Goldfield & Banks
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
Australian luxury fragrance house built on native-botanical scent lines, founded 2016 by Dimitri Weber.
Goldfield & Banks ranks #1 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 34.3/100. It was named in 617 of 1,800 AI answers across 112 of 150 tracked questions, averaging position 1.2 when mentioned.
34.3
Visibility score
1
Found Rank
0
Movement vs last window
1.2
Avg. position when mentioned
112
Prompts hit, of 150
Goldfield & Banks vs Fragrance & Perfume
Running at 10.5x the Fragrance & Perfume category average — a wide lead over the field.
34
3
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Goldfield & Banks's AI Visibility Score?
Goldfield & Banks has an AI Visibility Score of 34.3 in the AU Fragrance & Perfume AI Visibility Index, ranked #1.
How often does AI recommend Goldfield & Banks?
Goldfield & Banks was named in 617 of 1,800 AI answers analysed, across 112 tracked questions, averaging position 1.2 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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