Tulita

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Woman-owned, Ayurveda-informed Australian fragrance brand.

Tulita
appears in
1.6
% of measured AI answers in this industry and market.

Found score

Track Tulita’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

2.0

November 8, 2026

Overall visibility

1.6

21 August – 8 November 2026 (scans 1–13)

Industry rank

16

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Tulita's single-scan score moved from 1.1% to 2.0%, up 0.9 percentage points. Latest recorded scan 2.0% on 8 November 2026; combined-window score 1.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20261.3%
30 August 20261.3%
6 September 20261.1%
13 September 20262.9%
20 September 20261.3%
27 September 20261.3%
4 October 20261.8%
11 October 20261.6%
18 October 20261.8%
25 October 20261.6%
1 November 20261.3%
8 November 20262.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

3.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.4%

21 August – 8 November 2026 (scans 1–13)

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Perplexity names Tulita most often.

It appears in 3.0% of collected Perplexity answers and 0.4% of Google AI Overviews answers: a difference of 2.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 29 of 150 questions.

Tulita appears in at least one collected answer to 19.3% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 1.1% to 2.9%. The latest scan was 2.0% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian fragrance brands
  • Best Australian fragrance brands you've never heard of
  • Best Australian made fragrance
  • Best Australian made perfume
  • Best Australian native ingredient perfume
  • Best Australian natural perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian fragrance brands you've never heard of (Mihan Aromatics, Who is Elijah, Perdrisât)
  • Underrated Australian perfume brands (Mihan Aromatics, Perdrisât, Vararoha)
  • Best indie perfume brands Australia (Mihan Aromatics, Who is Elijah, Grandiflora)
  • Best new Australian perfume brands (Tsu Lange Yor, Ficifolia, (S)MER)
  • Best Australian perfumers (Goldfield & Banks, Who is Elijah, Maison Balzac)
  • Which Australian perfume brands are actually good (Goldfield & Banks, Who is Elijah, Grandiflora)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best natural perfume Australia

From the recorded answer

Tulita (e.g., Kama - Gold Winner in Clean & Conscious Awards) …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Australia has a thriving botanical and natural perfumery scene, featuring small-batch creators who use pure essential oils, organic sugarcane bases, and native Australian botanicals.

### Top Australian Natural & Botanical Perfume Brands

- Vahy (e.g., Ember Haze, Tarkine, Isle of Blanc) - Profile: 100% natural, clean luxury perfumes crafted without petroleum synthetics, phthalates, or parabens. - Price: ~$59 - $259 AUD - Wyalba by Samuel Gravan (e.g., Firetree) - Profile: Handmade in Sydney using natural ingredients inspired by the Australian landscape-from coastal shorelines to dry deserts. - Price: ~$200 - $250 AUD (50ml) - Mihan Aromatics (e.g., Kirra Curl ) - Profile: Melbourne-made, gender-neutral niche parfums with a 30% concentration on an organic sugarcane base featuring notes like sea salt, leather, and Australian sandalwood. - Price: ~$60 AUD (10ml) - Vanessa Megan Skincare (e.g., Monarch, Wild Wøud, Liliquoi ) - Profile: 100% natural, certified non-toxic Eau de Parfum and Eau de Toilette lines crafted with botanical extracts. - Price: ~$14 - $289 AUD - Stray Willow (e.g., Sweet Muse ) - Profile: Alcohol-free and synthetic-free essential oil perfume rollers crafted for sensitive skin, packaged in recyclable glass with dried botanicals. - Price: ~$30 AUD per roller - Tulita (e.g., Kama - Gold Winner in Clean & Conscious Awards) - Profile: 100% natural Eau de Parfum lines infused with crystal energy and organic botanical essences. - Price: ~$15 - $290 AUD - Amacyn Natural Perfume - Profile: Sydney-based artisan perfumery specializing in contemporary, synthetic-free fragrances featuring pure essential oils and native plant profiles.

To explore curated collections or multi-brand selections, you can browse clean fragrance selections via the One Fine Secret Clean Beauty Store or read through the Rose & Co Botanical Fragrance Guide.To help narrow down the best choice for you:

- What scent family do you prefer (woody, floral, fresh citrus, or warm/spicy)? - Are you looking for an alcohol-based spray or an alcohol-free oil roller?

ChatGPT

The question asked

Best clean perfume Australia

From the recorded answer

Tulita Six Discovery Kit* …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

If you're looking for clean, non-toxic perfume in Australia, I'd start with Australian-made brands that prioritise phthalate-free formulas, cruelty-free ingredients and more transparent ingredient standards.

I've found some lovely options, ranging from affordable natural fragrances to luxury niche perfumes.

## Best clean perfume brands in Australia

![Vanessa Megan Harvest | Natural Mood Enhancing Perfume - Sensoriam](

1\. Vanessa Megan

(Best for natural perfume)

- 100% natural fragrance options. - Australian botanical ingredients. - Great if you want to avoid synthetic fragrance ingredients.

