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Chasing Scents

Chasing Scents

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Tea-inspired Australian fragrance brand founded 2021 by Sandy Wong.

Chasing Scents
appears in
4.6
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

5.1

November 8, 2026

Overall visibility

4.6

21 August – 8 November 2026 (scans 1–13)

Industry rank

6

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Chasing Scents's single-scan score moved from 4.7% to 5.1%, up 0.4 percentage points. Latest recorded scan 5.1% on 8 November 2026; combined-window score 4.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.6% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.7%
24 August 20265.1%
30 August 20264.9%
6 September 20266.2%
13 September 20263.1%
20 September 20262.9%
27 September 20264.9%
4 October 20263.3%
11 October 20262.7%
18 October 20264.9%
25 October 20265.4%
1 November 20266.7%
8 November 20265.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.2%

Perplexity Logo

Perplexity

5.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.2%

21 August – 8 November 2026 (scans 1–13)

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Perplexity names Chasing Scents most often.

It appears in 5.4% of collected Perplexity answers and 4.2% of Google AI Overviews answers: a difference of 1.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 33 of 150 questions.

Chasing Scents appears in at least one collected answer to 22.0% of the tracked questions. That is question coverage; the 4.6% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 2.7% to 6.7%. The latest scan was 5.1% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to French perfume brands
  • Best Australian fragrance brands
  • Best Australian fragrance brands you've never heard of
  • Best Australian made perfume
  • Best Australian owned fragrance brands
  • Best Australian perfume Sydney

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new Australian perfume brands (Tsu Lange Yor, Ficifolia, (S)MER)
  • Which Australian perfume brands are actually good (Goldfield & Banks, Who is Elijah, Grandiflora)
  • Best small batch perfume Australia (Cygnet Perfumery, Perdrisât, Who is Elijah)
  • What perfume brands do Australians actually wear (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
  • Best artisan perfume Australia (Goldfield & Banks, The Raconteur, Mihan Aromatics)
  • Best Australian made fragrance (Goldfield & Banks, Váhy, Mihan Aromatics)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best perfume brands Australia

From the recorded answer

Chasing Scents …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Australia is home to a thriving niche and independent fragrance scene, alongside popular homegrown luxury houses that capture native botanicals and coastal landscapes.

### Top Australian Perfume Brands

- Goldfield & Banks - Vibe: Luxurious, botanical, and gender-neutral. - Known for: Showcasing native Australian ingredients like sandalwood from Western Australia, rock moss from New South Wales, and agarwood from the Daintree Rainforest. Signature scents include Silky Woods (around $258 AUD) and Pacific Rock Moss. - Aesop - Vibe: Earthy, herbal, architectural, and deeply distinctive. - Known for: Iconic skin, body, and fragrance offerings. Popular woody and spicy perfumes include Marrakech Intense and Eidesis. - who is elijah - Vibe: Modern, minimalist, and cruelty-free. - Known for: Clean, skin-scent profiles designed to adapt to your body chemistry (such as HER and NOMAD ), plus popular discovery sets. - Chasing Scents - Vibe: Niche, conceptual, and storytelling-driven. - Known for: Unique scent notes inspired by tea culture, botanicals, and memory. - Lumira - Vibe: Sophisticated, travel-inspired luxury. - Known for: High-end fine fragrances and candles celebrating sensory journeys around the globe and local Australian elements. - Vahy - Vibe: Clean, natural, and transparent luxury. - Known for: 100% natural, botanical-based Eaux de Parfum free from synthetics and artificial additives. - Mihan Aromatics - Vibe: Urban, artistic, and evocative of Melbourne-based life and landscapes. - Known for: Bold, mood-altering unisex fragrances housed in sleek amber-tinted glass.

---

### Where to Shop Local & Niche Fragrances in Australia

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![]( Adore Beauty 5.0 (10) Health and beauty shop Open Parramatta NSW CallDirections Website Carries Australian houses like Goldfield & Banks alongside extensive discovery sets.

---

![]( Libertine Parfumerie 4.7 (315) Perfume store Open New Farm QLD CallDirections Website A premier destination curating over 1,000 niche and luxury perfume lines.

---

Local Boutiques & Independent Studios Brands like Kleins Perfumery, Ssaint, and Undersong Australia offer handcrafted or small-batch local collections.Are you looking for a specific scent profile (such as fresh/aquatic, woody/spicy, or sweet/floral), or an everyday signature versus a special occasion fragrance?

ChatGPT

The question asked

Best Australian perfume brands

From the recorded answer

Chasing Scents]( …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has a fantastic independent perfume scene, with brands producing everything from sophisticated luxury fragrances to niche, artistic and nature-inspired scents.

If you're looking for the best Australian perfume brands, these are the ones I'd put on your radar.

## 10 Australian perfume brands worth discovering

!Fragrance Obsession

1\. Goldfield & Banks

(Best overall luxury)

Australian-inspired luxury perfumery with beautiful botanical ingredients and sophisticated compositions.

Try\: Pacific Rock Moss, Bohemian Lime and Silky Woods.

Luxury · Fresh · Woody · Coastal

Shop Goldfield & Banks

---

!Guilty Story by Mihan Aromatics | Ministry of Scent

2\. Mihan Aromatics Melbourne-based brand creating distinctive, atmospheric fragrances.

Try\: Petrichor and Guilty Story.

Artistic · Earthy · Unusual

Shop Mihan Aromatics

---

![Fragrance - Gathered Collab](

3\. Who Is Elijah Modern, stylish, gender-neutral fragrances with a strong contemporary identity.

