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Clarks

Clarks

AI visibility and ranking for Footwear: United Kingdom

Footwear [UK]
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Somerset-based mainstream heritage footwear brand.

Clarks
appears in
21.2
% of measured AI answers in this industry and market.

Found score

Track Clarks’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

22.9

November 1, 2026

Overall visibility

21.2

21 August 2026 – 1 November 2026 (scans 1–12)

Industry rank

1

Within this industry and market

Published scan history

Across 12 recorded scans from 21 August 2026 to 1 November 2026, Clarks's single-scan score moved from 21.7% to 22.9%, up 1.2 percentage points. Latest recorded scan 22.9% on 1 November 2026; combined-window score 21.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 21.2% over 21 August 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202621.7%
24 August 202621.8%
30 August 202618.9%
6 September 202621.8%
13 September 202620.2%
20 September 202618.0%
27 September 202620.0%
4 October 202620.4%
11 October 202622.1%
18 October 202623.4%
25 October 202622.6%
1 November 202622.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

23.4%

Perplexity Logo

Perplexity

25.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

14.3%

21 August 2026 – 1 November 2026 (scans 1–12)

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Perplexity names Clarks most often.

It appears in 25.7% of collected Perplexity answers and 14.3% of Google AI Overviews answers: a difference of 11.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 107 of 150 questions.

Clarks appears in at least one collected answer to 71.3% of the tracked questions. That is question coverage; the 21.2% visibility score measures its share of individual answers.

Across 12 published scans, visibility ranged from 18.0% to 23.4%. The latest scan was 22.9% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 1 November 2026 (scans 1–12)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British alternative to UGG
  • Best British designer shoes
  • Best British footwear brands
  • Best British owned shoe brands
  • Best British shoe brand for gifts
  • Best British shoe brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British designer shoes (John Lobb, Edward Green, Rupert Sanderson)
  • Best independent shoe brands UK (Crockett & Jones, Tricker's, Cheaney)
  • Best premium British shoe brands (Edward Green, John Lobb, George Cleverley)
  • Are British made shoes worth it (Cheaney, Tricker's, Edward Green)
  • Best British shoe designers (Rupert Sanderson, Edward Green, Camilla Elphick)
  • Best boutique shoe labels UK (Camilla Elphick, Neous, Freya Rose)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British shoe brands

From the recorded answer

Clarks: The household name for everyday footwear, desert boots, and school shoes.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

!The Best British Shoe Brands: UK's Finest 2026 | FashionBeans The UK is world-famous for heritage shoemaking, particularly centered around Northamptonshire, known for durable, Goodyear-welted leather shoes, alongside iconic bootmakers and modern labels.

### Heritage & Northamptonshire Formal Shoemakers

- Crockett & Jones: Founded in 1879 in Northampton, specializing in high-quality, Goodyear-welted handmade leather shoes and boots. Most users on Reddit agree that the Crockett & Jones Main Range offers some of the best value among British ready-to-wear shoe makers. - Loake: Famous for classic English style and craftsmanship-particularly the Loake 1880 line featuring durable Goodyear-welted full-grain leather. - Church's: Dating back to the 17th century, known globally for refined, traditional luxury leather oxfords and brogues. - Barker: Crafting shoes since 1880 with a heavy emphasis on traditional English heritage and handcrafted leather work. - Cheaney: Renowned for classic dress shoes, derbies, and oxfords made with meticulous attention to detail in Northamptonshire. - Edward Green & George Cleverley: High-end, bespoke and luxury ready-to-wear makers known for exceptional cut, last shapes, and elegance.

### Iconic Boots & Workwear

- Dr. Martens: Home of the famous 1460 eight-hole boot; look specifically for their Made in England line (crafted at the Wollaston factory) for traditional UK production. - Solovair: Produced by the original manufacturer of early Dr. Martens under license, famous for heavy-duty boots with trademark bouncy soles. - William Lennon & Co. (Rufflander): Operating out of Derbyshire since 1899, making rugged, heavy-duty utility and work boots. - Henry Maxwell: Operating since 1750 with a royal warrant, specializing in ultra-luxury bespoke riding and dress boots.

