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Ficifolia

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Melbourne fragrance house founded by Sophie Marcoux, profiled by Inside Retail in 2026.

Ficifolia
appears in
2.8
% of measured AI answers in this industry and market.

Found score

Track Ficifolia’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

3.4

October 18, 2026

Overall visibility

2.8

21 August – 18 October 2026 (scans 1–10)

Industry rank

13

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Ficifolia's single-scan score moved from 1.8% to 3.4%, up 1.6 percentage points. Latest recorded scan 3.4% on 18 October 2026; combined-window score 2.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.8% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20262.4%
30 August 20262.2%
6 September 20261.8%
13 September 20261.8%
20 September 20262.7%
27 September 20264.9%
4 October 20263.8%
11 October 20263.6%
18 October 20263.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.8%

Perplexity Logo

Perplexity

3.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.9%

21 August – 18 October 2026 (scans 1–10)

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ChatGPT names Ficifolia most often.

It appears in 3.8% of collected ChatGPT answers and 0.9% of Google AI Overviews answers: a difference of 2.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 27 of 150 questions.

Ficifolia appears in at least one collected answer to 18.0% of the tracked questions. That is question coverage; the 2.8% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 1.8% to 4.9%. The latest scan was 3.4% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to French perfume brands
  • Best Australian fragrance brands
  • Best Australian fragrance brands you've never heard of
  • Best Australian made perfume
  • Best Australian owned fragrance brands
  • Best Australian perfume Melbourne

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian fragrance brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best Australian perfume brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best boutique perfume brands Australia (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
  • Best perfume brands Australia (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
  • Best fragrance houses Australia (Goldfield & Banks, Map of the Heart, Chasing Scents)
  • Best independent perfume brands Australia (Who is Elijah, Cygnet Perfumery, Goldfield & Banks)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best fragrance brands Australia

From the recorded answer

Other Notable Aussie Brands: Users on platforms like Reddit NichePerfumes frequently recommend Mihan Aromatics, Chasing Scents (tea-focused profiles), Map of the Heart, and Ficifolia.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Australia is home to a thriving local niche and independent perfume scene, alongside globally popular designer fragrances.

### Top Australian Niche & Independent Fragrance Brands

- Goldfield & Banks - Highlights: Inspired by the diverse landscapes, native botanicals, and coasts of Australia, created by founder Dimitri Weber. All formulas feature a high concentration (+20% essence). - Popular Scents: [Pacific Rock Moss ]( (marine, cedarwood, and coastal fresh), Silky Woods, and [Bohemian Lime ](. - SŚAINT - Highlights: Sustainable, vegan, and cruelty-free Australian perfume house crafted with clean ingredients. - Popular Scents: Twenty Two (amber and woody foundation) and collaborations like Shevoke x SŚAINT (bergamot, amberwood, patchouli). - Pedrica - Highlights: Melbourne-based niche brand stocked locally at L Perfumery, known for expressive profiles, bold performance, and creative names. - Popular Scents: Coette (passionfruit), Pretty Boy (lychee, rose, aldehydes), and Bully (leathery). - Other Notable Aussie Brands: Users on platforms like Reddit NichePerfumes frequently recommend Mihan Aromatics, Chasing Scents (tea-focused profiles), Map of the Heart, and Ficifolia.

---

### Top International & Designer Fragrances Loved in Australia ![Dior Sauvage Dior Sauvage | Dior& more | 4.7(38.6K)](

- Key Notes: Bergamot, Sichuan pepper, and ambroxan. - Why It's Popular: A perennial best-seller across Australia for its versatile, clean, and magnetic day-to-night freshness.

![Maison Francis Kurkdjian - Baccarat Rouge 540 Maison Francis Kurkdjian - Baccarat Rouge 540 | Oz Hair and Beauty& more | 4.3(9.2K)](

- Key Notes: Amberwood, saffron, and cedar. - Why It's Popular: Widely sought after in luxury boutiques and stockists like Above The Collar as an iconic modern sweet-amber staple.

Show more Are you looking for an everyday signature scent, a local Australian niche house, or a specific profile like fresh, woody, or sweet? Let me know and I can narrow down the best options.

ChatGPT

The question asked

Best Australian owned fragrance brands

From the recorded answer

!Ficifolia Is a Luxe New Fragrance Line Inspired by the Scents of Melbourne | Broadsheet …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best Australian-owned fragrance brands

Australia has some excellent homegrown fragrance houses, from niche perfumes inspired by the Australian landscape to luxury scents, natural botanical blends and contemporary everyday fragrances.

If you're looking to support Australian-owned brands specifically, it's worth distinguishing Australian-founded brands from brands that are still Australian-owned today, as some local fragrance labels have changed ownership over time.

## My top Australian-owned fragrance picks

!Ficifolia Is a Luxe New Fragrance Line Inspired by the Scents of Melbourne | Broadsheet

1\. Ficifolia Fragrances

(Best overall niche pick)

Female-founded · Sydney-made

A modern niche perfume house creating scents inspired by memories and Australian cities. Its extrait de parfum concentration makes it worth exploring if you want a more luxurious, longer-wearing fragrance.

Best for\: distinctive, contemporary personal perfumes.

Website: ficifolia.com · ficifolia.com

---

!Daintree Rain Tea | Raconteur | Bloom Perfumery London

2\. The Raconteur

Artisanal · Botanical · Unisex

An independent fragrance house based in Sydney and Hobart, known for handmade fragrances featuring Australian native plant extracts.

Best for\: sophisticated, botanical scents with a strong Australian identity.

