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UULA Fragrances

UULA Fragrances

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Sydney fragrance brand founded by a mother-son team, Tandy and Kyle.

UULA Fragrances
appears in
0.3
% of measured AI answers in this industry and market.

Found score

Track UULA Fragrances’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.2

November 8, 2026

Overall visibility

0.3

21 August – 8 November 2026 (scans 1–13)

Industry rank

28

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, UULA Fragrances's single-scan score moved from 0.4% to 0.2%, down 0.2 percentage points. Latest recorded scan 0.2% on 8 November 2026; combined-window score 0.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.3% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.4%
24 August 20260.2%
30 August 20260.4%
6 September 20260.0%
13 September 20260.0%
20 September 20260.2%
27 September 20260.2%
4 October 20260.0%
11 October 20260.2%
18 October 20260.4%
25 October 20260.4%
1 November 20260.4%
8 November 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.4%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August – 8 November 2026 (scans 1–13)

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ChatGPT names UULA Fragrances most often.

It appears in 0.4% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 0.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

UULA Fragrances appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 0.3% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian fragrance brands you've never heard of
  • Best Australian made cologne
  • Best Australian made fragrance
  • Best Australian perfume Sydney
  • Best indie perfume brands Australia
  • Best new Australian perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent perfume brands Australia (Mihan Aromatics, Goldfield & Banks, Who is Elijah)
  • Best Australian fragrance brands you've never heard of (Mihan Aromatics, Who is Elijah, Perdrisât)
  • Underrated Australian perfume brands (Mihan Aromatics, Perdrisât, Vararoha)
  • Best indie perfume brands Australia (Mihan Aromatics, Who is Elijah, Grandiflora)
  • Best new Australian perfume brands (Tsu Lange Yor, Ficifolia, (S)MER)
  • Best Australian perfumers (Goldfield & Banks, Who is Elijah, Maison Balzac)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best indie perfume brands Australia

From the recorded answer

UULA Fragrances …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Australia has a growing indie and niche perfume scene that highlights native botanicals, clean ingredients, and artisanal craftsmanship.

### Top Independent & Niche Australian Perfume Brands

- Goldfield & Banks - Style: Luxury botanical and French-inspired niche perfumery. - Key Notes: Uses native Australian essences like Australian oud, sandalwood, and desert/coastal flora (e.g., Silky Woods, Sunset Hour, Mystic Bliss). - Vibe: High-end, genderless, and inspired by diverse Australian landscapes. - Chasing Scents - Style: Modern-eclectic and instinct-driven indie house. - Vibe: Unconventional, narrative-rich fragrance compositions that blend botanical and artistic elements away from mass-market trends. - VAHY Perfume - Style: Luxury fine natural and genderless scents. - Details: Based in Melbourne, formulas are toxic-free, vegan, and sustainably made using natural ingredients. - Vibe: Clean beauty with an upscale, refined presentation. - Mihan Aromatics - Style: Urban-inspired, genderless botanical perfumes. - Details: Crafted in Melbourne, using locally sourced plant extracts and organic cane sugar alcohol. - Vibe: Captures the concrete, green, and cultural atmosphere of Australian city life. - UULA Fragrances - Style: Unisex parfums blended in small, considered batches. - Details: Based in Sydney's Northern Beaches ($178 AUD for 50ml), featuring scents like Santal Soirée (sandalwood and amber), Midnight Rose, Le Bonbon, and Fumée. Offers a credit toward a full bottle with a discovery set purchase. - Vibe: Coastal, artisanal, and intimate. - Undersong Australia - Style: 100% natural and wild botanical perfumery. - Details: Based in Tasmania, utilizing steam-distilled wild botanicals and organic sugar cane alcohol. - Vibe: Raw, earth-driven, and deeply connected to wilderness. - Aromantik Natural Perfumes - Style: Hand-blended, plant-based perfume oils. - Details: Sydney-based and hand-blended to order by certified perfumer Sally Woodward-Hawes using essential oils and absolutes. - Vibe: Bespoke, artisanal, and holistic.

---

### Where to Shop Indie Australian Perfumes If you want to sample or test multiple local houses in person or online, specialty stockists curate independent Australian lines:

---

![]( Lore Perfumery 4.9 (300) Perfume store Open Fitzroy VIC Call Directions Website Carries local independent labels including Mihan Aromatics and Goldfield & Banks.

---

![]( Libertine Parfumerie 4.6 (127) Perfume store Open Melbourne VIC Call Directions Website Curates luxury and niche labels in Australia.If you'd like to narrow down these options, tell me:

- Do you prefer natural/botanical oils or long-lasting synthetic/mixed fine fragrances? - What scent profiles do you like best (e.g., woody, fresh/oceanic, sweet/gourmand, floral, or smoky)?

ChatGPT

The question asked

Best unisex perfume brands Australia

From the recorded answer

!UULA FRAGRANCES - TRAVEL COLLECTION …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

If you're looking for the best unisex perfume brands available in Australia, I'd recommend exploring a mix of Australian niche fragrance houses and international luxury brands.

I've researched Australian fragrance retailers and current 2026 recommendations. These are the brands I'd put on your shortlist.

## Top 10 unisex perfume brands in Australia

!Dive into the Season mit Goldfield & Banks

1\. Goldfield & Banks

(Best Australian luxury brand)

Australian-inspired luxury fragrances, with beautiful citrus, woods, florals and amber.

- Try: Bohemian Lime, Sunset Hour, Blue Cypress. - Price guide: \$200-\$300.

