Váhy

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Melbourne fragrance brand co-founded 2020 by Kate Macdonald and Anna Weatherlake, using native Australian sandalwood.

Váhy
appears in
7.8
% of measured AI answers in this industry and market.

Found score

Track Váhy’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

8.9

November 8, 2026

Overall visibility

7.8

21 August – 8 November 2026 (scans 1–13)

Industry rank

4

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Váhy's single-scan score moved from 9.6% to 8.9%, down 0.7 percentage points. Latest recorded scan 8.9% on 8 November 2026; combined-window score 7.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 7.8% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20269.6%
24 August 20267.6%
30 August 20267.8%
6 September 20267.8%
13 September 20265.3%
20 September 20268.7%
27 September 20265.6%
4 October 20266.2%
11 October 20268.7%
18 October 20267.2%
25 October 20269.6%
1 November 20268.5%
8 November 20268.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.3%

Perplexity Logo

Perplexity

7.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

12.2%

21 August – 8 November 2026 (scans 1–13)

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Google AI Overviews names Váhy most often.

It appears in 12.2% of collected Google AI Overviews answers and 4.3% of ChatGPT answers: a difference of 7.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 50 of 150 questions.

Váhy appears in at least one collected answer to 33.3% of the tracked questions. That is question coverage; the 7.8% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 5.3% to 9.6%. The latest scan was 8.9% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to French perfume brands
  • Best Australian fragrance brands
  • Best Australian fragrance brands you've never heard of
  • Best Australian made cologne
  • Best Australian made fragrance
  • Best Australian made perfume

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian perfume brands are actually good (Goldfield & Banks, Who is Elijah, Grandiflora)
  • Best Australian perfume brands (Goldfield & Banks, Who is Elijah, Cygnet Perfumery)
  • Best Australian fragrance brands (Goldfield & Banks, Who is Elijah, SŚAINT)
  • Best small batch perfume Australia (Cygnet Perfumery, Perdrisât, Who is Elijah)
  • Best fragrance brands Australia (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
  • Best artisan perfume Australia (Goldfield & Banks, The Raconteur, Mihan Aromatics)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best perfume brands Australia

From the recorded answer

Vahy …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Australia is home to a thriving niche and independent fragrance scene, alongside popular homegrown luxury houses that capture native botanicals and coastal landscapes.

### Top Australian Perfume Brands

- Goldfield & Banks - Vibe: Luxurious, botanical, and gender-neutral. - Known for: Showcasing native Australian ingredients like sandalwood from Western Australia, rock moss from New South Wales, and agarwood from the Daintree Rainforest. Signature scents include Silky Woods (around $258 AUD) and Pacific Rock Moss. - Aesop - Vibe: Earthy, herbal, architectural, and deeply distinctive. - Known for: Iconic skin, body, and fragrance offerings. Popular woody and spicy perfumes include Marrakech Intense and Eidesis. - who is elijah - Vibe: Modern, minimalist, and cruelty-free. - Known for: Clean, skin-scent profiles designed to adapt to your body chemistry (such as HER and NOMAD ), plus popular discovery sets. - Chasing Scents - Vibe: Niche, conceptual, and storytelling-driven. - Known for: Unique scent notes inspired by tea culture, botanicals, and memory. - Lumira - Vibe: Sophisticated, travel-inspired luxury. - Known for: High-end fine fragrances and candles celebrating sensory journeys around the globe and local Australian elements. - Vahy - Vibe: Clean, natural, and transparent luxury. - Known for: 100% natural, botanical-based Eaux de Parfum free from synthetics and artificial additives. - Mihan Aromatics - Vibe: Urban, artistic, and evocative of Melbourne-based life and landscapes. - Known for: Bold, mood-altering unisex fragrances housed in sleek amber-tinted glass.

---

### Where to Shop Local & Niche Fragrances in Australia

---

![]( Adore Beauty 5.0 (10) Health and beauty shop Open Parramatta NSW CallDirections Website Carries Australian houses like Goldfield & Banks alongside extensive discovery sets.

---

![]( Libertine Parfumerie 4.7 (315) Perfume store Open New Farm QLD CallDirections Website A premier destination curating over 1,000 niche and luxury perfume lines.

