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Ayu

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Australian fragrance brand stocked at The Iconic and Clean Beauty Market.

Ayu
appears in
1.4
% of measured AI answers in this industry and market.

Visibility score

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.4

October 4, 2026

Overall visibility

1.4

21 August – 4 October 2026 (scans 1–8)

Industry rank

17

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Ayu's single-scan score moved from 1.3% to 0.4%, down 0.9 percentage points. Latest recorded scan 0.4% on 4 October 2026; combined-window score 1.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.4% over 21 August – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.3%
30 August 20261.8%
6 September 20261.1%
13 September 20262.9%
20 September 20261.1%
27 September 20260.9%
4 October 20260.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.9%

Perplexity Logo

Perplexity

0.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.6%

21 August – 4 October 2026 (scans 1–8)

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ChatGPT names Ayu most often.

It appears in 1.9% of collected ChatGPT answers and 0.6% of Perplexity answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 19 of 150 questions.

Ayu appears in at least one collected answer to 12.7% of the tracked questions. That is question coverage; the 1.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.4% to 2.9%. The latest scan was 0.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

Industry leaderboard

In the same market.

Compare brands using the same question set and published window.

21 August – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian fragrance brands you've never heard of
  • Best Australian natural perfume brands
  • Best Australian owned fragrance brands
  • Best Australian perfume brands
  • Best affordable perfume brands Australia
  • Best artisan perfume Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian fragrance brands you've never heard of (Goldfield & Banks, Chasing Scents, Who is Elijah)
  • Underrated Australian perfume brands (Goldfield & Banks, The Raconteur, Odesse)
  • What perfume brands do Australians actually wear (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
  • Best Australian perfumers (Goldfield & Banks, Mihan Aromatics, Maison Balzac)
  • Best indie perfume brands Australia (Who is Elijah, Mihan Aromatics, Grandiflora)
  • Best new Australian perfume brands (Perdrisât, Ficifolia, Goldfield & Banks)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best natural perfume Australia

From the recorded answer

AYU: Highly recommended on Reddit for long-lasting, oil-based natural perfumes and meditative scent profiles (most users on Reddit r/newcastle agree that their oil formulations have impressive staying power).
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Australia offers incredible natural, toxin-free, and botanical perfumes crafted with pure essential oils and native plant extracts.

### Top Australian Natural Perfume Brands & Products

- Vanessa Megan: Known for 100% natural, vegan, and cruelty-free eau de parfums and sprays like Wild Woud and Monarch. Explore the range at Vanessa Megan Skincare. - Vahy: Offers luxury clean fragrances free from synthetics and phthalates, such as the popular cozy-warm Ember Haze. - AYU: Highly recommended on Reddit for long-lasting, oil-based natural perfumes and meditative scent profiles (most users on Reddit r/newcastle agree that their oil formulations have impressive staying power). - One Seed: 100% natural, ethical, and Australian-made eau de parfums featuring a minimum of 80% organic ingredients with deep, complex earthy notes. - denu: Handcrafted roll-on essential oil blends based in Melbourne using nourishing Australian jojoba oil, including the popular Perfume Trio (Serene, Alluring, and Grounding) for around $99.95.

### Where to Shop Clean Fragrances in Australia

---

![]( One Fine Secret 5.0 (197)Cosmetics store South Yarra VIC Call Directions Website One Fine Secret: A Melbourne-based clean beauty boutique carrying botanical perfumes like Vanessa Megan, Vahy, and Heretic. ---

![]( Clean Beauty Market AU 5.0 (2)Beauty supply store Sydney NSW Call Directions Website Clean Beauty Market AU: Features a curated collection of natural perfumes and discovery sets from brands like Recreation Beauty and AYU. ---

![]( Nourished Life AU 3.0 (133)Health and beauty shop Website Nourished Life AU: Offers an extensive range of certified organic and low-tox solid perfumes, oil rollers, and sprays.If you'd like to narrow down your choice, let me know:

- Your preferred scent profile (floral, woody, citrus, or vanilla/warm) - Preferred format (spray eau de parfum or oil-based roller) - Your approximate budget

I can give you a more tailored recommendation!

ChatGPT

The question asked

Best Australian fragrance brands you've never heard of

From the recorded answer

### Ayu …
Read recorded answer

Recorded answer text · ChatGPT · 27 September 2026

I searched for current Australian niche/indie fragrance coverage and pulled together some lesser-known houses rather than the usual big names. Australia's fragrance scene has been growing, with many smaller labels focusing on native botanicals, unusual scent stories, and artisan production. fashionjournal.com.auwww.refinery29.com

## Australian fragrance brands you may not have heard of (but should explore)

### Mihan Aromatics Vibe: Australian landscapes after rain, forests, earth, nostalgia Try: Mihan Aromatics Guilty Story, Sienna Brume, Petrichor Plains Mihan is known for atmospheric scents that feel tied to Australian environments rather than traditional “perfume counter” styles. fashionjournal.com.au

### Chasing Scents Vibe: Tea houses, quiet mornings, botanical minimalism Try: Tea-inspired compositions and discovery sets A good choice if you like subtle, meditative fragrances rather than loud projection. www.reddit.comwww.womensweekly.com.au

