Across 8 recorded scans from 21 August 2026 to 4 October 2026, Camilla Elphick's single-scan score moved from 0.7% to 0.7%, unchanged (0.0 percentage points). Latest recorded scan 0.7% on 4 October 2026; combined-window score 0.7%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.7%
24 August 2026
0.9%
30 August 2026
0.4%
6 September 2026
0.9%
13 September 2026
1.3%
20 September 2026
0.9%
27 September 2026
0.2%
4 October 2026
0.7%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.5%
Perplexity
0.9%
AI Overviews
0.8%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 0.9% of collected Perplexity answers and 0.5% of ChatGPT answers: a difference of 0.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 5 of 150 questions.
Camilla Elphick appears in at least one collected answer to 3.3% of the tracked questions. That is question coverage; the 0.7% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.2% to 1.3%. The latest scan was 0.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British shoe brands
Best boutique shoe labels UK
Best female founded shoe brands UK
Best new British shoe brands
What shoe brands do Brits actually wear
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British footwear brands (Crockett & Jones, Edward Green, Tricker's)
Best British owned shoe brands (Crockett & Jones, Tricker's, Edward Green)
Best British shoe brands (Crockett & Jones, Edward Green, John Lobb)
Best British shoe brands for going out (Russell & Bromley, Loake, Crockett & Jones)
Best British shoe brands for work (Crockett & Jones, Barker, Church's)
Which British shoe brands are actually good (Crockett & Jones, Tricker's, Edward Green)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best new British shoe brands
From the recorded answer
Camilla Elphick: A contemporary standout in women's luxury footwear. Launched in London, the brand is celebrated for its playful yet elegant designs, particularly its signature smile-inducing buckle motifs, chic flats, and block-heel boots that bridge the gap between casual wear and high fashion.
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Recorded answer text · Google AI Overviews · 4 October 2026
The British footwear landscape has seen an exciting wave of newer labels and independent contemporary brands challenging the traditional heritage mainstays of Northamptonshire. While historic names like Loake Shoemakers and Tricker's dominate classic dress shoes, these modern British labels focus on contemporary design, sustainable craftsmanship, and everyday versatility.
### Top Modern & Emerging British Shoe Brands
- Camilla Elphick: A contemporary standout in women's luxury footwear. Launched in London, the brand is celebrated for its playful yet elegant designs, particularly its signature smile-inducing buckle motifs, chic flats, and block-heel boots that bridge the gap between casual wear and high fashion.
- Fairfax & Favor: Founded in 2013, this brand has rapidly bridged the gap between British countryside heritage and modern luxury fashion. They are immensely popular for their premium suede tall boots, chelsea boots, and tassels, quickly becoming a staple of modern British lifestyle attire.
- Gaziano & Girling: While operating in the traditional realm of high-end bespoke and bench-made footwear, Gaziano & Girling is a comparatively young brand (founded in 2006). It brought a breath of fresh air to traditional English shoemaking by blending classic British structure with sleek, sharp, and highly aggressive Italianate silhouettes.
- Twisk Shoes: A newer boutique English brand that reimagines classic styles. They focus on sharp, meticulously crafted leather footwear that incorporates unique artisanal color patinas and subtle design twists, appealing to the modern sartorialist.
### Market Shifts to Note
The landscape is shifting as consumer preferences lean toward these fresh designer aesthetics. In fact, even historic high-street icons are restructuring to adapt; for example, the iconic 140-year-old retailer Russell & Bromley was acquired by retail giant Next following a strategic shift to stabilize the brand's long-term future.To help narrow down the list, are you looking for:
- Men's or women's footwear?
- A specific style (e.g., modern luxury trainers, heritage-style boots, or contemporary formal dress shoes)?
- Any particular budget or focus on sustainability?
ChatGPT
The question asked
Best female founded shoe brands UK
From the recorded answer
Camilla Elphick - London-based, founded by Camilla Elphick in 2014. Particularly good for feminine heels, slingbacks and statement shoes with playful details. Country and Town House …
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Recorded answer text · ChatGPT · 20 September 2026
If you mean UK-based or British female-founded shoe brands, there are some lovely independent options. A few I'd put on your radar:
- Camilla Elphick - London-based, founded by Camilla Elphick in 2014. Particularly good for feminine heels, slingbacks and statement shoes with playful details. Country and Town House
- Rosamund Muir London - female-founded and London-based, with an emphasis on handmade, consciously produced footwear and timeless silhouettes. Conscious Fashion Summit
- Mokkah Shoes - founded by Sherene Headley specifically to serve women who need UK sizes 8-12. A particularly useful option if you struggle to find fashionable larger women's shoes. MOKKAH
- Bionda Castana - founded by Natalia Barbieri and Jennifer Portman in London; a more luxury/occasionwear proposition, particularly known for heels. Wikipedia
- Charlotte Olympia - founded by Charlotte Olympia Dellal; the label is known for glamorous, distinctive luxury shoes and became particularly associated with statement heels and whimsical designs. Wikipedia
For really wearable shoes rather than high-fashion, I'd particularly look at Rosamund Muir, Camilla Elphick and Mokkah.
If you tell me your budget (e.g. under £150 / £250 / luxury) and whether you're after trainers, boots, loafers, flats or heels, I can give you a much more targeted shortlist.
Perplexity
The question asked
Best British shoe brands
From the recorded answer
Best for women's fashion-forward styles: Camilla Elphick and Russell & Bromley appear in the broader British-brand roundups.
Read recorded answer
Recorded answer text · Perplexity · 13 September 2026
The best British shoe brands depend on whether you want heritage dress shoes, boots, casual shoes, or sneakers, but the most consistently recommended names are Crockett & Jones, Church's, Edward Green, John Lobb, Tricker's, Grenson, Barker, Loake, Cheaney, and Clarks.
A practical way to think about them:
- Best for classic dress shoes: Edward Green, John Lobb, Crockett & Jones, Church's.
- Best for sturdy boots: Tricker's, Cheaney, Grenson.
- Best value / entry point: Loake, Barker, Clarks.
- Best for heritage and broad everyday wear: Clarks is the oldest British shoe brand in the results, founded in 1825.
- Best for women's fashion-forward styles: Camilla Elphick and Russell & Bromley appear in the broader British-brand roundups.
If you want the shortest “top 5” list for quality and reputation, I'd start with Crockett & Jones, Edward Green, Church's, John Lobb, and Tricker's.
If you want, I can also rank these by price, comfort, or best for men vs. women.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Your questions. Your market. Your next move.
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Which running shoes suit wide feet?
Product fit
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Camilla Elphick ranks #25 among 39 tracked brands for Footwear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 0.7%. It was named in 27 of 3,601 AI answers across 5 of 150 tracked questions, averaging position 2.1 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.7% AI visibility for Camilla Elphick in Footwear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #25 among 39 tracked brands.
How often does AI mention this brand?
Camilla Elphick was named in 27 of 3,601 collected AI answers, across 5 of 150 tracked questions, for Footwear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Camilla Elphick by all 3,601 answers in the published Footwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
