Váhy
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
Melbourne fragrance brand co-founded 2020 by Kate Macdonald and Anna Weatherlake, using native Australian sandalwood.
Váhy ranks #4 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 7.5/100. It was named in 235 of 3,150 AI answers across 45 of 150 tracked questions, averaging position 3.1 when mentioned.
Over the last 7 weekly scans, Váhy's scan score moved from 9.6 on 21 August 2026 to 5.6 on 27 September 2026, down 4.0 points.
7.5
Visibility score
4
Found Rank
0
Movement vs last window
3.1
Avg. position when mentioned
45
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Váhy vs Fragrance & Perfume
Running at 2.5x the Fragrance & Perfume category average — clearly ahead of the field.
8
3
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Váhy
- Best indie perfume brands Australia
- Best perfume brands from Melbourne
- Best sustainable perfume brands Australia
- Best independent perfume brands Australia
- Best Australian owned fragrance brands
- Best Australian fragrance brands you've never heard of
Questions where AI names other brands instead
- Best artisan perfume Australia (Goldfield & Banks, Mihan Aromatics, Vararoha)
- Best small batch perfume Australia (Cygnet Perfumery, Goldfield & Banks, Mihan Aromatics)
- Best Australian perfume Sydney (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best women's fragrance brands Australia (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
- Best perfume brands for the money Australia (Goldfield & Banks, Who is Elijah, Glasshouse Fragrances)
- Best unisex perfume brands Australia (Who is Elijah, Goldfield & Banks, Mihan Aromatics)
What AI says about Váhy
Váhy : A Melbourne-based natural fragrance house creating gender-neutral, luxury scents formulated with 100% natural and clean ingredients without synthetic additives.
Google AI Overviews, 27 September 2026
Váhy — Melbourne-based and focused on natural, organic and cruelty-free genderless fragrances, with ingredient transparency.
ChatGPT, 27 September 2026
Best for an Australian-made fragrance that highlights native botanicals more broadly: brands in this category also include The Raconteur and Váhy, which are noted for prioritizing native Australian botanicals.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Váhy's AI Visibility Score?
Váhy has an AI Visibility Score of 7.5 in the AU Fragrance & Perfume AI Visibility Index, ranked #4.
How often does AI recommend Váhy?
Váhy was named in 235 of 3,150 AI answers analysed, across 45 tracked questions, averaging position 3.1 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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