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Clarks

Clarks

AI visibility and ranking for Footwear: United Kingdom

Footwear [UK]
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Somerset-based mainstream heritage footwear brand.

Clarks
appears in
20.6
% of measured AI answers in this industry and market.

Found score

Track Clarks’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

22.1

October 11, 2026

Overall visibility

20.6

21 August 2026 – 11 October 2026 (scans 1–9)

Industry rank

1

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Clarks's single-scan score moved from 21.7% to 22.1%, up 0.4 percentage points. Latest recorded scan 22.1% on 11 October 2026; combined-window score 20.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 20.6% over 21 August 2026 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202621.7%
24 August 202621.8%
30 August 202618.9%
6 September 202621.8%
13 September 202620.2%
20 September 202618.0%
27 September 202620.0%
4 October 202620.4%
11 October 202622.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

22.6%

Perplexity Logo

Perplexity

25.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

13.2%

21 August 2026 – 11 October 2026 (scans 1–9)

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Perplexity names Clarks most often.

It appears in 25.9% of collected Perplexity answers and 13.2% of Google AI Overviews answers: a difference of 12.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 102 of 150 questions.

Clarks appears in at least one collected answer to 68.0% of the tracked questions. That is question coverage; the 20.6% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 18.0% to 22.1%. The latest scan was 22.1% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British alternative to UGG
  • Best British designer shoes
  • Best British footwear brands
  • Best British owned shoe brands
  • Best British shoe brand for gifts
  • Best British shoe brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British designer shoes (Church's, John Lobb, Edward Green)
  • Best British shoe designers (George Cleverley, Rupert Sanderson, Crockett & Jones)
  • Best premium British shoe brands (Edward Green, John Lobb, Crockett & Jones)
  • Best shoes made in Britain (Crockett & Jones, Tricker's, Edward Green)
  • Best boutique shoe labels UK (Crockett & Jones, Tricker's, Edward Green)
  • Best leather boots Made in Britain (Crockett & Jones, Edward Green, Tricker's)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British shoe brands

From the recorded answer

Clarks: A high-street staple best known for timeless desert boots and everyday comfort.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

!The Best British Shoe Brands: UK's Finest 2026 | FashionBeans The best UK shoe brands span iconic heritage dress shoes, durable workwear boots, and everyday casual footwear, with many rooted in the historic shoemaking capital of Northamptonshire.

- Crockett & Jones: Renowned for handmade English shoes, oxfords, loafers, and boots with premier Goodyear-welted construction. Explore collections on Crockett & Jones. - Cheaney (Joseph Cheaney & Sons): Famous for classic brogues like the Arthur III, made entirely in their Northamptonshire factory. - Barker Shoes: Making shoes in Northamptonshire since 1880, combining traditional craft with modern lines like BarkerTech. - Church's: A historic luxury house dating back centuries, celebrated for refined leather oxfords and derbies. - Tricker's: The oldest surviving shoe maker in Northampton, famous for heavy-duty country brogues and boots. - John Lobb: An elite name in bespoke and ready-to-wear leather footwear.

### Boots, Workwear & Durable Styles

- Dr. Martens: The quintessential British boot brand, famous for its iconic air-cushioned soles and rebellious style history (look for their Northamptonshire-made range). - Solovair (NPS Solovair): Handcrafted in Wollaston, Northamptonshire using Goodyear welting, offering classic Gibson shoes and boots. - Grenson: Famed for iconic chunky brogues, derbies, and contemporary Chelsea boots.

### Everyday, Casual & Contemporary

- Clarks: A high-street staple best known for timeless desert boots and everyday comfort. - New Balance (Flimby / Made in UK): Produces premium sneakers (like the 991v2) at their factory in Flimby, Cumbria. - Crown Northampton: Specializes in handmade minimalist sneakers and casual shoes.

