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Örök Fragrances

Örök Fragrances

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Melbourne fragrance house founded 2023 by John Domjan.

Örök Fragrances
appears in
1.1
% of measured AI answers in this industry and market.

Found score

Track Örök Fragrances’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

2.2

November 8, 2026

Overall visibility

1.1

21 August – 8 November 2026 (scans 1–13)

Industry rank

20

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Örök Fragrances's single-scan score moved from 0.9% to 2.2%, up 1.3 percentage points. Latest recorded scan 2.2% on 8 November 2026; combined-window score 1.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.1% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.9%
24 August 20261.1%
30 August 20260.8%
6 September 20260.9%
13 September 20260.0%
20 September 20260.7%
27 September 20260.4%
4 October 20261.1%
11 October 20260.9%
18 October 20261.1%
25 October 20262.2%
1 November 20262.2%
8 November 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.1%

Perplexity Logo

Perplexity

1.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.0%

21 August – 8 November 2026 (scans 1–13)

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ChatGPT names Örök Fragrances most often.

It appears in 2.1% of collected ChatGPT answers and 0.0% of Google AI Overviews answers: a difference of 2.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

Örök Fragrances appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 1.1% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 2.2%. The latest scan was 2.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian fragrance brands you've never heard of
  • Best Australian made perfume
  • Best Australian owned fragrance brands
  • Best Australian perfumers
  • Best artisan perfume Australia
  • Best award winning Australian fragrance brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian perfume brands are actually good (Goldfield & Banks, Who is Elijah, Grandiflora)
  • Best Australian owned fragrance brands (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
  • Best Australian perfume brands (Goldfield & Banks, Who is Elijah, Cygnet Perfumery)
  • Best Australian fragrance brands (Goldfield & Banks, Who is Elijah, SŚAINT)
  • Best local perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Grandiflora)
  • Best award winning Australian fragrance brands (Goldfield & Banks, Váhy, Who is Elijah)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

The question asked

Best new Australian perfume brands

From the recorded answer

!ÖRÖK FRAGRANCES …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia's independent perfume scene is having a serious moment. There are some brilliant emerging labels making fragrances that feel much more distinctive than mainstream designer perfumes.

I've focused on newer, independent Australian fragrance houses, rather than just established names like Goldfield & Banks.

## 10 Australian perfume brands worth discovering

MY PICKS · NOVEMBER 2026

!KOLIDO:来自墨尔本的新香水品牌 ~ 香水新闻

1\. KOLIDO

(One of the newest)

Melbourne / Yarra Valley. Launched in 2025, with three debut fragrances: Bareback, Nymphetta and 70s Taxi. Story-driven, artistic and unconventional.

Discover KOLIDO

---

![Fragrances - Yalana Fragrances](

2\. Yalana Fragrances

(Very exciting newcomer)

Founded by Wannarua woman Carly Berry. Three fragrances with warm, sophisticated profiles. Try Veyra for saffron, florals, leather and amber.

Read the brand review

---

!BADLANDS - M A L L E E

3\. Mallee Distinctively Australian, without relying on predictable eucalyptus scents. Think smoky woods, leather, native botanicals and rugged landscapes.

Try Spinifex or Badlands.

Discover Mallee

---

!Wild Wood Eau De Parfum | Fleurage Perfume

4\. Fleurac A newer label with perfume oils and solid fragrance balms. Forest Fig is green, earthy and softly woody. A lovely alternative to conventional spray perfumes.

Read about Fleurac

---

![Dark Paha 50ml | LOESS | Shop The Range - Off Duty](

5\. JA'PAUS A polished new house combining Japanese and Australian influences. Three fragrances, including FORTY-TWO (fig, suede and vanilla). Great if you like elegant, modern perfumery.

Discover JA'PAUS

---

!GOSH NOTHING EDT Woda toaletowa dla kobiet 50ml - DARMARSKLEP.pl

6\. Gorgeous Nothings Melbourne luxury newcomer. Its debut Volume I was developed with renowned perfumer Pierre Negrin and uses upcycled fragrance concentrate. One to watch for more elevated niche perfumery.

Read about the brand

---

!ÖRÖK FRAGRANCES

7\. ÖRÖK Bold, expressive and queer-culture inspired. Particularly interesting if you enjoy fragrances with personality rather than safe crowd-pleasers.

