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Tsu Lange Yor

Tsu Lange Yor

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Melbourne fragrance brand co-founded and fronted by musician Troye Sivan with Steele Mellet.

Tsu Lange Yor
appears in
4.1
% of measured AI answers in this industry and market.

Found score

Track Tsu Lange Yor’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

7.3

November 8, 2026

Overall visibility

4.1

21 August – 8 November 2026 (scans 1–13)

Industry rank

8

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Tsu Lange Yor's single-scan score moved from 2.2% to 7.3%, up 5.1 percentage points. Latest recorded scan 7.3% on 8 November 2026; combined-window score 4.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.1% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.2%
24 August 20264.2%
30 August 20262.7%
6 September 20263.6%
13 September 20263.8%
20 September 20262.7%
27 September 20262.4%
4 October 20262.9%
11 October 20264.5%
18 October 20264.5%
25 October 20266.3%
1 November 20265.8%
8 November 20267.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.9%

Perplexity Logo

Perplexity

2.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.7%

21 August – 8 November 2026 (scans 1–13)

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ChatGPT names Tsu Lange Yor most often.

It appears in 5.9% of collected ChatGPT answers and 2.6% of Perplexity answers: a difference of 3.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 35 of 150 questions.

Tsu Lange Yor appears in at least one collected answer to 23.3% of the tracked questions. That is question coverage; the 4.1% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 2.2% to 7.3%. The latest scan was 7.3% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian fragrance brands
  • Best Australian fragrance brands stocked at Mecca
  • Best Australian fragrance brands you've never heard of
  • Best Australian made cologne
  • Best Australian made fragrance
  • Best Australian natural perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian fragrance brands you've never heard of (Mihan Aromatics, Who is Elijah, Perdrisât)
  • Best Australian perfumers (Goldfield & Banks, Who is Elijah, Maison Balzac)
  • Best award winning Australian fragrance brands (Goldfield & Banks, Váhy, Who is Elijah)
  • Best perfume brands Australia (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
  • Best artisan perfume Australia (Goldfield & Banks, The Raconteur, Mihan Aromatics)
  • Best Australian made fragrance (Goldfield & Banks, Váhy, Mihan Aromatics)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

What perfume brands do Australians actually wear

From the recorded answer

Tsu Lange Yor - The artisanal fragrance and body-care project by Troye Sivan, rooted in layered, modern sensory profiles.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Australians wear a mix of global luxury designer icons and a rapidly growing wave of independent, locally crafted niche fragrance houses.

### Global Designer & Iconic Favorites In department stores like Myer and David Jones, alongside mainstream chemists like Chemist Warehouse, everyday commercial bestsellers mirror global trends with a lean toward fresh, floral, or warm-gourmand profiles:

- Marc Jacobs (Daisy ) - A perennial favorite for fresh, youthful florals. - Christian Dior (J'adore and the wider Dior beauty range). - Chanel (No. 5 and Coco Mademoiselle). - Yves Saint Laurent (Black Opium ) - Popular for night-outs and cooler weather. - Viktor & Rolf (Flowerbomb). - Maison Francis Kurkdjian (Baccarat Rouge 540 ) - Massively coveted and widely worn across urban hubs via stockists like Mecca.

### Popular Australian Niche & Local Brands Australians increasingly lean into homegrown, independent, clean, and gender-neutral labels that utilize native botanicals (such as Australian sandalwood, brown boronia, desert rosewood, and wattleseed):

- Goldfield & Banks - Australia's premier luxury fragrance house, famous for ambient, nature-inspired scents like Silky Woods, Pacific Rock Moss, and Desert Rosewood. - Who Is Elijah - A Sydney-based, minimalist, cruelty-free, and clean brand whose versatile unisex fragrances (like His | Her and The Staple Collection ) have gained a massive cult following. - Map of the Heart - Known for distinctive, anatomical heart-shaped bottles and rich, art-driven niche blends featuring native sandalwood. - Aesop - Famed globally and locally for woody, earthy, and herbal signature scents like Hwyl. - Váhy & Recreation Beauty - Melbourne and Bondi-based natural, clean perfume houses focusing on skin-soft musks, florals, and sustainable luxury. - Tsu Lange Yor - The artisanal fragrance and body-care project by Troye Sivan, rooted in layered, modern sensory profiles.

If you're looking for a specific style, let me know:

- Are you shopping for a men's, women's, or unisex scent? - Do you prefer fresh/citrus, woody/earthy, or sweet/gourmand notes? - What is your budget range?

ChatGPT

The question asked

Best Australian perfume brands

From the recorded answer

!TSU LANGE YOR The Garden | Space NK …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has a fantastic independent perfume scene, with brands producing everything from sophisticated luxury fragrances to niche, artistic and nature-inspired scents.

If you're looking for the best Australian perfume brands, these are the ones I'd put on your radar.

## 10 Australian perfume brands worth discovering

!Fragrance Obsession

1\. Goldfield & Banks

(Best overall luxury)

Australian-inspired luxury perfumery with beautiful botanical ingredients and sophisticated compositions.

Try\: Pacific Rock Moss, Bohemian Lime and Silky Woods.

Luxury · Fresh · Woody · Coastal

Shop Goldfield & Banks

---

!Guilty Story by Mihan Aromatics | Ministry of Scent

2\. Mihan Aromatics Melbourne-based brand creating distinctive, atmospheric fragrances.

Try\: Petrichor and Guilty Story.

Artistic · Earthy · Unusual

Shop Mihan Aromatics

---

![Fragrance - Gathered Collab](

3\. Who Is Elijah Modern, stylish, gender-neutral fragrances with a strong contemporary identity.

Try\: Nomad and Muse.

