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Tulita

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Woman-owned, Ayurveda-informed Australian fragrance brand.

Tulita
appears in
1.6
% of measured AI answers in this industry and market.

Found score

Track Tulita’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

1.8

October 18, 2026

Overall visibility

1.6

21 August – 18 October 2026 (scans 1–10)

Industry rank

15

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Tulita's single-scan score moved from 1.1% to 1.8%, up 0.7 percentage points. Latest recorded scan 1.8% on 18 October 2026; combined-window score 1.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20261.3%
30 August 20261.3%
6 September 20261.1%
13 September 20262.9%
20 September 20261.3%
27 September 20261.3%
4 October 20261.8%
11 October 20261.6%
18 October 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.1%

Perplexity Logo

Perplexity

3.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.3%

21 August – 18 October 2026 (scans 1–10)

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Perplexity names Tulita most often.

It appears in 3.2% of collected Perplexity answers and 0.3% of Google AI Overviews answers: a difference of 2.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 23 of 150 questions.

Tulita appears in at least one collected answer to 15.3% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 1.1% to 2.9%. The latest scan was 1.8% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian fragrance brands
  • Best Australian fragrance brands you've never heard of
  • Best Australian made fragrance
  • Best Australian made perfume
  • Best Australian native ingredient perfume
  • Best Australian natural perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best local perfume brands Australia (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
  • Best Australian owned fragrance brands (Goldfield & Banks, Who is Elijah, Map of the Heart)
  • Underrated Australian perfume brands (Goldfield & Banks, Mihan Aromatics, SŚAINT)
  • Best Australian fragrance brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best Australian perfume brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best boutique perfume brands Australia (Goldfield & Banks, Who is Elijah, Mihan Aromatics)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best new Australian perfume brands

From the recorded answer

Tulita …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Leading new and rising Australian perfume and fine fragrance brands combine local native botanicals, artisanal craftsmanship, and distinct regional character:

### Top New & Rising Australian Fragrance Houses

- Tsu Lange Yor - Founded: 2023 in Carlton, Melbourne, by Troye Sivan and his brother Steele Mellet. - Vibe: Thoughtful, androgynous, and emotionally intelligent unisex compositions. - Standout Scents: Luca (a warm, lactonic skin scent) and By Your Side (leather, cedar, and black pepper). - Goldfield & Banks - Founded: 2016 in Sydney (by Dimitri Weber), with continued breakout and popular releases like Ingenious Ginger and Silky Woods Elixir. - Vibe: Luxury French-Australian niche perfumery centered on rare and raw Australian botanical extracts (such as native agarwood and coastal moss). - Standout Scents: Pacific Rock Moss (~198 AUD for 50ml) and Ingenious Ginger (~198 AUD for 50ml). - Recreation Bondi Beach - Vibe: Clean, natural, non-toxic, and cruelty-free luxury perfume made in Australia. - Standout Scents: Undone (~129 AUD for 50ml), featuring ripe fig, creamy amber, cassis, and bitter orange. - Mallee Official (Mallee) - Founded: Recent launch out of Western Australia. - Vibe: Raw, nature-inspired regional Australian landscapes. - Standout Scents: Salt Bush, Bronco, Badlands, and Rose Burn. - Tulita - Founded: Woman-owned Australian brand drawing on Ayurvedic principles and clean beauty. - Vibe: Mindful, botanical wellness-oriented profiles. - Yalana Fragrances - Vibe: A proudly Aboriginal-owned fragrance brand highlighting rich story-driven scent connections to country and native botanicals.

---

### Quick Comparison of Popular Options | Brand | Origin City | Price Range (Approx.) | Key Scent Profile | |---|---|---|---| | Tsu Lange Yor | Melbourne, VIC | Niche / Mid-High | Lactonic skin scents, woods, and warm spices | | Goldfield & Banks | Sydney, NSW | $150 - $280 AUD | Fresh aquatics, native ginger, and Australian woods | | Recreation Bondi Beach | Sydney, NSW | ~129 AUD (50ml) | Fleshy fig, amber, and clean naturals | | Mallee Official | Western Australia | Niche | Arid bush, saltbush, and smoky earth |

If you'd like to narrow down the list, tell me:

- What scent families you prefer (e.g., fresh/aquatic, warm vanilla, woody, or floral) - Whether you are looking for everyday wear or a distinct statement scent

ChatGPT

The question asked

Best natural perfume Australia

From the recorded answer

!Agati Perfume | 50ml | Earthy & Woody Scent | Tulita …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

If you're looking for the best natural perfumes in Australia, I'd focus on brands that use botanical essential oils, natural aromatic extracts and alcohol bases derived from natural sources, rather than conventional synthetic fragrance blends.

One important distinction: “natural,” “organic” and “non-toxic” aren't interchangeable. Natural perfumes can still cause allergies or skin irritation, so it's worth checking the full ingredient list, especially if you have sensitive skin.

I'd compare Australian-made botanical perfumes with a few internationally recognised natural fragrance brands that ship to Australia, looking at scent quality, ingredient transparency, longevity and price.

