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Map of the Heart

Map of the Heart

AI visibility and ranking for Fragrance & Perfume: Australia

Fragrance & Perfume [AU]
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Sydney fragrance house founded 2014 by Sarah Blair and filmmaker Jeffrey Darling.

Map of the Heart
appears in
4.4
% of measured AI answers in this industry and market.

Visibility score

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

4.0

October 4, 2026

Overall visibility

4.4

21 August – 4 October 2026 (scans 1–8)

Industry rank

6

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Map of the Heart's single-scan score moved from 3.6% to 4.0%, up 0.4 percentage points. Latest recorded scan 4.0% on 4 October 2026; combined-window score 4.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.4% over 21 August – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.6%
24 August 20265.1%
30 August 20265.3%
6 September 20265.8%
13 September 20263.8%
20 September 20264.4%
27 September 20263.1%
4 October 20264.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.2%

Perplexity Logo

Perplexity

10.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

21 August – 4 October 2026 (scans 1–8)

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Perplexity names Map of the Heart most often.

It appears in 10.8% of collected Perplexity answers and 1.2% of Google AI Overviews answers: a difference of 9.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 37 of 150 questions.

Map of the Heart appears in at least one collected answer to 24.7% of the tracked questions. That is question coverage; the 4.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 3.1% to 5.8%. The latest scan was 4.0% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

Industry leaderboard

In the same market.

Compare brands using the same question set and published window.

21 August – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian alternative to French perfume brands
  • Best Australian fragrance brands
  • Best Australian fragrance brands stocked at Mecca
  • Best Australian fragrance brands you've never heard of
  • Best Australian made cologne
  • Best Australian made fragrance

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best indie perfume brands Australia (Who is Elijah, Mihan Aromatics, Grandiflora)
  • Best new Australian perfume brands (Perdrisât, Ficifolia, Goldfield & Banks)
  • Best local perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Who is Elijah)
  • Best perfume brands from Melbourne (Perdrisât, Váhy, Grimoire Parfums)
  • Best boutique perfume brands Australia (Goldfield & Banks, Mihan Aromatics, Maison Balzac)
  • Best vegan perfume brands Australia (Who is Elijah, Váhy, Ficifolia)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian perfume brands

From the recorded answer

Map of the Heart: A conceptual brand shaped like a human heart, creating visceral fragrances mapped to deep human emotions.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Top Australian perfume brands include Goldfield & Banks, Who Is Elijah, and Aesop, all known for using unique native botanicals and distinct modern profiles.

### Leading Australian Fragrance Houses

- Goldfield & Banks: A luxury niche house blending French botanical expertise with rare Australian native ingredients like agarwood, coastal moss, and desert peach (popular scents include Silky Woods and Pacific Rock Moss). - Who Is Elijah: A contemporary, cruelty-free, and gender-neutral perfume brand hand-filled in Sydney with a minimalist, cult-following aesthetic. - Aesop: Globally celebrated for distinct, earthy, and woody unisex aromas like Hwyl and their wider botanical formulations. - Mihan Aromatics: A Fitzroy-inspired, Melbourne-made boutique label capturing local urban microclimates and earthy weather memories. - Váhy: A Melbourne-based luxury natural fragrance house creating clean, genderless, and transparent oil and perfume blends. - Map of the Heart: A conceptual brand shaped like a human heart, creating visceral fragrances mapped to deep human emotions.

If you'd like to narrow down a recommendation, tell me:

- Your preferred scent profile (woody, floral, fresh, or gourmand) - Whether you want it gender-neutral, masculine, or feminine - Your approximate budget

I can give you a specific match!

ChatGPT

The question asked

Best fragrance houses Australia

From the recorded answer

| Map of the Heart | Artistic niche | More experimental and conceptual, with fragrances built around emotions and psychological themes. | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “best fragrance houses Australia” you mean Australian-founded/homegrown perfume houses, these are the ones I'd put at the top of the list in 2026:

| House | Style | Why it stands out | |---|---|---| | Goldfield & Banks | Luxury niche | Probably the strongest overall Australian fragrance house; combines Australian native botanicals with French perfumery. www.goldfieldandbanks.comwww.goldfieldandbanks.com | | Who Is Elijah | Modern niche | Contemporary, minimalist, woody/skin-scent aesthetic; particularly good if you like understated unisex fragrances. | | One Seed | Natural / artisan | All-natural, made in-house; unusually committed to natural perfumery. Its releases are intentionally limited. oneseedperfumes.com | | Aesop | Luxury lifestyle / minimalist | More established globally, with sophisticated woody, aromatic and incense-led fragrances. | | Maison Balzac | Artistic / lifestyle | Australian design-led house with fragrance, candles and home scent; particularly strong if you care about presentation and atmosphere. | | Map of the Heart | Artistic niche | More experimental and conceptual, with fragrances built around emotions and psychological themes. | | Fleurage | Artisan / traditional | Smaller-scale Australian perfumery with an emphasis on classic perfume craft and natural materials. | | Amacyn | Natural / botanical | Australian natural-perfume option, particularly worth exploring if you want something outside conventional designer perfumery. Amacyn Natural Perfume |

