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Dusk

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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National Australian home-fragrance retail chain with a secondary personal Perfumes range.

Dusk
appears in
0.9
% of measured AI answers in this industry and market.

Found score

Track Dusk’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.7

October 18, 2026

Overall visibility

0.9

21 August – 18 October 2026 (scans 1–10)

Industry rank

20

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Dusk's single-scan score moved from 0.0% to 0.7%, up 0.7 percentage points. Latest recorded scan 0.7% on 18 October 2026; combined-window score 0.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.9% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.9%
30 August 20261.6%
6 September 20260.9%
13 September 20260.9%
20 September 20261.3%
27 September 20260.9%
4 October 20260.7%
11 October 20260.7%
18 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.6%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.8%

21 August – 18 October 2026 (scans 1–10)

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ChatGPT names Dusk most often.

It appears in 1.6% of collected ChatGPT answers and 0.3% of Perplexity answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 24 of 150 questions.

Dusk appears in at least one collected answer to 16.0% of the tracked questions. That is question coverage; the 0.9% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 1.6%. The latest scan was 0.7% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made perfume
  • Best Australian perfume Melbourne
  • Best artisan perfume Australia
  • Best award winning Australian fragrance brands
  • Best boutique perfume brands Australia
  • Best coffee scented perfume Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian fragrance brands you've never heard of (Goldfield & Banks, Perdrisât, Map of the Heart)
  • Best Australian owned fragrance brands (Goldfield & Banks, Who is Elijah, Map of the Heart)
  • Underrated Australian perfume brands (Goldfield & Banks, Mihan Aromatics, SŚAINT)
  • Best Australian fragrance brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best Australian perfume brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best boutique perfume brands Australia (Goldfield & Banks, Who is Elijah, Mihan Aromatics)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best local perfume brands Australia

From the recorded answer

Popular Scents: Lost in Dusk (vanilla bourbon, saffron, and spicy myrrh, around $129 AUD).
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Top local perfume and fragrance brands in Australia highlight native botanicals-such as Western Australian sandalwood, boronia, and finger lime -alongside artisan craftsmanship.

### Leading Australian Niche & Luxury Perfume Houses

- Goldfield & Banks - Style: French-Australian luxury house focusing on native Australian ingredients (like sandalwood, blue cypress, and-agarwood in the Daintree Rainforest). - Popular Scents: Silky Woods (vanilla, saffron, and native sandalwood, around $258 AUD), Pacific Rock Moss, and Sunset Hour. - Where to Buy: Available online via Goldfield & Banks or select stockists. - Mihan Aromatics - Style: Born in Fitzroy, Melbourne, known for urban-inspired, evocative scent profiles (like summer rain hitting hot pavement). - Where to Buy: Stocked at specialty retailers like Lore Perfumery. - Recreation Bondi Beach - Style: Natural, non-toxic, and vegan-certified fine fragrances based on organic sugar-cane alcohol. - Popular Scents: Lost in Dusk (vanilla bourbon, saffron, and spicy myrrh, around $129 AUD). - Where to Buy: Available via Recreation Bondi Beach. - Pedrica - Style: Melbourne-based niche brand offering playful and complex scent combinations (such as Coette with passionfruit or Pretty Boy with lychee and rose). - Where to Buy: Stocked in-store at Lore Perfumery in Melbourne. - Map of the Heart - Style: Artisan perfumes co-founded by Sarah Blair and Jeffrey Darling, utilizing unique local elements like Australian fire tree and rich sandalwood bases. - Other Notable Brands - Glasshouse Fragrances: Iconic home and body fragrance house founded in 2005. - The Raconteur & Teone Reinthal: Artisanal and botanical-driven independent Australian perfumers. - Ayu: Ayurveda-inspired natural botanical perfumes like Souq.

### Where to Sample Australian Perfumes As noted by a Reddit community consensus, fragrance lovers often explore local houses through dedicated independent boutiques:

- Lore Perfumery (Melbourne) - Libertine Parfumerie (Paddington and online)

If you'd like to narrow this down, tell me:

- What scent families do you prefer (woody, floral, fresh, or gourmand)? - Are you looking for 100% natural/clean formulas or traditional luxury extrait/EDP?

ChatGPT

The question asked

Best floral perfume Australia

From the recorded answer

### 5\. dusk Luminous Gardenia Eau de Parfum 15mL …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best floral perfumes in Australia 🌸

If you're looking for a beautiful floral perfume in Australia, I'd start with Floral Street Wonderland Peony, Gucci Flora Gorgeous Gardenia, and Viktor & Rolf Flowerbomb\. They offer three different takes on florals, from fresh and pretty to sweet and rich.

