Tulita
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
Woman-owned, Ayurveda-informed Australian fragrance brand.
Tulita ranks #15 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 1.5/100. It was named in 47 of 3,150 AI answers across 20 of 150 tracked questions, averaging position 2.6 when mentioned.
Over the last 7 weekly scans, Tulita's scan score moved from 1.1 on 21 August 2026 to 1.3 on 27 September 2026, up 0.2 points.
1.5
Visibility score
15
Found Rank
+2
Movement vs last window
2.6
Avg. position when mentioned
20
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Tulita vs Fragrance & Perfume
Running at 0.4x the Fragrance & Perfume category average — well behind the field.
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3
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Tulita
- Best Australian natural perfume brands
- Best perfume brands from Melbourne
- Best sustainable perfume brands Australia
- Best natural perfume Australia
- Best new Australian perfume brands
- Best Australian made perfume
Questions where AI names other brands instead
- Best boutique perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Chasing Scents)
- Best indie perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best local perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best fragrance houses Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Which Australian perfume brands are actually good (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
- Best fragrance brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
What AI says about Tulita
There are many Australian perfume brands, including: Mihan Aromatics Tulita Goldfield & Banks Ficifolia So.
Google AI Overviews, 27 September 2026
Tulita Divya — natural-perfumery direction, with a more botanical/luxury feel.
ChatGPT, 27 September 2026
If you’re looking for the best perfume brands from Melbourne, the strongest Melbourne-based names in the results are Melbourne-based luxury and niche houses like Odesse, Tulita, Grimoire Parfums, Vahy, and SOH Melbourne.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Tulita's AI Visibility Score?
Tulita has an AI Visibility Score of 1.5 in the AU Fragrance & Perfume AI Visibility Index, ranked #15.
How often does AI recommend Tulita?
Tulita was named in 47 of 3,150 AI answers analysed, across 20 tracked questions, averaging position 2.6 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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