## My top natural perfume picks in Australia

!Tarkine Perfume | Luxe Woods Scent | Clean, 100% Natural - VAHY

## 1\. Váhy

(Best for ingredient transparency)

A Melbourne-based brand focused on natural, organic and cruelty-free fragrances with ingredient transparency. A good starting point if you want a sophisticated, gender-neutral botanical scent. fashionjournal.com.auwww.broadsheet.com.au

Explore: Váhy

---

![Vanessa Megan Wild Woud | Natural Mood Enhancing Perfume - Sensoriam](

## 2\. Vanessa Megan

(Best for organic perfume)

Worth exploring if you prefer plant-derived fragrances and want an established Australian natural-perfume range. Try Wild Wøud for an earthy, woody direction. cleanandconscious.com.aubyronbe.com

Explore: Vanessa Megan

---

![Fluid - Natural EDP | Botanic Enve - botanicenve](

## 3\. Botanic Enve

(Best award-winning option)

Its Fluid Eau de Parfum received gold in the earthy natural perfume category at the 2026 Clean + Conscious Awards. A strong option to investigate if you want a more refined botanical fragrance. cleanandconscious.com.au

Explore: Botanic Enve

---

!Agati Perfume | 50ml | Earthy & Woody Scent | Tulita

## 4\. Tulita

Best for artisan botanical fragrances. A Melbourne-based label inspired by nature and Ayurvedic traditions. Small sample sizes are available for some fragrances, making it easier to test before investing in a full bottle. www.loreperfumery.com.ausensoriam.com

Explore: Tulita

---

!Viriditas Natural Perfume | Perfect Potion

## 5\. Perfect Potion

Best for a more accessible starting point. Look at its natural perfume range if you enjoy essential-oil-based aromas and want to explore botanical fragrance without immediately committing to a luxury perfume.

Explore: Perfect Potion

## Which one would suit you best?

1\. What kind of scent do you love?

Floral - rose, jasmine, soft feminine scents

Woody, earthy, musky or sandalwood

Fresh, citrus, green or clean

Warm, vanilla, amber or sensual

---

2\. What matters most?

100% natural ingredients, no synthetic fragrance

Certified organic ingredients

Long-lasting scent and luxury quality

A gentle formulation for sensitive skin

---

3\. What's your budget?

Under A\$50

A\$50-120

A\$120-250

Over A\$250

---

4\. Which format do you prefer?

Spray perfume

Oil roller or perfume oil

Solid perfume balm

Open to anything

[Find my best natural perfumes]

My suggestion is to start by comparing Váhy and Vanessa Megan, then sample before buying a full bottle. If your priority is genuinely 100% natural rather than simply “clean” or “low-tox,” check that the specific fragrance-not just the brand-meets that standard.

Perplexity

The question asked

What perfume brands do Australians actually wear

From the recorded answer

Mihan Aromatics, The Raconteur, Tulita, Perdrisât, and Chasing Scents - smaller independent houses popular with Australian fragrance enthusiasts.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Australians wear a mix of mainstream designer fragrances and a growing number of local niche brands. The Australian labels you're most likely to encounter are:

- Goldfield & Banks - probably the best-known Australian perfume house, especially Pacific Rock Moss, Silky Woods, and Bohemian Lime. Its scents use Australian botanicals and landscapes as inspiration. - Who Is Elijah? - Sydney-based, gender-neutral fragrances; His|Her is its best-known success and a popular accessible choice. - Aesop - Melbourne-born and widely recognised for understated, woody and herbal scents such as Hwyl, Tacit, and Marrakech Intense. - Mihan Aromatics - Melbourne brand known for romantic, clean fragrances using native Australian ingredients; Sienna Brume is a standout. - Roemy - Melbourne-based, natural and unisex, with a more affordable and minimalist position. - Ficifolia - a newer Melbourne label whose perfumes are inspired by local city life and landscapes. - Maison Balzac and LUMIRA - Australian lifestyle brands with more polished, luxurious fragrance offerings. - Mihan Aromatics, The Raconteur, Tulita, Perdrisât, and Chasing Scents - smaller independent houses popular with Australian fragrance enthusiasts.

For international brands, the everyday Australian fragrance market still includes familiar names such as Jo Malone, Byredo, Maison Crivelli, Chloé, Narciso Rodriguez, Hermès, and other designer labels sold through Myer, Mecca, David Jones, Sephora, and Chemist Warehouse.

If choosing the most recognisably “Australian” options, start with Goldfield & Banks, Aesop, or Who Is Elijah?; for a more niche, local feel, try Mihan Aromatics, Roemy, or Ficifolia.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Tulita

Fragrance & Perfume

21 August – 18 October 2026 (scans 1–10)

1.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

70

Answers naming the brand

4495

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Tulita ranks #15 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 18 October 2026). Its visibility is 1.6%. It was named in 70 of 4,495 AI answers across 23 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for Tulita in Fragrance & Perfume · Australia, measured over 21 August – 18 October 2026. It ranks #15 among 36 tracked brands.

How often does AI mention this brand?

Tulita was named in 70 of 4,495 collected AI answers, across 23 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Tulita by all 4,495 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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