---

Local Boutiques & Independent Studios Brands like Kleins Perfumery, Ssaint, and Undersong Australia offer handcrafted or small-batch local collections.Are you looking for a specific scent profile (such as fresh/aquatic, woody/spicy, or sweet/floral), or an everyday signature versus a special occasion fragrance?

ChatGPT

The question asked

Best independent perfume brands Australia

From the recorded answer

… fashionjournal.com.auwww.loreperfumery.com.auwww.vahy.cowhiterabbitsocial.com ## More emerging independent names worth exploring These are particularly interesting if you want to discover brand …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has a genuinely exciting independent perfume scene, particularly in Melbourne and Sydney. There are some excellent smaller fragrance houses making sophisticated, unusual scents that feel quite different from mainstream designer perfumes.

I've put together a shortlist prioritising independent Australian brands, niche perfumery, distinctive compositions and interesting founders, rather than simply Australian-owned beauty brands.

# Best independent Australian perfume brands

## My top picks

![The Guide to Australian Parfum | Mihan Aromatics

- Mihan Aromatics ™](

1\. Mihan Aromatics

(Top pick)

Melbourne

Beautifully atmospheric, contemporary fragrances inspired by Melbourne, nature and emotion. Particularly interesting if you like earthy, woody and unconventional compositions.

Website: Mihan Aromatics

---

!Dive into the Season mit Goldfield & Banks

2\. Goldfield & Banks

Sydney / Australia

More established than some of the micro-brands, but a standout Australian niche house. Beautiful use of Australian botanicals and native ingredients, with polished French perfumery influences.

Explore Pacific Rock Moss, Silky Woods and Bohemian Lime.

Website: Goldfield & Banks

---

![THE GARDEN EAU DE PARFUM

- TSU LANGE YOR](

3\. Tsu Lange Yor

Melbourne - Carlton

A particularly interesting creative label. Fragrance, design and lifestyle intersect here. Its Garden collection features Fig, Orange Grove and Tomato.

Website: Tsu Lange Yor

---

!WHISKY - Perdrisât - JUNGLES

4\. Perdrisât

Melbourne

Small-batch, artistic perfumery. Each fragrance is developed around a character, scene or story. Particularly appealing if you enjoy conceptual niche fragrance.

Website: Perdrisât

---

!Chasing Scents - Artisan Tea Perfumes

5\. Chasing Scents

Australia

A distinctive perfume house exploring tea as its central inspiration. A great choice if you enjoy nuanced, textured, atmospheric fragrances.

Website: Chasing Scents

---

![Odesse | Solid Perfume - Found My Way Invercargill](

6\. Odesse

Australia

Particularly interesting for its solid perfumes, refillable formats and modern approach to fragrance.

Website: Odesse

---

!ÖRÖK FRAGRANCES

7\. ÖRÖK Fragrances

Melbourne

A bold, contemporary fragrance house exploring queer identity, nightlife, culture and personal storytelling. Definitely worth investigating if you want something less conventional.

Website: ÖRÖK

---

![Gods Wait to Delight in You - Credo](

8\. Gorgeous Nothings

Melbourne

An emerging luxury perfume house with an artistic sensibility. Its debut fragrance was developed with French master perfumer Pierre Negrin and uses upcycled fragrance concentrate.

Website: Gorgeous Nothings

---

!Ficifolia Fragrances - Australian-inspired Perfumery

9\. Ficifolia

Melbourne

Fragrances built around memories, places and Australian urban experiences. A lovely concept-led brand.

Website: Ficifolia

---

!Daintree Rain Tea | Raconteur | Bloom Perfumery London

10\. The Raconteur

Australia

Focuses on Australian native botanicals and the natural landscape. Particularly appealing if you like distinctive Australian ingredients and botanical perfumery.