### 🏆 My top 5

1. Goldfield & Banks - best overall This would be my first stop. The house was founded in Sydney in 2016 and its entire identity revolves around translating Australia's landscapes and native materials into luxury fragrance. www.goldfieldandbanks.com Start with Silky Woods, Pacific Rock Moss, Ingenious Ginger or Sunset Hour. Their current range also includes the newer Pacific Rock Swell Extrait. www.goldfieldandbanks.comwww.goldfieldandbanks.com

2. Who Is Elijah - best modern Australian niche Great if you want something that feels contemporary, sexy and international rather than overtly “Australian.”

3. One Seed - best natural perfumery A particularly interesting house because its current collection is made entirely from natural ingredients with no synthetics. It also only releases twice a year, making it quite different from conventional perfume brands. oneseedperfumes.com

4. Aesop - best understated luxury Ideal if your taste runs toward dry woods, incense, herbs and sophisticated “quiet luxury” rather than sweet or attention-grabbing perfume.

5. Map of the Heart - best artistic/experimental I'd investigate this one if you're already into niche perfume and want something less conventional.

### If you're specifically looking for serious niche perfume

I'd narrow the Australian scene to:

Goldfield & Banks → Who Is Elijah → One Seed → Map of the Heart

Goldfield & Banks is the standout: even international fragrance publications describe its use of unusual Australian materials as a major part of what makes the house distinctive. perfumesociety.org

If you tell me your preference-men's / women's / unisex, sweet vs woody vs fresh vs oud, and budget (e.g. <$150, $150-300, $300+)-I can give you the 10 best Australian fragrances to actually buy, rather than just the houses.

Perplexity

The question asked

Best independent perfume brands Australia

From the recorded answer

Map of the Heart - Conceptual, art-driven perfumes with distinctive sculptural bottles and unusual compositions.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Australia has a strong independent fragrance scene. A good starting shortlist is:

- Who Is Elijah - Sydney-made, cruelty-free, gender-fluid fragrances with a modern, minimalist style. - Mihan Aromatics - Melbourne niche perfumery known for atmospheric scents inspired by Australian places and memories. - Goldfield & Banks - Botanical Australian fragrances built around native ingredients such as sandalwood, boronia and desert plants. - Maison Matine? - Not Australian; skip if you want locally founded brands. - Map of the Heart - Conceptual, art-driven perfumes with distinctive sculptural bottles and unusual compositions. - Maks + Me - Independent Australian label focused on expressive, contemporary scents. - Mallee - Australian fragrance house drawing inspiration from the country's landscape and native botanicals. - Fleurac - Newer Australian indie brand with a fashion-forward fragrance approach. - Jardín de la Luz - Small-batch perfumes with a natural, evocative character. - Maison Balzac - Better known for home fragrance and design, but a strong option for candles and scented objects rather than fine perfume.

### Best picks by style

| If you like… | Try | |---|---| | Native Australian ingredients | Goldfield & Banks, Mallee | | Minimalist, gender-neutral scents | Who Is Elijah, Mihan Aromatics | | Experimental or artistic perfume | Map of the Heart, Maks + Me | | Small-batch indie releases | Fleurac, Jardín de la Luz | | Affordable discovery | Who Is Elijah, Romey |

For the most distinctly Australian experience, start with Goldfield & Banks, Mihan Aromatics, and Mallee; for more avant-garde fragrances, choose Map of the Heart or Maks + Me. Australia has more than 100 independent or indie fragrance companies, so availability and collections can change quickly.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Map of the Heart

Fragrance & Perfume

21 August – 4 October 2026 (scans 1–8)

4.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

158

Answers naming the brand

3600

Answers collected

4.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Map of the Heart ranks #6 among 36 tracked brands for Fragrance & Perfume · Australia (21 August – 4 October 2026). Its visibility is 4.4%. It was named in 158 of 3,600 AI answers across 37 of 150 tracked questions, averaging position 3.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.4% AI visibility for Map of the Heart in Fragrance & Perfume · Australia, measured over 21 August – 4 October 2026. It ranks #6 among 36 tracked brands.

How often does AI mention this brand?

Map of the Heart was named in 158 of 3,600 collected AI answers, across 37 of 150 tracked questions, for Fragrance & Perfume · Australia (21 August – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Map of the Heart by all 3,600 answers in the published Fragrance & Perfume · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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