Ayu

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Australian fragrance brand stocked at The Iconic and Clean Beauty Market.

Ayu
appears in
1.1
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.2

November 8, 2026

Overall visibility

1.1

21 August – 8 November 2026 (scans 1–13)

Industry rank

19

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Ayu's single-scan score moved from 1.3% to 0.2%, down 1.1 percentage points. Latest recorded scan 0.2% on 8 November 2026; combined-window score 1.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.1% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.3%
30 August 20261.8%
6 September 20261.1%
13 September 20262.9%
20 September 20261.1%
27 September 20260.9%
4 October 20260.4%
11 October 20261.3%
18 October 20260.7%
25 October 20260.7%
1 November 20260.9%
8 November 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.4%

Perplexity Logo

Perplexity

0.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.4%

21 August – 8 November 2026 (scans 1–13)

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ChatGPT names Ayu most often.

It appears in 1.4% of collected ChatGPT answers and 0.6% of Perplexity answers: a difference of 0.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 24 of 150 questions.

Ayu appears in at least one collected answer to 16.0% of the tracked questions. That is question coverage; the 1.1% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.2% to 2.9%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian fragrance brands
  • Best Australian fragrance brands you've never heard of
  • Best Australian natural perfume brands
  • Best Australian owned fragrance brands
  • Best Australian perfume brands
  • Best affordable perfume brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent perfume brands Australia (Mihan Aromatics, Goldfield & Banks, Who is Elijah)
  • Best Australian fragrance brands you've never heard of (Mihan Aromatics, Who is Elijah, Perdrisât)
  • Underrated Australian perfume brands (Mihan Aromatics, Perdrisât, Vararoha)
  • Best indie perfume brands Australia (Mihan Aromatics, Who is Elijah, Grandiflora)
  • Best new Australian perfume brands (Tsu Lange Yor, Ficifolia, (S)MER)
  • Best Australian perfumers (Goldfield & Banks, Who is Elijah, Maison Balzac)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best natural perfume Australia

From the recorded answer

AYU (Oil-Based Favorites) …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia has a thriving natural and botanical perfumery scene, featuring handcrafted scents inspired by local landscapes and made without harsh synthetic chemicals or hidden phthalates.

### Top Australian Natural Perfume Brands & Favorites

- Wyalba (Handmade in Sydney) - Standout: Wildflower Natural Perfume ($250 AUD for 50ml) - Profile: Created by artisan perfumer Samuel Gravan, featuring natural alcohol bases and notes inspired by diverse Australian ecosystems (coastal shores, dry deserts, and gardens). Available via Bondi Wash. - Perfect Potion (Brisbane) - Standout: Green Goddess Natural Perfume ($69.95 AUD for 50ml) - Profile: 100% vegan, palm-oil-free, and cruelty-free essential oil blends created by master aromatherapists Salvatore Battaglia and Carolyn Stubbin, featuring violet leaf, geranium, lavender, and neroli. - Vanessa Megan Skincare - Standout: Monarch or Liliquoi (Eau de Toilette/Parfum, ~$109.95+ AUD) - Profile: 100% natural Australian-made botanical lines featuring clean, organic sugarcane or natural alcohol bases. - Stray Willow - Standout: Sweet Muse Essential Oil Perfume Roller ($29.95 AUD) - Profile: Alcohol-free, synthetic-free roll-on perfumes made with combinations like grapefruit, ylang ylang, and vanilla, ideal for sensitive skin. - Tulita - Standout: Kama (Gold Winner, Clean + Conscious Awards) - Profile: Artisanal botanical Eau de Parfums often infused with crystal energy and earth-derived notes. - AYU (Oil-Based Favorites) - Profile: Popular for oil-based natural formulas that tend to last longer on the skin than standard alcohol-based sprays.

### Where to Shop Natural Perfumes in Australia

- Browse multi-brand clean beauty and fragrance curators like One Fine Secret Australia or Clean Beauty Market AU, which offer extensive collections of botanical perfumes and discovery sets.

To help narrow down the best option for you, tell me:

- What scent profile do you prefer (floral, woody, citrus, or spicy)? - Do you prefer a spray or a roll-on oil? - What is your budget?

ChatGPT

The question asked

Best women's fragrance brands Australia

From the recorded answer

| Ayu | Botanical and aromatic perfumes | …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for the best women's fragrance brands available in Australia, I'd recommend exploring a mix of luxury designer labels, niche perfumeries and Australian-owned fragrance houses.

Here are my top picks for 2026, based on reputation, fragrance quality, variety and availability in Australia.

## 1\. Best luxury and designer fragrance brands

!Baccarat Rouge 540 by MFK - Full Review: Scent, Performance & Honest R - Fragman

1\. Maison Francis Kurkdjian

Elegant, sophisticated and luxurious. Famous for Baccarat Rouge 540.

Best for: Statement luxury fragrances

---

!Dior - 3.4 oz J'adore Eau de Parfum | Ulta Beauty

2\. Dior

Beautiful florals, feminine classics and sophisticated modern scents.

Best for: Timeless femininity

---

!The 5 Most Beloved Perfumes, According to a TikTok Expert | Who What Wear

3\. Yves Saint Laurent

Bold, sensual fragrances with vanilla, florals and warm notes.

Best for: Confident, glamorous scents

---

!COCO MADEMOISELLE EAU DE PARFUM SPRAY - 200 ml | CHANEL

4\. Chanel

Refined, classic and effortlessly elegant.

