Fragrance & Perfume AI Visibility Index: Australian
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian fragrance and perfume shoppers actually ask. That is 1,800 answers analysed.
1800
answers36
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
5 of 36 tracked brands were never named once across the 1,800 answers analysed: Gorgeous Nothings, Fleurac Fragrances, Hello Stranger, Aysha Hansen and Ode to Self.
The ladder so far.
Goldfield & Banks leads with a Visibility Score of 34.3 (617 of 1,800 answers, 112 of 150 questions), followed by Who is Elijah at 16.2 and Mihan Aromatics at 15.3.
Instagram size doesn't predict AI visibility.
MCoBeauty has the largest Instagram following in the tracked population (427,138 followers) but ranks #25 on AI visibility (0.2/100), behind Goldfield & Banks, which leads the index at 34.3/100.
Common questions
Which Fragrance & Perfume brand does AI recommend most?
Goldfield & Banks ranks first in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 34.3.
How many Fragrance & Perfume brands does Found measure?
Found measures 36 Australian Fragrance & Perfume brands, scanned 21 August – 6 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Fragrance & Perfume Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian Fragrance & Perfume shoppers actually ask, scanned 21 August – 6 September 2026, with 1,800 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.
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