Vararoha
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
Macedon Ranges fragrance brand.
Vararoha ranks #20 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 0.9/100. It was named in 28 of 3,150 AI answers across 5 of 150 tracked questions, averaging position 3.7 when mentioned.
Over the last 7 weekly scans, Vararoha's scan score moved from 0.9 on 21 August 2026 to 0.7 on 27 September 2026, down 0.2 points.
0.9
Visibility score
20
Found Rank
+1
Movement vs last window
3.7
Avg. position when mentioned
5
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Vararoha vs Fragrance & Perfume
Running at 0.3x the Fragrance & Perfume category average — well behind the field.
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Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Vararoha
- Best Australian fragrance brands you've never heard of
- Best artisan perfume Australia
- Best independent perfume brands Australia
- Best indie perfume brands Australia
- Underrated Australian perfume brands
- Best fragrance houses Australia
Questions where AI names other brands instead
- Best new Australian perfume brands (Goldfield & Banks, Mihan Aromatics, Ficifolia)
- Best boutique perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Chasing Scents)
- Best local perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best Australian owned fragrance brands (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
- Which Australian perfume brands are actually good (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
- Best fragrance brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
What AI says about Vararoha
If you want the best artisan perfume in Australia, the strongest picks from the results are Vararoha, Aromantik, and Mihan Aromatics because they are explicitly described as independent, handcrafted, natural, or artisanal Australian fragrance houses.
Perplexity, 27 September 2026
Vararoha — independent Australian artisanal house from the Macedon Ranges, with a strong emphasis on perfumery as craft and storytelling.
ChatGPT, 20 September 2026
There are many Australian perfume brands, including: Ficifolia Vararoha Some of their products include: Pacific Ro.
Google AI Overviews, 6 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Vararoha's AI Visibility Score?
Vararoha has an AI Visibility Score of 0.9 in the AU Fragrance & Perfume AI Visibility Index, ranked #20.
How often does AI recommend Vararoha?
Vararoha was named in 28 of 3,150 AI answers analysed, across 5 tracked questions, averaging position 3.7 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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