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Ayu

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Australian fragrance brand stocked at The Iconic and Clean Beauty Market.

Ayu
appears in
1.3
% of measured AI answers in this industry and market.

Found score

Track Ayu’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.7

October 18, 2026

Overall visibility

1.3

21 August – 18 October 2026 (scans 1–10)

Industry rank

18

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Ayu's single-scan score moved from 1.3% to 0.7%, down 0.6 percentage points. Latest recorded scan 0.7% on 18 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.3%
30 August 20261.8%
6 September 20261.1%
13 September 20262.9%
20 September 20261.1%
27 September 20260.9%
4 October 20260.4%
11 October 20261.3%
18 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.6%

Perplexity Logo

Perplexity

0.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.7%

21 August – 18 October 2026 (scans 1–10)

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Google AI Overviews names Ayu most often.

It appears in 1.7% of collected Google AI Overviews answers and 0.6% of Perplexity answers: a difference of 1.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 22 of 150 questions.

Ayu appears in at least one collected answer to 14.7% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.4% to 2.9%. The latest scan was 0.7% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian fragrance brands
  • Best Australian fragrance brands you've never heard of
  • Best Australian natural perfume brands
  • Best Australian owned fragrance brands
  • Best Australian perfume brands
  • Best affordable perfume brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian fragrance brands you've never heard of (Goldfield & Banks, Perdrisât, Map of the Heart)
  • Best Australian owned fragrance brands (Goldfield & Banks, Who is Elijah, Map of the Heart)
  • Underrated Australian perfume brands (Goldfield & Banks, Mihan Aromatics, SŚAINT)
  • Best Australian fragrance brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best Australian perfume brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best boutique perfume brands Australia (Goldfield & Banks, Who is Elijah, Mihan Aromatics)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best local perfume brands Australia

From the recorded answer

Ayu: Ayurveda-inspired natural botanical perfumes like Souq.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Top local perfume and fragrance brands in Australia highlight native botanicals-such as Western Australian sandalwood, boronia, and finger lime -alongside artisan craftsmanship.

### Leading Australian Niche & Luxury Perfume Houses

- Goldfield & Banks - Style: French-Australian luxury house focusing on native Australian ingredients (like sandalwood, blue cypress, and-agarwood in the Daintree Rainforest). - Popular Scents: Silky Woods (vanilla, saffron, and native sandalwood, around $258 AUD), Pacific Rock Moss, and Sunset Hour. - Where to Buy: Available online via Goldfield & Banks or select stockists. - Mihan Aromatics - Style: Born in Fitzroy, Melbourne, known for urban-inspired, evocative scent profiles (like summer rain hitting hot pavement). - Where to Buy: Stocked at specialty retailers like Lore Perfumery. - Recreation Bondi Beach - Style: Natural, non-toxic, and vegan-certified fine fragrances based on organic sugar-cane alcohol. - Popular Scents: Lost in Dusk (vanilla bourbon, saffron, and spicy myrrh, around $129 AUD). - Where to Buy: Available via Recreation Bondi Beach. - Pedrica - Style: Melbourne-based niche brand offering playful and complex scent combinations (such as Coette with passionfruit or Pretty Boy with lychee and rose). - Where to Buy: Stocked in-store at Lore Perfumery in Melbourne. - Map of the Heart - Style: Artisan perfumes co-founded by Sarah Blair and Jeffrey Darling, utilizing unique local elements like Australian fire tree and rich sandalwood bases. - Other Notable Brands - Glasshouse Fragrances: Iconic home and body fragrance house founded in 2005. - The Raconteur & Teone Reinthal: Artisanal and botanical-driven independent Australian perfumers. - Ayu: Ayurveda-inspired natural botanical perfumes like Souq.

### Where to Sample Australian Perfumes As noted by a Reddit community consensus, fragrance lovers often explore local houses through dedicated independent boutiques:

- Lore Perfumery (Melbourne) - Libertine Parfumerie (Paddington and online)

If you'd like to narrow this down, tell me:

- What scent families do you prefer (woody, floral, fresh, or gourmand)? - Are you looking for 100% natural/clean formulas or traditional luxury extrait/EDP?

ChatGPT

The question asked

Best indie perfume brands Australia

From the recorded answer

Ayu]( …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

Australia has a brilliant indie perfume scene, with independent fragrance houses making everything from earthy, rain-soaked scents to unusual green florals, skin-like musks and rich, moody perfumes. If you want something more distinctive than the usual designer fragrances, these are the Australian brands I'd put on your discovery list. fashionjournal.com.auwww.refinery29.comwhiterabbitsocial.com

## Best indie perfume brands in Australia

A curated shortlist, with an emphasis on distinctive scents and independent Australian labels.

!Mihan Aromatics kvepalai iš meilės Australijai | Nosy

1\. Mihan Aromatics

(Best for earthy, atmospheric scents)

Melbourne-based and inspired by the Australian landscape. Think petrichor, damp earth, woody notes and the smell of rain. A great starting point if you like perfumes that evoke a place or memory.

Explore: mihanaromatics.com

---

![THE GARDEN EAU DE PARFUM

- TSU LANGE YOR](

2\. Tsu Lange Yor

(Best for artistic, contemporary fragrance)

An independent Melbourne label combining fragrance with design and lifestyle. Its The Garden collection features Fig, Orange Grove and Tomato - ideal if you love green, botanical or unexpected summer-garden scents.