A good starting scent: Harvest.

Around \$109.95

---

!Tarkine Perfume | Luxe Woods Scent | Clean, 100% Natural - VAHY

2\. Váhy

(Best Australian natural brand)

- Natural and organic ingredients. - Cruelty-free. - Full ingredient transparency.

Try Tarkine.

Around \$59

---

![Hotel Jasmine Extrait De Parfum

- odesse](

3\. Odesse

- Modern, sophisticated fragrances. - Phthalate-free. - Vegan and cruelty-free.

Great if you prefer a more traditional luxury perfume experience.

---

!Lumira Perfume Oil Collection: Explore 6 Exquisite Scents

4\. Fleurac Fragrance

(Best for perfume oils)

- No phthalates or parabens. - Alcohol-free options. - Natural and synthetic fragrance blends.

Great for trying something different.

---

!Universe Aligns / Organic Perfume - Green Horse Online

5\. Gracious Minds

- Organic perfume options. - Alcohol-free perfume oils. - Warm, earthy and comforting scents.

Try Ambers Aura.

Around \$49.95

www.vamsbeauty.comwww.vamsbeauty.comfashionjournal.com.au

## Products worth exploring

These are available through Australian retailers\:

Vanessa Megan 100% Natural Perfume Harvest

## \$109.95

Vanessa Megan Skincare + others

Natural perfume · Harvest

Shop perfume

---

Vahy Tarkine Natural Perfume

## \$59.00

One Fine Secret + others

Natural perfume · Tarkine

Shop perfume

---

Tulita Six Discovery Kit

## \$70.00

LORE Perfumery + others

Six-scent discovery kit · 4.9/5 (123 reviews)

Shop discovery kit

## What I'd look for when buying clean perfume

- Phthalate-free. - Paraben-free. - Transparent ingredient disclosure. - IFRA-compliant fragrance ingredients. - Cruelty-free and preferably vegan, if that's important to you.

One important note: "clean" and "non-toxic" aren't regulated perfume categories in Australia. Natural doesn't automatically mean safer or less irritating. www.vamsbeauty.comwww.qendo.org.au

## Let me narrow it down to your ideal perfume

1\. What kind of scent do you love?

---

2\. What's your budget?

---

3\. What does clean mean to you?

---

4\. Which format do you prefer?

Spray perfume

Roll-on perfume oil

Either

[Find my best clean perfumes]

Perplexity

The question asked

Best independent perfume brands Australia

From the recorded answer

Tulita - Melbourne-based, nature-focused fragrances with an experimental but approachable style; its discovery kit is a sensible starting point.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Australia has a strong independent fragrance scene. The best brands to explore are:

- Mihan Aromatics - Melbourne-made, atmospheric and unconventional; try Petrichor Plains or Munlark Ash for earthy, smoky scents. - Goldfield & Banks - Luxury perfumes built around Australian native botanicals; try Silky Woods, Pacific Rock Moss or Southern Bloom. - Who Is Elijah - Modern, gender-neutral fragrances with a clean aesthetic and strong wearability; try Nomad or Muskē. - Chasing Scents - Experimental perfumes inspired by tea, ideal for unusual and artistic compositions. - Tulita - Melbourne-based, nature-focused fragrances with an experimental but approachable style; its discovery kit is a sensible starting point. - Odesse - Elegant, contemporary perfumes, including refillable solid fragrances; try Deep Orchid. - Perdrisât - Small-run, hand-made Melbourne perfumes suited to collectors who want limited releases. - Recreation Beauty - Contemporary, natural-leaning fragrances made in Australia; try At Night We Dance. - Vanessa Megan - Natural-focused Australian perfumery with richer, mood-oriented compositions; try Wild Woud. - Grandiflora - Best known for sophisticated floral perfumes, particularly magnolia-led compositions.

Best starting shortlist: 1. Goldfield & Banks for distinctly Australian luxury 2. Mihan Aromatics for artistic niche perfumery 3. Who Is Elijah for versatile gender-neutral scents 4. Chasing Scents for experimental tea fragrances 5. Tulita or Odesse for smaller independent labels

Sample first where possible-Australian indie perfumes can be distinctive and highly personal, and discovery sets are usually better value than blind-buying a full bottle.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Tulita

Fragrance & Perfume

21 August – 8 November 2026 (scans 1–13)

1.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

92

Answers naming the brand

5839

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Tulita ranks #16 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 8 November 2026). Its visibility is 1.6%. It was named in 92 of 5,839 AI answers across 29 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for Tulita in Fragrance & Perfume · Australia, measured over 21 August – 8 November 2026. It ranks #16 among 36 tracked brands.

How often does AI mention this brand?

Tulita was named in 92 of 5,839 collected AI answers, across 29 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Tulita by all 5,839 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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