Tea-inspired Australian fragrance brand founded 2021 by Sandy Wong.
Chasing Scents
appears in
4.4
% of measured AI answers in this industry and market.
Visibility score
AI visibility scores and ranking
Data through
October 4, 2026
Updated
October 4, 2026
Latest scan visibility
3.3
October 4, 2026
Overall visibility
4.4
21 August – 4 October 2026 (scans 1–8)
Industry rank
5
Within this industry and market
Published scan history
Across 8 recorded scans from 21 August 2026 to 4 October 2026, Chasing Scents's single-scan score moved from 4.7% to 3.3%, down 1.4 percentage points. Latest recorded scan 3.3% on 4 October 2026; combined-window score 4.4%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.4% over 21 August – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
4.7%
24 August 2026
5.1%
30 August 2026
4.9%
6 September 2026
6.2%
13 September 2026
3.1%
20 September 2026
2.9%
27 September 2026
4.9%
4 October 2026
3.3%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
2.8%
Perplexity
6.1%
AI Overviews
4.2%
21 August – 4 October 2026 (scans 1–8)
See insights from more platforms.
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It appears in 6.1% of collected Perplexity answers and 2.8% of ChatGPT answers: a difference of 3.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 24 of 150 questions.
Chasing Scents appears in at least one collected answer to 16.0% of the tracked questions. That is question coverage; the 4.4% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 2.9% to 6.2%. The latest scan was 3.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best Australian fragrance brands
Best Australian fragrance brands you've never heard of
Best Australian owned fragrance brands
Best Australian perfume Sydney
Best Australian perfume brands
Best Australian perfumers
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best Australian fragrance brands (Goldfield & Banks, Who is Elijah, Mihan Aromatics)
Best independent perfume brands Australia (Who is Elijah, Mihan Aromatics, Goldfield & Banks)
Best perfume brands Australia (Goldfield & Banks, Who is Elijah, Maison Balzac)
Best perfume brands from Melbourne (Perdrisât, Váhy, Grimoire Parfums)
Which Australian perfume brands are actually good (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
Best vegan perfume brands Australia (Who is Elijah, Váhy, Ficifolia)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best Australian owned fragrance brands
From the recorded answer
Chasing Scents: An independent botanical house founded by a tea scientist in Melbourne, featuring conceptual fragrances centered around the art, steeping, and culture of tea.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Goldfield & Banks is the top-rated Australian-owned luxury niche fragrance house, celebrated for blending native botanical essences like blue cypress, finger lime, and Australian sandalwood into high-end perfumes.
### Top Australian-Owned Fragrance Brands
- Goldfield & Banks: Founded by Dimitri Weber in Sydney, this globally acclaimed house uses unique local ingredients. Popular scents include Silky Woods (vanilla, saffron, and agarwood) and Pacific Rock Moss (coastal and fresh).
- Who Is Elijah: A vegan, cruelty-free independent brand based in Sydney created by Raquel Bouris. Known for minimalist, modern, and high-concentration skin scents like His/Her.
- Mihan Aromatics: A Melbourne-based studio crafting gender-inclusive, evocative urban and nature-inspired perfumes like Petrichor Plains (the scent of rain on hot pavement).
- Chasing Scents: An independent botanical house founded by a tea scientist in Melbourne, featuring conceptual fragrances centered around the art, steeping, and culture of tea.
- LUMIRA: A luxury-focused, Certified B Corporation producing fine fragrances and artisanal candles inspired by global travel and memory, hand-poured in small batches in Australia.
- Map of the Heart: A Sydney-based brand recognized for its distinct heart-shaped bottles and complex, emotional fragrances developed in collaboration with master perfumers in France.
If you'd like to narrow down these options, let me know:
- Your preferred scent profile (woody, fresh, floral, or gourmand/sweet)
- Whether you are looking for everyday wear or a statement/evening scent
- If you prefer natural/vegan ingredients specifically
I can recommend a precise fragrance or discovery set to start with.