### Perdrisat Vibe: Limited-edition, artistic, collector-style perfume Perdrisat keeps releases small and focuses on quality over a large catalogue. fashionjournal.com.au

### entity["brand","Váhy","Melbourne natural fragrance house"] Vibe: Clean, botanical, genderless scents Váhy focuses on Australian-made fragrances and highlights ingredient transparency. fashionjournal.com.au

### Ayu Vibe: Warm, sensual, earthy Try: Black Musk, Sage, Smoking Rose Ayu leans toward richer, mood-driven scents with natural and ethically sourced positioning. fashionjournal.com.au

### Who Is Elijah Vibe: Modern, minimalist, wearable niche Try: Morningside, His Her Known for clean aesthetics, cruelty-free positioning, and hand-filled production in Sydney. fashionjournal.com.au

### Ssaint Vibe: Contemporary niche, fashion-forward A newer Australian house often mentioned among independent perfume labels gaining attention. fashionjournal.com.auwww.refinery29.com

### Map of the Heart Vibe: Conceptual, emotional, story-driven Their fragrances are built around memories, places, and abstract ideas rather than simple “fresh/floral/woody” categories. www.reddit.comwww.reddit.com

### Grandiflora Vibe: High-end florals, botanical artistry A great one if you like sophisticated rose, jasmine, and garden-inspired perfumes. www.reddit.comwww.reddit.com

### Criminal Elements Vibe: Darker, unusual, experimental Often recommended by Australian fragrance enthusiasts looking beyond mainstream releases. www.reddit.comwww.reddit.com

## If you want the most “Australian” scent experience Start with: 1. Mihan Aromatics - smells like Australian nature and memory 2. Goldfield & Banks - more established, but iconic for native Australian materials 3. Chasing Scents - quiet, niche, tea-focused 4. Map of the Heart - artistic and unusual 5. Grandiflora - luxury floral craftsmanship

www.reddit.comwww.womensweekly.com.au

For a fragrance collector, I'd particularly look at Mihan Aromatics, Chasing Scents, Map of the Heart, and Criminal Elements-they're the kinds of houses that are less likely to smell like something you've already encountered at a department store. www.reddit.comwww.reddit.com

Perplexity

The question asked

Best affordable perfume brands Australia

From the recorded answer

| AYU | About $50-$90 | Concentrated perfume oils, including White Oudh. | …
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For affordable perfumes in Australia, start with Zara, Elizabeth Arden, Sol de Janeiro, The Body Shop, Calvin Klein, and Australian brands such as Glasshouse Fragrances and Who Is Kendall. The best value is usually found in 30-100 ml bottles, perfume oils, discovery sets, and Chemist Warehouse promotions.

## Best affordable brands

| Brand | Typical price range | Best for | |---|---:|---| | Zara | About $20-$60 | Trend-led scents and affordable alternatives to luxury perfumes; Australian shoppers commonly praise its low prices. | | Elizabeth Arden | About $25-$60 | Classic florals and office-friendly fragrances; 5th Avenue is a frequently recommended budget option. | | Sol de Janeiro | About $35-$65 | Sweet, warm body mists and easy everyday scents | | The Body Shop | About $30-$60 | Light fruity, floral and musky fragrances | | Calvin Klein | About $40-$90 | Clean, versatile unisex and minimalist scents | | Glasshouse Fragrances | About $40-$100 | Australian-made candles and perfumes with polished, giftable scents | | Who Is Kendall | About $40-$90 | Australian, gender-neutral fragrances with distinctive profiles; the brand is described as creating wearable scents for all genders. | | AYU | About $50-$90 | Concentrated perfume oils, including White Oudh. | | Taylor of London | About $20-$40 | Very low-cost, large 100 ml eau de parfums; Panache is highlighted as a particularly inexpensive option. |

## Best picks by preference

- Cheapest full-size option: Taylor of London Panache. - Best designer-style budget option: Zara. - Best classic feminine scent: Elizabeth Arden 5th Avenue. - Best sweet body mist: Sol de Janeiro. - Best Australian option: Glasshouse Fragrances. - Best concentrated oil: AYU White Oudh. - Best for trying several scents: A discovery set; Lumira's set has been listed at around $30.

For the lowest prices, compare Chemist Warehouse, Myer, Adore Beauty and THE ICONIC, where affordable fragrances are commonly stocked and discounted.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ayu

Fragrance & Perfume

21 August – 4 October 2026 (scans 1–8)

1.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

49

Answers naming the brand

3600

Answers collected

1.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ayu ranks #17 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 4 October 2026). Its visibility is 1.4%. It was named in 49 of 3,600 AI answers across 19 of 150 tracked questions, averaging position 3.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.4% AI visibility for Ayu in Fragrance & Perfume · Australia, measured over 21 August – 4 October 2026. It ranks #17 among 36 tracked brands.

How often does AI mention this brand?

Ayu was named in 49 of 3,600 collected AI answers, across 19 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ayu by all 3,600 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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