I've checked Australian fragrance retailers and current perfume listings. Here are my top picks across different budgets and scent styles. MECCA's floral collection is also a great place to compare rose, peony, jasmine and tuberose fragrances. www.mecca.comwww.mecca.com

## My top picks

![Flower meanings: the secret language of blooms - Floral Street](

### 1\. Floral Street Wonderland Peony Eau de Parfum

(Best fresh floral)

From \$53 AUD · MECCA (10 ml)

Fresh, fruity and feminine, with a peony-led floral character. A lovely choice for daytime, brunch, work and warmer weather.

Shop: MECCA Australia · www.mecca.com

---

### 2\. Gucci Flora Gorgeous Gardenia

\$79.95 · Kmart + others

A sweet, feminine gardenia fragrance with a playful, youthful feel. Great if you like pretty florals with a touch of sweetness.

View product

---

### 3\. Viktor&Rolf Flowerbomb Eau de Parfum

\$94.90 · BIG W + others

A rich, sweet floral bouquet with rose, freesia and peony nuances. Best if you want a noticeable, romantic fragrance for evenings or special occasions. www.instyle.com

View product

---

### 4\. Kenzo Flower 30ml Eau de Parfum Spray

\$59.99 · Chemist Warehouse + others

A soft, powdery floral with a classic, elegant feel. Worth trying if you prefer a sophisticated flower-petal scent rather than a very sugary perfume.

View product

---

### 5\. dusk Luminous Gardenia Eau de Parfum 15mL

\$29.99 · dusk Australia

A gardenia-focused option if you love creamy white flowers. A good one to investigate if you want a floral scent without spending designer-perfume prices.

View product

## Which floral scent is right for you?

1\. What kind of floral smell do you love?

Fresh and clean, like a garden in spring

Sweet, fruity and feminine

Romantic roses and soft petals

Jasmine, gardenia or creamy white flowers

Rich, sexy, luxurious florals

---

2\. What's your budget in Australian dollars?

Under \$50

\$50-\$100

\$100-\$200

\$200+ for a luxury perfume

---

3\. How strong should it be?

Light and delicate

Noticeable and long-lasting

Strong and attention-grabbing

[Find my best floral perfume]

My tip: test a perfume on your skin before buying a full bottle. Floral scents can change considerably after the first 20-30 minutes, especially in Australia's warm weather.

Perplexity

The question asked

Best vanilla perfume Australia

From the recorded answer

Best budget/community-loved option: Reddit users in Australian fragrance communities often recommend Vanille by Reminiscence and Dusk's Vanilla Caramel Eau de Parfum for a sweeter vanilla profile.
Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

If you want the best vanilla perfume in Australia, the strongest mainstream pick from Australian beauty editors is Tom Ford Tobacco Vanille for a richer, more luxurious vanilla, while The 7 Virtues Santal Vanille is highlighted as a good daily-wear option.

A practical shortlist based on the results:

- Best overall / luxe: Tom Ford Tobacco Vanille - repeatedly singled out in Australian fragrance roundups as a standout vanilla. - Best for everyday wear: The 7 Virtues Santal Vanille - specifically named as the best vanilla perfume for daily wear. - Best trending gourmand vanilla: Phlur Vanilla Skin Eau de Parfum and Sol de Janeiro '62 - both featured in Space NK's vanilla edit available in Australia. - Best Australian-adjacent niche picks: Libertine Parfumerie's vanilla edit and Stuga's gourmand/vanilla range are useful for finding more curated options locally. - Best budget/community-loved option: Reddit users in Australian fragrance communities often recommend Vanille by Reminiscence and Dusk's Vanilla Caramel Eau de Parfum for a sweeter vanilla profile.

If you want, I can narrow this down to the best vanilla perfume for women, men, cheap options under $50, or long-lasting sweet vs. smoky vanilla.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Dusk

Fragrance & Perfume

21 August – 18 October 2026 (scans 1–10)

0.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

41

Answers naming the brand

4495

Answers collected

0.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Dusk ranks #20 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 18 October 2026). Its visibility is 0.9%. It was named in 41 of 4,495 AI answers across 24 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.9% AI visibility for Dusk in Fragrance & Perfume · Australia, measured over 21 August – 18 October 2026. It ranks #20 among 36 tracked brands.

How often does AI mention this brand?

Dusk was named in 41 of 4,495 collected AI answers, across 24 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Dusk by all 4,495 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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