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SŚAINT

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Sydney fragrance brand stocked at Sephora Australia.

SŚAINT
appears in
2.7
% of measured AI answers in this industry and market.

Found score

Track SŚAINT’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

1.8

October 11, 2026

Overall visibility

2.7

21 August – 11 October 2026 (scans 1–9)

Industry rank

14

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, SŚAINT's single-scan score moved from 2.5% to 1.8%, down 0.7 percentage points. Latest recorded scan 1.8% on 11 October 2026; combined-window score 2.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.7% over 21 August – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.5%
24 August 20262.9%
30 August 20263.4%
6 September 20264.9%
13 September 20264.2%
20 September 20262.0%
27 September 20262.9%
4 October 20260.9%
11 October 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.2%

Perplexity Logo

Perplexity

2.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.9%

21 August – 11 October 2026 (scans 1–9)

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ChatGPT names SŚAINT most often.

It appears in 3.2% of collected ChatGPT answers and 2.1% of Perplexity answers: a difference of 1.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 39 of 150 questions.

SŚAINT appears in at least one collected answer to 26.0% of the tracked questions. That is question coverage; the 2.7% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 0.9% to 4.9%. The latest scan was 1.8% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian fragrance brands
  • Best Australian fragrance brands you've never heard of
  • Best Australian made cologne
  • Best Australian made fragrance
  • Best Australian made perfume
  • Best Australian owned fragrance brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian fragrance brands (Goldfield & Banks, Mihan Aromatics, Maison Balzac)
  • Best Australian fragrance brands you've never heard of (Mihan Aromatics, Váhy, Map of the Heart)
  • Best Australian perfume brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best perfume brands Australia (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
  • Best Australian owned fragrance brands (Goldfield & Banks, Who is Elijah, Map of the Heart)
  • Best award winning Australian fragrance brands (Goldfield & Banks, Map of the Heart, Who is Elijah)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best boutique perfume brands Australia

From the recorded answer

SŚAINT Parfum …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia is home to a thriving independent and niche perfume scene, with local houses capturing the unique flora, landscapes, and moods of the country.

### Top Boutique & Niche Australian Perfume Brands

- Goldfield & Banks - The Vibe: Luxury botanical storytelling rooted in the Australian landscape. - Standout Scents: Silky Woods (vanilla, saffron, and Australian oud), Sunset Hour / Sunset Hour Dark Peach (desert peach, tropical warmth), and Rose Magnitude (wild desert rose and mineral dust). - Mihan Aromatics - The Vibe: Urban, mood-driven, and unisex fragrances inspired by Melbourne settings and moments. - Chasing Scents - The Vibe: Conceptual, tea-focused artisan fragrances that explore the nuances of brewing leaves, botanicals, and culture. - Who Is Elijah - The Vibe: Modern, minimalist, and gender-neutral everyday signature scents (such as Morning After). - Grandiflora - The Vibe: High-concept floral and botanical compositions born from a famous Sydney flower boutique. - Undersong Australia - The Vibe: Wild, small-batch Tasmanian botanical and natural perfumes. - SŚAINT Parfum - The Vibe: Clean, eco-conscious, oil- and alcohol-based wearable perfumes crafted in Australia. - Map of the Heart - The Vibe: Visceral, sculptural niche perfumes housed in distinctive heart-shaped bottles that explore deep human emotions.

If you'd like to narrow down the list, tell me:

- What scent profile you prefer (e.g., woody, fresh/citrus, floral, or gourmand/sweet)? - Are you looking for a daily signature scent or a statement/evening perfume?

ChatGPT

The question asked

Best indie perfume brands Australia

From the recorded answer

!SCENTS - SŚAINT AU …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

Australia has a brilliant indie perfume scene, with independent fragrance houses making everything from earthy, rain-soaked scents to unusual green florals, skin-like musks and rich, moody perfumes. If you want something more distinctive than the usual designer fragrances, these are the Australian brands I'd put on your discovery list. fashionjournal.com.auwww.refinery29.comwhiterabbitsocial.com

## Best indie perfume brands in Australia

A curated shortlist, with an emphasis on distinctive scents and independent Australian labels.

!Mihan Aromatics kvepalai iš meilės Australijai | Nosy

1\. Mihan Aromatics

(Best for earthy, atmospheric scents)

Melbourne-based and inspired by the Australian landscape. Think petrichor, damp earth, woody notes and the smell of rain. A great starting point if you like perfumes that evoke a place or memory.

Explore: mihanaromatics.com

---

![THE GARDEN EAU DE PARFUM

- TSU LANGE YOR](

2\. Tsu Lange Yor

(Best for artistic, contemporary fragrance)

An independent Melbourne label combining fragrance with design and lifestyle. Its The Garden collection features Fig, Orange Grove and Tomato - ideal if you love green, botanical or unexpected summer-garden scents.

Explore: tsu-lange-yor.au

---

!Solid Refillable Perfume by Odesse - Ethically So.

3\. Odesse

(Best for chic everyday fragrance)

An Australian-made range with a modern, minimalist feel. Particularly worth exploring if you like the idea of solid perfume, portable formats and refillable packaging.

Explore: odesse.com.au

---

!Who Is Elijah Fragrances | Sephora Australia

4\. Who Is Elijah

(Best for modern, statement-making scents)

A Sydney fragrance label with a polished, contemporary aesthetic. Worth a look if you gravitate towards noticeable, sensual fragrances and a more fashion-forward approach to perfume.

