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Fragrance & Perfume
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Chasing Scents

Chasing Scents

AI Visibility Score and Ranking for

Fragrance & Perfume

Fragrance & Perfume
Ranked
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Tea-inspired Australian fragrance brand founded 2021 by Sandy Wong.

Chasing Scents ranks #5 in the AU Fragrance & Perfume AI Visibility Index with a Visibility Score of 4.7/100 — named in 21 of 450 AI answers analysed across 14 of 150 tracked questions, averaging position 2.8 when mentioned.

Found Rank

5

·

new

4.7

Visibility score

21

Appearances

14

Prompts hit, of 10

1

Days seen

2.8

Average position

What's working
Working
1. Shows up when AI answers the category
Chasing Scents was mentioned in 21 of 450 tracked AI answers (4.7% of all answers scanned), across 14 of 150 questions.
2. Ranks with a real average position
When AI does name Chasing Scents, it lands at position 2.8 on average — not just a passing mention buried at the end of a list.
3. Reaches shoppers on multiple platforms
Chasing Scents appeared across 3 of the 3 platforms tracked — ChatGPT 3.3% · Perplexity 6.7% · AI Overviews 4.0%.
What could improve
Improve
1. Coverage is still partial
Chasing Scents was absent from 136 of the 150 tracked questions this scan — room to close the gap on adjacent queries.
2. Platform spread is uneven
Mentions skew toward Perplexity; the other two platforms show meaningfully fewer Chasing Scents citations this scan.
3. Position has headroom
An average position of 2.8 leaves room to move higher in the answer when AI does mention Chasing Scents.

Where {{BRAND}} sits in {{INDUSTRY}}

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Not every platform agrees.

AI platforms don't agree with each other — here's how {{BRAND}}'s score breaks down, and which one rates it highest.

ChatGPT 3.3% · Perplexity 6.7% · AI Overviews 4.0%

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How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How every volume is measured

A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Chasing Scents's AI Visibility Score?

Chasing Scents has an AI Visibility Score of 4.7 in the AU Fragrance & Perfume AI Visibility Index, ranked #5.

How often does AI recommend Chasing Scents?

Chasing Scents was named in 21 of 450 AI answers analysed, across 14 tracked questions, averaging position 2.8 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Get your brand's score