Dusk

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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National Australian home-fragrance retail chain with a secondary personal Perfumes range.

Dusk
appears in
0.9
% of measured AI answers in this industry and market.

Found score

Track Dusk’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

1.1

November 8, 2026

Overall visibility

0.9

21 August – 8 November 2026 (scans 1–13)

Industry rank

22

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Dusk's single-scan score moved from 0.0% to 1.1%, up 1.1 percentage points. Latest recorded scan 1.1% on 8 November 2026; combined-window score 0.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.9% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.9%
30 August 20261.6%
6 September 20260.9%
13 September 20260.9%
20 September 20261.3%
27 September 20260.9%
4 October 20260.7%
11 October 20260.7%
18 October 20260.7%
25 October 20260.4%
1 November 20260.4%
8 November 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

0.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.8%

21 August – 8 November 2026 (scans 1–13)

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ChatGPT names Dusk most often.

It appears in 1.3% of collected ChatGPT answers and 0.4% of Perplexity answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 28 of 150 questions.

Dusk appears in at least one collected answer to 18.7% of the tracked questions. That is question coverage; the 0.9% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 1.6%. The latest scan was 1.1% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made perfume
  • Best Australian perfume Melbourne
  • Best Australian perfume brands
  • Best artisan perfume Australia
  • Best award winning Australian fragrance brands
  • Best boutique perfume brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent perfume brands Australia (Mihan Aromatics, Goldfield & Banks, Who is Elijah)
  • Best Australian fragrance brands you've never heard of (Mihan Aromatics, Who is Elijah, Perdrisât)
  • Underrated Australian perfume brands (Mihan Aromatics, Perdrisât, Vararoha)
  • Best indie perfume brands Australia (Mihan Aromatics, Who is Elijah, Grandiflora)
  • Best Australian perfumers (Goldfield & Banks, Who is Elijah, Maison Balzac)
  • Best fragrance houses Australia (Goldfield & Banks, Mihan Aromatics, The Raconteur)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which Australian perfume brands are actually good

From the recorded answer

Standout scents: Lucky Chaos and Lost in Dusk.
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Several Australian perfume brands have earned a strong reputation for high-quality, distinctive, and artisanal compositions:

- Goldfield & Banks - The vibe: Luxury French-Australian niche perfumery that puts native Australian botanicals front and center (such as Daintree agarwood/oud, native sandalwood, and desert peach). - Standout scents: Silky Woods (rich vanilla, tobacco, and oud), Sunset Hour (desert peach, mandarin, and sandalwood), and Pacific Rockmoss. - Who Is Elijah - The vibe: Sydney-born, contemporary, and minimalist gender-neutral house [0.5]. The scents lean clean, modern, and easily wearable [0.5] with strong mass appeal. - Standout scents: Morning After and Nomad [0.5]. - Map of the Heart - The vibe: Artistic, conceptual niche fragrances [0.1] housed in striking, anatomical heart-shaped glass bottles designed by Pierre Dinand [0.1]. - Recreation Beauty - The vibe: Clean, vegan, and cruelty-free perfumes created with natural, low-tox ingredients that mimic traditional fine-fragrance wearability without synthetic headaches. - Standout scents: Lucky Chaos and Lost in Dusk. - Mihan Aromatics - The vibe: Melbourne-inspired (specifically Fitzroy-rooted) indie botanical scents capturing urban Australian life and local flora. - The Raconteur - The vibe: Raw, native botanical-focused perfumery utilizing ethically sourced Australian oils and plant extracts.

If you'd like to narrow it down, tell me:

- What scent profile do you usually reach for (e.g., fresh citrus, warm vanilla/gourmand, woody/oud, or floral)? - Are you looking for everyday wear or an evening/statement scent?

ChatGPT

The question asked

Best non toxic perfume Australia

From the recorded answer

![Dusk To Dawn Collection …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

If you're looking for non-toxic, low-toxicity perfume in Australia, I'd focus on brands that are transparent about their ingredients, avoid phthalates and parabens, and ideally disclose their fragrance components.

There are some lovely Australian brands making genuinely beautiful fragrances without relying on the traditional perfume formulation approach.

## My top 7 non-toxic perfume brands in Australia

!Neon Neroli Perfume | White Floral & Neroli Fragrance | Niche Natural Perfume - VAHY

1\. VAHY

(Best luxury natural option)

- 100% natural aromatic ingredients. - Free from phthalates, petrochemicals and PFAS-associated ingredients. - Vegan and cruelty-free. - Beautiful luxury-style fragrances.

Shop VAHY

Source: www.vahy.co

---

!ONE SEED organic perfume

2\. One Seed

(Best botanical perfume)

- Australian organic perfume brand. - Botanical-based fragrances. - A lovely option if you prefer natural ingredients. - Worth exploring for elegant everyday scents.

Shop One Seed

Source: thewellkind.com

---

![Dusk To Dawn Collection - Your Bliss Perfume](

3\. Your Bliss

(Best clean fragrance range)

- No phthalates or parabens. - Vegan and cruelty-free. - Uses botanical extracts and selected synthetic ingredients. - Good choice if you want modern designer-style fragrances.

Shop Your Bliss

Source: www.yourbliss.com.au

---

!Chypre Luxury Oil Parfum | Fleurage Perfume

4\. Fleurac Fragrance Best affordable perfume oils

- No phthalates or parabens. - Alcohol-free perfume oils. - Australian-made options. - Great for trying a more natural fragrance.