Website: The Raconteur

fashionjournal.com.auwww.loreperfumery.com.auwww.vahy.cowhiterabbitsocial.com

## More emerging independent names worth exploring

These are particularly interesting if you want to discover brands before they become widely known\:

- House of James - creative, story-driven compositions. - Yalana Fragrances - Aboriginal-owned, founded by Wannarua woman Carly Berry. - Grimoire Parfums - dark, imaginative, mythology-inspired fragrances. - Fleurac - skin-conscious perfume oils and solid fragrances. - VAHY - natural, organic and genderless perfumery. - Loess - understated, nature-inspired fragrance.

www.scentassembly.comwww.scentassembly.comwhiterabbitsocial.com

## Where I'd start

If I were narrowing this down to five brands to investigate first\:

| Brand | What makes it interesting | |--------|--------| | Mihan Aromatics | Distinctive Melbourne identity | | Chasing Scents | Unusual tea-based perfumery | | Perdrisât | Artistic, conceptual fragrance | | ÖRÖK | Bold cultural storytelling | | Gorgeous Nothings | Emerging luxury positioning |

For Melbourne discovery, LORE Perfumery is also worth visiting. It champions independent Australian houses alongside international niche perfumery. LORE Perfumery\. www.loreperfumery.com.auwww.loreperfumery.com.au

---

## One question that would help me refine this list

Are you primarily looking for\:

1\. What sort of perfume brands appeal to you?

High-end niche - unusual, sophisticated, artistic

Natural, botanical and Australian native ingredients

Minimalist luxury - understated and elegant

Experimental and avant-garde

Small independent artisanal brands, regardless of style

---

2\. What are you looking to do?

Find perfumes to buy and wear

Research independent businesses and founders

Explore potential retail or distribution opportunities

Discover hidden gems and emerging perfumers

[Refine my shortlist]

Perplexity

The question asked

Best new Australian perfume brands

From the recorded answer

Váhy - A Melbourne-born brand focused on transparent, low-tox and cruelty-free fragrance. Tarkine blends rainforest-inspired woods, vanilla, nutmeg, patchouli and vetiver.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Here are the Australian perfume brands most worth discovering now:

- Tsu Lange Yor - Melbourne label founded in 2023 by Troye Sivan and Steele Mellet, offering understated, genderless fragrances. Start with Luca for a warm skin scent or By Your Side for leather, cedar and black pepper. - Ficifolia - A Melbourne-inspired house launched in 2023. Oh, Darling! and Out of Office are good introductions to its polished, contemporary style. - (S)MER - One of the newest labels, founded in 2025, with a clean, architectural approach. Bois du Matin is its standout scent. - Mallee - A newer Western Australian brand drawing on rugged landscapes and native environments. Explore Salt Bush, Bronco or Badlands. - The Raconteur - An independent Sydney-Hobart house known for handmade perfumes and Australian native botanicals. - SŚAINT - A Sydney brand combining botanical materials and modern synthetics in bold, contemporary unisex fragrances. - Cygnet Perfumery - A quieter South Gippsland option, with botanical scents inspired by woodlands, meadows and dusk. - Who Is Elijah - Sydney-based, vegan, cruelty-free and gender-fluid. Nomad is an accessible starting point, while Rebel Rose offers a more floral-smoky profile. - Váhy - A Melbourne-born brand focused on transparent, low-tox and cruelty-free fragrance. Tarkine blends rainforest-inspired woods, vanilla, nutmeg, patchouli and vetiver. - Siuno - An Adelaide botanical perfume brand using whole-plant extracts and environmentally conscious packaging. Its debut, Ulysses, is green, citrusy, woody and lightly smoky. - Flâner - A Melbourne label inspired by small discoveries in city life; Vive la Fleur is a good choice for a brighter floral scent.

Best three to sample first: 1. Tsu Lange Yor for minimalist, fashionable skin scents 2. Ficifolia for distinctly Melbourne-inspired compositions 3. (S)MER for the most genuinely new and design-led approach

For a more established Australian luxury house, Goldfield & Banks remains the benchmark, particularly Pacific Rock Moss, Silky Woods and Ingenious Ginger.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Váhy

Fragrance & Perfume

21 August – 8 November 2026 (scans 1–13)

7.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

455

Answers naming the brand

5839

Answers collected

7.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Váhy ranks #4 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 8 November 2026). Its visibility is 7.8%. It was named in 455 of 5,839 AI answers across 50 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 7.8% AI visibility for Váhy in Fragrance & Perfume · Australia, measured over 21 August – 8 November 2026. It ranks #4 among 36 tracked brands.

How often does AI mention this brand?

Váhy was named in 455 of 5,839 collected AI answers, across 50 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Váhy by all 5,839 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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