Note on quality tiers: Opinions on Reddit's r/goodyearwelt indicate mixed opinions regarding brand tier groupings, with users debating whether entry lines (like Loake 1880 or standard Church's/Grenson) match the build quality of higher-grade Northampton makers like Crockett & Jones or Tricker's.If you'd like to narrow down these options, let me know:

- What style you are looking for (formal dress shoes, boots, or casual sneakers) - Your budget or price range - Whether you need them for daily wear or a specific occasion

ChatGPT

The question asked

Best British footwear brands

From the recorded answer

!CLARKS Desert Boot Beeswax …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best British footwear brands

Britain has some of the world's finest footwear makers, from traditional Northamptonshire shoemakers producing Goodyear-welted leather shoes to heritage bootmakers, premium trainers and contemporary designer labels.

The best brand depends on whether you're looking for long-lasting formal shoes, everyday boots, classic British style or modern fashion.

## The standout British footwear brands

![Crockett & Jones - Straight-Cap Oxford Men's Shoes in Dark Brown Calfskin - Hammargruppen](

1\. Crockett & Jones

(Best overall for classic shoes)

Elegant, beautifully made leather footwear, with a strong reputation for formal Oxfords, Derbies and loafers. A great choice for business wear and understated luxury.

Style: Timeless luxury · Price: Premium

---

!Church's Polished Binder Oxford - EEB353_9XV_F0AAB_F_000000 | REVERSIBLE

2\. Church's

A historic Northampton shoemaker known for polished leather dress shoes and traditional English tailoring. Particularly appealing for a formal, heritage-inspired wardrobe.

Style: Formal and heritage · Price: Luxury

---

![Stow Country Boot - Coffee Burnished - R E Tricker Ltd](

3\. Tricker's

Famous for robust brogues, country shoes and substantial leather boots. Ideal if you want traditional British craftsmanship with a rugged, substantial feel.

Style: Country heritage · Price: Premium to luxury

---

!Chelsea 202 (Espresso) - Unipair

4\. Edward Green

An elite choice for refined lasts, elegant proportions and exceptionally finished leather shoes. Best suited to buyers prioritising craftsmanship and fit over price.

Style: Discreet luxury · Price: Very high

---

!Grenson - Archie Leather Wingtip Brogues - Brown Grenson

5\. Grenson

Blends traditional broguing and English shoemaking influences with chunkier soles and more contemporary silhouettes. A versatile option for smart-casual wardrobes.

Style: Heritage meets modern · Price: Premium

---

!Loake Buckingham Leather Brogue Oxford Shoes - 7Mile Shoes

6\. Loake

One of the strongest starting points for traditional English shoes without moving straight into ultra-luxury pricing. The 1880 collection is particularly worth exploring.

Style: Classic and practical · Price: Mid-range to premium

---

!Black Greasy 8 Eye Derby Boot | Solovair | Handmade in England - NPS Solovair USA

7\. Solovair

A great choice for sturdy boots, Derby shoes and alternative style. Its British-made footwear is particularly popular with people who like the traditional workwear and punk aesthetic.

Style: Workwear and alternative · Price: Mid-range

---

!Dr. Martens1460 Leather 8-Eye Ankle Boots, Black Smooth

8\. Dr. Martens

An iconic British-associated footwear label, best known for its distinctive boots, air-cushioned soles and subcultural heritage. Manufacturing location varies by collection.

Style: Iconic casual boots · Price: Mid-range

---

!CLARKS Desert Boot Beeswax

9\. Clarks

Best known for practical everyday footwear, especially Desert Boots and Wallabees. A strong option for relaxed, understated style and comfort.

Style: Casual classics · Price: Affordable to mid-range

---

!JOHN LOBB Paris Bespoke Black Calf Leather Balmoral Oxford Shoes UK 7.

10\. John Lobb

A name associated with the highest end of British shoemaking. Particularly relevant for bespoke footwear and exceptional formal shoes; distinguish the historic London bespoke business from the Paris-based ready-to-wear brand.

Style: Bespoke and luxury · Price: Ultra-premium

## More British brands worth knowing

!Cheaney - Godfrey Leather Chelsea Boots - Brown Cheaney

Joseph Cheaney & Sons - Excellent traditional shoes and Chelsea boots, with a strong focus on English craftsmanship.

!BARKER Turing Shoes - Mens Oxford Brogue Shoes - Antique Rosewood Calf - A Farley Country Attire

Barker - A heritage alternative worth comparing with Loake for classic leather footwear.

