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Tsu Lange Yor

Tsu Lange Yor

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Melbourne fragrance brand co-founded and fronted by musician Troye Sivan with Steele Mellet.

Tsu Lange Yor
appears in
3.2
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

4.5

October 11, 2026

Overall visibility

3.2

21 August – 11 October 2026 (scans 1–9)

Industry rank

10

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Tsu Lange Yor's single-scan score moved from 2.2% to 4.5%, up 2.3 percentage points. Latest recorded scan 4.5% on 11 October 2026; combined-window score 3.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.2% over 21 August – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.2%
24 August 20264.2%
30 August 20262.7%
6 September 20263.6%
13 September 20263.8%
20 September 20262.7%
27 September 20262.4%
4 October 20262.9%
11 October 20264.5%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.1%

Perplexity Logo

Perplexity

2.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.5%

21 August – 11 October 2026 (scans 1–9)

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ChatGPT names Tsu Lange Yor most often.

It appears in 4.1% of collected ChatGPT answers and 2.0% of Perplexity answers: a difference of 2.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 28 of 150 questions.

Tsu Lange Yor appears in at least one collected answer to 18.7% of the tracked questions. That is question coverage; the 3.2% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 2.2% to 4.5%. The latest scan was 4.5% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian fragrance brands
  • Best Australian fragrance brands stocked at Mecca
  • Best Australian fragrance brands you've never heard of
  • Best Australian made cologne
  • Best Australian natural perfume brands
  • Best Australian owned fragrance brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best Australian fragrance brands you've never heard of (Mihan Aromatics, Váhy, Map of the Heart)
  • What perfume brands do Australians actually wear (Goldfield & Banks, Who is Elijah, SŚAINT)
  • Best award winning Australian fragrance brands (Goldfield & Banks, Map of the Heart, Who is Elijah)
  • Best fragrance brands Australia (Goldfield & Banks, Who is Elijah, The Raconteur)
  • Best independent perfume brands Australia (Grandiflora, Who is Elijah, Goldfield & Banks)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian perfume brands

From the recorded answer

Tsu Lange Yor: An independent fragrance and homewares label founded by Troye Sivan and his brother Steele Mellet, offering distinctive contemporary luxury scents (such as TLY55).
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Here are the top Australian perfume and fragrance brands known for capturing native botanicals, artisanal craftsmanship, and unique local storytelling:

- Goldfield & Banks: One of Australia's most prominent luxury niche fragrance houses, blending French botanical expertise with rare Australian native essences like sandalwood, agarwood (oud), and coastal moss (featured in popular scents like Silky Woods, Pacific Rock Moss, and Wood Infusion). - Who is Elijah: A cruelty-free, gender-neutral independent brand hand-filled in Sydney, famous for modern, minimalist, and skin-scent-style fragrances like Nomad, Chemical Addiction, and His | Her. - Tsu Lange Yor: An independent fragrance and homewares label founded by Troye Sivan and his brother Steele Mellet, offering distinctive contemporary luxury scents (such as TLY55). - Perdrisat: A boutique Melbourne-based house producing small-batch, cinematic artisanal perfumes with bold, unconventional profiles (like Pretty Boy and Sycophant). - Mihan Aromatics: A Fitzroy-inspired Melbourne brand crafting gender-neutral perfumes that capture distinct urban and natural environments across Australia. - Váhy: A Melbourne-based natural and genderless fragrance house that uses clean, ethically sourced ingredients to create delicate, botanical-driven blends (such as Isle of Blanc). - Odesse: Known for pioneering luxury, refillable wax-based solid perfumes alongside modern liquid profiles (such as Rose Wood). - Map of the Heart: A storytelling-focused brand housed in iconic heart-shaped bottles, creating emotional and evocative scents like Clear Heart. - Ayu: An artisanal natural perfume brand drawing inspiration from ancient traditions with rich, resinous, and spice-laden blends (such as Smoking Rose). - Ficifolia: A Melbourne-born label creating location- and memory-inspired scents that pay homage to iconic Australian cities and landscapes (like Oh, Darling!).

For a broader editorial overview, you can explore curated selections on Refinery29 or check out local indie favorites discussed by the community on Reddit.To help narrow down the best option for you, let me know:

- What scent profile do you prefer (woody, floral, fresh, or spicy/gourmand)? - Is this for daily wear or a special occasion?

ChatGPT

The question asked

Best Australian owned fragrance brands

From the recorded answer

!TSU LANGE YOR Sage's Rose, eau de parfum 50ml - stormfashion.dk …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

Australia has some excellent homegrown fragrance houses, from luxury niche perfumes inspired by native botanicals to independent Melbourne labels and Australian-made home scents.

If you're specifically looking for Australian-owned brands rather than simply perfumes sold in Australia, these are the ones I'd explore first. I've prioritised brands that identify themselves as Australian-owned or Australian-founded, with local manufacturing noted where verified.

## Australian-owned fragrance brands to know

![Pacific Rock Moss Eau de Parfum - Fresh Coastal Australian

- Goldfield & Banks](

## 1\. Goldfield & Banks

(Luxury niche)

An Australian luxury fragrance house known for drawing on Australian landscapes and native botanicals, with a sophisticated, internationally minded perfumery style.

Try\: Pacific Rock Moss for a fresh coastal scent, Sunset Hour for fruity warmth, or Silky Woods for a richer woody fragrance.

