Ficifolia
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
Melbourne fragrance house founded by Sophie Marcoux, profiled by Inside Retail in 2026.
Ficifolia ranks #14 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 2.5/100. It was named in 79 of 3,150 AI answers across 22 of 150 tracked questions, averaging position 4.0 when mentioned.
Over the last 7 weekly scans, Ficifolia's scan score moved from 1.8 on 21 August 2026 to 4.9 on 27 September 2026, up 3.1 points.
2.5
Visibility score
14
Found Rank
0
Movement vs last window
4.0
Avg. position when mentioned
22
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Ficifolia vs Fragrance & Perfume
Running at 0.6x the Fragrance & Perfume category average — a little behind the field.
2
3
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Ficifolia
- Best perfume brands from Melbourne
- Best new Australian perfume brands
- Best Australian owned fragrance brands
- Best local perfume brands Australia
- Underrated Australian perfume brands
- Best Australian perfumers
Questions where AI names other brands instead
- Best Australian made perfume (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best small batch perfume Australia (Cygnet Perfumery, Goldfield & Banks, Mihan Aromatics)
- Best Australian made cologne (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best Australian made fragrance (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best Australian perfume Sydney (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best sustainable perfume brands Australia (Váhy, Goldfield & Banks, Who is Elijah)
What AI says about Ficifolia
There are many Australian perfume brands, including: Mihan Aromatics Tulita Goldfield & Banks Ficifolia So.
Google AI Overviews, 27 September 2026
Ficifolia Fragrances — Melbourne-inspired fragrances based on experiences around the city; the perfumes are high-concentration Extraits (25%).
ChatGPT, 27 September 2026
If you want Australian fragrance brands that are still relatively under the radar, the strongest “you may not have heard of them” picks from current coverage are Ficifolia, Pedrisât, Maks + Me, Mallee, House of Narcissus, Vararoha, and Chasing Scents.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Ficifolia's AI Visibility Score?
Ficifolia has an AI Visibility Score of 2.5 in the AU Fragrance & Perfume AI Visibility Index, ranked #14.
How often does AI recommend Ficifolia?
Ficifolia was named in 79 of 3,150 AI answers analysed, across 22 tracked questions, averaging position 4.0 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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