### Contemporary, Casual & Lifestyle

- Clarks: The household name for everyday footwear, desert boots, and school shoes. - Grenson: Blends classic Northamptonshire shoemaking roots with contemporary, chunky soles and modern sneaker designs. - Sanders & Tricker's: Respected heritage makers offering everything from country brogues to contemporary casual chukkas and loafers.

If you let me know what style you are looking for (e.g., formal dress shoes, everyday boots, or casual trainers) and your approximate budget, I can recommend the exact brand and model to fit.

ChatGPT

The question asked

Best British footwear brands

From the recorded answer

!Clarks Originals Wallabee Mens Maple Shoes …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Britain has some of the world's finest footwear brands, particularly in traditional leather shoemaking. If you're looking for quality, craftsmanship, style and heritage, these are the names I'd put at the top of the list.

Here are my picks, grouped by category.

## 1\. Best British heritage footwear brands

![Straight-Cap Oxford Men's Shoes in Dark Brown Calfskin by Crockett & Jones - Hammargruppen](

1\. Crockett & Jones

(Best overall)

Northampton heritage shoemaker. Exceptional leather, elegant designs and superb construction.

Best for: Oxfords, loafers, brogues and Chelsea boots.

Official website

---

![極美品 【EDWARD GREEN】エドワードグリーン ドーバー Uチップ カーフ チェスナット サイズ UK6E 606ラスト 定価¥27 - LASTLAB](

2\. Edward Green

One of the finest names in luxury English shoemaking. Beautiful finishing and traditional craftsmanship.

Best for: Premium formal shoes and sophisticated everyday footwear.

Official website

---

!Tricker's Stow boot - Acorn

3\. Tricker's

Founded in 1829. Famous for rugged country boots and distinctive brogues.

Best for: Durable boots and country-style footwear.

Official website

---

!Fred | Mens Brogue Boots in Black Colorado Leather | Grenson

4\. Grenson

A great combination of heritage shoemaking and contemporary styling.

Best for: Brogues, boots and smart-casual footwear.

Official website

---

!Tenterden II Capped Derby Brogue in Mahogany Grain Leather | Bowhill and Elliott

5\. Joseph Cheaney & Sons

Excellent traditional English shoemaking, with a particularly good reputation for quality and longevity.

Best for: Classic leather shoes and boots.

Official website

---

!Loake Chester Brogues | Philip Morris & Son

6\. Loake

Arguably one of the strongest choices for traditional British shoes at a more accessible price.

Best for: Office shoes, brogues and Chelsea boots.

Official website

---

!BARKER Turing Shoes - Mens Oxford Brogue Shoes - Antique Rosewood Calf - A Farley Country Attire

7\. Barker

Traditional British footwear with a good range of formal and casual styles.

Best for: Everyday leather shoes and boots.

Official website

## 2\. Best British casual, fashion and lifestyle footwear

![Upton Wholecut TL - All White Calf - Crown Northampton](

Crown Northampton

Premium handmade trainers.

Website

!Black Greasy 8 Eye Derby Boot | Solovair | Handmade in England - NPS Solovair USA

Solovair

Excellent heritage boots and shoes.

Website

!Gola Men's Harrier Trainers - Navy Off White Deep Red

Gola

Retro trainers and sporting heritage.

Website

!【楽天市場】正規取扱店 Dr.Martens (ドクターマーチン) 12308001 VINTAGE 1460 8EYE SHOE ヴィンテージ レザーブーツ BLACK イングランド製:THREE WOOD 楽天市場店

Dr. Martens

Iconic boots and alternative fashion.

Website

!Duke + Dexter Men's Wilde Thank You, Good Night Penny Loafer in Black Duke + Dexter

Duke + Dexter

Modern loafers and statement shoes.

Website

!Clarks Originals Wallabee Mens Maple Shoes

Clarks Originals

Wallabees and timeless casual footwear.