---

!LE LABO 淡香精50ml 任選(抹茶26/玫瑰31/薰衣草31/橙花27/依蘭49)★年度暢銷香 (國際航空版) 禮物/送禮推薦 - PChome 24h購物

2\. Le Labo

(Best cult fragrances)

Minimalist, sophisticated and distinctive.

- Try: Santal 33, Another 13. - Price guide: \$300-\$550.

---

!Fragrance - Eaux de Parfum - Aesop Personal Fragrance

3\. Aesop Earthy, botanical and understated fragrances.

- Try: Hwyl, Eidesis, Aurner. - Price guide: \$200-\$280.

---

!Maison Margiela香水專門店開幕!REPLICA熱賣香水推薦、門市專屬服務曝光.… | Vogue Taiwan

4\. Maison Margiela Replica Beautiful everyday scents inspired by memories and places.

- Try: By the Fireplace, Jazz Club, Lazy Sunday Morning. - Price guide: \$150-\$260.

---

!BYREDO Official Website | Perfumes, Candles & Body Care

5\. Byredo Modern, artistic and effortlessly elegant.

- Try: Bal d'Afrique, Mojave Ghost, Blanche. - Price guide: \$250-\$450.

---

!DIPTYQUE Philosykos Eau de Parfum, 2.4 oz. - Bergdorf Goodman

6\. Diptyque Artistic fragrances with natural, sophisticated character.

- Try: Philosykos, Orphéon, Tam Dao. - Price guide: \$200-\$350.

---

!Parfum Tom Ford - Parfumerie en ligne - Incenza

7\. Tom Ford Rich, sensual and statement-making scents.

- Try: Oud Wood, Ombré Leather, Lost Cherry. - Price guide: \$250-\$500+.

---

!Maison Francis Kurkdjian Baccarat Rouge 540 Eau De Parfum |

8\. Maison Francis Kurkdjian Elegant, luxurious and memorable fragrances.

- Try: Baccarat Rouge 540, Gentle Fluidity Gold. - Price guide: \$300-\$600.

---

!NOMAD Fragrance

9\. Who Is Elijah Contemporary Australian fragrances with a distinctive aesthetic.

- Try: Electric Soul and other signature scents. - Price guide: \$50-\$200.

---

!UULA FRAGRANCES - TRAVEL COLLECTION

10\. UULA A local niche house making explicitly unisex parfums.

- Try: Santal Soirée, Sax & Suede, Fumée. - Price guide: \$178-\$198.

Price ranges are indicative Australian retail guides, not guaranteed current prices. Brand selection informed by www.adorebeauty.com.aufashionjournal.com.austylemagazines.com.auuula.com.au

## My favourite Australian brands

If supporting Australian fragrance houses is important, start with\:

- Goldfield & Banks - luxury and sophisticated. - Who Is Elijah - modern and accessible. - UULA - genuinely unisex niche perfumery. - Aesop - understated, earthy and refined. - SŚAINT - contemporary Australian fragrance with a more experimental edge. www.adorebeauty.com.aufashionjournal.com.austylemagazines.com.auuula.com.au

## Where to shop in Australia

- MECCA - Le Labo, Maison Margiela and other luxury fragrances. - Libertine Parfumerie - luxury niche perfume houses. - Sephora Australia - broad unisex fragrance selection. - Adore Beauty - designer and niche fragrances.

Browse: Sephora unisex fragrances · Adore Beauty unisex perfume guide\.

---

## Let me narrow it down to the best perfumes for your taste

The best unisex fragrance really depends on the scent profile you enjoy.

1\. What type of fragrance do you prefer?

---

2\. What's your budget per bottle?

---

3\. What will you mainly wear it for?

---

4\. How important is longevity?

[Find my top 10 unisex perfumes]

Perplexity

The question asked

Best Australian perfume Sydney

From the recorded answer

UULA Fragrances: A Sydney-made niche brand with small-batch unisex perfumes; try Santal Soirée for sandalwood and amber.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

If you want one standout Australian perfume in Sydney, choose Goldfield & Banks-especially Silky Woods for a warm, sophisticated scent or Bohemian Lime for something fresh and citrusy. The brand is known for combining Australian botanicals with modern luxury perfumery.

Other excellent options:

- Who Is Elijah - Haze: Sydney-born, gender-neutral fragrance with pink pepper, clove, orange blossom, vanilla and woods. - UULA Fragrances: A Sydney-made niche brand with small-batch unisex perfumes; try Santal Soirée for sandalwood and amber. - Goldfield & Banks - White Sandalwood: Spicy, floral and woody, with Australian white sandalwood at the base. - SŚAINT: Sydney-founded, modern unisex fragrances with a clean, contemporary style.

Best by style:

| Preference | Recommendation | |---|---| | Best overall | Goldfield & Banks | | Warm and luxurious | Silky Woods | | Fresh and summery | Bohemian Lime | | Sydney-made niche scent | UULA | | Modern, gender-neutral fragrance | Who Is Elijah |

For an easy in-person comparison, Sephora Australia stocks Goldfield & Banks, including Silky Woods and Purple Suede.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

UULA Fragrances

Fragrance & Perfume

21 August – 8 November 2026 (scans 1–13)

0.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

15

Answers naming the brand

5839

Answers collected

0.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, UULA Fragrances ranks #28 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 8 November 2026). Its visibility is 0.3%. It was named in 15 of 5,839 AI answers across 11 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.3% AI visibility for UULA Fragrances in Fragrance & Perfume · Australia, measured over 21 August – 8 November 2026. It ranks #28 among 36 tracked brands.

How often does AI mention this brand?

UULA Fragrances was named in 15 of 5,839 collected AI answers, across 11 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming UULA Fragrances by all 5,839 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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