Website: theraconteur.co · theraconteur.co

---

!Bujairami - The Essence of Australia in a Bottle

3\. Maskai

Luxury · Oud · Warm oriental scents

A Sydney-born fragrance house inspired by Middle Eastern perfumery, with vegan and cruelty-free extrait de parfums.

Best for\: rich, sensual, evening fragrances and warm musky or oud-led profiles.

Website: maskai.com.au · www.maskai.com.au

---

![Help Center - Hideaway](

4\. hideaway.

Affordable · Everyday wear

An Australian-owned business that makes its fragrances on the Gold Coast. It offers a broad range inspired by familiar designer fragrance styles, at more accessible prices.

Best for\: affordable daily perfume and matching body products.

Website: hideaway.online · www.hideaway.online

---

!Veyra Eau de Parfum 50ml | Yalana Fragrances

5\. Yalana Fragrances

Indigenous-owned · Contemporary niche

An Aboriginal-owned brand founded by Wannarua woman Carly Berry. Its fragrances draw on personal experiences, travel and storytelling.

Best for\: discovering an emerging Australian perfume house with a meaningful founder story.

Explore: Yalana Fragrances · whiterabbitsocial.com

## More Australian fragrance brands worth exploring

!Grimoire Parfums | Artisan perfumery from Melbourne - Shop Now

Grimoire Parfums

Dark, imaginative, unconventional fragrances inspired by mythology and artistic storytelling. Ideal for adventurous niche-perfume fans. whiterabbitsocial.com

!Undergrowth - ÖRÖK FRAGRANCES

Örök Fragrances

Story-driven, unisex perfumes with distinctive scent profiles and a focus on identity, diversity and personal narratives. whiterabbitsocial.com

!The Intentional Ritual Bundle ~ Otways in Bush Botanicals - Etikette

Oatley Bay

An Australian-owned, Sydney-based artisan business focused on botanical home fragrances, candles, diffusers and room sprays rather than fine personal perfume. oatleybay.com.au

## Which would I choose?

| If you want… | Start with | |--------|--------| | Premium niche perfume | Ficifolia | | Australian botanical character | The Raconteur | | Rich, sensual luxury scents | Maskai | | Affordable everyday fragrance | hideaway. | | Aboriginal-owned fragrance | Yalana | | Artistic, unusual niche scents | Grimoire Parfums | | Home fragrance and candles | Oatley Bay |

These are a curated shortlist, not a definitive ranking based on comparative wear tests. Ownership and product ranges can change, so check the brands' current information before purchasing.

## Help me narrow it down

What are you shopping for?

Personal perfume

Candles, diffusers and room sprays

Both

---

What's your budget in AUD?

Under \$100

\$100-150

\$150-250

\$250+

---

Which scent styles do you prefer?

Fresh, citrus, aquatic

Woody, musky, amber

Floral, feminine, soft

Sweet, gourmand, vanilla

Green, earthy, Australian botanicals

---

What matters most?

Both Australian-owned and made in Australia

Australian-owned, regardless of manufacturing location

Niche quality and uniqueness

Long-lasting performance

[Find my best matches]

Perplexity

The question asked

Best new Australian perfume brands

From the recorded answer

Ficifolia - A Melbourne label launched in 2023, with a distinctly Australian, botanical approach and an ethical focus. Start here for modern scents inspired by local landscapes.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Here are the best newer Australian perfume brands to try, prioritising distinctive scents, local identity, and strong recent momentum:

- Ficifolia - A Melbourne label launched in 2023, with a distinctly Australian, botanical approach and an ethical focus. Start here for modern scents inspired by local landscapes. - Àerre - A fast-growing Australian fragrance retailer and house known for accessible perfumes and home fragrance. Its expanding store network makes it one of the country's most visible newer fragrance brands. - Mihan Aromatics - A Melbourne niche house that captures Australian memories and environments; its fragrances include the atmospheric idea of summer rain on hot pavement. - Brian Morgan - A Melbourne-based Australian brand offering locally blended and bottled perfumes with a high 25% perfume-oil concentration at relatively low prices. - Goldfield & Banks - Not the newest brand, but arguably Australia's leading modern luxury perfume house. It uses native materials such as blue cypress and finger lime; Silky Woods is the standout starting point. - Who Is Elijah - A contemporary Australian niche label worth considering for minimalist, unisex fragrances and a polished, international feel. - Jersey Road - A Sydney-based independent brand known for expressive, gender-neutral perfumes with a more artistic, small-batch character. - Maison Matine Australia? - Skip this if you want strictly Australian-made: it is a French brand, despite being widely stocked locally.

### Best picks by style

| If you want… | Try | |---|---| | A distinctly Australian luxury scent | Goldfield & Banks | | An emerging local label | Ficifolia | | Affordable Australian-made perfume | Brian Morgan | | Atmospheric, artistic fragrances | Mihan Aromatics | | Easy-to-shop, accessible scents | Àerre | | Modern niche and unisex perfumes | Who Is Elijah or Jersey Road |

For the strongest starting shortlist, sample Ficifolia, Mihan Aromatics, Goldfield & Banks, and Brian Morgan.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ficifolia

Fragrance & Perfume

21 August – 18 October 2026 (scans 1–10)

2.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

127

Answers naming the brand

4495

Answers collected

2.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ficifolia ranks #13 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 18 October 2026). Its visibility is 2.8%. It was named in 127 of 4,495 AI answers across 27 of 150 tracked questions, averaging position 4.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.8% AI visibility for Ficifolia in Fragrance & Perfume · Australia, measured over 21 August – 18 October 2026. It ranks #13 among 36 tracked brands.

How often does AI mention this brand?

Ficifolia was named in 127 of 4,495 collected AI answers, across 27 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ficifolia by all 4,495 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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