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Goldfield & Banks

Goldfield & Banks

AI Visibility Score and Ranking for

Fragrance & Perfume

Fragrance & Perfume
Sydney, NSW
Ranked
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Australian luxury fragrance house built on native-botanical scent lines, founded 2016 by Dimitri Weber.

Goldfield & Banks ranks #1 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 32.4/100 — named in 146 of 450 AI answers analysed across 79 of 150 tracked questions, averaging position 1.3 when mentioned.

Found Rank

1

·

new

32.4

Visibility score

146

Appearances

79

Prompts hit, of 10

1

Days seen

1.3

Average position

What's working
Working
1. Shows up when AI answers the category
Goldfield & Banks was mentioned in 146 of 450 tracked AI answers (32.4% of all answers scanned), across 79 of 150 questions.
2. Ranks with a real average position
When AI does name Goldfield & Banks, it lands at position 1.3 on average — not just a passing mention buried at the end of a list.
3. Reaches shoppers on multiple platforms
Goldfield & Banks appeared across 3 of the 3 platforms tracked — ChatGPT 38.7% · Perplexity 29.3% · AI Overviews 29.3%.
What could improve
Improve
1. Coverage is still partial
Goldfield & Banks was absent from 71 of the 150 tracked questions this scan — room to close the gap on adjacent queries.
2. Platform spread is uneven
Mentions skew toward ChatGPT; the other two platforms show meaningfully fewer Goldfield & Banks citations this scan.
3. Position has headroom
An average position of 1.3 leaves room to move higher in the answer when AI does mention Goldfield & Banks.

Where {{BRAND}} sits in {{INDUSTRY}}

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Not every platform agrees.

AI platforms don't agree with each other — here's how {{BRAND}}'s score breaks down, and which one rates it highest.

ChatGPT 38.7% · Perplexity 29.3% · AI Overviews 29.3%

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How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How every volume is measured

A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Goldfield & Banks's AI Visibility Score?

Goldfield & Banks has an AI Visibility Score of 32.4 in the AU Fragrance & Perfume AI Visibility Index, ranked #1.

How often does AI recommend Goldfield & Banks?

Goldfield & Banks was named in 146 of 450 AI answers analysed, across 79 tracked questions, averaging position 1.3 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

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