dress shoes with sharper shapes and elaborate finishing; not the best choice for understated value. - Grenson - a good mid-to-upper-range option, particularly its better-made Goodyear-welted models; inspect the specific model because quality varies across the range. - Sanders - dependable, traditionally made shoes and boots at generally more approachable prices than the luxury Northampton makers. - Loake 1880 - often the best entry point into English-made welted shoes; choose the 1880 line rather than assuming every Loake model is made to the same standard. - Clarks - good for comfortable everyday casual footwear, especially Wallabees and classic desert shoes, but not comparable to Northampton luxury shoemakers for construction or longevity.

Short recommendations:

- Best overall: Crockett & Jones - Best rugged boots: Tricker's - Best luxury: Edward Green - Best value among traditional makers: Sanders or Loake 1880 - Best casual comfort: Clarks - Best fashion-forward dress shoes: Gaziano & Girling

Check the label and product page carefully: “British brand” does not necessarily mean “made in Britain,” and quality can differ substantially between lines within the same brand.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Sanders

Footwear

21 August 2026 – 4 October 2026 (scans 1–8)

2.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

97

Answers naming the brand

3601

Answers collected

2.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Sanders ranks #13 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.7%. It was named in 97 of 3,601 AI answers across 25 of 150 tracked questions, averaging position 6.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.7% AI visibility for Sanders in Footwear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #13 among 39 tracked brands.

How often does AI mention this brand?

Sanders was named in 97 of 3,601 collected AI answers, across 25 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Sanders by all 3,601 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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