Modern · Sensual · Versatile

Shop Who Is Elijah

---

!為你獻上我的心臟:小眾香水品牌 Map of the Heart 是如此令人著迷 - POPBEE

4\. Map of the Heart Artistic fragrances inspired by emotions, memories and human experiences.

Try\: Purple Heart and V.5 The Modern Nomad.

Creative · Expressive · Niche

Shop Map of the Heart

---

![RAIN TEA ™

- Chasing Scents](

5\. Chasing Scents A particularly interesting house specialising in tea-inspired fragrances.

Try\: Slow World and Tea Service.

Unique · Tea-inspired · Elegant

Shop Chasing Scents

---

!TSU LANGE YOR The Garden | Space NK

6\. Tsu Lange Yor Melbourne-based creative fragrance and lifestyle label with distinctive, evocative scents.

Try\: The Garden collection.

Contemporary · Botanical · Creative

Explore Tsu Lange Yor

---

![Odesse | Solid Perfume - Found My Way Invercargill](

7\. Odesse Great if you like portable, refillable solid perfumes rather than traditional spray fragrances.

Minimalist · Convenient · Modern

Shop Odesse

---

!Ficifolia Fragrances - Australian-inspired Perfumery

8\. Ficifolia Fragrances inspired by Australian cities, memories and local experiences.

Storytelling · Nostalgic · Distinctive

Explore Ficifolia

---

![EAU DE PARFUM - Tagged "Indole"- The Raconteur](

9\. The Raconteur Focuses on Australian native botanicals and capturing the character of the Australian landscape.

Botanical · Natural-inspired · Artisanal

Explore The Raconteur

---

!Map of the Heart V.1 90 ml | Ottica dieci decimi

10\. Gorgeous Nothings An emerging Melbourne luxury fragrance house with a focus on thoughtful composition and upcycled fragrance ingredients.

Luxury · Artistic · Contemporary

Explore Gorgeous Nothings

Sources: fashionjournal.com.auwww.loreperfumery.com.auwww.scentassembly.comwhiterabbitsocial.com

## My top five picks

| If you want... | My recommendation | |--------|--------| | Luxury, sophisticated perfume | Goldfield & Banks | | Something distinctive and niche | Mihan Aromatics | | Modern, sexy everyday fragrance | Who Is Elijah | | Unusual artistic scents | Map of the Heart | | Something genuinely different | Chasing Scents |

## Where I'd start

If you're in Melbourne, I'd particularly explore Mihan Aromatics, Tsu Lange Yor, Ficifolia and Gorgeous Nothings. There's a really interesting local fragrance scene worth discovering.

## Let me narrow it down to your taste

What kind of perfume are you most interested in?

1\. What scent style do you love?

---

2\. What's your budget per bottle?

---

3\. What matters most?

[Find my best Australian perfumes]

Perplexity

The question asked

Best new Australian perfume brands

From the recorded answer

Tsu Lange Yor - Melbourne label founded in 2023 by Troye Sivan and Steele Mellet, offering understated, genderless fragrances. Start with Luca for a warm skin scent or By Your Side for leather, cedar and black pepper.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Here are the Australian perfume brands most worth discovering now:

- Tsu Lange Yor - Melbourne label founded in 2023 by Troye Sivan and Steele Mellet, offering understated, genderless fragrances. Start with Luca for a warm skin scent or By Your Side for leather, cedar and black pepper. - Ficifolia - A Melbourne-inspired house launched in 2023. Oh, Darling! and Out of Office are good introductions to its polished, contemporary style. - (S)MER - One of the newest labels, founded in 2025, with a clean, architectural approach. Bois du Matin is its standout scent. - Mallee - A newer Western Australian brand drawing on rugged landscapes and native environments. Explore Salt Bush, Bronco or Badlands. - The Raconteur - An independent Sydney-Hobart house known for handmade perfumes and Australian native botanicals. - SŚAINT - A Sydney brand combining botanical materials and modern synthetics in bold, contemporary unisex fragrances. - Cygnet Perfumery - A quieter South Gippsland option, with botanical scents inspired by woodlands, meadows and dusk. - Who Is Elijah - Sydney-based, vegan, cruelty-free and gender-fluid. Nomad is an accessible starting point, while Rebel Rose offers a more floral-smoky profile. - Váhy - A Melbourne-born brand focused on transparent, low-tox and cruelty-free fragrance. Tarkine blends rainforest-inspired woods, vanilla, nutmeg, patchouli and vetiver. - Siuno - An Adelaide botanical perfume brand using whole-plant extracts and environmentally conscious packaging. Its debut, Ulysses, is green, citrusy, woody and lightly smoky. - Flâner - A Melbourne label inspired by small discoveries in city life; Vive la Fleur is a good choice for a brighter floral scent.

Best three to sample first: 1. Tsu Lange Yor for minimalist, fashionable skin scents 2. Ficifolia for distinctly Melbourne-inspired compositions 3. (S)MER for the most genuinely new and design-led approach

For a more established Australian luxury house, Goldfield & Banks remains the benchmark, particularly Pacific Rock Moss, Silky Woods and Ingenious Ginger.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Tsu Lange Yor

Fragrance & Perfume

21 August – 8 November 2026 (scans 1–13)

4.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

237

Answers naming the brand

5839

Answers collected

4.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Tsu Lange Yor ranks #8 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 8 November 2026). Its visibility is 4.1%. It was named in 237 of 5,839 AI answers across 35 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.1% AI visibility for Tsu Lange Yor in Fragrance & Perfume · Australia, measured over 21 August – 8 November 2026. It ranks #8 among 36 tracked brands.

How often does AI mention this brand?

Tsu Lange Yor was named in 237 of 5,839 collected AI answers, across 35 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Tsu Lange Yor by all 5,839 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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