Website

## 3\. Best luxury British shoemakers

If budget isn't the main consideration, I'd particularly recommend looking at\:

| Brand | Known for | |--------|--------| | John Lobb | Bespoke luxury | | George Cleverley | Elegant handmade shoes | | Edward Green | Exceptional finishing | | Crockett & Jones | Outstanding all-round quality |

## My overall shortlist

My personal ranking would be\:

1. Crockett & Jones - best all-rounder. 2. Edward Green - best luxury craftsmanship. 3. Tricker's - best traditional boots. 4. Cheaney - excellent quality and value. 5. Grenson - best blend of heritage and modern style. 6. Loake - best accessible traditional English shoemaker. 7. Crown Northampton - best premium British trainers.

One important distinction\: British brand doesn't necessarily mean British-made. Some brands manufacture overseas or have different production locations across their collections. Check the individual model if UK manufacture matters to you. www.fashionbeans.comwww.countryandtownhouse.combritishsoles.uk

---

## What sort of footwear are you interested in?

I can narrow this down considerably depending on what you're looking for.

1\. Preferred style

Smart casual / everyday

Formal leather shoes

Boots

Trainers / sneakers

Luxury designer footwear

All types

---

2\. Budget per pair

Under £150

£150-£350

£350-£600

£600-£1,000

Over £1,000

---

3\. Most important

Actually manufactured in Britain

British-owned or British-founded brand

Quality and durability

Style and design

[Find my best British footwear brands]

Perplexity

The question asked

Best shoes made in Britain

From the recorded answer

C. & J. Clarks Originals - Best casual option, especially the Wallabee and Desert Boot; check the individual product label because not every Clarks model is UK-made.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best shoes made in Britain depend on the style and budget, but these are the strongest choices:

- Crockett & Jones - Best overall for premium dress shoes, loafers, and Chelsea boots. Their Northampton-made footwear is exceptionally refined and durable. - Edward Green - Best luxury ready-to-wear shoes, especially elegant Oxfords and loafers. Expect very high prices. - John Lobb - Best for luxury and bespoke shoemaking; its English-made ready-to-wear collection is also excellent. - Tricker's - Best for rugged country shoes and boots. Their Northampton footwear is particularly well suited to wet, rough conditions. - C. & J. Clarks Originals - Best casual option, especially the Wallabee and Desert Boot; check the individual product label because not every Clarks model is UK-made. - Cheaney - Best balance of traditional construction and value, with classic Goodyear-welted shoes and boots made in Northamptonshire. - Grenson - Best for heritage brogues and contemporary styles, but verify the model: only selected lines are made in Britain. - Loake 1880 - Good mid-range choice for traditional dress shoes, though much of the broader Loake range is produced overseas, so check the label carefully. - Crown Northampton - Best British-made sneakers; the company carries out every stage of production in England for models such as the Adnitt GAT and Everdon. - New Balance Made in UK - Best British-made trainers for comfort and everyday wear. The 991 and 1500 lines are produced at the Flimby factory in England.

### Quick recommendations

| Need | Best pick | |---|---| | One superb pair of dress shoes | Crockett & Jones | | Most luxurious | Edward Green or John Lobb | | Country boots | Tricker's | | Best value traditional shoe | Cheaney | | British-made sneakers | Crown Northampton | | Comfortable trainers | New Balance Made in UK | | Affordable classic | Selected Loake 1880 or Barker models |

For genuinely British-made footwear, check the specific product page rather than relying only on the brand name: several historic British labels manufacture some collections abroad.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Clarks

Footwear

21 August 2026 – 1 November 2026 (scans 1–12)

21.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

1141

Answers naming the brand

5393

Answers collected

21.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Clarks ranks #1 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 1 November 2026). Its visibility is 21.2%. It was named in 1,141 of 5,393 AI answers across 107 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 21.2% AI visibility for Clarks in Footwear · United Kingdom, measured over 21 August 2026 – 1 November 2026. It ranks #1 among 39 tracked brands.

How often does AI mention this brand?

Clarks was named in 1,141 of 5,393 collected AI answers, across 107 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Clarks by all 5,393 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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