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The question asked
Best new Australian perfume brands
From the recorded answer
## 2\. Hello Stranger …
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Recorded answer text · ChatGPT · 18 October 2026
If you want to discover the best new Australian perfume brands in 2026, I'd start with independent fragrance houses rather than the usual department-store names. Australia's niche perfume scene is growing quickly, with emerging perfumers creating distinctive, often gender-neutral scents inspired by Australian landscapes, memories and unexpected combinations of notes. whiterabbitsocial.comwww.smartcompany.com.au
Here are the brands I'd put on your discovery list, from newer names to independent labels worth knowing.
## 7 Australian perfume brands to discover
!Veyra Eau de Parfum 50ml | Yalana Fragrances
## 1\. Yalana Fragrances
(New discovery)
Best for\: modern, expressive florals.
Founded by Wannarua woman Carly Berry, Yalana launched with three fragrances inspired by personal growth and solo travel. Try Veyra, featuring orange blossom, berries, saffron and soft leather. A great starting point if you like feminine scents with depth.
Veyra: approx. A\$149 · Discovery kit: approx. A\$15
Shop Yalana · whiterabbitsocial.com
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![Acid Aura | Australian Owned Beauty and Lifestyle Brands - ACID AURA](
## 2\. Hello Stranger
Best for\: soft, sensual, fruity skin scents.
A newer Melbourne label with a distinctive musky style. Bittersweet combines a playful watermelon impression with creamy coconut and airy musk. Think relaxed, beachy and quietly sexy rather than heavy or overpowering.
Bittersweet: approx. A\$119.95
Shop Hello Stranger · whiterabbitsocial.com
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![Forest Fig Leaf Botanical Perfume - House of Enfleurage](
## 3\. Fleurac
Best for\: understated, natural-feeling fragrance.
A fresh entrant to the Australian fragrance scene in 2026. Its compact perfume oils and solid balms are a good alternative to traditional alcohol-based sprays. Forest Fig is the one to investigate for green fig, bergamot and soft sandalwood.
Forest Fig perfume oil: approx. A\$58
Shop Fleurac · whiterabbitsocial.com
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!Australian Coastal Fragrances - A Canvas of Coastlines | Goldfield & Banks Australia
## 4\. Gorgeous Nothings
Best for\: design-conscious niche perfume lovers.
This Melbourne house launched its debut scent, Volume I, in February 2026. Developed with French master perfumer Pierre Negrin, it uses upcycled fragrance concentrate. It's worth exploring if you appreciate considered design and a more artistic approach to perfume.
Shop Gorgeous Nothings · fashionjournal.com.auwww.mihanaromatics.com
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!WHISKY - Perdrisât - JUNGLES
## 5\. Perdrisat
Best for\: rare, collectible scents.
Perdrisat is a Melbourne label that releases fragrances in very limited quantities. Its first release reportedly comprised just 20 bottles, making it an intriguing name for collectors who want something less familiar than mainstream luxury perfume.
Follow Perdrisat · fashionjournal.com.auwww.mihanaromatics.com
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![NUDE VANILLE - UULA Fragrances](
## 6\. UULA Fragrances
Best for\: polished, unisex everyday luxury.
A Sydney Northern Beaches fragrance house blending parfum-strength scents in considered batches. Its range includes Nude Vanille, Sax & Suede and Santal Soirée\. It's a strong option if you want something luxurious and wearable without buying a major designer label.
Full bottles: approx. A\$178-198
Shop UULA · uula.com.au
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![OROK Fragrances
- Solari Studio](
## 7\. Örök Fragrances
Best for\: unusual, artistic and earthy fragrances.
Launched in 2023, Örök tells stories of queer joy, resilience and identity through unisex scents. Undergrowth evokes crushed strawberries, damp earth and grassy outdoor memories. It's a good pick if you want a fragrance that feels like a story rather than simply smelling pretty.
Undergrowth: approx. A\$160
Shop Örök · whiterabbitsocial.com
## Three more established names worth knowing
!Guilty Story by Mihan Aromatics | Ministry of Scent
Mihan Aromatics
Atmospheric, nostalgic fragrances with a distinctly Australian sensibility. Explore its rain-inspired scent profile and the sweet, woody Guilty Story\.
Explore Mihan · fashionjournal.com.auwww.mihanaromatics.com
![THE GARDEN EAU DE PARFUM
- TSU LANGE YOR](
Tsu Lange Yor
A design-led Melbourne label associated with Troye Sivan and Steele Mellet. Its The Garden collection features Fig, Orange Grove and Tomato scents that can be layered.
Explore Tsu Lange Yor · fashionjournal.com.auwww.mihanaromatics.com
!OCMA Fragrances
OCMA Fragrances
A perfumer-owned Sydney studio producing conceptual, genderless fragrances, with recognition as an emerging brand from the Asia Perfume Foundation in 2024.
Explore OCMA · www.ocmafragrances.com
## My shortlist, depending on your taste
| If you want… | Start with | |--------|--------| | Expensive-smelling, feminine perfume | Yalana | | Fresh, creamy, beachy scents | Hello Stranger | | Green, understated and natural | Fleurac | | Artistic, niche and collectible | Gorgeous Nothings | | Refined everyday luxury | UULA | | Earthy, unconventional and memorable | Örök | | Australian-inspired fragrance | Mihan Aromatics |
These are editorial picks, not a definitive ranking. Prices are indicative and may change; check each brand's current range and sample availability before buying.
One question so I can narrow this down\: what sort of perfume do you normally love?
1\. Your preferred scent style
Feminine, elegant and expensive-smelling
Fresh, clean and skin-like
Woody, musky and unisex
Sweet, vanilla and gourmand
Earthy, green and unusual
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2\. Budget for a full bottle
Under A\$100
A\$100-200
A\$200-350
Any budget for the right scent
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3\. What are you looking for?
An everyday signature scent
Something unique that few people wear
A fragrance that gets compliments
A luxury gift
[Find my best matches]