Try\: Nomad and Muse.

Modern · Sensual · Versatile

Shop Who Is Elijah

---

!為你獻上我的心臟:小眾香水品牌 Map of the Heart 是如此令人著迷 - POPBEE

4\. Map of the Heart Artistic fragrances inspired by emotions, memories and human experiences.

Try\: Purple Heart and V.5 The Modern Nomad.

Creative · Expressive · Niche

Shop Map of the Heart

---

![RAIN TEA ™

- Chasing Scents](

5\. Chasing Scents A particularly interesting house specialising in tea-inspired fragrances.

Try\: Slow World and Tea Service.

Unique · Tea-inspired · Elegant

Shop Chasing Scents

---

!TSU LANGE YOR The Garden | Space NK

6\. Tsu Lange Yor Melbourne-based creative fragrance and lifestyle label with distinctive, evocative scents.

Try\: The Garden collection.

Contemporary · Botanical · Creative

Explore Tsu Lange Yor

---

![Odesse | Solid Perfume - Found My Way Invercargill](

7\. Odesse Great if you like portable, refillable solid perfumes rather than traditional spray fragrances.

Minimalist · Convenient · Modern

Shop Odesse

---

!Ficifolia Fragrances - Australian-inspired Perfumery

8\. Ficifolia Fragrances inspired by Australian cities, memories and local experiences.

Storytelling · Nostalgic · Distinctive

Explore Ficifolia

---

![EAU DE PARFUM - Tagged "Indole"- The Raconteur](

9\. The Raconteur Focuses on Australian native botanicals and capturing the character of the Australian landscape.

Botanical · Natural-inspired · Artisanal

Explore The Raconteur

---

!Map of the Heart V.1 90 ml | Ottica dieci decimi

10\. Gorgeous Nothings An emerging Melbourne luxury fragrance house with a focus on thoughtful composition and upcycled fragrance ingredients.

Luxury · Artistic · Contemporary

Explore Gorgeous Nothings

Sources: fashionjournal.com.auwww.loreperfumery.com.auwww.scentassembly.comwhiterabbitsocial.com

## My top five picks

| If you want... | My recommendation | |--------|--------| | Luxury, sophisticated perfume | Goldfield & Banks | | Something distinctive and niche | Mihan Aromatics | | Modern, sexy everyday fragrance | Who Is Elijah | | Unusual artistic scents | Map of the Heart | | Something genuinely different | Chasing Scents |

## Where I'd start

If you're in Melbourne, I'd particularly explore Mihan Aromatics, Tsu Lange Yor, Ficifolia and Gorgeous Nothings. There's a really interesting local fragrance scene worth discovering.

## Let me narrow it down to your taste

What kind of perfume are you most interested in?

1\. What scent style do you love?

---

2\. What's your budget per bottle?

---

3\. What matters most?

[Find my best Australian perfumes]

Perplexity

The question asked

Best Australian owned fragrance brands

From the recorded answer

Chasing Scents - Best for tea-inspired fragrances and nuanced, unconventional compositions.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Here are some of the best Australian-owned fragrance brands, grouped by style:

- Goldfield & Banks - Best overall for luxury niche perfume. Its sophisticated, unisex fragrances draw heavily on Australian landscapes and native botanicals. - Who Is Elijah - Best for modern, accessible scents. The Sydney brand is known for gender-fluid, contemporary fragrances and offers strong value compared with many niche houses. - Mihan Aromatics - Best for atmospheric Melbourne-inspired fragrances, often evoking rain, city streets and architecture. - Map of the Heart - Best for artistic, statement-making perfume, with emotion-led compositions and distinctive heart-shaped bottles. - Chasing Scents - Best for tea-inspired fragrances and nuanced, unconventional compositions. - Ficifolia - Best for Australian city and landscape-inspired perfumes, made in Sydney at extrait-level concentration. - Cygnet Perfumery - Best for botanical, small-batch perfume inspired by South Gippsland woodlands, meadows and countryside. - The Raconteur - Best for narrative-driven luxury fragrances featuring Australian native botanicals. - SŚAINT - Best for bold, contemporary “clean” fragrances combining botanical ingredients with modern synthetics. - Roemy - Best for affordable, natural-leaning everyday scents; its fragrances are positioned as vegan, cruelty-free and hypoallergenic. - Aesop - Best for minimalist, refined fragrance and globally available Australian design. The Melbourne-founded brand has offered fragrance alongside its skincare and body-care ranges for decades. - Glasshouse Fragrances - Best for home fragrance, candles and diffusers, with an expanding eau de parfum range.

Top three to sample first: 1. Goldfield & Banks for premium perfume 2. Who Is Elijah for versatile everyday wear 3. Mihan Aromatics for distinctive Australian character

Brand ownership and manufacturing can differ, so check each product's current details if “Australian-owned” and “made in Australia” are both important.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Chasing Scents

Fragrance & Perfume

21 August – 8 November 2026 (scans 1–13)

4.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

269

Answers naming the brand

5839

Answers collected

4.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Chasing Scents ranks #6 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 8 November 2026). Its visibility is 4.6%. It was named in 269 of 5,839 AI answers across 33 of 150 tracked questions, averaging position 3.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.6% AI visibility for Chasing Scents in Fragrance & Perfume · Australia, measured over 21 August – 8 November 2026. It ranks #6 among 36 tracked brands.

How often does AI mention this brand?

Chasing Scents was named in 269 of 5,839 collected AI answers, across 33 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Chasing Scents by all 5,839 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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