Best for: Sophisticated signature perfumes

---

!Black Orchid Eau de Parfum | TOM FORD BEAUTY

5\. Tom Ford

Rich, sensual and distinctive fragrances.

Best for: Evening and seductive scents

## 2\. Best niche and premium fragrance brands

These are worth exploring if you want something more distinctive than mainstream designer perfumes.

!Sephora

Byredo

Modern, artistic and understated.

!DIPTYQUE EAU DE PARFUM EAU ROSE | attica

Diptyque

Beautiful botanical and sophisticated scents.

![Delina Eau de Parfum (75ml) - Parfums de Marly Official Website - Parfums de Marly USA](

Parfums de Marly

Opulent florals, rose and fruity fragrances.

!Maison Margiela香水專門店開幕!REPLICA熱賣香水推薦、門市專屬服務曝光.… | Vogue Taiwan

Maison Margiela Replica

Unique scents inspired by memories and places.

!Goldfield & Banks Official Site | Australian Luxury Fragrance House

Goldfield & Banks

Australian botanicals and luxurious compositions.

!Maison Francis Kurkdjian Paris Gentle Fluidity Gold Eau de Parfum 70 ml RA122821 - Preise vergleichen

Amouage

Rich, complex and distinctive luxury perfumery.

## 3\. Best Australian fragrance brands

Some particularly interesting Australian labels\:

| Brand | What makes it special | |--------|--------| | Goldfield & Banks | Luxury Australian-inspired perfumery | | Who Is Elijah | Modern, gender-fluid fragrances | | Maison Balzac | Artistic and unusual scent creations | | Ayu | Botanical and aromatic perfumes | | Perdrisat | Limited-run niche fragrances | | Ficifolia | Australian city-inspired fragrances |

www.womensweekly.com.aufashionjournal.com.auwww.scentassembly.com

## 4\. Where to shop in Australia

- MECCA - Premium and niche fragrance selection. - David Jones - Designer and luxury perfume brands. - Adore Beauty - Designer and independent fragrances. - MYER - Popular designer perfumes.

www.marieclaire.com.auwww.adorebeauty.com.au

---

## My recommendation

If I were narrowing the list down to five brands worth investigating first\:

1. Parfums de Marly - luxurious, feminine and memorable. 2. Maison Francis Kurkdjian - sophisticated and exclusive. 3. Dior - timeless and versatile. 4. Byredo - modern and distinctive. 5. Goldfield & Banks - excellent Australian luxury perfumery.

## Let's narrow down your fragrance taste

I can put together a more targeted list of the best perfumes available in Australia.

1\. What fragrance style do you love?

---

2\. What's your budget per bottle?

---

3\. What's most important?

[Find my best fragrances]

Perplexity

The question asked

Best Australian natural perfume brands

From the recorded answer

Ayu - Handmade Australian perfume oils with rich, natural compositions; Rumi combines jasmine, orange blossom, tonka bean and sandalwood.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

The best Australian natural perfume brands to explore are:

- One Seed - A leading choice for polished, wearable scents made with wholly natural ingredients and at least 80% organic content; vegan and cruelty-free. Try Dreamer for a sweet citrus-gourmand profile. - Váhy - Melbourne-based, small-batch luxury fragrances made with natural essences rather than synthetic compounds. Ember Haze is a notable bestseller. - Vanessa Megan - Sydney brand offering 100% natural, alcohol-free botanical fragrances, including floral, citrus and woody blends. - Ayu - Handmade Australian perfume oils with rich, natural compositions; Rumi combines jasmine, orange blossom, tonka bean and sandalwood. - The Little Alchemist - Botanical perfumes made with certified-organic ingredients and a strong focus on natural formulations. - Aromantik - Small-batch perfumes hand-blended from essential oils, resins and absolutes, with distinctive, artistic scent profiles. - Recreation Beauty - Contemporary “clean” fragrances with natural and non-toxic positioning; Bondi Beach Sun-Kissed has citrus and sandalwood notes. - Minenssey - Especially good for perfume oils, including a 100% natural blend featuring rose, jasmine, neroli, grapefruit and mandarin. - Amacyn - Sydney-born natural fragrance brand with a broad range spanning sweet, vanilla, woody and spicy styles. - Goldfield & Banks - Best for luxurious Australian botanical-inspired fragrances, though not every product should be assumed to be fully natural. Bohemian Lime and Silky Woods are popular starting points.

Best overall: One Seed Best luxury option: Váhy Best perfume oils: Ayu or Minenssey Best alcohol-free range: Vanessa Megan Best Australian landscape-inspired scents: Goldfield & Banks

Check each product's ingredient list before buying: “natural,” “clean,” “botanical,” and “non-toxic” are not interchangeable terms, and some brands use a mixture of natural and synthetic aroma materials.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ayu

Fragrance & Perfume

21 August – 8 November 2026 (scans 1–13)

1.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

66

Answers naming the brand

5839

Answers collected

1.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ayu ranks #19 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 8 November 2026). Its visibility is 1.1%. It was named in 66 of 5,839 AI answers across 24 of 150 tracked questions, averaging position 4.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.1% AI visibility for Ayu in Fragrance & Perfume · Australia, measured over 21 August – 8 November 2026. It ranks #19 among 36 tracked brands.

How often does AI mention this brand?

Ayu was named in 66 of 5,839 collected AI answers, across 24 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ayu by all 5,839 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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