Melbourne fragrance house founded 2023 by John Domjan.
Örök Fragrances
appears in
0.7
% of measured AI answers in this industry and market.
Visibility score
AI visibility scores and ranking
Data through
October 4, 2026
Updated
October 4, 2026
Latest scan visibility
1.1
October 4, 2026
Overall visibility
0.7
21 August – 4 October 2026 (scans 1–8)
Industry rank
22
Within this industry and market
Published scan history
Across 8 recorded scans from 21 August 2026 to 4 October 2026, Örök Fragrances's single-scan score moved from 0.9% to 1.1%, up 0.2 percentage points. Latest recorded scan 1.1% on 4 October 2026; combined-window score 0.7%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.7% over 21 August – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.9%
24 August 2026
1.1%
30 August 2026
0.8%
6 September 2026
0.9%
13 September 2026
0.0%
20 September 2026
0.7%
27 September 2026
0.4%
4 October 2026
1.1%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.8%
Perplexity
1.4%
AI Overviews
0.0%
21 August – 4 October 2026 (scans 1–8)
See insights from more platforms.
Track your brand everywhere its mentioned with Lift.
It appears in 1.4% of collected Perplexity answers and 0.0% of Google AI Overviews answers: a difference of 1.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 13 of 150 questions.
Örök Fragrances appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 0.7% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.0% to 1.1%. The latest scan was 1.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best Australian made perfume
Best Australian owned fragrance brands
Best Australian perfumers
Best artisan perfume Australia
Best fragrance houses Australia
Best independent perfume brands Australia
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best Australian fragrance brands you've never heard of (Goldfield & Banks, Chasing Scents, Who is Elijah)
What perfume brands do Australians actually wear (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
Best indie perfume brands Australia (Who is Elijah, Mihan Aromatics, Grandiflora)
Best Australian fragrance brands (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
Best independent perfume brands Australia (Who is Elijah, Mihan Aromatics, Goldfield & Banks)
Best perfume brands Australia (Goldfield & Banks, Who is Elijah, Maison Balzac)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
ChatGPT
The question asked
Best new Australian perfume brands
From the recorded answer
ÖRÖK Fragrances - Melbourne, founded 2023; queer Australian experiences translated into perfume. www.loreperfumery.com.au …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you want newer, genuinely interesting Australian perfume houses, I'd start with:
- Perdrisât - Melbourne; limited-run, highly artistic fragrances. fashionjournal.com.au
- SOKO Parfums - emerging house with playful, contemporary scents; Yuzu Juicebox and Plum on Fire get strong enthusiast praise. www.reddit.com
- Raconteur - Australian-native botanicals with a more niche, atmospheric style. www.loreperfumery.com.au
- Ficifolia - Melbourne-born, storytelling-driven scents inspired by Australian cities. www.loreperfumery.com.au
- ÖRÖK Fragrances - Melbourne, founded 2023; queer Australian experiences translated into perfume. www.loreperfumery.com.au
- Criminal Elements - Adelaide-based small-batch artisan perfumery; especially worth exploring if you like unusual, artistic scents. www.criminalelements.net
- Flâner - Melbourne indie house frequently recommended by Australian fragrance enthusiasts. www.reddit.com
- Chasing Scents - distinctive tea-focused fragrances using tea and natural extracts. www.loreperfumery.com.au
My 3 to sample first: SOKO, Perdrisât, and Criminal Elements - they feel particularly different from mainstream Australian fragrance.
Perplexity
The question asked
Best fragrance houses Australia
From the recorded answer
ÖRÖK Fragrances - narrative-driven perfumes exploring identity, heritage, queer joy and resilience.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
Australia has an excellent independent fragrance scene. The strongest houses to explore are:
- Goldfield & Banks - luxurious, modern compositions built around Australian botanicals such as desert lime, boronia, eucalyptus and oud. Start with Pacific Rock Moss or Bohemian Lime.
- Jovoy? - no, not Australian; for a distinctly local alternative, try Mihan Aromatics, known for atmospheric Melbourne-inspired scents. Sienna Brume is a good entry point.
- Map of the Heart - artistic, conceptual perfumes presented in distinctive heart-shaped bottles; try Black #01 or Red # გან?
- Naomi Goodsir - an Australian-born, internationally respected niche house with darker, elegant compositions. Try Or du Sérail or Cuir Velours.
- Eau.MG - Melbourne-based, understated and highly wearable; good for minimalist, contemporary fragrances.
- Maison Anonyme - small-batch perfumes with a refined, modern style and strong attention to materials.
- Who Is Elsewhere - bold, experimental fragrances with unusual accords and strong visual identity.
- SOLDIER - Melbourne label focused on expressive, genderless scents and Australian-made production.
- ÖRÖK Fragrances - narrative-driven perfumes exploring identity, heritage, queer joy and resilience.
- Cygnet - boutique South Gippsland house producing niche fragrances for enthusiasts seeking something less mainstream.
Best starting shortlist: Goldfield & Banks for polished luxury, Mihan Aromatics for Melbourne atmosphere, Naomi Goodsir for avant-garde niche perfumery, and Map of the Heart for artistic statement scents. Australian fragrance retailers commonly stock houses including Goldfield & Banks and Mihan Aromatics.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Örök Fragrances ranks #22 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 4 October 2026). Its visibility is 0.7%. It was named in 26 of 3,600 AI answers across 13 of 150 tracked questions, averaging position 5.2 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.7% AI visibility for Örök Fragrances in Fragrance & Perfume · Australia, measured over 21 August – 4 October 2026. It ranks #22 among 36 tracked brands.
How often does AI mention this brand?
Örök Fragrances was named in 26 of 3,600 collected AI answers, across 13 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Örök Fragrances by all 3,600 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
