Chasing Scents
AI Visibility Score and Ranking for
Fragrance & Perfume: Australia
Tea-inspired Australian fragrance brand founded 2021 by Sandy Wong.
Chasing Scents ranks #5 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 4.5/100. It was named in 143 of 3,150 AI answers across 24 of 150 tracked questions, averaging position 3.5 when mentioned.
Over the last 7 weekly scans, Chasing Scents's scan score moved from 4.7 on 21 August 2026 to 4.9 on 27 September 2026, up 0.2 points.
4.5
Visibility score
5
Found Rank
+1
Movement vs last window
3.5
Avg. position when mentioned
24
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Chasing Scents vs Fragrance & Perfume
Running at 1.5x the Fragrance & Perfume category average — ahead of the field.
5
3
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Chasing Scents
- Best Australian fragrance brands you've never heard of
- Best niche perfume brands Australia
- Best independent perfume brands Australia
- Best indie perfume brands Australia
- Best boutique perfume brands Australia
- Best fragrance houses Australia
Questions where AI names other brands instead
- Best Australian made perfume (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best Australian made cologne (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best perfume brands from Melbourne (Mihan Aromatics, Ficifolia, Váhy)
- Best Australian alternative to French perfume brands (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best Australian made fragrance (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
- Best sustainable perfume brands Australia (Váhy, Goldfield & Banks, Who is Elijah)
What AI says about Chasing Scents
Chasing Scents : Founded in 2021 by Sandy Wong, this Melbourne-based indie house centers its conceptual, intimate fragrances around the cultural and aromatic art of tea (such as Tea Service).
Google AI Overviews, 27 September 2026
Chasing Scents — particularly interesting if you like tea fragrances; the Australian house builds its perfumes around tea rituals and experiences.
ChatGPT, 27 September 2026
If you mean boutique / niche perfume brands in Australia, the strongest names repeatedly highlighted by Australian beauty and lifestyle sources are Goldfield & Banks, Aesop, Who Is Elijah, Roemy, Chasing Scents, and perfume houses like those profiled by Man of Many and Harper’s Bazaar Australia.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Chasing Scents's AI Visibility Score?
Chasing Scents has an AI Visibility Score of 4.5 in the AU Fragrance & Perfume AI Visibility Index, ranked #5.
How often does AI recommend Chasing Scents?
Chasing Scents was named in 143 of 3,150 AI answers analysed, across 24 tracked questions, averaging position 3.5 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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