UULA Fragrances
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
Sydney fragrance brand founded by a mother-son team, Tandy and Kyle.
UULA Fragrances ranks #27 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 0.2/100. It was named in 7 of 3,150 AI answers across 4 of 150 tracked questions, averaging position 1.7 when mentioned.
Over the last 7 weekly scans, UULA Fragrances's scan score moved from 0.4 on 21 August 2026 to 0.2 on 27 September 2026, down 0.2 points.
0.2
Visibility score
27
Found Rank
0
Movement vs last window
1.7
Avg. position when mentioned
4
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
UULA Fragrances vs Fragrance & Perfume
Running at 0.1x the Fragrance & Perfume category average — well behind the field.
0
3
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names UULA Fragrances
- Best perfume made with Australian sandalwood
- Best unisex perfume brands Australia
- Best vegan perfume brands Australia
- Best Australian made cologne
- Best small batch perfume Australia
Questions where AI names other brands instead
- Best Australian fragrance brands you've never heard of (Mihan Aromatics, Chasing Scents, Goldfield & Banks)
- Best new Australian perfume brands (Goldfield & Banks, Mihan Aromatics, Ficifolia)
- Best independent perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best boutique perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Chasing Scents)
- Best indie perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best local perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
What AI says about UULA Fragrances
00 UULA Fragrances Go to product viewer dialog for this item.
Google AI Overviews, 30 August 2026
If you want the best small-batch perfume in Australia, the strongest options from the results are Motel Paradise, Setsuna Perfume, The Aromatic Artisan, and UULA Fragrances because they explicitly describe themselves as Australian-made and small-batch or hand-filled brands.
Perplexity, 30 August 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is UULA Fragrances's AI Visibility Score?
UULA Fragrances has an AI Visibility Score of 0.2 in the AU Fragrance & Perfume AI Visibility Index, ranked #27.
How often does AI recommend UULA Fragrances?
UULA Fragrances was named in 7 of 3,150 AI answers analysed, across 4 tracked questions, averaging position 1.7 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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