Explore: whoiselijah.com.au

---

![Smoking Rose

- Ayu](

5\. Ayu

(Best for warm, sensual fragrances)

Artisan scent blends with a focus on mood and rich ingredients. Explore this one if you love musk, smoky rose, aromatic herbs and warmer, more intimate compositions.

Explore: theayu.com.au

---

!Neon Neroli Perfume | White Floral & Neroli Fragrance | Niche Natural Perfume - VAHY

6\. Váhy

(Best for natural, genderless perfume)

A Melbourne fragrance house centred on natural ingredients and genderless scents. A good option if ingredient transparency and a more botanical approach to perfumery matter to you.

Explore: vahy.co

## Three more indie houses worth discovering

!About Our Perfumes | Cygnet Perfumery

7\. Cygnet Perfumery

For botanical perfumery, small-batch extraits and nature-inspired compositions. The range is made with 100% natural ingredients, with a discovery set available for sampling.

From around A\$58 for the discovery set. cygnetperfumery.com.aucygnetperfumery.com.au

Shop Cygnet Perfumery

---

!Welcome | House of James Fragrance | Australian Made | Parfum | Cologne | L'eau Parfum

8\. House of James

For story-driven, expressive perfumery. Founded by perfumer Justin James, this independent house creates fragrances inspired by places, memories and imagined worlds.

50 ml fragrances around A\$135; five-piece discovery set around A\$130. cygnetperfumery.com.aucygnetperfumery.com.auwww.houseofjames.com.auwww.houseofjames.com.au

Shop House of James

---

!SCENTS - SŚAINT AU

9\. SŚAINT

For modern, gender-neutral scents with a clean, contemporary aesthetic. The Sydney-made range is cruelty-free and includes accessible entry points through selected smaller formats.

Selected fragrances from around A\$55. www.ssaint.com.au

Shop SŚAINT

## Which brands should you try first?

| If you love… | Start with | |--------|--------| | Rain, wet earth and woody scents | Mihan Aromatics | | Green, tomato-leaf and garden notes | Tsu Lange Yor | | Natural, botanical perfumery | Cygnet Perfumery | | Unusual artistic compositions | House of James | | Modern, sensual everyday scents | Who Is Elijah or SŚAINT | | Solid perfume and portable formats | Odesse | | Musk, herbs and smoky rose | Ayu |

## My recommendation

I'd start with Mihan Aromatics, Tsu Lange Yor and Cygnet Perfumery if the goal is to discover something genuinely distinctive. They offer three quite different approaches to fragrance: atmospheric Australian-inspired perfumery, contemporary botanical creativity and natural small-batch artistry. cygnetperfumery.com.aucygnetperfumery.com.aufashionjournal.com.au

One tip: buy a discovery set or sample before committing to a full bottle. Indie fragrances can smell very different on skin after a few hours than they do on the first spray.

What kind of perfume are you most drawn to? I can narrow this down to the best five brands and specific scents for your taste.

Perplexity

The question asked

What perfume brands do Australians actually wear

From the recorded answer

Roemy, SŚAINT, AYU, Maison Balzac, Fünf, Cygnet Perfumery and Ficifolia appeal more to shoppers seeking independent, natural, sustainable or distinctly local scents.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Australians wear a mix of mainstream designer scents, affordable pharmacy fragrances, and increasingly popular local niche brands-there isn't one single “Australian” perfume style.

- Chanel, Dior, Yves Saint Laurent and Jo Malone remain dependable luxury choices. Chanel Chance, Dior Hypnotic Poison, YSL Opium and Jo Malone Wild Bluebell appear among fragrances commonly reviewed or discussed by Australian consumers and media. - Glossier You, Marc Jacobs, Calvin Klein, Narciso Rodriguez and Chloé are popular everyday-style options, especially for clean, soft or crowd-pleasing scents. - Goldfield & Banks is probably the best-known Australian fragrance house, with distinctive scents inspired by Australian botanicals and landscapes. - Who Is Elijah? is another genuinely visible local brand, known for gender-fluid, cruelty-free fragrances such as His | Her and Nomad. - Aesop is widely recognised internationally and remains a strong Australian choice for understated, woody, herbal fragrances. - Roemy, SŚAINT, AYU, Maison Balzac, Fünf, Cygnet Perfumery and Ficifolia appeal more to shoppers seeking independent, natural, sustainable or distinctly local scents.

If choosing the brands most likely to feel authentically Australian in everyday life, the shortlist would be Aesop, Goldfield & Banks, Who Is Elijah?, Jo Malone, Dior, Chanel, Glossier and Marc Jacobs. For a particularly Australian signature, try Goldfield & Banks; for something quieter and minimalist, try Aesop.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

SŚAINT

Fragrance & Perfume

21 August – 11 October 2026 (scans 1–9)

2.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

110

Answers naming the brand

4048

Answers collected

2.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, SŚAINT ranks #14 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 11 October 2026). Its visibility is 2.7%. It was named in 110 of 4,048 AI answers across 39 of 150 tracked questions, averaging position 3.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.7% AI visibility for SŚAINT in Fragrance & Perfume · Australia, measured over 21 August – 11 October 2026. It ranks #14 among 36 tracked brands.

How often does AI mention this brand?

SŚAINT was named in 110 of 4,048 collected AI answers, across 39 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming SŚAINT by all 4,048 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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