Discover ÖRÖK

---

!Welcome | House of James Fragrance | Australian Made | Parfum | Cologne | L'eau Parfum

8\. House of James A newer independent perfumery with a broad collection. Classic fragrance structures with a creative twist. Worth investigating if you want something wearable but not ordinary.

Discover House of James

---

![COASTAL FEVER - HART + HEDI](

9\. Hart + Hedi An interesting house incorporating Australian native flora. Its fragrances have an earthy, botanical and artistic sensibility.

Read about Hart + Hedi

---

![Gaucho - Vararoha Perfumery](

10\. Vararoha Perfumery Based in Victoria's Macedon Ranges. More experimental, artistic compositions with unusual combinations. Seas of Inciver is one to investigate.

Discover Vararoha

## Also worth knowing: established Australian niche houses

These aren't necessarily new, but deserve attention\:

!Mihan Aromatics | Petrichor Plains | Nosy

Mihan Aromatics

Atmospheric, nostalgic, distinctly Melbourne.

![THE GARDEN EAU DE PARFUM

- TSU LANGE YOR](

Tsu Lange Yor

Contemporary, creative and design-led.

![Who Is Elijah 50 ML - Love to Be...](

Who Is Elijah

Modern, accessible and stylish.

!Dive into the Season mit Goldfield & Banks

Goldfield & Banks

Luxury Australian-inspired perfumery.

Sources for further discovery: Scent Assembly's October 2026 newcomer guide · White Rabbit's indie fragrance guide · Fashion Journal's Australian fragrance directory\.

## My recommendation

I'd particularly investigate KOLIDO, Yalana, Mallee, Fleurac and Gorgeous Nothings if the goal is discovering brands that feel fresh and different.

One question so I can narrow this down properly\:

What sort of perfume do you gravitate towards?

[Find my Australian perfume discoveries]

I can then give you a much tighter shortlist of the genuinely exciting Australian perfume houses, including the actual fragrances worth spending money on.

Perplexity

The question asked

Best boutique perfume brands Australia

From the recorded answer

ÖRÖK Fragrances - Emerging perfumes focused on cultural heritage, diversity and queer joy.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Australia has a vibrant independent fragrance scene. The best boutique brands to explore are:

- Goldfield & Banks - Luxury, unisex fragrances inspired by Australian landscapes and native botanicals. Start with Silky Woods or Pacific Rock Moss. - Mihan Aromatics - Melbourne-made, atmospheric scents with urban, rainy and architectural character. - Who Is Elijah - Sydney-based, cruelty-free and gender-fluid fragrances with contemporary, easy-to-wear compositions. - Cygnet Perfumery - Small-batch extrait de parfums inspired by South Gippsland woodlands, meadows and countryside. - The Raconteur - Artisanal luxury perfumes built around storytelling and Australian native botanicals. - Chasing Scents - Melbourne perfume house known for nuanced, tea-inspired compositions. - Ficifolia - Modern fragrances capturing the character of Melbourne, with a strong local identity. - Váhy - Understated, contemporary scents with an emphasis on sustainability. - ÖRÖK Fragrances - Emerging perfumes focused on cultural heritage, diversity and queer joy. - Aesop - Melbourne-born luxury fragrance brand offering minimalist, unisex scents with distinctive herbal and woody profiles.

Best starting points:

- Luxury and Australian identity: Goldfield & Banks - Artistic and atmospheric: Mihan Aromatics - Nature-led and small-batch: Cygnet Perfumery - Modern, wearable and gender-fluid: Who Is Elijah - Melbourne character: Ficifolia

For sampling, look first at specialist retailers and department stores such as Sephora, Mecca, Myer and David Jones, though the smallest houses may sell primarily through their own websites or boutiques.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Örök Fragrances

Fragrance & Perfume

21 August – 8 November 2026 (scans 1–13)

1.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

65

Answers naming the brand

5839

Answers collected

1.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Örök Fragrances ranks #20 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 8 November 2026). Its visibility is 1.1%. It was named in 65 of 5,839 AI answers across 16 of 150 tracked questions, averaging position 5.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.1% AI visibility for Örök Fragrances in Fragrance & Perfume · Australia, measured over 21 August – 8 November 2026. It ranks #20 among 36 tracked brands.

How often does AI mention this brand?

Örök Fragrances was named in 65 of 5,839 collected AI answers, across 16 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Örök Fragrances by all 5,839 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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