Explore: goldfieldandbanks.com www.goldfieldandbanks.comamodaromas.com

---

!MILLA MILLA - Mates Rates

## 2\. MILLA MILLA

(Australian-made and owned)

A fine-fragrance and lifestyle label founded by Camilla and Scott Kirby. Its fragrances celebrate Australia's native flora, distinctive landscapes and natural beauty.

Best for\: People who want an Australian-inspired scent with a premium, nature-led identity.

Explore: millamilla.co www.goldfieldandbanks.comamodaromas.comwww.millamilla.co

---

!Ficifolia Fragrances - Australian-inspired Perfumery

## 3\. Ficifolia Fragrances

(Independent niche)

Founded by Sophie Marcoux, Ficifolia creates perfumes inspired by Australian cities, personal memories and local culture. The brand says its fragrances are made in Sydney and formulated as extrait de parfum.

Best for\: Distinctive, story-driven perfumes and a more independent Australian aesthetic.

Explore: ficifolia.com ficifolia.com

---

!SOHUM Vanilla Absolute Eau De Parfum

## 4\. SOHUM

(Melbourne-made)

A family-owned fragrance business established in 2003. SOHUM describes itself as 100% Australian-owned, with products made in Melbourne and a focus on creative compositions inspired by nature.

Best for\: Supporting an established local fragrance maker.

Explore: sohum.com.au sohum.com.au

---

!OCMA Fragrances

## 5\. OCMA Fragrances

(Artistic niche)

An Australian, perfumer-owned studio producing genderless, conceptual fragrances that are hand-bottled in Sydney.

Best for\: Those who enjoy artistic, less conventional perfumes rather than mainstream designer scents.

Explore: ocmafragrances.com www.ocmafragrances.com

---

!Dreamscape | House of James

## 6\. House of James

An independent Australian fragrance house founded by perfumer Justin James, with scents built around stories, imagined worlds, feelings and memories.

Best for\: Exploring a local perfumer's take on contemporary fine fragrance.

Explore: houseofjames.com.au www.houseofjames.com.au

## More Australian fragrance labels worth exploring

!Guilty Story by Mihan Aromatics | Ministry of Scent

Mihan Aromatics

An independent Australian perfume label known for evocative, earthy compositions. Worth investigating if you enjoy scents that recall rain, soil and the atmosphere of a place.

mihanaromatics.com · Brand discovery: fashionjournal.com.au

---

!Solid Refillable Perfume by Odesse - Ethically So.

Odesse

A local fragrance label offering wax-based solid perfumes, including refillable formats. An interesting alternative to conventional spray perfume.

odesse.com.au · Brand discovery: fashionjournal.com.au

---

!TSU LANGE YOR Sage's Rose, eau de parfum 50ml - stormfashion.dk

Tsu Lange Yor

A design-led lifestyle label founded by Australian musician Troye Sivan and his sister Sage Mellet, with fragrance and homewares made in Australia.

Best for\: Contemporary, design-conscious fragrance and home scent.

Background: www.ft.com

## Which should you choose?

| If you're looking for… | Start with | |--------|--------| | Luxury perfume and Australian botanicals | Goldfield & Banks | | Australian-made and owned fine fragrance | MILLA MILLA | | Independent, locally made niche perfume | Ficifolia Fragrances | | A Melbourne-made fragrance business | SOHUM | | Artistic, genderless niche perfume | OCMA Fragrances | | Solid, refillable perfume | Odesse | | Design-led home and personal fragrance | Tsu Lange Yor |

One important distinction\: Australian-owned, Australian-founded and Australian-made aren't interchangeable. If your priority is supporting Australian manufacturing as well as ownership, check each brand's current ownership and the manufacturing details of the particular product before buying.

Are you mainly interested in personal perfumes, or do you also want candles, diffusers and room fragrances? I can narrow the list to the strongest options in your preferred category, including smaller independent Australian businesses.

Perplexity

The question asked

Best Australian perfume Melbourne

From the recorded answer

Tsu Lange Yor - TLY 5755 - warm and spicy, with Australian sandalwood, black pepper and vanilla notes.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For a distinctly Australian perfume in Melbourne, start with these:

- Mihan Aromatics - Melbourne-made fragrances designed, filled and packaged in Fitzroy; a strong choice for artistic, distinctly local scents. - Tsu Lange Yor - TLY 5755 - warm and spicy, with Australian sandalwood, black pepper and vanilla notes. - Pedrisât - a Melbourne fragrance house known for focusing on quality and small-scale perfumery. - Brian Morgan - affordable Australian-made perfume, blended and bottled locally in Melbourne; good if you want a designer-style scent at around $35. - Lore Perfumery - a useful Melbourne destination for sampling Australian niche brands, including scents inspired by the city and Australian landscapes.

Best overall pick: Mihan Aromatics for niche, Melbourne-made perfume. Best affordable option: Brian Morgan. Best native-Australian profile: Tsu Lange Yor TLY 5755.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Tsu Lange Yor

Fragrance & Perfume

21 August – 11 October 2026 (scans 1–9)

3.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

130

Answers naming the brand

4048

Answers collected

3.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Tsu Lange Yor ranks #10 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 11 October 2026). Its visibility is 3.2%. It was named in 130 of 4,048 AI answers across 28 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.2% AI visibility for Tsu Lange Yor in Fragrance & Perfume · Australia, measured over 21 August – 11 October 2026. It ranks #10 among 36 tracked brands.

How often does AI mention this brand?

Tsu Lange Yor was named in 130 of 4,048 collected AI answers, across 28 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Tsu Lange Yor by all 4,048 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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