Glasshouse Fragrances
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
Sydney candle and home-fragrance brand that also runs a Personal Fragrance EDP range.
Glasshouse Fragrances ranks #10 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 3.2/100. It was named in 101 of 3,150 AI answers across 34 of 150 tracked questions, averaging position 1.9 when mentioned.
Over the last 7 weekly scans, Glasshouse Fragrances's scan score moved from 4.2 on 21 August 2026 to 2.2 on 27 September 2026, down 2.0 points.
3.2
Visibility score
10
Found Rank
0
Movement vs last window
1.9
Avg. position when mentioned
34
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Glasshouse Fragrances vs Fragrance & Perfume
Running at 1.2x the Fragrance & Perfume category average — ahead of the field.
4
3
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Glasshouse Fragrances
- Who is the biggest Australian perfume brand
- Best fragrance gift for a teenager Australia
- Best affordable perfume brands Australia
- Best Australian fragrance brands
- Best fragrance brands Australia
- Best fragrance houses Australia
Questions where AI names other brands instead
- Best Australian fragrance brands you've never heard of (Mihan Aromatics, Chasing Scents, Goldfield & Banks)
- Best independent perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best indie perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best local perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Underrated Australian perfume brands (Goldfield & Banks, Mihan Aromatics, Chasing Scents)
- Best Australian made perfume (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
What AI says about Glasshouse Fragrances
Glasshouse Fragrances Forever Florence Eau De Parfum
Google AI Overviews, 27 September 2026
Glasshouse Fragrances — Australian-made and currently described as vegan-friendly and cruelty-free; their newer EDP range is a relatively accessible option.
ChatGPT, 27 September 2026
If you mean the best fragrance brands in Australia to buy or follow, the strongest names across Australian and international retail coverage are Goldfield & Banks, Glasshouse Fragrances, Mihan Aromatics, Aesop, and Lumira.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Glasshouse Fragrances's AI Visibility Score?
Glasshouse Fragrances has an AI Visibility Score of 3.2 in the AU Fragrance & Perfume AI Visibility Index, ranked #10.
How often does AI recommend Glasshouse Fragrances?
Glasshouse Fragrances was named in 101 of 3,150 AI answers analysed, across 34 tracked questions, averaging position 1.9 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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