![Upton Wholecut TL - All White Calf - Crown Northampton](

Crown Northampton - Particularly interesting for premium, handmade trainers produced in Northampton. crownnorthampton.com

!Duke + Dexter Men's Wilde Horsebit Penny Loafer in Biscuit Duke + Dexter

Duke + Dexter - Contemporary loafers and fashion-forward footwear for a smarter, youthful look. www.shoebrands.org

!Freya Rose London: Luxury Women's Shoes and Jewellery Designer

Freya Rose - A notable option for luxury women's occasion shoes and bridal footwear. www.countryandtownhouse.comwww.fashionbeans.comwww.apetogentleman.com

## My shortlist by category

| What you're looking for | My pick | |--------|--------| | Best all-round traditional leather shoes | Crockett & Jones | | Best accessible entry into English shoemaking | Loake | | Best rugged boots and country shoes | Tricker's | | Best understated luxury | Edward Green | | Best smart-casual footwear | Grenson | | Best iconic everyday boots | Dr. Martens | | Best casual heritage shoes | Clarks | | Best premium British-made trainers | Crown Northampton |

These are editorial recommendations, not a definitive ranking. British heritage, British design and actual UK manufacturing are different things, so check the specific collection if country of manufacture matters to you. www.fashionbeans.comwww.countryandtownhouse.comwww.apetogentleman.com

One question\: are you primarily looking for men's shoes, women's shoes, boots, trainers, or luxury designer footwear? I can narrow the list to the best brands in that category and compare their quality and prices.

Perplexity

The question asked

Best shoe brands UK

From the recorded answer

Clarks - dependable everyday shoes, workwear, school shoes and comfortable classics; a British brand founded in 1825.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best shoe brands available in the UK depend on your needs, but these are strong all-round choices:

- Clarks - dependable everyday shoes, workwear, school shoes and comfortable classics; a British brand founded in 1825. - Dr. Martens - durable boots and distinctive casual footwear, especially if you want a tougher style. - Solovair - sturdy British-made boots and shoes with traditional construction. - Grenson - premium British footwear, particularly brogues, boots and Goodyear-welted styles; the brand has roots dating to 1866. - Tricker's - excellent high-end country shoes and boots, known for durability and traditional craftsmanship. - Loake - good-value formal shoes, brogues and boots for work or smart occasions. - Church's - luxury British dress shoes and boots, with a higher price tag. - Vagabond - stylish, relatively accessible everyday shoes and boots; recommended for all-day wear by ELLE. - Gabor - particularly good for comfortable women's shoes, walking shoes and wider-fitting styles. - New Balance - supportive trainers with strong options for walking and everyday comfort. - Salomon - excellent trail shoes and technical walking footwear. - Birkenstock - comfortable sandals and casual shoes with supportive footbeds.

Best by category

| Need | Recommended brands | |---|---| | Best overall value | Clarks, Loake, Vagabond | | Best British-made quality | Tricker's, Grenson, Solovair | | Best formal shoes | Loake, Church's, Crockett & Jones | | Best boots | Dr. Martens, Solovair, Grenson | | Best comfort | Gabor, Clarks, Birkenstock, New Balance | | Best walking/outdoor shoes | Salomon, Merrell, Hoka | | Best stylish women's footwear | Vagabond, Dune, LK Bennett |

For one versatile choice, Clarks is the safest pick; for premium long-term quality, choose Tricker's, Grenson or Crockett & Jones.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Clarks

Footwear

21 August 2026 – 11 October 2026 (scans 1–9)

20.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

832

Answers naming the brand

4048

Answers collected

20.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Clarks ranks #1 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 11 October 2026). Its visibility is 20.6%. It was named in 832 of 4,048 AI answers across 102 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 20.6% AI visibility for Clarks in Footwear · United Kingdom, measured over 21 August 2026 – 11 October 2026. It ranks #1 among 39 tracked brands.

How often does AI mention this brand?

Clarks was named in 832 of 4,048 collected AI answers, across 102 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Clarks by all 4,048 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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