Explore: tsu-lange-yor.au

---

!Solid Refillable Perfume by Odesse - Ethically So.

3\. Odesse

(Best for chic everyday fragrance)

An Australian-made range with a modern, minimalist feel. Particularly worth exploring if you like the idea of solid perfume, portable formats and refillable packaging.

Explore: odesse.com.au

---

!Who Is Elijah Fragrances | Sephora Australia

4\. Who Is Elijah

(Best for modern, statement-making scents)

A Sydney fragrance label with a polished, contemporary aesthetic. Worth a look if you gravitate towards noticeable, sensual fragrances and a more fashion-forward approach to perfume.

Explore: whoiselijah.com.au

---

![Smoking Rose

- Ayu](

5\. Ayu

(Best for warm, sensual fragrances)

Artisan scent blends with a focus on mood and rich ingredients. Explore this one if you love musk, smoky rose, aromatic herbs and warmer, more intimate compositions.

Explore: theayu.com.au

---

!Neon Neroli Perfume | White Floral & Neroli Fragrance | Niche Natural Perfume - VAHY

6\. Váhy

(Best for natural, genderless perfume)

A Melbourne fragrance house centred on natural ingredients and genderless scents. A good option if ingredient transparency and a more botanical approach to perfumery matter to you.

Explore: vahy.co

## Three more indie houses worth discovering

!About Our Perfumes | Cygnet Perfumery

7\. Cygnet Perfumery

For botanical perfumery, small-batch extraits and nature-inspired compositions. The range is made with 100% natural ingredients, with a discovery set available for sampling.

From around A\$58 for the discovery set. cygnetperfumery.com.aucygnetperfumery.com.au

Shop Cygnet Perfumery

---

!Welcome | House of James Fragrance | Australian Made | Parfum | Cologne | L'eau Parfum

8\. House of James

For story-driven, expressive perfumery. Founded by perfumer Justin James, this independent house creates fragrances inspired by places, memories and imagined worlds.

50 ml fragrances around A\$135; five-piece discovery set around A\$130. cygnetperfumery.com.aucygnetperfumery.com.auwww.houseofjames.com.auwww.houseofjames.com.au

Shop House of James

---

!SCENTS - SŚAINT AU

9\. SŚAINT

For modern, gender-neutral scents with a clean, contemporary aesthetic. The Sydney-made range is cruelty-free and includes accessible entry points through selected smaller formats.

Selected fragrances from around A\$55. www.ssaint.com.au

Shop SŚAINT

## Which brands should you try first?

| If you love… | Start with | |--------|--------| | Rain, wet earth and woody scents | Mihan Aromatics | | Green, tomato-leaf and garden notes | Tsu Lange Yor | | Natural, botanical perfumery | Cygnet Perfumery | | Unusual artistic compositions | House of James | | Modern, sensual everyday scents | Who Is Elijah or SŚAINT | | Solid perfume and portable formats | Odesse | | Musk, herbs and smoky rose | Ayu |

## My recommendation

I'd start with Mihan Aromatics, Tsu Lange Yor and Cygnet Perfumery if the goal is to discover something genuinely distinctive. They offer three quite different approaches to fragrance: atmospheric Australian-inspired perfumery, contemporary botanical creativity and natural small-batch artistry. cygnetperfumery.com.aucygnetperfumery.com.aufashionjournal.com.au

One tip: buy a discovery set or sample before committing to a full bottle. Indie fragrances can smell very different on skin after a few hours than they do on the first spray.

What kind of perfume are you most drawn to? I can narrow this down to the best five brands and specific scents for your taste.

Perplexity

The question asked

Best artisan perfume Australia

From the recorded answer

Ayu - natural, artisanal perfumes with rich resins, spices and traditional influences; try Smoking Rose.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

For Australian artisan perfume, start with Goldfield & Banks-especially Pacific Rock Moss, a fresh coastal scent built around marine notes, cedarwood and sea spray.

Other excellent Australian options:

- Ayu - natural, artisanal perfumes with rich resins, spices and traditional influences; try Smoking Rose. - Mihan Aromatics - Melbourne-made, experimental fragrances with distinctive urban character. - Perdrisât - small-batch niche perfumes with unusual, artistic compositions. - Grimoire Parfums - handmade, atmospheric fragrances suited to people who enjoy darker or unconventional scents. - The Perfume Workshop - best if you want a personalised, custom fragrance experience.

Quick picks by style

| Preference | Try | |---|---| | Fresh, coastal, easy to wear | Goldfield & Banks Pacific Rock Moss | | Natural, smoky and resinous | Ayu Smoking Rose | | Experimental and avant-garde | Mihan Aromatics | | Dark, artistic and unusual | Grimoire Parfums | | Custom-made fragrance | The Perfume Workshop |

For one safest purchase: Goldfield & Banks Pacific Rock Moss. For something more genuinely artisanal and distinctive: Ayu Smoking Rose.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ayu

Fragrance & Perfume

21 August – 18 October 2026 (scans 1–10)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

58

Answers naming the brand

4495

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ayu ranks #18 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 18 October 2026). Its visibility is 1.3%. It was named in 58 of 4,495 AI answers across 22 of 150 tracked questions, averaging position 4.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Ayu in Fragrance & Perfume · Australia, measured over 21 August – 18 October 2026. It ranks #18 among 36 tracked brands.

How often does AI mention this brand?

Ayu was named in 58 of 4,495 collected AI answers, across 22 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ayu by all 4,495 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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