Goldfield & Banks
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
Australian luxury fragrance house built on native-botanical scent lines, founded 2016 by Dimitri Weber.
Goldfield & Banks ranks #1 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 33.2/100. It was named in 1,047 of 3,150 AI answers across 119 of 150 tracked questions, averaging position 1.2 when mentioned.
Over the last 7 weekly scans, Goldfield & Banks's scan score moved from 32.4 on 21 August 2026 to 30.9 on 27 September 2026, down 1.5 points.
33.2
Visibility score
1
Found Rank
0
Movement vs last window
1.2
Avg. position when mentioned
119
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Goldfield & Banks vs Fragrance & Perfume
Running at 10.5x the Fragrance & Perfume category average — a wide lead over the field.
34
3
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Goldfield & Banks
- Best Australian alternative to French perfume brands
- Best Australian native ingredient perfume
- Best Australian owned fragrance brands
- Best award winning Australian fragrance brands
- Best local perfume brands Australia
- Best luxury Australian fragrance house
Questions where AI names other brands instead
- Best non toxic perfume Australia (Odesse, Wyalba, Ayu)
- Best plant based perfume Australia (Cygnet Perfumery, Ficifolia, Orb Oils)
- Best coffee scented perfume Australia (Glasshouse Fragrances, Dusk)
- Best fragrance free of parabens Australia (Odesse, Tulita)
- Best fragrance gift for a teenager Australia (Glasshouse Fragrances)
What AI says about Goldfield & Banks
Aesop is the most globally recognized and largest beauty and fragrance house born in Australia, though popular independent fragrance-first labels like Who Is Elijah and Goldfield & Banks lead the market specifically for dedicated Australian perfume brands.
Google AI Overviews, 27 September 2026
Goldfield & Banks — If you want something Australian-made and more niche, their smaller bottles can be surprisingly accessible; Pacific Rock Moss and Sunset Hour are currently around $54 in some Australian listings.
ChatGPT, 27 September 2026
If you want a best Australian-made fragrance, the strongest all-round pick from the results is Goldfield & Banks: it is repeatedly described as a modern Australian fragrance house built around native botanicals, and it is explicitly described as made in Australia by multiple Australian lifestyle sources.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Goldfield & Banks's AI Visibility Score?
Goldfield & Banks has an AI Visibility Score of 33.2 in the AU Fragrance & Perfume AI Visibility Index, ranked #1.
How often does AI recommend Goldfield & Banks?
Goldfield & Banks was named in 1,047 of 3,150 AI answers analysed, across 119 tracked questions, averaging position 1.2 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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