Shop Fleurac

Source: www.vamsbeauty.comwww.eha.sa.gov.au

---

!Universe Aligns / Organic Perfume - Green Horse Online

5\. Gracious Minds Best warm, cosy fragrances

- Organic perfume options. - Alcohol-free Ambers Aura perfume oil. - Australian-made. - Lovely amber, vanilla and woody scent direction.

Shop Gracious Minds

Source: www.vamsbeauty.comwww.eha.sa.gov.au

---

![Hotel Jasmine Extrait De Parfum

- odesse](

6\. Odesse Best modern luxury-style spray

- Phthalate-free. - Vegan and cruelty-free. - Extrait de parfum options. - Good if you prefer traditional spray perfumes.

Shop Odesse

Source: www.vamsbeauty.comwww.eha.sa.gov.au

---

![Organic Parfum | Natural Fragrance Parfum - Nefysi](

7\. Nefysi Best 100% plant-derived option

- No synthetic fragrance. - Plant-derived ingredients. - Organic jojoba perfume oil. - Natural essential oils and absolutes.

Shop Nefysi

Source: nefysi.com.au

## My favourite products to investigate

Here are some specific options available through Australian retailers.

One Seed Solitude

## \$110.00

Priceline

View product

---

Odesse Rose Wood

## \$89.95

Odesse

View product

---

Your Bliss Discovery Set

## \$55.00

Your Bliss - six fragrances to try

View product

## What to avoid when choosing perfume

A quick note: "non-toxic" and "clean" aren't regulated perfume categories in Australia. Natural doesn't automatically mean safer, and synthetic doesn't automatically mean harmful. www.vamsbeauty.comwww.eha.sa.gov.au

I'd look for\:

- No added phthalates. - No parabens. - Clear ingredient disclosure. - IFRA-compliant fragrance formulations. - No unnecessary fragrance allergens if you have sensitivities.

## Let me narrow it down to the best perfumes for you

I'd love to help you find something that smells gorgeous, rather than something that smells like essential oils or a health food shop\!

1\. What sort of fragrance do you love?

Feminine, elegant and luxurious

Fresh, clean and just showered

Floral, soft and romantic

Vanilla, musk and warm sensual scents

Woody, earthy and sophisticated

---

2\. What's your budget?

Under \$75

Up to \$150

\$150-\$250

Over \$250

---

3\. What matters most?

100% natural / botanical ingredients

No phthalates, parabens or concerning ingredients

Full ingredient transparency

Clean ingredients but long-lasting

---

4\. Which format do you prefer?

Traditional spray perfume

Roll-on perfume oil

Either

[Find my best perfumes]

Perplexity

The question asked

Best new Australian perfume brands

From the recorded answer

Cygnet Perfumery - A quieter South Gippsland option, with botanical scents inspired by woodlands, meadows and dusk.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Here are the Australian perfume brands most worth discovering now:

- Tsu Lange Yor - Melbourne label founded in 2023 by Troye Sivan and Steele Mellet, offering understated, genderless fragrances. Start with Luca for a warm skin scent or By Your Side for leather, cedar and black pepper. - Ficifolia - A Melbourne-inspired house launched in 2023. Oh, Darling! and Out of Office are good introductions to its polished, contemporary style. - (S)MER - One of the newest labels, founded in 2025, with a clean, architectural approach. Bois du Matin is its standout scent. - Mallee - A newer Western Australian brand drawing on rugged landscapes and native environments. Explore Salt Bush, Bronco or Badlands. - The Raconteur - An independent Sydney-Hobart house known for handmade perfumes and Australian native botanicals. - SŚAINT - A Sydney brand combining botanical materials and modern synthetics in bold, contemporary unisex fragrances. - Cygnet Perfumery - A quieter South Gippsland option, with botanical scents inspired by woodlands, meadows and dusk. - Who Is Elijah - Sydney-based, vegan, cruelty-free and gender-fluid. Nomad is an accessible starting point, while Rebel Rose offers a more floral-smoky profile. - Váhy - A Melbourne-born brand focused on transparent, low-tox and cruelty-free fragrance. Tarkine blends rainforest-inspired woods, vanilla, nutmeg, patchouli and vetiver. - Siuno - An Adelaide botanical perfume brand using whole-plant extracts and environmentally conscious packaging. Its debut, Ulysses, is green, citrusy, woody and lightly smoky. - Flâner - A Melbourne label inspired by small discoveries in city life; Vive la Fleur is a good choice for a brighter floral scent.

Best three to sample first: 1. Tsu Lange Yor for minimalist, fashionable skin scents 2. Ficifolia for distinctly Melbourne-inspired compositions 3. (S)MER for the most genuinely new and design-led approach

For a more established Australian luxury house, Goldfield & Banks remains the benchmark, particularly Pacific Rock Moss, Silky Woods and Ingenious Ginger.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Dusk

Fragrance & Perfume

21 August – 8 November 2026 (scans 1–13)

0.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

50

Answers naming the brand

5839

Answers collected

0.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Dusk ranks #22 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 8 November 2026). Its visibility is 0.9%. It was named in 50 of 5,839 AI answers across 28 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.9% AI visibility for Dusk in Fragrance & Perfume · Australia, measured over 21 August – 8 November 2026. It ranks #22 among 36 tracked brands.

How often does AI mention this brand?

Dusk was named in 50 of 5,839 collected AI answers, across 28 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Dusk by all 5,839 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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