ChatGPT
The question asked
Best new Australian perfume brands
From the recorded answer
Chasing Scents - distinctive tea-focused fragrances using tea and natural extracts. www.loreperfumery.com.au …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you want newer, genuinely interesting Australian perfume houses, I'd start with:
- Perdrisât - Melbourne; limited-run, highly artistic fragrances. fashionjournal.com.au
- SOKO Parfums - emerging house with playful, contemporary scents; Yuzu Juicebox and Plum on Fire get strong enthusiast praise. www.reddit.com
- Raconteur - Australian-native botanicals with a more niche, atmospheric style. www.loreperfumery.com.au
- Ficifolia - Melbourne-born, storytelling-driven scents inspired by Australian cities. www.loreperfumery.com.au
- ÖRÖK Fragrances - Melbourne, founded 2023; queer Australian experiences translated into perfume. www.loreperfumery.com.au
- Criminal Elements - Adelaide-based small-batch artisan perfumery; especially worth exploring if you like unusual, artistic scents. www.criminalelements.net
- Flâner - Melbourne indie house frequently recommended by Australian fragrance enthusiasts. www.reddit.com
- Chasing Scents - distinctive tea-focused fragrances using tea and natural extracts. www.loreperfumery.com.au
My 3 to sample first: SOKO, Perdrisât, and Criminal Elements - they feel particularly different from mainstream Australian fragrance.
Perplexity
The question asked
Best boutique perfume brands Australia
From the recorded answer
Chasing Scents - Best known for tea-inspired perfumes, with unusual, naturalistic compositions and a strong artisanal identity.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
Australia has a strong boutique fragrance scene, especially for perfumes inspired by native botanicals, coastal landscapes, tea and Australian art. These are standout brands to explore:
- Goldfield & Banks - A leading Australian niche house known for Australian ingredients such as sandalwood, desert peach and boronia. Start with Pacific Rock Moss, Silky Woods or Southern Bloom.
- Eau de Six - Melbourne-made, modern and minimalist, with gender-neutral scents designed for everyday wear.
- Jovoy Paris Australia / Maison Crivelli - Worth exploring through Australian niche retailers if you prefer sophisticated, high-concentration compositions.
- Mihan Aromatics - Melbourne brand with atmospheric, urban fragrances; try Mihan, Marram or Sienna Brume.
- Maison Balzac - An Australian lifestyle label combining fragrance, homewares and playful French-Australian design; especially good for candles and lighter personal scents.
- Chasing Scents - Best known for tea-inspired perfumes, with unusual, naturalistic compositions and a strong artisanal identity.
- Ficifolia - Melbourne-inspired fragrances with a distinctly local, nostalgic character.
- Cygnet - A small South Gippsland boutique house suited to shoppers seeking independent, handcrafted perfumes.
- Aesop - More established than most boutique labels, but its complex, unisex fragrances remain excellent; consider Hwyl, Marrakech Intense or Tacit.
- Who Is Tacit? - Australian-made fragrances with a clean, contemporary style and strong emphasis on natural Australian materials.
- Le Labo Australia - Not Australian-founded, but its local boutiques offer an appealing niche experience and city-exclusive options.
### Best picks by style
| Preference | Brand to try |
|---|---|
| Luxury Australian niche | Goldfield & Banks |
| Tea and unusual accords | Chasing Scents |
| Melbourne-inspired scents | Mihan Aromatics or Ficifolia |
| Artistic home fragrance | Maison Balzac |
| Small-batch independent perfume | Cygnet |
| Clean, unisex fragrances | Aesop |
| Easy first purchase | Goldfield & Banks Pacific Rock Moss |
For sampling, start with a discovery set rather than a full bottle-boutique perfumes often change substantially after the first 30 minutes on skin.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Chasing Scents ranks #5 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 4 October 2026). Its visibility is 4.4%. It was named in 158 of 3,600 AI answers across 24 of 150 tracked questions, averaging position 3.5 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 4.4% AI visibility for Chasing Scents in Fragrance & Perfume · Australia, measured over 21 August – 4 October 2026. It ranks #5 among 36 tracked brands.
How often does AI mention this brand?
Chasing Scents was named in 158 of 3,600 collected AI answers, across 24 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Chasing Scents by all 3,600 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
