Dusk
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
National Australian home-fragrance retail chain with a secondary personal Perfumes range.
Dusk ranks #19 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 1.0/100. It was named in 32 of 3,150 AI answers across 17 of 150 tracked questions, averaging position 3.3 when mentioned.
Over the last 7 weekly scans, Dusk's scan score moved from 0.0 on 21 August 2026 to 0.9 on 27 September 2026, up 0.9 points.
1.0
Visibility score
19
Found Rank
0
Movement vs last window
3.3
Avg. position when mentioned
17
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Dusk vs Fragrance & Perfume
Running at 0.3x the Fragrance & Perfume category average — well behind the field.
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Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Dusk
- Best vanilla perfume Australia
- Best Australian made perfume
- Best boutique perfume brands Australia
- Best cruelty free perfume Australia
- Best artisan perfume Australia
- Best gourmand perfume Australia
Questions where AI names other brands instead
- Best Australian fragrance brands you've never heard of (Mihan Aromatics, Chasing Scents, Goldfield & Banks)
- Best indie perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best local perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best Australian owned fragrance brands (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
- Best fragrance houses Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Underrated Australian perfume brands (Goldfield & Banks, Mihan Aromatics, Chasing Scents)
What AI says about Dusk
Recreation Bondi Beach - Lost In Dusk : An Australian-made, non-toxic eau de parfum ($129 AUD) blending deep vanilla bourbon with seductive saffron, spicy myrrh, coffee, and dark mahogany.
Google AI Overviews, 27 September 2026
For buying in Australia, local fragrance retailers and Australian perfume brands also carry coffee-adjacent scents; examples in the search results include Palermo Perfumes with coffee notes and Dusk with a Fresh Coffee fragrance oil.
Perplexity, 27 September 2026
Lost in Dusk is one to sample if you like warm, woody, sensual scents.
ChatGPT, 20 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Dusk's AI Visibility Score?
Dusk has an AI Visibility Score of 1.0 in the AU Fragrance & Perfume AI Visibility Index, ranked #19.
How often does AI recommend Dusk?
Dusk was named in 32 of 3,150 AI answers analysed, across 17 tracked questions, averaging position 3.3 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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